Tag Archives: Book Marketing Tools

This Week in Links: February 13 – 17

For Rights Holders:

Launching a Book? Why You Should Start Building an Email List Today – via Book Marketing Tools – “Besides generating more leads, email marketing identifies better-quality leads, shortens the sales cycle, improves conversion rates, reduces marketing costs, and more.”

Interview With Audie Awards Competition Chairperson Janet Benson – via BookMarketingBuzzBlog – Get a peek at what an insider thinks of the audiobook industry’s top honors.

Her Debut Novel Just Turned 1. Which Marketing Tactics Worked? – via The Write Life – Learn went went well, what went not-so-well, and what comes next for new author E.J. Wenstrom.

Emotion vs. Feeling: How to Evoke More From Readers – via Writer’s Digest – File this evocative story under “give your narrator something to chew on.”

For Producers:

Bookkeeping Tips to Help You Keep Your Voiceover Business Financials Organized – via Victoria DeAnda – “You don’t want to be that person scrambling right before your taxes are due—only to send off your “financials” in a bag stuffed with receipts.”

Five Questions. Five Answers – via Paul Strikwerda – The veteran VO answers the questions he is most often asked, including “What is the one thing you know now that you wish someone had told you when you started out in voice-over?”

Your Business Plan – via Dave Courvoisier – Discover a business planning resource for saving time day-to-day and mapping out your career path.

R.C. Bray: From Audiobook Beginner to Audie Winner – via ACX University – Find out how the award-winning narrator of The Martian got his start on ACX

This Week in Links: January 30 – February 3

For Rights Holders:

Book Promotion: Do This, Not That – via The Book Designer – The latest installment in this series takes a look at marketing mistakes authors have made, and what they should have tried instead.

Reflecting On The Book Publicity World’s Last 25 Years – via BookMarketingBuzzBlog – Find the way forward by learning what has and hasn’t changed in the last quarter century of book promotion.

How to Create a High-Performing Book Sales Page for Your Launch – via Book Marketing Tools – A step-by-step guide to designing a custom landing page for your next book launch.

128 Excellent Alternatives to the Word “Very” – via Writer’s Digest – Give your producer something profound to say with this list of replacement for the infamous writing crutch.

For Producers:

Would You Survive the Shark Tank? – Via Paul Strikwerda – A parable of two VO’s with different skill sets illuminates the difference between sinking or swimming in your voiceover career.

Mix it Up – via Dave Courvoisier – If your routine needs a shakeup, Dave has 20+ ways to get different results.

Do You Hear Yourself? Resonance is Confusing – via Dr. Ann Utterback – The good doctor address the age old question: why do our recorded voices sound so different than what we hear in our head?

ACX Video Playlists – via ACX – We’ve organized our videos on a range of audiobook production, performance, and business topics into a series of bookmark-able lists. Check ’em out!

This Week in Links: October 31 – November 4

For Producers:

Secrets From Successful Voice-Overs – via Paul Strikwerda – It’s easy to view your path as a Boulevard of Broken Dreams; your peers offer their best advice to make sure you don’t get stuck there.

How Punctuation Marks Help You Read Voice Over Scripts Better – via Voice Over Herald – “Punctuation is important for voice overs as it works as an aid in reading, phrasing, and in the overall interpretation of the script.”

How To Pick A Voice Over Conference To Attend – via Marc Scott – Learning and networking at an industry event is a great way to advance your career. Might we humbly suggest you join us at That’s Voiceover next week?

5 Things You Should Do for Your VO Business Before the End of the Year – via Dave Courvoisier – Don’t wait until January to take stock and set yourself up for another successful year.

For Rights Holders:

Which Demographic Do You Promote Your Book To? – via BookMarketingBuzzBlog – “When promoting – and writing – a book, one must always think about the readership demographics.  Which types of media will you pursue?  What kind of fan do you hope to create?”

Book Marketing Success & Failure [PODCAST] – via Book Marketing Tools – Bestselling author A.J. Cosmo shares what he’s learned from his promotional efforts that worked… or didn’t.

Favorite Ways to Promote a Virtual Book Tour – via Build Book Buzz – Learn how to make the most out of your online book tour efforts without ever leaving your office.

Simplify Your Social Media Marketing: Set Up Outpost Channels – via Smart Marketing for Authors – Build a presence on your lesser-used social platforms in order to boost your efforts on those you can dedicate more time to.

This Week in Links: September 26 – 30

For Producers:

How to Prepare a Non-Fiction Audiobook for Recording – Start at the Macro Level – via Voice-Over Xtra – Learn how to give a great non-fiction performance by scrutinizing the clues in the book itself.

5 Ways To Apply The 80/20 Rule To Your Voice Over Business – via Marc Scott – “It’s all about focus and working smarter, not harder.”

Keep Allergies From Wrecking Your Voice – via Dr. Ann Utterback – Attack the problem from both sides with Dr. Utterback’s tips for minimizing and treating the effects of seasonal allergies on your voice.

6 Essential Hacks to Boost Your Voice Overs – Via Gary Terzza –  “Voice over work can be rewarding and fun, but sometimes you need that shot in the arm to energise your performance and increase your chances of getting hired.”

