Tag Archives: social media

Tweet This!

With hundreds of millions of users, Twitter should be part of any audiobook marketing plan. So today, we’ve got a quick and easy way for you to drive more social shares of Twitter_logo_blueyour ACX productions. You’ll be creating a custom hyperlink that automatically generates a pre-populated tweet when clicked, which you can place wherever you interact with your fans online. This empowers an army of listeners to help you spread the word. Don’t worry, it’s easy—you can do it in just four steps:

1. Begin with this starter link: “http://twitter.com/home/?status=

2. After the equal sign, add the message you’d like your fans to tweet. Make sure to substitute spaces between words with a plus sign ( + ), as spaces are not permitted in hyperlinks.

3. The message can contain all kinds of helpful things besides plain text. You could include a link to a free 30-day Audible trial featuring your title; your and/or your narrator’s Twitter handles; or even a custom hashtag. (When including a hashtag, replace the pound sign “#” with “%23”.)

So a custom “Tweet this!” link would end up looking something like this:

http://twitter.com/home/?status=Check+out+this+awesome+%23audiobook,+written+by+@SA_McKayr+and+narrated+by+Nick%20Ellsworth:+http://www.audible.com/pd/Fiction/Wolfs-Head-Audiobook/B00JG86YTI/ref=a_search_c4_1_2_srTtl?qid=1416506491&sr=1-2

And would pre-populate a tweet that looks like this:Populated Tweet_SMALL

4. Place your custom link from step three in any of your communications that use basic HTML. Like this (replace tweet this with whatever message you want):

<a href=”PASTE YOUR CUSTOM LINK BETWEEN THESE STRAIGHT QUOTES“>Tweet this.</a>

(For more advanced information on placing this link on your website, click here.)

Now go forth and promote. Be sure to show us your efforts by tagging @ACX_com on Twitter!

Guest Post: Karen Commins on Marketing Audiobooks – Part Two

Today we bring you part two of ACX producer Karen Commins‘ guide to audiobook marketing for narrators. Part one can be found here.

A Narrator’s Look at Audiobook Marketing – Part Two

The goal of marketing is to make your audiobooks more discoverable and to develop an audience. In part 1 of my discussion about marketing, we looked at reasons why audiobooks aren’t more widely accepted and three ways to create lasting connections to your audiobooks in the consumers’ minds. Today, we’ll look at four more ways to promote your audiobooks.

1. Be Detail Oriented.

Once your audiobook is released on Audible, check the listing for it on Amazon. It should appear on the same product page as the other editions of the title (paperback, eBook, and hardback).

Sometimes the audiobook is orphaned onto its own page. If that’s the case, send an email to Amazon from the Help/Contact Us page, succinctly list both edition pages, and ask them to combine the editions.

If the book is part of a series, you’ll want to ensure that the series link is used on Audible. I’ve had success in sending an email to Audible from this page to request that the series link is added.

The easiest people to sell to are the ones who already are fans!

Series

I also create a Google Alert for the topic of the book and/or do specialized searches so I can track mentions of it online, then I comment about the audio version on any blogs, forums, or other place where people are discussing the topic.

2. Be Real.

Many people tend to think of marketing as an online activity. However, some of your best results may occur when marketing directly to people in real life.

Tell everyone who asks you that you’re an audiobook narrator, whether you’re at a networking event or an informal gathering with family and friends. You can also volunteer to speak at writers’ meetings.

Here’s another real world marketing idea: except in the case of futuristic, sci-fi universes, most books are set somewhere. Can you market to people in that area?

As an example, my Dixie Diva cozy mystery series is set in Holly Springs, MS. In every book, the annual Pilgrimage, which is a tour of antebellum homes, is discussed at length, and some of the local businesses are key to the story lines.

Mississippi

Holly Springs, home of the Dixie Divas

My husband and I went to the Holly Springs Pilgrimage this year. I talked about the audiobooks to the people I met, got lots of great pictures and videos that I can use on my blog and in book trailers, and made a note on my event calendar to create a local newspaper ad and/or postcards in time for next year’s Pilgrimage.

