Have you met Audio Analysis? In case you haven’t been acquainted, we launched this tool (and its partner, Audio Lab) last year to give you instant feedback on your audio files, allowing you to identify and correct technical issues before you submit them to our QA team.
Audio Lab can be used to check any audio for important metrics like peak value and RMS. That means you can upload your auditions, your profile samples, examples of your production audio, etc. for our robot review. And if you don’t take that step beforehand, Audio Analysis checks your production audio files within each of your projects as you upload them. Together, this sound-screening dream team helps make sure you’re putting your best foot forward every time.
And now, in addition to the seven metrics this dynamic duo already assesses, both tools now check the spacing at the beginnings and ends of each file, to make sure they measure up to our Submission Requirements.
Accompanying this announcement, we’re adjusting our spacing requirement to improve the listener experience—going forward, all files must have no more than 5 seconds of “room tone,” or spacing, at their beginning and end.
We hope these adjustments help your audio achieve a seamless journey through our QA check, helping get your audiobooks to retail faster and making you (and your fans) happier. And if you haven’t checked out Audio Lab yet, give a spin to see how it can save you time and energy making your next big audition or production just right.
The true story of ACX’s 10th anniversary is told in the journeys of the impressive indie creators who have written their own career narratives via ACX. Read the latest entry from Audible Approved Producer Joe Hempel, below, then catch up on the rest of the series here.
Where have you taken your career since we last spoke?
My career has taken so many different twists and turns. It’s really been a wild ride! When we last spoke, I was working mainly on ACX, with one or maybe two publishers at the time. Now, I do a lot of work for a lot of different publishers, and I’ve even started my own publishing company, Fireside Horror. I barely have time for myself these days, but I tell you what, I wouldn’t have it any other way. I enjoy the pace of this, I enjoy being a workhorse, and I enjoy the grind required to stay at the top of my game.
These days, I’m always paying attention to new trends, not just looking at old ones and staying the course. I want to be at the forefront of anything that comes up—be it with technology, or with new ideas, or what new listeners are wanting to hear.
What important connections have you made on ACX?
I work with so many wonderful people on ACX, I want to say they’re all important! If I were to choose one – and this is no slight to anyone else—I’d have to say author Ambrose Ibsen. We teamed up and we created one heck of a little horror empire. After listening to some of the samples I have on ACX, he approached me to narrate his book, Whispering Corridors, in 2017, and it just took off. From there we’ve sold well over 25,000 audiobooks together. We do Royalty Share because that allows us both to make more money than we would with major publishing companies. I’m not sure what’s next, but you can bet it’ll be a hit.
What was your big “I made it” moment?
I think for me, the biggest thing was being able to move to Texas and buy my own house strictly from being an audiobook narrator. That was something I never dreamed would happen, and when I signed on that dotted line and walked into it, and realized “wow, this is mine, I did this” it was the greatest feeling of all time.
How do you define success in your career?
This is a tricky one. Success can be many things to different people. I define success as continuously working, continuously grinding, and having the ability to take some time off when I want to without feeling stressed financially.
What’s the most important thing you’ve learned about the industry since getting started?
Relationships are EVERYTHING. This community is so small, though it may seem big, and everyone knows everyone, and everyone talks to each other—be it indie publishers, authors, or other narrators. Solid relationships built on trust and mutual respect are indispensable in this industry.
Who was most instrumental in getting your career going (besides you)?
Hands down my coaches. Johnny Heller, Sean Pratt, Jayme Matler, Scott Brick, and many more that I have had the pleasure of learning with. I wish I could name them all because they all deserve so much recognition. Even all the new people that are coming up, I learn from them too. I think you can get to a point in your career when you begin to miss certain trends, and those that are newer to the industry keep me on my toes and help me look at things differently. And I think that’s instrumental in staying relevant.
What’s your favorite thing about being an independent narrator/producer?
Networking with authors and narrators. Now that I’ve stepped into publishing as well, I’m connecting with more narrators that are just dipping their toes in the water, and let me tell you, there is an amazing pool of talent out there. It makes me want to continuously keep my eyes up and well coached and trained.
What does being an independent creator allow you to do that you couldn’t otherwise?
Without a doubt, I’d say “being able to make my own schedule and set my own working hours.” If something happens and this career goes belly up, I don’t think I’d be a good employee anymore!
