It’s ACX’s 10th anniversary this spring, and we’re marking the occasion by sharing the stories of amazing independent creators that make this a milestone worth celebrating. Start reading this series from the beginning, or read on to hear from our next celebrated storyteller, author Aleron Kong.
How did you become an author?
I started writing for me. I never thought it would go anywhere. It was more of a psychological exercise than anything else. But I had found LitRPG, which is my genre—literature role playing games. It’s only been around in the States for about four years, and I found it around three and a half years ago. And when I found it, it was like, “Where have you been my entire life? Like video games and sci-fi fantasy??” At the time, there were only like four books available in English because it started either in Russia or Korea, so I was bemoaning the fact that there was nothing more to read one day and I was like, “Well, why don’t I just give this a shot?” I wrote six books in 14 months, and then the seventh one – I wrote that a year later and it weighs five pounds.
You went from being an audiobook skeptic to being a champion for the audio format, with audiobooks outselling print books! What role did ACX play in helping you to make that leap?
I knew nothing about audiobooks before I became an author. I had only listened to one—Lord of the Rings—in my life, and honestly, while it was nice hearing the story, it felt a bit dry. And at the time, that felt right because that was just the accepted “right way” to create an audiobook. The more British the better. Because of that, I thought audiobooks were just a different way to read a book. I didn’t understand yet that audiobooks could be an artform in and of themselves, the same way music videos in the 70s and 80s could transcend the song. Nick [Podehl – narrator of The Land series] was able to elevate my words and worlds in a way I could not do alone. That is the blessing and wonder of working with another talented artist who is willing to share their gift.
I didn’t have a master plan when I started, but the worlds I create are as precious to me as a family member. One you actually like. It was only because of my partnership with Nick Podehl and ACX that I was able to push boundaries and make something incredible. Even including sound effects, something that has become the standard for my genre of LitRPG, was considered a big risk several years ago. It had been done before, but I was told I might alienate half of my listeners, as it wasn’t something they would be used to.
The people at ACX have created a model that provides the opportunity and support a motivated person requires to reach great heights. Rather than try to convince me of the “right way” to do things, the feedback I got was that if I wanted to take a chance, ACX would help as much as they could. The connections I’ve made with ACX have played a huge role in my success. Whether it be advice, internal support, marketing, or hard work, it has been a joy to have a partner in connecting with my fans.
What was your big “I made it” moment?
It’s an interesting question. I have hit several big milestones because of my awesome fans—The Land saga is a WSJ bestseller, has sold over a million copies, has more than 100,000 five-star reviews, and became Audible’s Customer Favorite of the year, reaching the Top 5 on both Audible and Amazon.
But with all of that, I remember sitting on a panel with Jim Butcher—I introduced myself, sharing all of those facts, and the fact that I was a physician, and I got applause from the crowd. Then I handed the microphone to Jim. He said, “I’m Jim Butcher,” dropped the mic, and the crowd went wild like Aerosmith just rocked the Garden, lol.
So basically, I feel very happy with what I’ve achieved, but I know I still have miles to go before I sleep.
What important connections have you made on ACX?
I have met many amazing people, and Debra in the ACX call center would be towards the top of the list. Not only is she amazingly helpful, I always end our calls with a smile on my face. It’s nice to have our interactions be friendly as well as professional.
What’s your most essential piece of writing “gear?” What do you have to have around when you’re writing?
From what I hear, I’m very different than most authors. I write anywhere, at anytime, and have no issues devoting three days to perfecting a cookie recipe or hiking instead. My fans do not generally like that I have an active life outside of the books (lol), but the energy I can bring to the page is fueled by the moments of my life that I’m not typing.
Any particular or weird habits you have while you’re writing?
Too many cookies. Cookies feel like love. Cookies are evil… and I love them.
What’s your favorite thing about being an independent author?
What does being an independent allow you to do that you couldn’t otherwise?
There is no oversight on your words, and you don’t have to delay a launch by 1-2 years like many traditionally published authors.
If you could have anyone in the world narrate a book of yours, who would it be?
What’s your dog’s name?
What do you aspire to do next?
I would love to make the leap to the screen—either big or small, live action or anime. I feel that my story would translate well to nearly any medium.
How do you define success in your career?
I have two definitions: 1) Am I making enough money to live the life that I want to live? 2) Am I making a difference in the world in a way that I am proud of? And the answer to both questions for me is yes.
You can find Aleron on his website, and check out this panel he did for VO Atlanta with narrator Nick Podehl on successful collaboration between authors and narrators. Keep an eye on the blog for the next ACX creator to get the storyteller spotlight!