You can also be real without leaving your home. In this terrific video, award-winning narrator and teacher Sean Pratt advises how you could, and why you should, use snail mail in your marketing efforts.

I also recommend that you view Sean’s companion video, The Actor’s Newsletter.

Speaking of mail, my email signature includes a link to my books on Audible. You may find some other ideas about being real in this post from my blog.

3. Be Social.

I use social media extensively to promote my audiobooks, and I’ve learned that different sites are good for different things.

Hashtag marketing (putting a ‘#’ in front of your key word, like #audiobook) can be your friend across many different sites. If you can find a relevant way to link your book to a current hashtag search term, like a newsmaker, TV show, or event, you have made it that much easier for new fans to find you and even share your content with their followers. Narrator and publisher Mike Vendetti often utilizes hashtags that tie in to a TV show.

Tweet01

Sometimes a news event will be a perfect tie-in to your audiobook’s story line.

tweet02

Although I’ve only shown examples from Twitter, hashtags are searchable on:

Now, let’s look at five social media sites ranked in order of my opinion of their current usefulness in audiobook marketing. I’ll offer a tip or two for each site along the way.

Goodreads

People may contribute the most on the site they learned first. If I were starting now, I would probably start with Goodreads, since it is all about books! Here’s what I do to market my audiobooks on Goodreads:

First, I created a Goodreads author page, and I add the audiobook edition on Goodreads for each of my titles as they are released. You’ll see a link on the title page to add a new edition.

GoodReads

After filling out the form to create your edition, you can ask a librarian to combine the audiobook edition with the print and ebook editions in this librarian’s group. You’ll have to look for the current thread of Combine Request in the folder.

I also make sure to visit the Goodreads Audiobooks group, which filled with audiobook addicts! Within the Goodreads Audiobooks group, you can announce new releases under the “General” tab and give away promotional codes under the “Promotions” tab. There’s even a Goodreads Romance Audiobooks group specifically for fans of that genre!

Twitter

A member of Goodreads recently wrote: I’ve discovered Twitter as a means to let narrators know when I really enjoy what they do.

If you don’t want to be a broken loudspeaker on Twitter, you can find other audiobook enthusiasts easily by signing into Twitter and subscribing to my three comprehensive lists of audiobook tweeps. You’ll be able to stay focused on audiobooks and correspond with audiobook folks without following all of them individually. You’ll do well to visit these links.

SoundCloud

SoundCloud is a great way to share audio files on social media and around the web. First, create an account, then upload your retail audio samples. Include the audiobook cover as the image, add tags, and link to your book on Audible in the “Buy link. You can then share those recordings on your web site, in blog posts, and other social sites. Note that you might need to pay for more storage depending on the number and length of samples you upload.

I was astonished to see that PostHypnotic Press has attracted over 900,000 followers on SoundCloud, and that number continues to grow! Publisher Carlyn Craig graciously offered this advice:

As for why we have so many followers, it seems to me that, as with other social media, the more you participate the more attention you get. It is first and foremost a place for creators to share their work, and as such, it does an admirable job. It offers great tools, like the “Embed” and “Share” tools. I love the Twitter media player, for instance, and we use SoundCloud to host all the audio on our site. I do try to be active every day, even if it is only to tweet a few SoundCloud samples.

I suspect that one reason for their tremendous success on SoundCloud is that they have created a number of playlists of genres or titles by author, like this one.

Facebook

When your audiobook is live on Audible, you can post the link on:

You can give away your promotional codes in this group that narrator Jeffrey Kafer created just for that purpose! You may want to subscribe to my Facebook list of Audiobook Publishers and Reviewers to keep up with audiobook news.

YouTube

YouTube is another visual site. I don’t know that you’ll have much success if your video only shows a cover of the audiobook. I think people would quickly grow bored and find a true video.

I loved creating a couple of book trailer videos! I plan to create more since the videos are evergreen products that I can always use, especially with hashtags! Here is an example of a book trailer I’ve created:

Remember that social media sites are a constantly moving target. I also add my videos to my blog and my web site. Of all the places on the Internet, my blog and site are the only pieces of real estate that I own!