For Rights Holders:

10 Things Authors Need to Stop Doing on Social Media Immediately – via Digital Book World – Find out what you should be doing on social media via these examples of what you really shouldn’t be doing.

Author Marketing Mastery – Looking for Press Attention? Think Like a Journalist! – via where writers win – “To enjoy attention from traditional PR sources… requires understanding who you’re pitching, how to pitch each journalist, and what role you want traditional PR to play in your overall author marketing strategy.”

[PODCAST] Author Email Marketing Automation – via BookMarketingTools – On automating your email marketing tasks so you can spend more time writing.

10 Tips for Authors to up Their Book Marketing Skills – via Book Machine – “The basic premise of book marketing is this: write great books that people want to read, then effectively market them.”

This Week in Links: August 22 – 26

For Rights Holders:

6 Marketing Hooks to Grab Your Audience – via Book Marketing Tools – “[N]ot all people are lured by the same bait. A different hook is required for different people, based on their personality and interests.”

Author Marketing Mastery: Maximize Your Social Media Schedule Using Aggregate Tools – via where writers win – A service that schedules and aggregates your social media posts across platforms can help you stay organized and focused on promotion.

Build An Epic Visual Strategy for Your Author Brand – via Your Writer Platform – “If you are not yet focusing on visual content in your book marketing and platform building strategy, it’s time to get started.”

Marketing Tip: Create a Social Media Presence for Your Main Character – via CreateSpace – Info on another creative way to stay front of mind with your fans.

For Producers:

How to Succeed in Voice Overs (and Why We Fail) – via Gary Terzza – “One of the biggest errors you can make is plowing a fallow field.”

5 Sites You Should Visit Today to Help Your VO Biz – via Dave Courvoisier – A handful of ways you can improve your career in one day.

Are You STILL Not Getting Lots Of RepeatBusiness From Your VO Clients? (Here’s Why) – via Voice-Over Xtra – “Consistent delivery is about much more than the way you read your lines.”

How To Use Twitter To Build Your Voiceover Brand – via Gravy for the Brain – A great overview on Twitter for VO’s, from setting up an account to making the most of your presence.

This Week in Links: August 1 – 5

This week’s #ACXU2016 live stream contained a lively and informative discussion on building and maintaining your actor brand. Featuring branding and social media experts from Audible as well as actor/author Gabra Zackman, this panel is a must-watch for Producers and Rights Holders alike. View the video below, then continue your audiobook education with this week’s recommended links.

For Rights Holders:

11 Ways to Overcome Marketing Dread – via Digital Book World – Many authors love writing but fear marketing. Find out how to bridge the gap with these tips.

Great Tips For Branding Your Book Series – via Book Marketing Tools – The same way that your business has a logo, and colors, and a style of presenting things, so too should your books have branding.

Marketing a New Book: 6 Tactics Authors & Publishers Love – via BookBub – With so many ways to market your (audio)books, it can be tough to figure out which to focus on. This post recommends some tactics to focus on, with easy-to-follow examples.

Get A Second Opinion On Your Book Marketing – via BookMarketingBuzzBlog – Seek the advice of others if your marketing isn’t working as well as you’d like. “Sometimes a small repair can fix a big problem”

For Producers:

Does It Make Sense To Outsource Proofing, Correcting & Packaging? – Voice-Over Xtra – A good look at the things that go into a decision to farm out your post production work.

Burnout Can Torch Your Throat – via Dr. Ann Utterback – Stress can take it’s toll on your voice. Dr. Utterback has some advice to help you avoid stretching yourself too thin to perform well.

How to be Believable – via Paul Strikwerda – “As a (voice) actor, it is your job to sell your lines so that the audience is buying it. In order for them to believe in what you’re saying, they have to believe that you believe it yourself. How do you do that?”

Sidestep the Snake Oil – via Steven Jay Cohen – A  changing industry has opened opportunities for new careers in voiceover, as well as some who seek to take advantage of those just starting out. Learn how to avoid opportunists who might not have your best interests at heart.

This Week in Links: May 23 – 27

For Producers:

Five Alternate Streams of Income as a Voiceover Artist – via Victoria DeAnda – “While this business can be quite lucrative and exciting at times, many voiceover artists want more from their talent.”

Zip Through Your Day, Get Everything Done Seriously! Six Tips For Boosting Productivity – via Voice-Over Xtra – Learn how to manage the limited hours in your day to get the most out of your VO career.

Why You Need To Set A Deadline – via Marc Scott – When setting a goal, you’ll go a long way towards successful completion by setting a deadline.

For Rights Holders:

How to Host a Facebook Launch of Your Self-published Book – via ALLi – Learn 10 steps to successfully host a virtual book (or audiobook!) launch party on the popular social network.

5 Things Most Self-Publishing Authors Overlook – via Book Marketing Tools – “To avoid making the common mistakes, review the following 5 things you should always check off your pre-publishing list.”

Do Writers Offer A Dialogue Or A Rant? – via BookMarketingBuzzBlog – “The good author…tries to think like the reader and understands the assumptions, standards, and knowledge that such readers operate under.”

