Sharpen your pencils and get ready to hit the books: October 28th, ACX University is back at 5:30PM ET for its seventh year and it’s all about the pros: pro tips, pro experts, and the biggest pro of all—it’s free! We can’t think of any cons.
Our 2019 curriculum is a masterclass in taking your audiobook business to the next level, so expect plenty of advanced techniques and insider tips from the industry’s best. Get to the head of the class by marking your calendars with this handy calendar reminder and catching up on past episodes here.
Want a sneak peak at this year’s classes? Check out acxuniversity.com to catch a glimpse of our instructors and see what’s on the agenda for this season. We hope to see you in class!
Today, you may notice an update to how you create audiobooks on ACX: customizable Chapter Names!
Now, when you start a new project on ACX, you’ll be able to quickly and easily list the parts of the book you want included in your audiobook production as soon as you claim your title. Simply enter the Chapter Names in the new Table of Contents setup page as you want them to appear to your listener in their Audible app, using the “Import from Kindle” button (available for select titles), or copy and paste Chapter Names from your manuscript.
Authors, now you can easily present to your Producer which sections they should include when recording your audio edition, as well as making your final audiobook easy to navigate for your listener. Producers, this will make it easier for you to upload the corresponding audio to the Chapter Names you see in Production Manager.
So how do you make the most of this cool new feature?
Take the time to curate your chapter names. Now that listeners can use these chapter headings to navigate your audiobook in the app, you want to make sure your table of contents makes that navigation as easy and intuitive as possible. Designate the sections of your audiobook accurately, indicating specific sections like the introduction, prologue, or epilogue, and name your chapters for easy discovery. If you are able to import your table of contents directly from the Kindle version of your book, take a moment to carefully review the chapter headings to ensure all desired sections are present and that spelling, grammar, and formatting is consistent throughout. See below for example.
Remove sections that aren’t for audio. If you’ve ever wondered what sections of your book should (and shouldn’t!) be narrated for audio, this moment serves as an opportunity to remove any sections from the list that should not be narrated for the audio edition, such as the table of contents or index and other front or back matter. The chapter headings you provide will be automatically populated in the producer’s view of production manager so they can upload the appropriate audio for each section, so be sure your table of contents only includes the sections you want your narrator to record.
Pay attention to formatting. To make your audiobook appear consistent with other titles and to give the listener the best in-app navigation experience, take the time to attend to formatting. Review our formatting guidelines, and check your chapter names for consistency throughout your audiobook. Adhering to industry-standard styles for your chapter headings will give your audiobook a polished, professional appearance in the Audible app.
Optimizing your chapter names for enhanced navigation is a small way you can make a bigdifference to your listener’s experience, and we hope you’ll take advantage of it to help your audiobook succeed!
Good news, everyone! Today, we’re introducing a faster, easier way to publish your audiobooks on ACX. With the new Direct Offer feature, authors and publishers can now choose to work directly with their favorite Producers and narrators without opening their titles to accept auditions. We’ve heard from many Rights Holders that they’ve found “the one” —that perfect voice—either through past projects or by browsing samples on the ACX site, and would like to move their audiobook projects directly into production, and today’s changes are meant to help make that even easier.
To make a Direct Offer to a Producer, navigate to your title from your Project Dashboard, or add a new project to your account. As you set up your title, you’ll have the option to accept auditions for your project or make a Direct Offer to the Producer of your choice. Selecting the option to make a Direct Offer will allow you to select your Producer by searching for his or her name, or selecting from a list of Producers that you’ve collaborated with in the past. You’ll then be able to make an offer directly to your Producer of choice and start collaborating as soon as your offer is accepted.
Want tips for selecting that perfect voice? The ACX Blog has you covered. What other features would you like to see added to ACX? Comment with your suggestions below.
ACX is excited to announce that we’re once again partnering with The Society of Voice Arts and Sciences at That’s Voiceover 2018! This year’s event will take place on Saturday, November 17th at the Sheraton Universal Hotel at Universal Studios Hollywood, and we’re offering a number of ways audiobook actors and producers can interact with ACX and Audible Studios:
Learn from our all-star panel presentation, Becoming an Audiobook Actor-preneur. Scott Brick, Luke Daniels, and Khristine Hvam will help you develop the tools you need to grow a long career in audiobook performance/production.