What would you say ACX means to you?
Everything. ACX means everything to me. I would not have a career without ACX. ACX was on the forefront of directly connecting authors and narrators. So many people get to have such great careers and really turn their life around because of ACX. I haven’t lost sight of that, and I continue to use ACX to this day and will into the future.
Now that I’m a publisher, I use ACX to distribute to Audible, and it makes me incredibly happy to bring some really great horror to the Audible shelves that maybe they otherwise wouldn’t have. While there are other distributors out there, I wouldn’t dream of using anyone else.
What’s your most essential piece of studio gear?
I can’t really say one thing is more important than the other one. Obviously, the booth is what keeps things quiet so that I can work during the day, so I guess having that quiet space is the most important thing of all. Everything just works in synergy to create the audio—from the space, to the mic and interface, to the PC and Reaper, the DAW that I use.
If you could narrate any book ever, what would it be?
Anything by Stephen King. That’s the brass ring for me. I want it so bad, I even went out and bought the audio rights to The Science of Stephen King just so I could narrate in his world! HA!
What do you aspire to next?
I would like my publishing company to become known as THE place to get horror audiobooks into the world. It’s a grind, and things get a little behind because I’m a one man band. But it’s growing, and I’m hoping that, in the next 2 years, Audible will have a lot more horror out there—enough to classify it as its own genre, rather than a sub-genre under “Mysteries and Thrillers.”
It’s ACX’s 10th anniversary this spring, and we’re celebrating by sharing career journeys from some of the impressive indie creators who have used ACX to share their stories with the world over the last decade. Read this blog series from the beginning, or read on to hear from our next celebrated storyteller—narrator and producer, James Romick.
How did you become a professional audiobook narrator/producer?
The first project that I auditioned for and won on ACX was in 2014. Before that, I had never considered narrating audiobooks. I’d listened to them for years—all of them non-fiction—read by narrators whom I have come to know personally. But I never thought about becoming an audiobook narrator myself.
After I left the Broadway show that I had been with for quite some time, I was finding it difficult to land another who needed a “gentleman of a certain age,” so I sought out (well, needed) another creative outlet. The on-camera commercial career wasn’t gaining any traction, and voiceover was my next trial balloon. I had some limited success at first, but when I focused my efforts on audiobook recording and production, I found that creative acting niche I had been looking for.
How did you find ACX?
Kind of by accident. I started pursuing a voiceover career in 2013. That was also when the SAG-AFTRA Foundation Voiceover Lab (EIF VO Lab) in New York City came into being. I think I first heard about ACX from some of the other attendees and instructors who encouraged me to look into it. I was nearly finished with constructing my first, very tiny home studio, and collecting some professional quality recording equipment. Once that was done, I started auditioning for projects on ACX, and landed a pretty good one right away.
What was your big “I made it” moment?
The first telephone conversation with the Rights Holder and the first sale of my very first audiobook production—and the faith that Rights Holder (who had been in the audiobook business for over 25 years) had in me to deliver a quality narration of their work.
How has your career grown since first coming to ACX?
The world of audiobooks and narration was a completely foreign world to me, coming from a live theatre performing background of some 35+ years. I attempted to immerse myself in it as much as I could—learning the terms, nomenclature, jargon and such of the business. Attending a couple of the live ACX events at Audible Studios in Newark, NJ and meeting a lot of people who were also in the beginning stages of their audiobook careers opened up this whole new world for me.
I consider voiceover the 4th or 5th phase of my 40+ year acting career. But never in my wildest imagination did I ever think that I would be recording and producing audiobooks at home in my den from a vocal booth I designed and built myself. I have now recorded and produced some 100+ fiction and non-fiction audiobooks.
Why is continual, ongoing education so important to your career, and how has ACX University played a role in that?
As with fashion and music and other forms of art, the trends change rapidly. Whereas a few years or months ago it might have been fiction or non-fiction books about zombies and spaghetti monsters, now it might be YA (young adult) or alien romance or pandemics. You have to keep up or be left in the dust. I am not the best businessman and I’m self-aware enough to know that about myself—ongoing education that helps you stay current on industry trends, offers suggestions on how to attack that end of the business or how to communicate with authors and convince them to take a chance on you as the narrator of their baby (or take a chance on audiobook narration at all)—that only serves to support the narration community. And hopefully it puts money in your bank account. That, and I was promised a nice, new ACX University t-shirt to replace the ratty old one I got at the last live ACX event in Newark some years ago.
