Tag Archives: success story

ACX Success Story: Dave Newell

ACX author Dave Newell has written quite the interesting book in Red Lory, one that’s been described as a “dark, psychological literary puzzle.” He has also made it his mission to bring his tale to fans in every format available – Print, eBook, audio (via ACX of course) and even an upcoming movie. Dave joins us today to talk about having Red Lory made in audio, the importance of building relationships with other authors, and when not to listen to the audio version of The Shining.

ACX: Tell us about your current audiobook project.

Dave Newell: I still can’t believe I crossed the finish line! Working on the Red Lory audiobook taught me an incredible amount about writing. I owe much of that to Richard Henzel, the voice talent for the book. We had a lot of fun working together on it, discussing the book, its characters, and their motives. He took the time to understand it, and it shows through in his performance.

CoverWhy did you decide to produce an audiobook version of your title?

Producing an audiobook was the next logical step for Red Lory, after print and eBook. The book is a bit of a jigsaw puzzle in that all of the pieces fit with each other, but it’s up to the reader to interpret what the big picture is. Through the narrator’s interpretations of the book, the story becomes vibrant in an entirely different way.

What industry figures do you look to for advice?

I look to other like-minded authors for marketing advice. My advice would be not to get sidetracked online with trends and data and forget that your main responsibility is to continue writing. I’d also tell authors to look around and find a critique partner. I’ve had the pleasure of working alongside Melissa Perea, a Young Adult/Realistic Fiction author. She brings an entirely fresh perspective to my genre of Southern Gothic/Literary Fiction. Find authors out there and form a tight-knit community. A group like that is the first step toward success.

Has having your audio version produced changed the way you see your book or affected your writing?

Once again, I have to credit Richard. He’s an incredible voice actor. I now have a better idea of what elements can be added to future stories to enhance the reading experience and future audio productions. Hearing the words offers an immediately different perspective to a writer. A suggestion I now give to writers is to read their work out loud as they go along.

What advice do you have for other authors who are considering having their titles produced as audiobooks?

My first suggestion is to be patient. Sign up for ACX, list the book, but take your time in selecting someone to narrate it. You’ll receive auditions, and it’s an exciting time, but a patient approach is necessary. This is where your critique partner comes into play again. They’ll understand what it is you’re looking for when the auditions begin to roll in. Look for a voice actor whose voice matches but also one who understands your book.

Dave NewellAre you listening to any other audiobooks now?

Typically when I’m writing I try to isolate myself from books, audiobooks and movies so right now I’m not. However, I’ll tell you about the best audiobook experience I have ever had. One late December I was driving by myself in my rattletrap car from Ohio to South Carolina by way of West Virginia, praying the whole time that I wouldn’t break down. It was then that I made the mistake of a lifetime and began listening to The Shining. That’s when a heavy snow hit; I could see maybe ten feet ahead of me. I don’t know why, but I didn’t turn the book off. Between the blizzard in the story and the heavy snows falling on my car, the experience was incredible. Good news though! I made it home safely. Shaken but safe.

Red Lory is available on Audible today! Dave Newell can be found on Facebook and Twitter.

Are you the next ACX sucess story? Tell us in the comments!

Featured Finalist: Leslie Ellis

The end of the week bring us to the end of our Featured Finalist series. We’ve spent the past week highlighting the 5 finalists in the Audible Studios/ACX APE: Author, Publisher, Entrepreneur open casting. The final ACX producer in our series is Leslie Ellis. Enjoy her interview below, and make sure to check out her samples on her ACX profile!

Name: Leslie Ellis

Number of titles currently on Audible: 4

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What drew you to audition for APE?

When I saw that ACX was having open casting for “APE”, I thought it might be a good way to get heard by the folks at Audible, and that it might lead to more work even if I wasn’t right for “APE”. Then I read the audition piece and thought it was really fun and lighthearted. I loved how it encouraged writers instead of the all-too-often discouraging words artists are forced to hear/read throughout their careers. Being an artist myself, I could really relate.

At what genre’s or vocal styles do you excel?