Meet the ACX team at our exhibit hall booth. Bring your audiobook production, performance, and marketing questions. We want to hear from you!
Read for Audible Studios. Schedule a one-on-one session with Audible Studios producer Chris Sacco and get feedback on your performance in the moment. The top male and female talent will each land a contract to perform a title for Audible Studios. Sign up here.
Would You Survive The Shark Tank? – via Paul Strikwerda – “If I were an investor on Shark Tank or Dragons’ Den, and you came to me with a pitch to back your business, what would I be looking for?”
6 Ways Social Media Can Hurt Your Voice Over Business – via Debbie Grattan – “To make sure your social media efforts end up benefiting instead of hurting your business, it’s crucial to steer clear of six different social media habits that can damage your VO career.“
Speak From Your Diaphragm! – via Dr. Ann Utterback – Learn the why this piece of advice is so often repeated, and how to implement it in front of the mic.
For Rights Holders:
Meet the Super Fan … the Secret Sauce Authors Want – via The Book Designer – “[W]hen you set out to develop and build Super Fans, you create a cult of sorts. You are “the one” that they are dedicated/devoted to. Whatever your words are, they think you are the cat’s meow.”
What Virtual Assistants Can Do For Your Voice Over Business – via Voice Over Herald – “You want to spend more time searching for new clients, being inside your booth recording, or perfecting your craft but you can’t find the time because you have been playing catch-up. How are you going to grow your business if you are overloaded with tasks and responsibilities that take you away from the money-making activities?”
Three Ways to Spice Up Your Vocal Delivery – via Dr. Ann Utterback – “If you say phrases exactly the same way each time, they become stale and uninteresting. Worse, if you voice these exactly the same each time, they can become a bore for you and the listener.”
How to Sell Books to Someone Other Than Your Mom – via The Write Practice – “There’s nothing wrong with selling a book to Mom, by the way. But ideally you write and sell a book that thousands of people can’t wait to get their hands on. Here’s how to do it.”
How to Market Your Book–When You Hate Marketing – via Helping Writers Become Authors – You can admit it: you’d rather be writing your books than marketing them. Reframing how you think about marketing, however, may help you find success and enjoyment in this important aspect of (audio)book publishing.
11 Ways to Simplify Your (book promotion) Life – via author marketing experts – “Simplifying for authors is different…because most of us have day jobs and for us, simplifying isn’t just about keeping things simple, it’s also about preventing that bottleneck when too many things hit at once.”
How to Use Awareness Days to Promote Your Self-published Books – via ALLi – “Awareness Days of some kind or other happen just about every day of the year. There can be few authors who can’t find at least one day that somehow chimes with their books, if only they take the time and trouble to look. But what to do when you find one that suits you?”
SEO for Authors – Part 2 – via The Book Designer – We shared part one of this series last week, and the next post digs a little deeper into ways authors can leverage search engines to boost discovery of their (audio)book.
Are Authors Really Promoting The Benefits Of Their Books? – via BookMarketingBuzzBlog – “Many authors promote their books in simple terms – “It’s a fun read” or “You’ll learn a lot.” They may position themselves as experts on something, but fail to highlight what one will truly gain by consuming their book. Here’s a tip: know the benefits your book offers and champion them.”
How to Make Your Sentences More Descriptive – via The Write Conversation – We say it time and again: the better your writing, the better your audiobook Producer can perform it. With that in mind, read up on how to strike the right balance between straightforward and purple prose.
What Should Your Characters Talk About? – via Helping Writers Become Authors – Compelling dialogue is especially important when you write with your audiobook in mind. Read on for specific tips to put into action for your next book.
7 Ways to Counteract Writer’s Block – via Live Write Thirve – You can’t publish that next audiobook if you haven’t written the book first. Which of these tips will unleash your creative output?
Picking the Perfect Voice-Over Microphone – via Paul Strikwerda – “Let’s say I’m in the market for a new microphone. Is staring at pictures, reading reviews, and listening to audio samples helpful? The answer may surprise you.”
Dr. Utterback’s Go-To Daily Vocal Warm-Ups – via Dr. Ann Utterback – These exercises focus on releasing tension in the upper body and oral cavity. I’ve also included one to increase my heart rate slightly to wake up my brain so I’ll be sharp and ready to voice.