What important connections have you made on ACX?
I got to meet RC Bray and talk with him at the last live event, in 2015, which was great because I am a super fan of his work. And I’ve made some personal connections with other narrators with whom I share information all the time. I also have very good relationships with the authors with whom I have collaborated—many have kept me on for one series or another and multiple standalone books. One of my authors even wrote my wife and I into the story as supporting characters for one book of a murder mystery series.
How do you define success in your career?
When people buy, listen to, and appreciate my work (although I really don’t pay much, if any, attention to reviews).
What’s the most important thing you’ve learned about the industry since getting started?
There are “industry standards” and “best practices” that need to be understood and met. That, and until you have some experience and a body of work behind you that you are proud of, take the advice of other seasoned and respected professionals, and don’t try to be a maverick or re-invent the wheel. You really might do so at your own peril. Study. Study. Study. Not only coaching for your narration, but also in understanding the tech side with whichever DAW and equipment you choose to use.
Who was most instrumental in getting your career going (besides you)?
Although I never took his course, David H. Lawrence XVII, because he provided the impetus for me to pursue audiobooks in the first place, Jayme Mattler, for encouraging me to go beyond narrating only non-fiction, and Johnny Heller, well, for being Johnny Heller.
What’s your favorite thing about being an independent narrator/producer?
People think that I’m crazy. But I actually like editing and mastering my (and other people’s) work. In between acting gigs in the 80s, I went to audio engineering school—that’s when editing analog tape with a block, razor blades, and adhesive tape was still the norm—so the tech challenges appeal to that side of my brain. Digital recording, editing and mastering is so much easier.
What does being an independent narrator allow you to do that you couldn’t otherwise?
To more or less go at my own pace in my own space with some really good equipment. And to do projects that I (and my pseudonym) choose to do for my (his) own reasons. I do not accept any old thing just to have a narration credit.
What do you aspire to next?
I have been coaching fellow voice artists and narrators on using and configuring REAPER as their DAW of choice for recording their work. Everybody and their relative likes to make videos on one topic or another, but I think I’d like to create a video series on REAPER, specifically geared toward audiobook narration. Of the 8 or 9 DAWs I have installed and played with, REAPER is by far my favorite.
You can find James Romick on his website, check out his numerous titles on Audible, or you might just catch him answering questions and welcoming newcomers to the community at the next ACX University premiere or industry conference.
Keep an eye on the blog for more stories from ACX’s finest!
Audio: the final frontier. These are the voyages of independent creators. Their mission: to dream up and build strange new worlds. To bring new life to characters and stories from the page—and beyond. To boldly take us where no ear has gone before! Our captain: Eric Jason Martin. Veteran ACX-ers might recognize this Audible Approved Producer from our 2018 post, Doubling Down on Audiobook Success, but not one to be pinned down by labels, this producer/director/narrator has just added another title to his name—author. Martin’s first novel, New Arcadia: Stage One came to audio yesterday, and this multi-cast adventure is full of A-list vocal talent, an original score, and a tasteful soundscape that gives you the feeling if you closed your eyes for a moment, you might just open them in 199X, in the arcade-inspired dystopian world of the story. We were lucky enough to snag a moment of this creative multi-hyphenate’s time to talk sound design, writing and casting his first novel, and the endless possibilities of audio.
What sparked the idea for this project?
Well, I really wanted to write a book! It’s something that I’ve wanted to do for a long time—I’ve written some original audio productions in the last few years, but it was a little scary to consider sitting down and writing an entire novel, something that could sit on a shelf and have a bar code and a Dewey Decimal classification and all that cool stuff. I knew I had to write a GameLit or LitRPG novel to get started. I’ve been a fan of video games since I was little, and I’ve since come to understand their potential both in terms of play, and as a powerful learning tool. Playing Roller Coaster Tycoon back in the day was literally how I got into the business of themed entertainment, so it legitimately helped kick-start my career. These days, I narrate a lot in the GameLit/LitRPG genre, so it’s a world I know very well, and I’ve been thinking about using a “beat ‘em up” game as the subject for a story for a few years—the stories these games told were often about fighting criminals in a big bad city. I was really drawn to the idea of doing something with this world in literature.
