Yesterday, we wrapped up the 2017 semester of ACX University. This year’s event featured audiobook production, publishing, and marketing advice for ACX authors and actors. We broadcast enlightening conversations with bestselling authors, Audible Approved Producers, and the top minds from ACX and Audible Studios. You can watch all episodes below, and subscribe to our YouTube channel to get notified about future ACX videos.
How to Pass ACX QA Every Time! – via ACX – In this episode, David and Brendan from the ACX QA team discuss editing, mastering, and spacing issues, causes and treatments for each issue, and some fixes for after the fact.
Ahead of the Curve: Prospecting for Pros – via ACX – Audible Approved Producers Steven Jay Cohen and Neil Hellegers share their secrets for how to maximize their profit and time by finding great projects both on and off the ACX platform.
Beyond the Booth: Monetizing Your Voice – via ACX – Join us for a discussion featuring Andi Arndt and Carin Gilfry on how conferences, voiceover coaching, and performance awards can help you boost your bottom line.
The Life of an Audiobook Publisher – via ACX – Follow bestseller Kym Grosso through the process of creating an audiobook from scratch, all the way to completing the finished audiobook.
If You Market, They Will Listen: Marketing 101 – via ACX – In this session featuring bestselling author Lauren Blakely and author marketing consultant Kate Tilton, you’ll learn audiobook-specific marketing tactics to attract reviews and sell more copies.
The Elements of a Well-Reviewed Audiobook – via ACX – Paul Stokes of AudiobookReviewer.com and Robin Whitten of AudioFile Magazine discuss how they choose which audiobooks make their listen lists. From the performance to the cover art, they’ll share how to improve your submission and improve your chances of receiving reader and professional reviews.
Yesterday, we premiered our debut episode of ACX University 2017, Peace, Love, and Understanding Your Audio Partner. Audible Approved Producer James Fouhey, and ACX Author Piers Platt, joined us to discuss their eight-books-strong creative partnership, and the details that go into making it a success both for them and their listeners. Today, they’re back with a recap of the tips you might not have caught on camera. Read on for their perspectives on the critical elements of audiobook production.
On Selecting the Right Narrator for Your Project
ACX Author Piers Platt
Piers: If you’re not already an audiobook fan, listen to samples of top-rated audiobooks in your genre to get a sense for what “good” sounds like, and feel free to reach out directly to some of those narrators to ask them to audition for your book, too.
James: Having a feel for how this medium has worked for other authors will help shape your expectations for your own title in a way that’s achievable for a narrator. It’s best to know what you like and don’t like about audiobooks before the project begins.
Piers: When you post your book for auditions on ACX, look for a narrator with some experience, and if they’ve got film/theater/TV training or credits, that’s a bonus.
James: The more experience a narrator has, the surer you can be that they can sustain the performance in the audition throughout an entire book.
Piers: Listen to all of the auditions that come in yourself, and pick your favorite 5-10. Then have several people you trust (ideally audiobook listeners) give you their opinion on which of those finalists to choose.
James: The more confidence you have in your narrator at the start, the easier it will be to give them the freedom they need to perform. Believing in your narrator’s ability as a professional will help you to collaborate.
On Setting Up Your ACX Title to Attract Top Talent
Piers: When creating your title profile, mention reasons why a Producer would want to work with you—have you published a lot of audiobooks, sold lots of copies, won any awards or accolades? If you have a robust marketing plan in place, if you plan on using the same narrator for the whole series, make sure to mention that as well.
Audible Approved Producer James Fouhey
James:How you go about describing this will help determine how many narrators are willing to put in the time to audition for you. The best narrators are professionals and want to work with authors who come across that way. Also, there’s nothing more enticing than a series audition, as those bring with them the potential to work on multiple books.
On Selecting an Audition Script
Piers: The portion of your book that you select as the audition script should have multiple characters talking and include a pivotal emotional moment. This will give you a sense of how they handle different characters (especially voices of the opposite gender or any foreign accents), how much they emote, whether they convey the book’s “tone,” etc.
James: This is critical. If well selected, the audition script can help you avoid many problems later on. Once you’re in production, re-recording swaths of the book that you’re unhappy with will cost the narrator time and money. Figure out beforehand what it is that you’re most worried about a narrator handling, and find a place for it in the audition.
On Starting—and Ending— the Production on the Right Foot
Piers: Once you select a Producer and agree to a contract, put together a guide to the important aspects of your title. This should include: how to pronounce all proper nouns (names and locations, for example), a short character cheat sheet with clear directions (protagonist should be gruff, but likable…femme fatale should be sultry, with a lower pitched voice for a woman, etc.). Pretend you’re a movie director and you’re giving your cast (narrator) instructions at this stage.
James:This is one of the things that sets Piers apart. He anticipates the narrator’s practical needs, has specific expectations, and gives the narrator tools to achieve them before the work begins.
Piers: Once your Producer has all the information they need, they’ll go off and produce your book. When they deliver the final audio, make sure to review it from start to finish. I like to speed up my file review process by downloading all the files from ACX and then listening to them at 1.25x or 1.5x speed. You can still catch any mistakes that way, but you get through it a lot faster.
James:Piers is great about reviewing the work in a timely manner, which is gratifying after all the care that goes into producing an audiobook. The technique of speeding up the audio for review is one that professionals use in quality control. Be careful speeding it up past 1.25x if it’s your first time.
Thinking of your creative partner’s needs from the outset of your audiobook production will help ensure you collaborate on a great-sounding audiobook that your fans will be excited to listen to. Try these tips for your next ACX production, then come back to the comments below to tell us how they helped.