Tag Archives: holiday marketing

The Home Stretch: Get Ready For The 2013 Holidays

As we near the year’s end and the all-important holiday season, we’re here to remind you of our holiday timelines. We’ve also got some tips that will help you get those audiobook productions produced, approved, and processed by us for sale on Audible, Amazon, and iTunes.

The Deadline

In order to have the best chance of getting your title live and on sale by December 25th, the rights holder must approve the production by December 6th (at the latest). You worry about making the audiobook sound great, and we’ll focus on processing your productions as quickly as possible. Deal?

Tools For Success

Producers: Don’t forget to factor the time your rights holder needs to review your audio, as well as time the time you need to make any changes, into your delivery date. Set yourself up for success by checking out our post on avoiding the little mistakes that may cause your title to fail our QA check. If you’re in need of gear recommendations, read our Studio Gear Series. Also, don’t forget about our Video Lessons and Resources page, which has videos on editing, mastering, and the craft of narration, among others. If you have specific questions, our crack customer care team is ready to help you out at audio@acx.com.

Rights holders: Make sure to set aside time around the due date of your production to listen to your final audio. You can find out how to review it the Audible Studios way here. While your producer is finishing your audiobook production, see our tips on marketing your title, straight from the Audible merchandising team. Our customer care team is here for you as well, at rights@acx.com.

Holiday Marketing Tips

In addition to making sure your schedule is set up to get the most out of this holiday season, you can position yourself for success with these holiday marketing ideas:

  • Bonus content: Create a holiday-themed short story featuring supporting characters from your book. Publish it on your blog or as a Kindle Single through KDP.
  • Giving gifts: Host a Secret Santa gift trade between your fans on your website or blog, but with a twist: all the gifts must be items of significance from your book(s).
  • Interview your narrator: Sit down and chat with the voice of your book(s), and ask them about their favorite holiday memories, the best present they ever received, etc.
  • Basket case: Create gift basket guides based on themes from your book – and make sure your book is one of the suggestions.
  • Season’s greetings: Crowd-source greeting cards inspired by characters or scenes from your book, and host the top three on your site from your readers send to their friends and family.
  • Do some good: Let your fans pick a charity through a poll on your website or Facebook page, and donate 1$ per sale of your title(s).

The Holiday Season…and Beyond!

Finally, don’t forget that January is traditionally a strong time for sales of digital downloads, as gift cards are cashed in and happy hands look to fill their shiny new phones and Kindles. So, get those productions on sale, start getting some good reviews, and make that last big marketing push of the year. Then, get ready to do it all over again in 2014!

And, as always, make sure to follow us on Twitter and like us on Facebook for daily audiobook education and entertainment.

What are your favorite holiday sales and marketing tactics?

Position Yourself For Audiobook Success This Holiday Season

The leaves are still green, and the kids just went back to school, but believe it or not, it’s time to start thinking about completing your ACX titles so they are on sale in time for the holidays. Today, we’ll give you a brief breakdown of the timeline for audiobook production between now and the winter holidays, as well as some seasonal merchandising tips to help you generate some holiday buzz for your titles.

Holiday Production Timeline

To give your title the best chance of being on sale by the end of 2013, the audio production will need to be completed by the producer and approved by the rights holder no later than the first week of December.

Now, let’s work backwards from that point. Ideally, you’ll want your title to be available for sale on Audible, Amazon, and iTunes a few weeks before the holiday season starts. This will help you beat the rush of books coming in to Audible, as well as give you time to earn some 5 star reviews and build buzz around your book. It will take about 14-20 business days for ACX/Audible to process your book for our sales channels, and you’ll need about 45 – 60 days for the audiobook production and rights holder review (give or take, depending on the length and complexity of the title). ACX rights holders will also need about a week from posting the title to attract auditions and negotiate the schedule and rate with their producer.

Add it all up, and it soon becomes clear that now is the time to get your productions listed on ACX in order to take advantage of the winter holidays.

Holiday Marketing Tips

In addition to making sure your schedule is set up to get the most out of this holiday season, you can position yourself for success with these holiday marketing ideas:

  • Bonus content: Create a holiday-themed short story featuring supporting characters from your book. Publish it on your blog or as a Kindle Single through KDP.
  • Giving gifts: Host a Secret Santa gift trade between your fans on your website or blog, but with a twist: all the gifts must be items of significance from your book(s).
  • Interview your narrator: Sit down and chat with the voice of your book(s), and ask them about their favorite holiday memories, the best present they ever received, etc.
  • Basket case: Create gift basket guides based on themes from your book – and make sure your book is one of the suggestions.
  • Season’s greetings: Crowd-source greeting cards inspired by characters or scenes from your book, and host the top three on your site from your readers send to their friends and family.
  • Do some good: Let your fans pick a charity through a poll on your website or Facebook page, and donate 1$ per sale of your title(s).

As you feel the days getting shorter and the nights getting cooler, make sure you’re thinking about your upcoming holiday audiobook sales and marketing plans. Start now, and you’ll be extra thankful when the holidays roll around.

What projects will you be working on in preparation for this holiday season?