4. Be Productive

If the variety and means of marketing audiobooks seems overwhelming, just remember that the best way to have more natural reasons for promotion and rack up more sales is to produce more audiobooks. You gain momentum every time you have a new release!

What are your favorite site-specific social media marketing tactics? Share them with your colleagues below!

This Week In Links: December 9 – 13

We’re finishing the second-to-last week of “serious” work before Christmas, and we’ve got all info you need to keep the engine running and the creativity flowing. So, head into the weekend with our weekly links, and join us next week for the final stretch of 2014!

For Producers and Rights Holders:

The ACX Holiday Gift Guide – via The ACX Blog – Make your list and check it twice – once for authors and once for actors. We’ve got great suggestions for both camps within.

For Producers:

Multitasking in the Voice Over Studio – via Lance Blair – There can be so much to do at once as a VO, but multitasking may not be the best to get it all done.

7 Deadly Sins of Slating – via Marc Scott Voice Over – Slating your audition is a simple step that is nevertheless easy to get wrong. No need to worry though, Marc’s got you covered.

How Bilingual Voice Actor, Rosi Amador, Achieves the Ultimate Work-Life Balance – via VoiceOverTimes – This extended interview has lots of insight into an important aspect of every VO’s life.

For Rights Holders:

50 Ways Writers Can Prepare for the New Year – via The Huffington Post – Huff Post Books offers a comprehensive checklist for authors as they head into 2014. Print it out, mark them as you go, and see how many you can accomplish next year!

4 Easy Steps To An Irresistible Book Blurb – via Digital Book World – Whatever you call your book’s summary, it’s an important element of your marketing package. DBW’s got you covered in just 4 steps.

An Author by Any Other Name – via CreateSpace – Writing exercises under a pen name, in a different genre or style, can bring a fresh perspective on your day to day writing.

What were you favorite audiobook related links this week?

This Week In Links: December 2 – 6

Head into the weekend by looking back on the best audiobook related links from this past week. Use the links below to educate and inform yourself, and consider the advice in your next ACX Audiobook production.

For Rights Holders:

14 Simple Steps To Ensure Success With Your Writing for the Next 12 Months – via Nick Daws’ Writing Blog – Guest writer Ruth Barringham provides 14 pieces of advice to get authors off to a great start in 2014.

NaNoWriMo is Over, Now What? – via GalleyCat – Did you participate in National Novel Writing Month? Now that your book is done, GalleyCat has your next steps. Note the bonus links to their writing tips at the bottom of the article!

The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction – via Digital Book World – Why do authors publish books? DBW shares in-depth results from their recent survey.

Audiobooks: A “How To” Guide, Featuring Interviews With Producers and Voice Artists – via Jade Kerrion’s Blog – Learn some ACX tips in this engrossing interview with author Jade and her producer.

For Producers:

4 Secrets to Voiceover Acting – via VoiceOverTimes – Jewel Elizabeth shares her takeaways from top casting and studio director Andy Roth’s video interview.

Dreaded Ambient Noise – via VoiceOverPlaza – 25-year broadcast pro dives into the causes of and cures for ambient noise in your recording space.
The Search Is On For Meaning-Laden Words – via Online Voice Coaching –

Meaning-laden words are the words that you must hear to get the gist of the story. Do you treat them appropriately in your narration?

Tell us your favorite link from this week in the comments!

This Week In Links: November 25 – 27

This week’s a short one due to Thanksgiving, but we’re still here to recap our favorite audiobook related links. Check out the info below and have a fun, safe holiday weekend. We’ll see you all right back here next week!

For Producers and Rights Holders:

You Asked, We Listened: Introducing Direct Deposit from ACX – via The ACX Blog – It’s now easier than ever to get paid for making audiobooks on ACX!

The Home Stretch: Get Ready For The 2013 Holidays – Via The ACX Blog – Submit your audiobook productions to ACX by 12/6 to have the best chance of your title going live in time for the holidays!

For Producers:

Acoustical Treatments for your Home Studio – via Edge Studio’s “Whittam’s World” – This informative video from home studio master George Whittam covers soundproofing for home studios.

The Current State of Social Media for Voice-Actors – via Voice Acting in Vegas – Dave Courvoisier shares his on navigating a complex social media landscape for VO’s.