What was the process for writing this story like, and how did being a narrator/ producer first influence your writing on this project? Did you already have a vision for the audio when you started?
When it came time to actually write the book, it happened very fast. I had already done a decent amount of work imagining the mechanics of a virtual game world like this, because I had developed another version of this project for audio a couple of years prior. Even though the finished story turned into something very different, it helped to have that base to work from. Once everything shut down last year, it got me thinking of this project in a new way. I started imagining this retro game city as a way to bring people together again in a virtual space—people who have been apart for a long time. So I starting writing over the summer, and it was very helpful to think of it as an audiobook. That “one weird little trick” helped me get over a lot of the fear of writing, because I already knew how to do audiobooks, so suddenly I was working from a place of confidence. Thinking of the project in audio also helped me picture certain performers for each role, performers that I actually wanted to cast in the audiobook version we would be recording. Once you can get that specific about a character or role, it takes something that can be really hard—creating compelling story and dialogue—and it makes it a little easier to do. Having narrated nearly 300 audiobooks, I also a had a clear sense of what would work in audio and what would not. I knew I’d be narrating the book as the main character, and that was another opportunity to revise the text, right there in the studio. If something didn’t sound right to my ear, I would change it as I was recording the narration. It’s usually a big no-no to stray from the recordable script… but if you’re the author, nobody can stop you!
Once it was written, what was the process of casting and recording/producing like?
The audiobook production moved very fast. I’d say from my first email to a performer, to the final mastering, it was about three months. That includes recording 19 performers, two incredible musicians writing a full original soundtrack, and a lean post- production team cutting it all together and adding effects. Again, it was easier having written the roles for specific people. I was nervous and didn’t have any expectations, but I was blown away that everybody agreed to be a part of this. It helped that they were all voice actors, so I figured they had home recording setups that would work, although I had options available in case I needed to get them equipment. Technology is so good these days that having a decent mic and recording in a quiet well-padded closet can get you pretty far. And if you have a quality post-production team, as we did here, you can make it all sound fairly uniform.
There are some pretty well-known names in the voice credits for this production – do you have any advice for authors nervous to ask big-name vocal talent to work on their projects?
Yes, be nice! And do everything you can to make it easy for people to say yes. They may not make a fortune doing your project. But if it’s quick, easy, and a lot of fun, and they’ll be with other great people whom they like and respect, that’s a lot harder to say no to. Be clear about the time commitment, make it as small as possible, and be flexible in scheduling, as much as you can.
This production has some great extra audio elements like an original score and sounds – how do you incorporate elements like that without overwhelming the listener or overshadowing the narration?
We were very careful in how we approached the sound design for this project. We worked with the team at Mumble Media to focus on the multi-cast recordings, as well as the original soundtrack, as the primary tools to communicate the story and scene. The old arcade sounds are a lot of fun, but a little of that goes a very long way in an audiobook format. The action could be exhausting if you heard an unending stream of punching and kicking and yelling. So we let the actors and narrator communicate a lot of the action in the performances, we were very sparing with sound effects, and we supplemented the action in places with the soundtrack to give it additional emotional impact. The great Lloyd Cole created our main theme, and it was such a thrill to be able to work with him, I’m a huge fan of his work. For New Arcadia, he has created a beautiful piece, ambient and propulsive and mysterious. He describes it as “Escape from New York meets Stranger Things, with a hint of Dune.” When we incorporated it into the audiobook, it became the de facto theme of the real world. The few times we leave the game world and go back to reality, you’ll hear different pieces of this theme as you re-emerge, which signals to the listener that we are transitioning to a very different place. Casey Trela is a fantastic composer, very versatile, and expert in the chiptune style of these retro games. He’s created some truly catchy tunes that serve the game story beautifully. He had the added challenge of creating special songs that evoke the world of “199X,” songs that sound like they’d actually be coming from your radio back then. These extra audio elements can really help build a strong sense of environment in an audio-only production where visual cues and backdrops are absent.
What makes this production special and how do you see productions like this one carrying audio storytelling forward?
