Tag Archives: holiday

ACX Holiday Gift Guide Part 2: Gifts For Authors

Earlier this week, we offered our suggestions on gifts for narrators, and today we’re back with the other side of the ACX equation: authors and rights holders! Everyone could use a bit of holiday cheer to wrap up the year, so join us as we highlight some gifts that will have your collaborators writing thank you notes in between novels.

JUST THE WRITE GIFT

Hand Cream: Keep those hands smooth and moisturized during chilly winter writing sessions. CreamLiquid Inspiration 1 – Coffee Subscription: For the author who needs to focus, make sure coffee is on their doorstep every month with a subscription coffee service.

Coffee

Liquid Inspiration 2 – Booze: For added creativity, give the gift of holiday spirits.

Booze

Speech Recognition Software: Help your author put the pen down, and think with their audiobook in mind! Speech to text software like Dragon can help authors do a little “narration” work of their own.

DragonA Good Review – if you enjoyed an author’s book (and didn’t produce it), one of the nicest things you can do for them is provide a positive critique of their work. Reviews help boost sales, so this counts as two gifts in one.

ReviewA Literary Tote full of Books – Writers are readers too, so you can’t go wrong with a fun bag stuffed with some of your favorite paperbacks.

Tote

An Audible Gift Membership: You’ve already turned your authors into audiobook fans by bringing their books to life, now turn them into seasoned audiobook veterans with an Audible membership. As an added bonus, every book they listen to helps authors become better audiobook publishers!

Audible

That does it for our 2013 gift guide. Have fun putting your gift bags and baskets together, enjoy the holiday season, and get ready for a creative and thrilling 2014!

What are you getting for the author in your life? Tell us your suggestions below.

ACX Holiday Gift Guide Part 1: Gifts For Narrators

The holidays are a time of giving, and once you’ve decided what to get friends and family, colleagues and collaborators are up next. Who better to thank than the actor that helps bring your words to life via ACX? If you’re making a list and checking it twice, but have no idea what to get for the special actor in your life, check out our recommendations.

These Are a Few of Their Favorite Things

A mug and throat coat tea: Professional narrators swear by this standby that soothes their instrument and keeps it running like a well oiled machine.71-UyKJZwOL._SL1500_
Lip Balm:
Helps prevent mouth sounds such as lip pops while recording. If your narrator doesn’t thank you, their editor will!
Cherry ChapStick
iTunes gift card:
Apps like iAnnotate are a godsend for narrators that read from a tablet, and the card can also be used for apps that help with accounting, organizing, scheduling, and having fun.
An iTunes Gift Card
Staples
or Office Depot gift card
: If your narrator prefers paper scripts, they can use the card to buy supplies for script prep, like ink, paper, and highlighters.
My toolkit for reading
Throat spray, like “Entertainers Secret“:
This spray is designed to moisturize, humidify, and lubricate the throat and larynx. Perfect for those long audiobook recording sessions.
entsec
Sweetwater or Sam Ash gift card: Every narrator could use some funds to put towards new recording equipment or software.
Faust-F2

You can also include old standby’s, like cookies and other snacks, as well a handwritten note thanking them for their work on your productions this year.

Check back in with us on Thursday, when we’ll cover the flip side of the audiobook equation, and give our recommendations on gifts for authors!

Actors – what are you asking Santa for this year?

The Home Stretch: Get Ready For The 2013 Holidays

As we near the year’s end and the all-important holiday season, we’re here to remind you of our holiday timelines. We’ve also got some tips that will help you get those audiobook productions produced, approved, and processed by us for sale on Audible, Amazon, and iTunes.

The Deadline

In order to have the best chance of getting your title live and on sale by December 25th, the rights holder must approve the production by December 6th (at the latest). You worry about making the audiobook sound great, and we’ll focus on processing your productions as quickly as possible. Deal?

Tools For Success

Producers: Don’t forget to factor the time your rights holder needs to review your audio, as well as time the time you need to make any changes, into your delivery date. Set yourself up for success by checking out our post on avoiding the little mistakes that may cause your title to fail our QA check. If you’re in need of gear recommendations, read our Studio Gear Series. Also, don’t forget about our Video Lessons and Resources page, which has videos on editing, mastering, and the craft of narration, among others. If you have specific questions, our crack customer care team is ready to help you out at audio@acx.com.

Rights holders: Make sure to set aside time around the due date of your production to listen to your final audio. You can find out how to review it the Audible Studios way here. While your producer is finishing your audiobook production, see our tips on marketing your title, straight from the Audible merchandising team. Our customer care team is here for you as well, at rights@acx.com.

Holiday Marketing Tips

In addition to making sure your schedule is set up to get the most out of this holiday season, you can position yourself for success with these holiday marketing ideas:

  • Bonus content: Create a holiday-themed short story featuring supporting characters from your book. Publish it on your blog or as a Kindle Single through KDP.
  • Giving gifts: Host a Secret Santa gift trade between your fans on your website or blog, but with a twist: all the gifts must be items of significance from your book(s).
  • Interview your narrator: Sit down and chat with the voice of your book(s), and ask them about their favorite holiday memories, the best present they ever received, etc.
  • Basket case: Create gift basket guides based on themes from your book – and make sure your book is one of the suggestions.
  • Season’s greetings: Crowd-source greeting cards inspired by characters or scenes from your book, and host the top three on your site from your readers send to their friends and family.
  • Do some good: Let your fans pick a charity through a poll on your website or Facebook page, and donate 1$ per sale of your title(s).

The Holiday Season…and Beyond!

Finally, don’t forget that January is traditionally a strong time for sales of digital downloads, as gift cards are cashed in and happy hands look to fill their shiny new phones and Kindles. So, get those productions on sale, start getting some good reviews, and make that last big marketing push of the year. Then, get ready to do it all over again in 2014!

And, as always, make sure to follow us on Twitter and like us on Facebook for daily audiobook education and entertainment.

What are your favorite holiday sales and marketing tactics?