For Rights Holders:

Seven Semi-Productive Ways to Procrastinate (With Bonus Motivational Posters!) – via Quirk Books – Everyone procrastinates while writing, so y0ou may as well tackle some writing related tasks while you do.

The Sound of Your Writing – via CreateSpace – “Turn on your computer microphone, read your story, and listen. It may be weird, perhaps even a little unsettling at first, but in the end, it will help you become a better writer.”

Social Media Tips For Voice Actors

We recently attended a webinar broadcast by the APA, hosted by Tavia Gilbert and featuring a panel of veteran narrators and publishers discussing social media for narrators. Today, we’ve selected our favorite tips that will help audiobook narrators navigate an online landscape that can at times seem overwhelming.

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  1. It’s better to do a few platforms, and do them well, than try and be everywhere. There are many social media networks out there, from Facebook and Twitter to Google+, Pinterest and others. People can sometimes feel the need to be everywhere, but it’s easy to bite off more than you can chew. You don’t have to be on any social media sites. Only branch out to social platforms you’re comfortable on.
  2. Build your brand. As an audiobook narrator/producer your brand should be your efficiency and skill, colored by your personality. For more established narrators, your brand is also your body of work. Everything you do online should be tie back to the image you’re trying to project to potential employers.
  3. A good website will help the less established get more work.  Make sure your site is professional looking, uncluttered and easy to navigate. Feature a raw, uncut video of yourself narrating on your site. This will show potential clients that you’re fluent and work quickly.
  4. Promote your client’s work. This is especially true for royalty share projects, where you have a vested interest in the sales of your titles. But even if you’ve been paid on a per-finished-hour basis, you can add to your value in the eyes of those doing the casting if you’re willing and able to help spread the word about their productions.
  5. Keep track of metrics, but don’t be a slave to the numbers. Track things like how many times your posts are shared or retweeted, and how many followers you’re gaining (Hootsuite and TweetDeck are two good services for tracking metrics). Make note of what types of content do well with your network and look to recreate those successes. But don’t get discouraged if you’re not adding followers as quickly as you’d like, or if your posts don’t immediately “go viral.”
  6. Be positive! Never post anything that could be interpreted as negative about your work or clients. It’s ok to vent about a long day in the studio or the neighbor’s lawnmower, but don’t complain about the book you’re producing being boring, or poorly written, or your employer being late with payment. The things you say online live forever, and are only a quick Google search away. Employers won’t want the hassle of dealing with a “loose cannon” on social media.

With these six pointers, you should be able to confidentially establish yourself on social media. Remember: keep it professional, keep it positive, and look at social media as a tool you use, not a slave driver you have to put all your energy into.

What have you done to find success on social media?

Position Yourself For Audiobook Success This Holiday Season

The leaves are still green, and the kids just went back to school, but believe it or not, it’s time to start thinking about completing your ACX titles so they are on sale in time for the holidays. Today, we’ll give you a brief breakdown of the timeline for audiobook production between now and the winter holidays, as well as some seasonal merchandising tips to help you generate some holiday buzz for your titles.

Holiday Production Timeline

To give your title the best chance of being on sale by the end of 2013, the audio production will need to be completed by the producer and approved by the rights holder no later than the first week of December.

Now, let’s work backwards from that point. Ideally, you’ll want your title to be available for sale on Audible, Amazon, and iTunes a few weeks before the holiday season starts. This will help you beat the rush of books coming in to Audible, as well as give you time to earn some 5 star reviews and build buzz around your book. It will take about 14-20 business days for ACX/Audible to process your book for our sales channels, and you’ll need about 45 – 60 days for the audiobook production and rights holder review (give or take, depending on the length and complexity of the title). ACX rights holders will also need about a week from posting the title to attract auditions and negotiate the schedule and rate with their producer.

Add it all up, and it soon becomes clear that now is the time to get your productions listed on ACX in order to take advantage of the winter holidays.