It’s such a blast to bring great talent together on a production like this. I enjoy the traditional one book / one narrator approach very much (indeed, you can find me in my home studio a few days a week telling stories this way). That said, I think there’s a growing space and increasing demand for multi-cast productions, and we’re all just starting to scratch the surface of what’s possible. Audio is great for many reasons, and one practical one is that the listener’s mind handles most of the big-budget effects and locations in your story. You can communicate complex stories much more quickly and cheaply with sound alone. It’s a very exciting and innovating time in this medium, and it’s a thrill to be a part of it all. When you work as relatively fast and cheaply as you can in audio, you can get a lot more done than you can in other mediums, meaning you can experiment and learn much faster in your craft. I’ve tried a lot of different things in my time creating these stories in audio, and have made some mistakes along the way. But even those mistakes were instructive, and I can see how they led directly to some of my biggest successes. So that’s why I embrace this lean and iterative style of working, and audio is an ideal vessel for that approach. You can do cool stuff in audio fairly easily and quickly, so maybe you should! Each project you take on and complete can become a stepping stone, every single one can teach you something or connect you with someone. And for this project, in many ways, it’s the apotheosis of all of the different things I’ve done up to this point. But it’s not the end, it’s a beginning. There’s lots more to do. I’m excited for you to hear what we’ve put together with New Arcadia: Stage One, AND I’m excited for what comes next.
Eric Jason Martin is a producer, director, voice performer, and author, based in Los Angeles. He is the AudioFile Earphones and Audie Award–winning narrator of over 275 audiobooks. He has developed several original audio productions, including directing the NY Times Bestsellers Kate McKinnon and Emily Lynne’s original series Heads Will Roll, featuring Meryl Streep (Broadway Video/Audible), and Stinker Lets Loose!, starring Jon Hamm (Audible). His production of Mr. New Orleans, starring Westworld’s Louis Herthum, is a 2021 Audie Award nominee.
Last week, we heard from Audible Approved Producer Hannibal Hills on how he built a successful narration career from square one in three years. If you’re new to narration or thinking about taking it full-time and wondering where to start, be sure to catch up on the first part of this narrative and learn how to set a solid foundation for yourself. And now, with the help of our narrator, we continue on our journey…
Investing in Editing, Coaching, and Mentoring
Like any growing business, your narration career may reach a point where you can afford to hire outside help to so your business can continue to grow. I have now reached the point where I outsource my editing so I can focus solely on narration. Earlier in my career, I felt the need to save on the pennies and stay in control of the whole process. But when income started to come in steadily, being behind the mic became the most valuable use of my time, and the increased output I was able to achieve from outsourcing easily counterbalanced the cost.
Performance coaching was another investment whose value I cannot overstate. Early on, I was beyond fortunate to connect with the great Sean Pratt, and he has been a true mentoring light as I moved from narration as a side-job to a full-time career. Coaching with a true expert is the single most important investment you can make in your narration career. The knowledge and advice they share can save years of trial and (mostly) error, and be the very difference between long-term success and failure.
Choosing the Right Projects
Choosing the right projects is every bit as important as having the performance skills or the right equipment. Sean, whose excellent book, To Be or Wanna Be: The Top Ten Differences Between a Successful Actor and a Starving Artist is a trove of clear wisdom, has given me countless useful pieces of advice and challenges to learn through. An example of the wisdom a coach like Sean can offer can be found in his famous three questions: Of each project ask yourself: will it pay, will it be good for my career, and will it be fun. If all three are true, that project is a clear good choice. If only two are a yes, it should only be accepted if you can comfortably live without the third. If only one (or none) is true you should never accept the project. This simple test is a golden barometer for a narrator in all stages of their career.
I am now careful to evaluate every project I am offered or consider auditioning for—not only for value, but for scheduling. Overbooking is an easy trap to fall into in the early years, but spreadsheets are just as good for calculating reasonable monthly output as they are for projecting income. Don’t undervalue your time and work. When you have only a few books to your name and are starting to realize how much you still have to learn, impostor syndrome can bend your will to accept projects that aren’t right for you and poor rates of return. Though it is hard, you mustn’t stop believing you are worth the accepted industry rates. Too many hours working hard while knowing you are being underpaid will eventually start to poison your heart, smother your passion, hurt your performance, and eventually make you regret your career choice altogether. A good coach will help you to continue to believe in the value of what you do.