I think I’m fairy versatile but  my voice is particularly compatible with strong female characters who have a sense of humor or a sense of irony and a strong sense of self. I think that can be anything from detective type genres to Romance. And I absolutely LOVE being able to be witty or funny, or tell people off the way I WISH I could in real life!

How do you produce audiobooks?

I have a home studio. I do all the recording/editing/mastering myself. I typically record then edit one chapter at a time. I do a thorough editing pass for noises/pacing and “mistakes editing” (punching in occasionally). I do a pass for QC after mastering, then sometimes I listen to a little on a CD in my car to make sure it’s good sonically. I use all the standard mastering settings for ACX.

Favorite title you’ve produced/voiced?

It would have to be “Here, Home, Hope” by Kaira Rouda. I loved all the characters and the variety of characters I was able to bring to life. The main character was a woman in somewhat of a mid-life crisis whose sense of humor carried her through most of her difficult times. I also got to play a driven real estate success and a teen age girl who goes from completely rude and angry to vulnerable and emotional. The book was really well written and I was able to explore a lot of emotion and real life scenarios, which is very satisfying as an actor.

 

Featured Finalist: Derek W. Shetterly

Today we’re back with part 4 of our Featured Finalist series, in which actor Derek W. Shetterly stops by to talk about his audition for the Audible Studios/ACX production of APE: Author, Publisher, Entrepreneur, and branching out from radio to audiobook narration. You can visit Derek’s profile and listen to his samples here.

Name: Derek W. Shetterly

Number of titles currently on Audible: 14

What drew you to audition for APE?

Thousands of people self-publish every year, and even more are researching how to do it.  I wanted to be their guide as they researched and acted upon their dreams of one day being a published author.

Derek_Profile pic_SMALLHow long have you been in the audiobook industry?

Less than a year.  However, I’ve been a voice talent for two decades.   My experience began, as with so many, in radio.  I was a production/creative services director and fell in love with creating characters and compelling advertising.  That led to working in voiceover as my exclusive career, and I narrate for eLearning, corporate presentations, commercials and other projects on a daily basis.

At what genre’s/vocal styles do you excel?

So far, I’ve narrated for self-help, management, and special-interest genres.  I’m a big fan of historical narratives, and with my degree in theatre, hope to get more work telling true stories.

Favorite title you’ve produced or voiced?

I just finished a book called “Savage Will”, a true account from World War II of 23 medics & nurses who crash-landed in Nazi-occupied Albania and had to trek their way out of the hostile territory. It’s a truly inspiring account of determination, courage and, as the title states – savage will.

Check out Derek’s profile on ACX and invite him to audition for your title today!

Featured Finalist: Zehra Fazal

Today’s APE Featured Finalist, Zehra Fazal, joins us to discuss her audition for APE: Author, Publisher, Entrepreneur, as well her acting and audiobook career. After reading her interview you can listen to Zehra’s samples on her ACX profile and invite her to audition for your next title!

Name: Zehra Fazal

Number of titles currently on Audible: 3

How did you prepare for your audition for APE?

I read the audition script through once for understanding, and looked up pronunciations/definitions for any terms I was unclear on. Then, I fired up the mic and went at it. My goal for handling “how to” material is to keep the read conversational, warm and friendly.

Zehra_SMALLAt what genres or vocal styles do you excel?

I excel in genres that feature a young female protagonist -adventure, sci-fi, mystery with a bit of romance thrown in. I work in animation, so my voice definitely lends itself to young adult/children’s titles which have broader characterizations. In the world of non-fiction, I find myself getting hired for a lot of spiritual, inspirational and self-improvement books.

How long have you been in the audiobook industry?

I’ve been in the audiobook industry for about nine months now. I’ve been working professionally as an actor for stage/film for the past 12 years. I moved to LA a little over a year ago to pursue opportunities in television and voiceover. As I built up my voiceover work in commercials and radio, I was encouraged by several colleagues to explore audiobooks, and signed up with ACX. I love it – it’s a great combination of my love of reading and acting – nothing keeps your skills honed (and your vocal stamina up) like an audiobook. I fortunately discovered that I’m very adept at performing long passages of text without flubbing – an editor’s dream!