Holiday Marketing Tips

In addition to making sure your schedule is set up to get the most out of this holiday season, you can position yourself for success with these holiday marketing ideas:

  • Bonus content: Create a holiday-themed short story featuring supporting characters from your book. Publish it on your blog or as a Kindle Single through KDP.
  • Giving gifts: Host a Secret Santa gift trade between your fans on your website or blog, but with a twist: all the gifts must be items of significance from your book(s).
  • Interview your narrator: Sit down and chat with the voice of your book(s), and ask them about their favorite holiday memories, the best present they ever received, etc.
  • Basket case: Create gift basket guides based on themes from your book – and make sure your book is one of the suggestions.
  • Season’s greetings: Crowd-source greeting cards inspired by characters or scenes from your book, and host the top three on your site from your readers send to their friends and family.
  • Do some good: Let your fans pick a charity through a poll on your website or Facebook page, and donate 1$ per sale of your title(s).

As you feel the days getting shorter and the nights getting cooler, make sure you’re thinking about your upcoming holiday audiobook sales and marketing plans. Start now, and you’ll be extra thankful when the holidays roll around.

What projects will you be working on in preparation for this holiday season?

How To Guerrilla Market Your Audiobook

If you’re a regular reader of the ACX blog, you know that we’ve been working with authors Guy Kawasaki and Shawn Welch to produce their book APE: Author, Publisher, Entrepreneur. The book is a great resource for self-published authors, and we’re joined today by Guy, who has more great advice for ACX authors (and producers too!) on marketing your audiobook.

The key to successfully guerrilla marketing your audiobook is to approach the process as a launch of a new product, not simply an extension of an existing one. Think of it as a whole new product for a whole new kind of customers—one who might not “read” you book, but would “listen” to it.

As such, you should use every method and avenue that you tapped when you launched the book:

  • Write a blog post about the availability of an audio version.
  • Add a link or badge to your website and blog so that people can buy it with one click.
  • Update your social-media profiles to include a specific “plug” for the audio version.
  • Participate in webinars by using Google+ Hangouts and Twitter chats to reach the online audience—just pretend like it’s a new book.
  • Interview the voice actor.  It’s kind of cool to have a Google+ Hangout with the person who recorded your book—this is great publicity for both of you.

Guess what: you didn’t reach every buyer of your book when you launched your ebook and/or printed book. The release of the audio version is a great excuse to go back to the guerrilla marketing well again. Plus, between the time of your initial launch and the audio book launch, you probably added new social-media followers, so Launch 2.0 will be even better.

You can find more in depth info on marketing your audiobook here. Have you tried any of Guy Kawasaki’s guerrilla marketing tactics? Tell us in the comments!

ACX Success Story: Arika Rapson

Arika Rapson was one of our first ACX success stories, and we’re excited to revisit her story today. A year and a wedding after she collaborated with her then-fiance James Rapson on his title Anxious to Please: 7 Revolutionary Practices for the Chronically Nice, Arika is back to offer an update on her experiences producing and narrating on ACX.com and some words of wisdom for producers.

I have always had a bit of a pioneering spirit, and thrive in environments where there is room to explore and feel my way around. Things just aren’t as much fun when every stone has already been turned. I need a little room in my life for something unexpected or even astonishing to occur.

It was this spirit that drew me to ACX and the possibilities it opened up. As incredible as this new platform seemed, I tried to keep my excitement in check and approach with caution. Pioneering may be fun, but you don’t always discover a new continent; sometimes you end up with an empty belly and a fever.

Arika B-W Dark background

ACX Producer and Pioneer Arika Rapson

Sixteen months have since passed, and I have some notes from my Field Journal that I would like to share. While at times I did miss the certainty of a clear path through well-manicured woods, the journey through ACX has been far more fruitful than I ever imagined back when I first stepped in. I have been building relationships with authors and publishers that I hope will flourish for years to come. Many of my books have sold well and continue to sell – my royalty books alone have sold about 8,500 units. One of my titles became the best selling book in its genre for months. I have done a number of pay-for-production titles, both on and off ACX, so I’m delighted with the substantial number of ACX royalty sales that represent such a small amount of my time.