Finding My Voice and Building My Identity
With the right home setup, a process you feel confident in, ongoing training that produces real improvement in your performance, and a steadily growing output of titles, it very quickly becomes clear the sort of titles that best suit your voice. I worked to resist the temptation to be an “everyman.” One of Sean’s most valuable contributions to my career was helping me define my niche and refine my identity and brand—externally but also internally, in my performance and approach. I now look for projects that suit that brand. This personal “flavor” can be applied across both fiction and non-fiction, and in my case to horror, comedy, classic literature, and more colorful, opinionated non-fiction. Every narrator will have their own flavor that comes from their own heart and passions, and this should be embraced rather than denied. I have found that taking on projects that appeal to me as a person, and which match my own personality and tastes, makes for a far more fulfilling professional life. My most successful projects have been achieved through forging relationships of trust and mutual understanding, where they know you believe in their work, and trust you to make the right creative choices to best bring their words off the page.
Occasionally, I have taken off-brand projects, sometimes because the money and opportunity were tempting, or because I wanted to experiment with a new genre outside my core brand. For these projects, I have several alternate names—a pseudonym or “nom de vox”—so that my brand remains clear, and I can work anonymously if needed.
Learning and Looking Forward
In creating recent box sets with long-term collaborators—the authors of the books—I have had to revisit some of my very early work. It was fascinating to see how far I have come, and how much coaching has helped me improve. It is good to be reminded of the lessons I needed to know then, so I keep them at heart moving forward. Even if we are not proud of our early work, we should be glad that it helped us take another step toward where we are today.
Goal-setting is essential for moving your career forward. I have two key reminders I look to every day—the first is a small whiteboard of my goals for the year. Some I have already achieved, others still need a lot of work, but they are there in plain sight. Each goal I set can be measured in a very real way, from royalty units sold to number of books completed. The goals cover all areas, and each one nudges some aspect for my narration career ahead one more step—and when it does, it is toasted (perhaps with a glass of something with my wife), erased, and replaced with another goal just a little more challenging.
The Shared Adventure of Audiobooks
The second thing I come back to each day is our community: the indie audiobook narrators Facebook group, narrators I have met through mutual coaching, and those I’ve reached out to via email because I simply admire their work. Many authors and small publishers have also become friends through our collaboration, and I meet with many regularly on Zoom to discuss market trends and new project ideas.
Few industries have such a supportive, positive community of helpful cheerleaders, friends, joke-sharers, listeners, and advisors. We all want to see success in the others and cheer when we do, because we know that there is room for us all, that so many unique voices each have a place, and that what is right for me may be rightly different to what is right for you. We also know that together we are creating libraries of lasting enjoyment for millions of listeners. This really is an industry where dedication, honesty, manners, fairness, trustworthiness, and sharing are the qualities that build success. This is a job where the good guys and dedicated spirits really do win. It may have taken almost 46 years, but I found a home—one where each book brings to life a new adventure to be shared.
Hannibal Hills is the narrator of more than 40 titles. This ‘darkly sophisticated British storyteller’ can be found lending his voice to many a horror, mystery, or thriller novel.
Are you a narration newbie inspired by this career journey? An audiobook veteran who can add some sage wisdom of your own? Let us knowin the commentsbelow.
The Ultimate Book Marketing Strategy is Surprisingly Simple – via The Write Life – “A lot of the foundational skills of writing and storytelling are a good foundation to build from for the rest of this stuff. If nothing else, your readers are coming to you for your voice, and that is one thing you are an expert in.”
How to Use Instagram to Promote Your Book – via CreateSpace – “A lot of authors are initially a bit baffled as to how to use such a visual medium for book promotion. To get you off on the right foot, here are four of the most common questions I get about Instagram from clients, answered.”
It’s Booth Gear, Baby! – via J. Christopher Dunn – “The accumulation of booth gear doesn’t necessarily reveal the type of person you’ve become. It’s not a reflection of what makes you, you. Instead, it’s what makes you comfortable so you can do an excellent job recording and impress the heck out of your clients who will shower you with repeat work.”