How do you produce audiobooks?

I work in conjunction with North Hollywood Sound, a leading audiobook production studio in Los Angeles. We take pride in delivering books that are great from both an acting and technical standpoint.

Favorite title you’ve produced/voiced?

I had such a fun time with the first book I did for ACX: The Typhoon Lover by Sujata Massey. This mystery/thriller is set in America and Japan, with a snarky female narrator and a large cast of international characters. I’m fluent in Japanese, so it was a really wonderful opportunity for me to showcase my language skills, as well as work on a range of accents and characters.

If you’d like to invite Zehra to audition for your next title, check out her ACX profile here. Check back tomorrow for another Featured Finalist!

Featured Finalist: Corey Snow

Welcome to part 2 of our Featured Finalist series, where we’re highlighting the best auditions from the Audible Studios/ACX open casting of Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. Yesterday, we met Janet Borrus, and today, we’ll introduce you to actor Corey Snow. Check out his profile on ACX, and invite him to audition for your title today!

Name: Corey Snow

Number of titles currently on Audible: 20

Corey_Headshot_SMALLHow did you prepare for your audition for APE?

For APE, I prepared in the same way I do for every audition. First, I download the audition copy and printed it out. Next, I read the entire script, carefully, to get a sense of how it flows. Some areas will be drier, others will have a different sound. For example, in the APE audition, there was a portion where the script describes how self-publishing challenges traditional publishers. The tone there gets a little bit excited; you want people to realize that hey, this is the cool part. In other areas, it’s much more staid. I try to find the “subtext,” because that’s what you use to make the narration really work. It drives everything in very subtle ways.

After reading the script at least once (usually twice), I’ll put it on my copy stand and record it, just as I would a regular book, then upload it and move on to the next one.

At what genre’s/vocal styles do you excel?

I specialize in nonfiction – military history especially –  as well as biographies and memoirs. I am a former soldier and have a good command of military jargon, plus my voice is suited for that type of delivery. It’s deep, relatively smooth and clear.

That said, I’m a passionate reader of science fiction and fantasy on my own, and really enjoy the chance to read such titles. I’ve been the narrator for an urban fantasy series (The DeChance Chronicles by David Wilson) since its inception and being able to narrate characters like vampires, a blues-playing ghost, sorcerers and bikers is a lot of fun. You can also really get creative with voices in fiction in ways you can’t in nonfiction, especially when the characters aren’t human!

Vintage Soul_SMALLHow do you produce audiobooks?

I have a personal studio in my home, and I’ve spent a lot of time and a moderate amount of money making it into a good recording space.

I narrate in my studio, using punch and roll. I’m a very efficient editor myself so I will often manage the editing personally. That said, if I have narration work waiting, I’ll hire out the editing so I can get to the recording because it’s more cost-effective. I’m very blessed to work with very good editors and proofers, so I don’t have to worry about compromising quality. As to mastering, I handle that for my projects on ACX, and I like to think I’m getting pretty good at it.

Favorite title you’ve produced/voiced?

I recently completed Thunder Below! by Eugene B. Fluckey, which is about the submarine USS Barb in World War II. This sub and its crew did some utterly amazing things during the war, including being the first sub to use rockets in combat and conducting the only land operation on the Japanese home islands.

I loved Thunder Below! not just because it’s a great story, but also – and this is sort of the kid in me, I’ll admit –  because I got to stand there with a microphone and shout stuff like “CLEAR THE BRIDGE! BATTLE STATIONS TORPEDOES! DIVE DIVE DIVE!” and even make the klaxon noises for the diving alarm (AA-OOO-GAH!) . I felt like I was in a movie, it was so much fun.

If you’d like to invite Corey to audition for your next title, check out his ACX profile here. Check back tomorrow for another Featured Finalist!

