Tag Archives: bit.ly

Make It Snappy: Marketing with URL Shorteners

snappy2We here at the blog spend a lot of time focusing on digital marketing, and for good reason—online self-promotion is a great way to access a large, diverse audience, and digital marketing efforts are easy to track. But let us not overlook good old-fashioned word-of-mouth for getting the word out about your audiobook. Say you’re appearing on a podcast or at an event—these are marketing opportunities, and to make the most of them, you’ll want to tell interested listeners exactly where they can go to buy your audiobook. But since you can’t hyperlink someone in a conversation (at least not yet), you’ll want to offer a snappy one-liner that’s easy to remember and visit.

So, get thee to a shortener, posthaste! URL shorteners are online services that create easy to manage URLs for you to use at all of your speaking opportunities. They can also help you develop SEO for your personal brand and provide you with tools to track your word-of-mouth marketing efforts.

We’ve gathered a few of our favorite services to share with you here. Keep in mind these are all third-party services, so their availability or features might change—after all, Google is pulling the plug on its URL shortener, goo.gl, at the end of March. Most of the services we’ve compiled offer both free and subscription plans, with varying levels of tracking for your links including geographic data, click-through rates, top referrers, and information on site visitors based on device, platform, and time, so you can track your marketing efforts and see where the traffic to your URL is coming from.

We recommend using your Bounty URLs whenever you promote your ACX audiobooks, so learn how to access yours and join us as we review the ins and outs of some popular URL shortening services.rebrandlyWhat it is: The most customizable of URL shorteners, this service allows you to use your shortened links to reinforce your brand, for example: yourname.author/audiobook

Why we like it:

  • Their free plan offers 500 branded links, five custom domain names, tracking on 5,000 clicks per month, and unlimited redirects.
  • A comprehensive site experience allows you to see exactly what you’ll get with each plan before you commit.
  • The tracking dashboard allows you to track traffic by geography, device, platform, referrer, and trends over time.

What we’d change: At $29 a month, the paid plan is more expensive than some of the other paid options we’ve listed, but the price jumps steeply between individual and team-oriented plans.

bitly

What it is: Bitly is a comprehensive, business-grade URL shortener with all the bells and whistles, including customizable, branded links and a tracking dashboard featuring extensive data on the traffic coming to your links.

Why we like it:

  • You can create custom, shortened URLs for more sophisticated branding.
  • Their free plan is sufficient for most individual and small business needs, and offers tracking on click-through rates and top referrers for 500 branded or 10,000 non-branded links.
  • Bitly offers an “Enterprise” option at customizable pricing tiers with more advanced tracking features like user experience and real-time analytics.

What we’d change: Their initial site experience can be a bit overwhelming and it can be difficult to tell what specific features will be available to you before signing up.

blink

What it is: A great URL shortener option for those interested in exploring link tracking features to see what meets their needs, but not yet ready to commit to a paid plan.

Why we like it:

  • Their 21-day free trial lets you test drive some of the more extensive features of paid tiers before committing to a plan.
  • The free tier allows you 1,000 shortened links, branded links, and tracks trending and basic stats on 1,000 clicks per link.
  • The first paid tier of service is an affordable option at $12 a month and offers additional features such as multiple users, account support, and unlimited custom domains.

What we’d change: The free plan is a little more limited in terms of analytics than some of the other free options out there.

t2m

What it is: A URL shortener with a free plan offering unlimited links, this service has the unique feature of generating a custom QR code with your shortened link.

Why we like it:

  • Their free plan offers unlimited shortened URLs, clicks to your links, and redirects, as well as click-tracking by year, month and day, country, device, browser, platform, and referrer.
  • The first-level paid tier is an affordable $10 a month and offers branded URLs and one custom domain.

What we’d change: There is a large leap in pricing and features between the first-tier ‘Standard’ plan and the next-tier ‘Enterprise’ plan (a difference of $10 and $90 a month), which offers unlimited custom domains and branded URLs.

tiny

What it is: A fast, free, anonymous URL shortener that allows you to create shortened URLs for any site instantly, without creating an account.

Why we like it:

  • Its browser plug-in allows you to create a shortened URL instantly from any page you’re on—just click the icon on your toolbar after installing, and you’ll be directed back to TinyURL’s site where a shortened URL of the page you just left will be waiting for you.

What we’d change: This service doesn’t offer any tracking or customization with its shortened links, so it’s a great ‘quick fix’ if you need a shortened URL fast, but it lacks the marketing tools we love in the other options we’ve suggested.

Now that you know a little more about your options, you can start using the URL shortener that’s right for you to create snappy, custom URLs that are easy to share in-person and on your websites, social media platforms, email newsletters, and business cards. Short URLs are a great way to enhance your Bounty URLs, and since most include additional tools to add to your marketing toolbox, they can also be a great way to test, track, and refine your marketing strategies.

Have you made URL shorteners a part of your audiobook marketing efforts?