So what happened? Did I just get lucky? Do only certain types of books sell on ACX? The answers here are no, and no. My three best-selling titles have been in 3 different genres and have absolutely nothing to do with each other in terms of content. It often does take some luck to get a title that stays at the top of the charts, but you can do really well with a handful of books that continue to sell moderately, too.  Even without my bestseller, I still would have about 5,500 units sold from my other projects.  I believe there is an approach to navigating ACX that will help you make the most of your experience.

It’s Not Just About Your Voice

Many people think that the most talented narrators get all the work. Talent definitely plays a part, but the narrators who get called on again and again are the ones that people love working with.  Be reliable, on time, communicate well, and deliver consistent, quality work. Don’t expect the rights holder to manage you. And consider this benefit of return business: if a rights holder you already know keeps asking you to narrate more books for them, that means you are spending less time auditioning and more time working.

Keep An Open Mind

Branding has become a very hot topic and I agree that it’s pretty important. But we narrators can’t lose sight of our primary jobs. As story tellers, we morph ourselves to become the brand for each book, each author, each publisher for whom we work. It’s not about our brand, it’s about their brand. If you’ve tried to be the kind of narrator who only does this or that type of book, you may be defining your own brand so narrowly that you put yourself into a very small box. You may also find yourself with less work than you’d like.

Having said that, there are times when you do want to consider the image you are trying to maintain. If the book is very political, religious, or in any way controversial and you don’t want to be associated with the subject matter or the ‘side’ the book is supporting, you can always record it under a different name. I have used a pseudonym on numerous titles and it’s worked out just fine.

I’ve heard some narrators say they find certain genres offensive. Personally, I am more offended by bad writing than by any particular genre, but hey, suit yourself! Your opportunities will increase in proportion to your openness. My own thoughts about narrating anything with sexual content relate to the situation itself. In my opinion, audiobooks are in stark contrast to what you may find in Hollywood—on the big screen, you are statistically much more likely to see a woman experiencing sexual violence than sexual pleasure.  I would very much prefer to read a scene where a woman is enjoying herself.

The point is this: ultimately it’s up to you to decide what you are comfortable with, but if your goal is to stay busy, keeping an open mind will be an asset.

Get out of Your Mental PJs

I will confess that I may have narrated in my long johns a time or two, but when it comes to accepting a royalty title, I get into a total business state of mind (suit and tie optional).

What does that mean? It means it’s time to investigate! Does the author have an active online presence? Has the book sold well? What about other books by the same author? If I’m unsure about auditioning for a title, I like to send a message to the rights holder, to ask questions like how they will be promoting the audiobook once it is released.

If they don’t write back, move on.

Your Voice Counts

This brings me to my final point, which I think pretty important. I am not a social media guru and I don’t have thousands of friends on Facebook and Twitter that I am conversing with nonstop around the clock. But I do make it a point to invest in the people who I admire and/or have something to learn from and who feel the same way about me.

Last year I became friends on Facebook with a woman with a top rated podcast that gets up to 60,000 hits per episode. Rose Caraway has an awesome online presence and had recently gotten in to narrating audiobooks herself.  We began exchanging all sorts of helpful information with each other about equipment, breaking into audiobooks, figuring out social media, etc.  Eventually, she convinced me to appear as a guest on her show,  the Kiss Me Quicks, which I agreed to as an exercise in getting myself out there (although I was a bit terrified about how her devoted fans would receive me!). On the show, Rose introduced me, mentioned some of the audiobooks I’ve done, and then had me read a short story. Frankly, I was completely floored by what happened after that. The book I did that had been #1 in its genre when it was released a year earlier went back to #1 all over again and stayed there for weeks! It was pretty awesome.

So in my mind, social media is not always about who has the most ‘friends,’ but about having friends that you have something to offer and who in turn have something to offer you. A mutually beneficial relationship is by far the best kind to have (which is the same way it works with ACX rights holders)!

Pioneering can be frustrating and uncertain at times, but if you focus on building the right team of explorers to accompany you on the journey, you may find some pretty incredible things can open up along the way.

Thanks Arika, for charting the path for future ACX pioneers. What do you think of Arika’s recommendations? Tell us, and add your own, in the comments!