Featured Finalist: Janet Borrus

If you’re a regular reader of the ACX blog, you’ve seen our recent posts on the Audible Studios/ACX open casting for Guy Kawasaki’s APE: Author, Publisher, Entrepreneur.  While Lloyd Sherr was ultimately cast as the voice for Guy’s book, we heard many great voices among the 350+ auditions we received. We’ll be featuring some of the finalists on the blog this week, so check back for more updates. You just might find the voice of your next title!

Finalist: Janet Borrus

JanetWhat attracted you to audition for APE?  

I’m always up for a competition, and as an actor who also writes professionally, I was immediately drawn to the catchy title and the subject matter.  And the authors’ tone is very appealing – direct, a bit cheeky, but never superior or pedantic.  Bringing humor, drama and clarity to informative text is one of my strengths, so APE felt like it would be a good fit for me.

At what genres/vocal styles do you excel?  

In terms of vocal style, I’m probably best described as “versatile storyteller.” My voice has a natural authority but is also warm, and can evoke great vulnerability when needed. I have a strong sense of irony, so comedy comes easily to me.  Thanks to many years as a professional actor, I inhabit characters on a deep emotional level and also have a gift for for accents, so interpreting male as well as female characters from many parts of the world is fun for me.

How long have you been in the audiobook industry? 

While I’ve acted for many years in film, TV, and theatre, and have several years of experience in commercial voiceover, I’m new to audiobooks. Being selected as a finalist is very encouraging!

How do you produce your voicover work?

My husband Chris and I have a home studio. We use an Audio Technica 4040 mic and Pro Tools and have done full production.

Favorite title you’ve produced?

The most fun I’ve had in the booth was working with Carl Reiner, Ed Asner, Theodore Bikel and Richard Kind on The Dybbuk, the classic Yiddish play, for Dove Audio and NPR. The late Yuri Rasovsky directed.  Actually, the green room was as fun as the booth with these guys.  Maybe even more.

You can check out Janet’s ACX profile and invite her to audition for your title here!

The Chosen One

ACX/Audible Studios and Guy Kawasaki are thrilled to announce the casting of actor Lloyd Sherr as the voice of APE: Author, Publisher, Entrepreneur. We received auditions from some of the best talent in the industry hoping to read Mr. Kawasaki’s comprehensive and inspiring guide to self publishing.

Sherr01_SMALL

The Voice of APE: Lloyd Sherr

APE is Mr. Kawasaki’s first foray into self publishing an audio version of his popular titles. “I was thrilled to have received over 350 auditions for APE. Ultimately, Lloyd’s audition really stood out to me. His audition brought out the approachability of the APE method, while still educating and informing. Lloyd sounds like he should be working for NPR, and I love NPR!” Said Mr. Kawasaki.

Mr. Sherr has been the narrator of the cable documentary series “Modern Marvels” since 2000 in more than 400 episodes, and is well known to children for his work in animation, such as Disney’s “W.I.T.C.H”, “Back at the Barnyard” and “Tak and the Power of Juju” for Nickelodeon; “Star Wars: The Clone Wars” for Cartoon Network; and as “Fillmore” in “Cars 2” for Pixar. He just completed narration on  the audiobook “A Reason to Live,” a detective thriller by Mathew Iden which is due out this month from Audible.

Mike Charzuk, Executive Producer/Sr. Director of Audible Studios, was impressed with Mr. Sherr’s efforts. Said Mr. Charzuk,From the sound quality to the performance Lloyd Sherr was pure professional perfection. Present in the text and conversational with his delivery, he added the gravitas needed, but with a light touch to keep the listener engaged. One of the best auditions I have heard in a very long time.”

You can listen to Mr. Sherr’s audition by clicking the play button below.

Mr. Sherr shared his thoughts on being cast for APE with us. “Being chosen to narrate APE is a major thrill for me. The book being written by Guy Kawasaki is a gigantic plus, and the fact that I would be paid to read something I would read anyway is really killing two birds with one stone. Writing a novel has always been in the back of my mind and this, I believe, is the book I’ve been waiting for.”

Production will begin immediately at Mark Kondracki’s Los Angeles based Outloud Audio. Look for – and listen to –  Mr. Sherr’s read of APE at the end of August on Audible!