 

 

This Week in Links: March 21 – 25

For Producers:

How to Build a Stronger Voice Over Network – via Voice Over Herald – “All voice over actors would like to widen their network in the industry, but rather than wait for those contacts to fall on your lap, you need to create a networking plan that you can start today.”

The Four Steps To Turning One-Off Voice Over Jobs Into Regular Clients – via Voice-Over Xtra – “Working with a client on a regular basis lets you get to know them, their business, their likes, dislikes, and quirks. That benefits your client, and it’s also great for you because you’re more likely to get it right the first time for them – meaning you spend less time in the studio working on retakes.”

How Outsiders View Voice Actors – via Dave Courvoisier – “We see everything through our own filter. WE know what voice-acting and voiceovers is all about…but does everybody ELSE really get it?”

Turning Down Work – via Online Voiceover Coach – “There are circumstances which call for turning away that for which you have worked so hard to get. It will help define you as a business person, an artist, and as a citizen. And in many cases it will also set the stage for you getting continued work in the future.”

For Rights Holders:

The What, Why, and How of Author Platforms – via The Book Designer – A valuable, comprehensive list of just about everything you need to know to start and maintain your author platform.

Make Your Insecurities Work for You As A Writer – via Book Marketing Tools – Learn about cognitive distortions, how they lead to self-doubt, and six ways to fight back to become a better writer.

The Pros and Cons of Using a Facebook Profile But Not an Official Page – via Jane Friedman – Get the key difference between the two, the pros and cons, and 5 things to consider when making your choice.

How and Why to Set up an Amazon Author Page – via ALLi – “If the reader isn’t happy at every single stage of the book buying process, then they’re probably not going to buy.  Many readers are curious about authors.  It’s up to you to satisfy their curiosity.”

 

 

This Week in Links: January 18 – 22

For Rights Holders:

7 Book Marketing Trends Authors Can’t Afford to Ignore – via The Book Designer – A look at some of the most popular marketing strategies, with an actionable tip for putting each into practice.

Twitterific Writing Links – via Elizabeth Spann Craig – A trove of information for writers; this one’s worth bookmarking for repeated visits.

Five Marketing Models for Self-Publishing Success – via Publishers Weekly – A handful of tactics to help authors “focus on the bigger picture of building marketing momentum effectively.”

[PODCAST] Listen and Learn: Engaging With Your Email List – via Book Marketing Tools – Author Michael Bunker discusses tips for engaging  your email list without burning them out.

For Producers:

Make These Eight Mistakes To Lose Voice Over Clients And Auditions – via Voice-Over Xtra – You may not even realize actions that drive clients away. Identify and correct with this helpful post.

Facebook Voiceover Groups Galore – via Rhonda’s Voice – Joining an online voiceover community may provide support and education for your career.

Trusting in Your Abilities as a Voiceover Actor – via Victoria DeAnda – Self-confidence is key in a field as subjective as voice acting.

Make Your New Year’s Voice Resolutions! – via Dr. Ann Utterback – Learn three ways to keep your vocal folds healthy in 2016.

This Year in Links: 2015

Here at ACX, we’re proud of the work you’ve done creating thousands of audiobooks in 2015. We hope the education we’ve shared this year has helped make you a better audiobook producer, publisher, and marketer. Before we look forward to 2016, we’re counting down the top links – based on your clicks – published in our This Week in Links series this year.

For Rights Holders:

5. Where to Find Free Images Online to Use in Blogging & Social Media – via The Write Conversation – Visual marketing content has been shown to be at least two to five times more effective than text alone. Boost your efforts with these free resources.

4. The Twitter Secret – via BadRedheadMedia – Learn how online fan acknowledgement could be secret ingredient in your successful author platform.

3. Six Magic Phrases You Can Use to Sell More Books – via where writers win – Learn key words to use in your “Amazon sales page, your website, your book announcement press release, your e-mail announcement, and other promotional materials that will help you sell more books.”

2. How To Promote Your Self-Published Book On The Cheap – via Book Marketing Tools – New authors may not have the robust marketing budgets of the established players. Use these tactics to jump start your promotions.

1. 25+ Ways To Market Your Audiobook: A Quick Guide – via Kate Tilton – A distillation of our #TalkingACX Twitter chat features a trove of audiobook-specific marketing ideas.

For Producers:

5. Potato Chips Required – Who Would Have Thought? – via Mike Lenz – Can you believe that the fix for common in-booth issues could be so delicious?

4. 3 Things That Define A Successful Audiobook Narrator – via Dane Reid – Veteran Nashville-based audiobook producer Joe Loesch shares the three pillars of his successful career.

3. What is the Best Microphone for Voiceover Work? – via Voice Over Herald – Five solid options for getting professional-quality recordings without breaking the bank.

2. What’s Your Production Process? – via Wayne Farrell – The Audible Approved Producer shares a step by step guide to his production method. A must-read for new narrators.

1. The 7 Most Overlooked Daily Habits of Successful Voice Actors – via Dave Courvoisier – The top spot goes to the veteran “CourVO” and his reminder of the little things that can lead to big successes in the voiceover field.

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