Surviving Marathons at the Microphone – via Dr. Ann Utterback – “So how do you survive a marathon at the microphone? I have an easy process for you to remember. It’s based on three P’s: Prioritize, Plan and Pace yourself.”
Choosing the Right DAW – via Dave Courvoisier – “If you’re a complete beginner, this article will take you through the entire process of choosing the DAW that’s right for you. You’ll also learn what other equipment you’ll need, such as an audio interface, studio monitors, and software plugins.“
The Book Marketing Strategy –via Book Marketing Buzz Blog – January sees some of the biggest spikes in sales after people have been given Audible memberships for the holidays. Keep on marketing!
ACX Storytellers: Ryan Winfield – via The ACX Blog – ACX has numerous success stories, Ryan Winfield is one of our favorites. Ryan explains why he decided to retain his audio rights and passed on working with a major publisher to work with ACX.
The APA announced the nominees for the 2016 Audie Awards on Tuesday, and we’re thrilled to see that ACX authors and actors received seven nominations across four categories! We checked in with a few of our finalists to get reactions from some of ACX’s accomplished creative talent.
Summary: Country music’s hottest star, Bryce Landry, and newly single, risk-averse Sophie Thatcher discover that finding each other was easy, but holding on will be a different story.
Memory: When asked about producing Come to Me Alive, Pamela Almond recounted a unique challenge she faced during production:
“Leah Atwood wrote beautiful lyrics to a country-western song, also called Come To Me Alive, and as the narrator, I had to sing it as bad-boy country star Bryce Landry, singing along to his radio hit, then as his girlfriend…and finally as a duet between the two of them! This was more a credit to my editing skills than my singing skills, for sure! But I loved doing the book, a very uplifting and well-done contemporary Christian romance, and Leah was great to work with. I am so honored and humbled at being named an Audie Award finalist for it.”
Summary: The sequel to Alpha, last year’s Audie winner in this very category, Beta finds main characters Kyrie and Roth traveling around the world when a mysterious tragedy strikes.
Memory: Author Jasinda Wilder stuck to her guns with the follow up to her genre blending Alpha:
“I personally love Beta. I love the way it plays with the accepted boundaries of romance and erotic suspense, or erotic romance or whatever category you want to slot it into. We made it different and a little darker than our usual fare on purpose. Not all of our fans appreciated Beta, though. I get that it’s not for everyone, and that a sequel can’t ever totally live up to the first book. So putting Beta into audio was a little scary, because we weren’t sure how it’d be received.”
Narrator Summer Roberts shared the excitement of tackling the sequel to an Audie winner:
“Erotica can be a really hard genre, but Jasinda’s writing is so rich and her characters are so multi-layered, that it makes narrating her work really fun. I think Tyler and I were just as excited as listeners to find out what was going to happen to Kyrie and Roth in Beta.”
Summary: In BEG TEASE SUBMIT, Jonathan Drazen is a known womanizer and a gorgeous piece of man who’s more capable of domination than love. In CONTROL BURN RESIST, his partner in pain Monica struggles with the discovery that love can be just as painful as submission.
Memory: Author CD Reiss recalled the casting process and the relationship she’s forged with her producers:
“I got a great selection of professional auditions to choose from. But I had an idea in my head and every one that didn’t meet that idea was painful to hear. Jo Raylan had a certain something that was spot on, and she let me know right away she’d do whatever she had to to get it perfect. It was obvious she had the talent, so I scooped her up. Christian’s audition for Jonathan was a home run right out of the gate. I would have walked on a bed of Legos to get him on the production. Fortunately, my feet were spared.
I’ve developed a wonderful friendship with Jo and have a deep respect for what she does. She wants it perfect. She wants every word to express the right emotions, and we spoke about the character of Monica for a long time. What she wanted, how she sat, where her fear was. It was deeply creative and deeply satisfying.”
Want to create an audiobook worthy of the Audies yourself? Check out our recent tips for rights holders and producers, then head over to ACX to get started.
We’re less than three weeks away from this year’s December 4th deadline to submit your audiobook productions for the best chance of being on sale this holiday season.
With that in mind, today’s lesson is about the file submission process. Being so close to the goal can lead to tunnel vision, but following the steps below, along with my other lessons, will ensure that you don’t stumble at the finish line.
To set yourself up for success when submitting your finished audio, I suggest the following:
Export your entire audiobook to its own folder.