How to Promote Your Titles & Get on Audible’s Merchandising Radar – Part 2

Yesterday we brought you part 1 of our guest blog post from Audible editor Jessica. Part 2 is below and contains a lot more great info. Authors, be sure to share these posts with your producers and vice versa. Double your efforts and really drive your sales!

4.       Network, network, network. Building a base of contacts is essential to helping you get the word out about your audiobook.  However, what many people overlook is that networking is about exchange—of information, contacts, and advice.  In his book, Booklife: Strategies and Survival Tips for the 21st Century Writer, Jeff VanderMeer shares the following tips for successful networking:

    1. Keep in mind that everyone you know is a potential contact and everyone you know is more than one thing—keep your eyes open to this to understand each contact’s potential.
    2. Realize that every (audio)book or project you create is about more than one thing—a quick Internet search of the topics your book covers can reveal a wealth of relevant groups, communities, and forums you can join to find others who would be interested in what you have to say.
    3. Take a genuine interest in what others are saying/writing/telling you.  Networking is about a give and take and you have to nurture your contacts.  Coming across as sympathetic to and interested in what others have to say, as well as being able to add a personal touch in your communications will go a long way towards building long-term relationships.
    4. Be concise and precise in your communication with people you don’t know, particularly if using a medium like email which strips out nuance.
    5. Do introduce your contacts to one another—if you connect people, they’ll remember you for it and be more likely to help connect you to their contacts.  However, respect others’ privacy and don’t give out contact information without first getting approval to do so.
    6. If nervous about a face-to-face introduction, project confidence by saying less, listening more, and starting off with questions, rather than launching into talking about yourself. It may also help to have a partner, spouse, or friend along to help take the pressure off.

**Also, take advantage of the biggest network for books: Amazon. Amazon is a powerful tool for growing your fan base and increasing your sales; click here to learn how you can better leverage Amazon to increase visibility of your audiobook.

5.       Cultivate review coverage. Research and reach out to appropriate online publications, blogs and podcasts. Promoting your audiobook(s) can be time-consuming and we know many authors/producers have full-time jobs, families, and other commitments, but active engagement in promoting your audiobook is a key factor in its success.  Look into online publications, websites, blogs or podcasts that might be interested in your book’s topic or genre, or audiobooks in general, and reach out to them and offer something of value: a review copy, an excerpt from the audio to post on their site, or, depending on the reach of the outlet, a copy of the audio to give away to readers.  You can also offer editorial content (a Q&A, a guest blog post on a topic, offer to lead a webinar/online chat, etc.) . Be prepared to explain why the topic you’re proposing would be relevant to an outlet’s readers, and be open to any suggestions you may receive.

    1. Potential offline opportunities (for the A+ student): It’s also worth reaching out to local bookstores and libraries for speaking engagements as a way to generate attention and word-of-mouth.  Take note, though: people attend speaking engagements because they want to gain knowledge about something of importance to them, so keep that in mind while crafting your speech. Also, research and reach out to book clubs that might be interested in reading/listening to your book, and offer up author participation.

6.       Keep in contact with the ACX team to let them know what successes you’ve achieved. You can share your feedback at support@acx.com.

7.      And lastly, stay focused:

    1. Continue networking as appropriate.
    2. Maintain your blog/website.
    3. Continue to offer to participate in book club discussions of your book(s) and speaking engagements.
    4. Measure the impact of your efforts to see what’s “moving the needle.” Click here to learn how.
    5. Keep up the hard work.  Continue to nurture and build your fan base—it will pay off when promoting your next audiobook!

So, there you have it! Between these two posts and the links to the ACX “Promote Yourself” section within, you should be off to a solid start. Of course, there are many great ways to promote, and the internet and social media are constantly presenting new opportunities. We recommend you frequently review your promotional plans and look for ways to branch out to new fans. And of course, if you hit on something good, be sure to share it with your fellow ACXers here at the blog, and on our Twitter and Facebook too!

Jessica has been in the audiobook business for nearly seven years, with a focus on digital and social media marketing. Some of the authors she’s worked with include Sandra Brown, Cassandra Clare, Vince Flynn, Stephen King and Jennifer Weiner.  She is a new-ish resident of Jersey City, NJ.

This post has been updated since publication.