Which book should be the next subject of an ACX/Audible Studios open casting call? Tell us in the comments below!

ACX Success Story: Falling Into You – Part 2

When we left off with the key players in the ACX production of Falling Into You, author Jasinda Wilder had chosen narrator Piper Goodeve and her real life beau Gabriel Vaughn to bring young lovers Nell and Colton to life. The two narrators and engineer Pete Rohan got to work preparing the script and began recording.

Narrator Piper Goodeve:

Prepping a book is always a fun process for me. If I have time I love being able to just read the book once without thinking of anything in terms of recording, just enjoying it as a reader, and then go back and read it again with characters in mind, underlining difficult passages, making notes, etc.

Engineer Pete Rohan:

Piper had a really good grasp of the story and characters. In the first chapters I thought that she might have been reading the main character too young but, as she pointed out, at that point in the story the main character was a callow youth. In retrospect it made perfect sense, and allowed for a more dramatic arc for the main character.

Author Jasinda Wilder:

Piper pretty much nails it the first time, every time. That’s part of why I love her so much. She gets the feel and voice of my characters, and accurately portrays them in a way that matches what I had in mind.

a165oxxqungc8e921364913817711Piper Goodeve:

A big part of the prep for me was actually listening to all of the music that Jasinda mentions in the book.  Music is a huge part of these characters and their lives, so it was important to me that I know the songs and what they meant to the characters, and why they were specifically chosen by Jasinda.  I made a mix of the songs (21 in total) and would listen to it on the way to the studio.  It helped me get into the world of the book more completely and embody Nell more fully.

With preparation finished, Piper and Pete began recording the 15 minute checkpoint for Jasinda. Their preparation and professionalism paid off. 

Jasinda Wilder:

I didn’t make any changes at the 15 minutes checkpoint. Listening to the final audio? There’s nothing like it. It’s such an amazing experience, hearing talented actors like Piper and Gabe bring my story to life in such a unique way. I had shivers as I listened to each chapter.

Pete Rohan:

This was my first foray into using more than one narrator, so I was a little concerned with the additional editing work. Thankfully the structure of the book made it a fairly easy edit, as most of the guy/girl parts were broken down into complete chapters. The whole thing came together beautifully if I do say so myself.

Piper Goodeve:

Sometimes at the end of recording it is hard for me to say goodbye to certain characters, especially in first person narration. I found that to be true of Falling Into You.  I was sad to be done with Nell and Jasinda’s wonderful writing.

acx_logo_600x600_smallJasinda Wilder:

Your audiobook is part of your toolbox. When you send out newsletters, post on social media, and do blog tours, make sure you’re mentioning your audiobook. Some people aren’t even aware of audiobooks, so part of our job is to heighten awareness of ACX/Audible, and how awesome it can be to listen to a book performed.

Listen to Falling Into You at Audible today. If you’ve forged an inspiring creative relationship through ACX, tell us about it in the comments!

ACX Success Story: Falling Into You – Part 1

We’ve got something special for this edition of ACX Success Stories. Author Jasinda Wilder, narrator Piper Goodeve, and engineer Pete Rohan are here to share the story of how ACX brought them together to produce the audiobook of Jasinda’s wildly successful “Falling Into You.” The origins of this unique partnership stretch as far back as the launch of ACX in 2011.

Engineer Pete Rohan:

I was working at Audible as an audio engineer when they announced the launch of ACX with great fanfare.  There was a big company meeting were they presented the new site.  I was immediately intrigued with the opportunity to produce audiobooks from home.

Piper

ACX Narrator Piper Goodeve

Narrator Piper Goodeve:

I was recording a series at Audible, with Pete as my engineer, in the spring of 2011. We hit it off really well and had a great time on those books. One day, while we were in session, Kat Lambrix, Audible Studios Production Manager/Producer, poked her head in to tell us that there was going to be an announcement of a new Audible venture called ACX. We took a break from our session and went to the meeting. We heard all the new ideas, the exciting future that this new site would lead to.

