This week’s #ACXU2016 live stream contained a lively and informative discussion on building and maintaining your actor brand. Featuring branding and social media experts from Audible as well as actor/author Gabra Zackman, this panel is a must-watch for Producers and Rights Holders alike. View the video below, then continue your audiobook education with this week’s recommended links.
For Rights Holders:
11 Ways to Overcome Marketing Dread – via Digital Book World – Many authors love writing but fear marketing. Find out how to bridge the gap with these tips.
Great Tips For Branding Your Book Series – via Book Marketing Tools – The same way that your business has a logo, and colors, and a style of presenting things, so too should your books have branding.
Marketing a New Book: 6 Tactics Authors & Publishers Love – via BookBub – With so many ways to market your (audio)books, it can be tough to figure out which to focus on. This post recommends some tactics to focus on, with easy-to-follow examples.
Get A Second Opinion On Your Book Marketing – via BookMarketingBuzzBlog – Seek the advice of others if your marketing isn’t working as well as you’d like. “Sometimes a small repair can fix a big problem”
Does It Make Sense To Outsource Proofing, Correcting & Packaging? – Voice-Over Xtra – A good look at the things that go into a decision to farm out your post production work.
Burnout Can Torch Your Throat – via Dr. Ann Utterback – Stress can take it’s toll on your voice. Dr. Utterback has some advice to help you avoid stretching yourself too thin to perform well.
How to be Believable – via Paul Strikwerda – “As a (voice) actor, it is your job to sell your lines so that the audience is buying it. In order for them to believe in what you’re saying, they have to believe that you believe it yourself. How do you do that?”
Sidestep the Snake Oil – via Steven Jay Cohen – A changing industry has opened opportunities for new careers in voiceover, as well as some who seek to take advantage of those just starting out. Learn how to avoid opportunists who might not have your best interests at heart.