With hundreds of millions of users, Twitter should be part of any audiobook marketing plan. So today, we’ve got a quick and easy way for you to drive more social shares of your ACX productions. You’ll be creating a custom hyperlink that automatically generates a pre-populated tweet when clicked, which you can place wherever you interact with your fans online. This empowers an army of listeners to help you spread the word. Don’t worry, it’s easy—you can do it in just four steps:
1. Begin with this starter link: “http://twitter.com/home/?status=”
2. After the equal sign, add the message you’d like your fans to tweet. Make sure to substitute spaces between words with a plus sign ( + ), as spaces are not permitted in hyperlinks.
3. The message can contain all kinds of helpful things besides plain text. You could include a link to a free 30-day Audible trial featuring your title; your and/or your narrator’s Twitter handles; or even a custom hashtag. (When including a hashtag, replace the pound sign “#” with “%23”.)
So a custom “Tweet this!” link would end up looking something like this:
4. Place your custom link from step three in any of your communications that use basic HTML. Like this (replace tweet this with whatever message you want):
<a href=”PASTE YOUR CUSTOM LINK BETWEEN THESE STRAIGHT QUOTES“>Tweet this.</a>
(For more advanced information on placing this link on your website, click here.)
Now go forth and promote. Be sure to show us your efforts by tagging @ACX_com on Twitter!