Name each file with its section number first, then the section name.
Ex: 00_Opening Credits, 01_Introduction, 02_Chapter-01, 03__Chapter-02, etc.
Stick to alphanumeric characters, dashes, and underscores. File names with other characters might cause upload issues on ACX.
After using this file naming convention, you should:
Drop all of your files into your audio player of choice (Winamp, VLC, iTunes, etc.)
Listen to the beginning of each file to ensure it has the correct credits and/or section header.
Listen to the end of each file to ensure it includes proper spacing and contains no narration from the next section.
Now that we’ve covered best practices, let’s look at some common issues that cause productions to be returned to the producer by our QA team, and how to rectify them.
Your ACX audiobooks should match the text editions exactly, without repeated sections. Duplicate audio can happen for a few main reasons:
Part of a chapter/section is repeated in another section.
For example, an audiobook production contains opening credits at the start of both the first and second file. To avoid this, make sure each audio chapter/section matches the text exactly during the Edit/QC process. I also recommend checking the head and tail of each file after editing and mastering your audiobook to make sure they don’t contain duplicated audio, and to confirm that each starts with a section header and ends with the last sentence of that section.
A chapter/section is named properly, but uploaded twice to the production manager.
Consider a checklist for your production that lists all of the files, and checking off each file when it’s uploaded.
A chapter or section is named improperly, resulting in duplicate uploads with different file names.
This third issue occurs during the exporting process, when you output each chapter or section from your DAW as an MP3. Before you export each chapter/section, double-check that you are exporting the correct one. If you’ve got multiple sections in one project file, don’t forget to isolate the correct section for export, and be sure to select the next section after exporting the previous.
My favorite solution is to create a separate project/session file for each chapter/section within your DAW of choice. If you have a work folder that contains a project file for each section, your workflow will be smoother and easier when accessing/re-accessing an audiobook’s production. Having a separate project file for each section all but guarantees a section will be exported as two separate files.
Listening to an audiobook in the Audible app.
This is when two or more entire sections are combined into one file. ACX’s Audio Submission Requirements state: Each uploaded file must contain only one chapter or section. This requirement is in place for the sake of the listening experience. Navigation within an audiobook should be simple. If chapters one and two are combined in the same file, the listener won’t be able to skip to the latter on their device; they would be forced to navigate manually through one file in hopes of finding it.
This can also be solved during the export process. As I noted previously, creating a separate project/session file for each chapter/section will ensure you’re not combining two separate pieces of audio.
The retail audio sample for each audiobook has a great deal of influence on the purchasing decisions of Audible’s listeners. They should be instantly captivated by the performance and impressed with the production. Work with your Rights Holder to select a portion that highlights your performance and their storytelling. ACX’s requirements call for “a retail audio sample that is between one and five minutes long.”
A red box highlights Huntress Moon’s retail audio sample.
Additionally, I strongly advise against including opening credits and/or music in your sample. This content is secondary to your actual performance, and potential listeners may not make it through to hear your narration.
Finally, make sure the sample includes no explicit language or material, as listeners of every age and sensibility can preview samples on Audible.
That’s today’s lesson. Following each of the tips above should result in a seamless upload and submission process, which means fewer headaches for you, your Rights Holder, and your potential listeners.
Have you searched for an audition-ready project on ACX recently? You may have noticed a new banner labeled “Offer Pending” in your results. And if you’ve seen this new feature, you might have a few questions about it. Lucky for you, we’ve got all the answers.
Q: What does “Offer Pending” mean?
A: “Offer Pending” means the rights holder of that title has made an offer to produce it to another ACX producer.
Q: What if the offer was made to me? Will I still see the flag?
A: Nope, but others will.
Q: I’d really like to produce this book. How long does the other producer have to accept the offer?
A: Depending on the offer, the producer who received it has from 24 – 72 hours to accept or decline the offer.
Q: So can I still submit an audition even if a title has the “Offer Pending” banner?
A: Yep, you can.
Q: Is that a good idea?
A: That depends. Preparing, producing, and uploading an audition takes time. If the rights holder is negotiating with another producer, you might do that work only to find the book has gone into production. We suggest you message the rights holder to introduce yourself and request more information if you’re dead set on auditioning.