Pete Rohan:

To my knowledge, ACX was the first service of its kind. Before its existence I had no way of connecting with rights holders to produce audio books. It just wasn’t an option for me and the narrators that I knew. We had to get work through the studios that were producing the audiobooks. ACX has had a very liberating effect on the industry. That first meeting motivated me to build my home studio, which paid for itself with the first project.

Piper Goodeve:

We left that meeting and looked at each other and Pete said, “If I build a booth, do you want to do this together?” I think I said something like “duh, of course!” I uploaded a picture and samples the next day and started building my ACX profile. I was really excited by the idea of being exposed to so many different titles and I was excited by the prospect of meeting authors directly.

Jasinda_Small

ACX Author Jasinda Wilder

Author Jasinda Wilder:

My friend Hugh Howey advised that one of the first things you should do after hitting “publish” at KDP/CreateSpace is get on ACX and make an audiobook. So, I created an account, picked a title from my backlist, and got going. When I first started looking into narrators and voice actors, Piper’s name came up from several different sources. I knew another writer who’d hired Piper to do her book and just absolutely sung Piper’s praises. So I asked her to submit an audition for Falling Into You and loved her read.

Piper Goodeve:

I knew from the first few messages with Jasinda that she was going to be a great author to work with.  You can tell a lot about someone in your first few messages.  Jasinda messaged me on ACX asking if I would be interested in auditioning for her books. I checked out her books, did some research about her online, read her reviews (which were amazing!), and sent her an audition.  She asked me to do one of her earlier books, as well as the subsequent books in that series. I felt very respected as a narrator and was treated as an important part of bringing her books to more people. She trusted me with her words and characters, and as a result I felt even more eager to give her a great product. She was really excited about working with Pete and I, and about opening up her books to a wider audience with the audiobook format. She trusted Pete and I as professionals.

Pete Rohan:

Pete wVocal Booth_Small

Engineer Pete Rohan in his Queens, NY studio

In the beginning, there was a lot of trial and error, mostly on my part, working out the technical aspects of recording in a NYC apartment. Extraneous noises were a constant issue. There were early challenges of finding the right microphone, soundproofing the studio, producing an acceptable recording, etc.  Piper was very patient. I dragged her to shop for microphones with me, I tried out different enclosures on her. She was my test subject. We soon worked out the kinks.

With the narrator selected and the studio built, production for Falling Into You was nearly ready to get under way. But there was still one more piece yet to fall into place.

Piper Goodeve:

When Jasinda contacted me about doing Falling Into You, she said she needed a male voice to read the Colton chapters, and asked if I could recommend anyone. I was acting in a production of Hamlet at the Tennessee Shakespeare Co. in Memphis, along with my boyfriend, actor Gabriel Vaughan.  Since Gabe is a very talented actor and voiceover artist, and we had brought our mic with us to Memphis, I suggested him to Jasinda and he recorded some samples for her.  She loved them and hired him to do the male chapters.

Jasinda Wilder:

Piper is brilliant. She knows the business backward and forward. She and Gabe, who are also together in real life, have an amazing story of their own, which I just might steal for novel someday. With their blessing, of course.

Production would soon get under way at Pete’s Queens, NY studio. We’ll hear about that, as well as the subsequent success of Falling Into You, in part 2, coming to the ACX blog next week.

Do you have an ACX success story? Tell us in the comments and you might be the next one featured on our blog!

ACX Success Story: Anti-Matter Media

Aric Johnson, owner of Colorado-based Anti-Matter Media, is still reeling from their Audie nomination for the  production of Josh Kaufman’s wildly successful The Personal MBA. Josh used ACX’s DIY platform to upload the completed audio and distribute it through Audible, Amazon and iTunes. Today we’re checking in with Aric to discuss Josh’s newly released The First 20 Hours, and to get this studio pro’s advice for authors, narrators and producers.

Tell us about your current audiobook project.

We just wrapped up The First 20 Hours: How To Learn Anything… FAST by Josh Kaufman. We get to ride with Josh as he explores a few completely new skills, and the ups and downs are not only entertaining, they’re very educational.  Listening to this book, you might  be surprised at how your interests expand. After working on it with Josh, I found myself wanting to try things I’d never thought about before.

Of course, that’s one of the main benefits of being an audiobook producer: you get intimately exposed to some really great content! Especially when working with an author as productive and focused as Josh is. His stuff is so useful, so applicable, that just working on his projects has impacted my business in ways that go well beyond the act of recording them. And since this was Josh’s second turn at bat narrating himself, we were able to really settle in and enjoy ourselves

Tell us about yourself.

AMM Aric

Aric Johnson, Owner/Creative Director of Anti-Matter Media

I have always wanted to inspire people, much the same way that I was inspired by the movies and music I experienced when I was young. So I started out in film production, but moved into music production because it was much easier to be independent in music. I started out producing albums for independent artists on small labels, and I’ve been doing that for over 20 years now.

After working on several small independent films, mostly documentaries, I was fortunate enough to be able to combine music production and post-production into an ongoing business and own my own studio. And now, my wife and I – we own the studio together, and are a team in the business – we get to work on really interesting projects with really interesting people from all over the country.

That’s part of what is so exciting to us about ACX and the Audible model. It is truly empowering to authors who want to work independently, to produce and own their content. Even if authors are already partnered with a publisher, the ACX/Audible engine affords them great control over quality and the means of distribution. And that’s everything, in the digital era: getting as close as possible to your audience, with efficiency and a minimum of overhead.

AMM LogoWhat attracted you to The First 20 Hours?

After working on The Personal MBA, I knew that anything Josh Kaufman created was something I wanted to be involved in. Josh’s projects are very congruent with the whole reason I love what I do: both The Personal MBA and The First 20 Hours are about empowering people to be their best and to be successful without the huge institutional overhead we so often assume is necessary. We had built a rapport on the first project, so it was a no-brainer that we would work together again. I enjoy working with authors who narrate their own projects; I think you get a passion and immediacy that, sometimes, only the author can provide.

What advice do you have for authors who are considering having their titles made into audiobooks?

First and foremost: keep your rights! Audiobook rights are and should be separate from publishing; do what you can to keep control and as much ownership as possible.

Then think about what you want your audience’s experience to be. Put yourself in their shoes, and create an experience for them that really honors your intentions. Don’t just hand it off and let it be done by someone who isn’t invested in your vision. Passion matters.

Don’t be afraid to break rules or stand against convention; be creative. As a producer, I would say to an author the same thing I often say to songwriters: If it helps tell the story and make it more compelling, do it! If it takes away from the story or distracts, throw it out. The story is king. That’s why sometimes letting the author narrate their book works. It may not be as polished or smooth as a professional read, but there are some ideas that are stronger coming directly from the mind that made them.

What advice do you have for those new to audiobook narration/production?

AMM Studio New

Anti-Matter Media’s state-of-the-art studios in Colorado.

For a narrator: Put some of your self into a project.  It will come through, and you’ll end up attracting more projects that are similar in tone and intention. That may be a basic life principle, but it is uncannily literal in audiobook production, simply because the naked human voice always tells the truth, in spite of what you might want it to say. There’s just nowhere to hide.

How you feel about the project, about yourself, about what your cat did or your primary relationship that day – all that will come through. So do whatever you need to do to bring your best self to the booth.

For producers: God is in the details. I can’t stress this enough: details matter. Get the editing really clean. Fix every fade and every breath. Even minor technical glitches or inconsistencies register subconsciously in the sophisticated voice-recognition software in our heads. It will pull the listener out of suspension of disbelief and remind them that they’re listening to a recorded product. You don’t want that.

It’s also the producer’s job to help the talent bring their best selves and to find the project’s core. That’s a whole art in itself – maybe that’s a book on its own – but use common sense and always keep the big picture in mind.

 Are you listening to any other audiobooks now? Which?

I know I’m really late, but I only recently finally got around to listening to my wife’s copy of The Da Vinci Code. What a great read by Paul Michael!

What’s your biggest takeaway from Aric’s interview? Tell us in the comments below!