Tag Archives: audiobook marketing

Head Back to School with Fresh Marketing Ideas

As summer comes to a close and temperatures cool, it’s time to hit the books­—the audiobooks! The start of a new season brings the opportunity to reset your marketing efforts, so today we’re giving a quick study on some additional ways to promote your audiobook using your new Bounty Referral links. With that, class is in session…

Lesson 1: Data is your most powerful marketing tool

Estimating, then measuring the success of your marketing efforts, is the number one guide for helping you decide what’s working and what’s not working when it comes to audiobook promotion. That’s why we enhanced your Sales Dashboard with data about the performance of your Bounty Referral links. In addition to the ability to see clicks and Bounty conversions on your dashboard, you can leverage the date range function to examine clicks, sales, and Bounty performance on a day-to-day basis. Match this data with your promotions calendar and calculate the return on investment (ROI) of your efforts, in terms of cost per click and cost per conversion. For example, if you see an increase in clicks on a day that you promoted your audiobook on your blog, consider how you can replicate that success in future posts.

Two Boys Cooperating in PlayLesson 2: Collaborate to succeed

The marketing Rule of Seven says potential customers need to “see” your message seven times before they take an action and buy your product. But you can’t just scream “Buy! Buy! Buy!” all the time without burning your fans out. Good thing your author/actor network can help you spread the word. Working with a promotion partner, consider trading Bounty Referral links and promoting your peer’s work to your fans and vice versa. Choose a fellow author or actor in your genre–or even a related genre–and form an alliance to cross promote each other’s audiobooks. Beyond Facebook and Twitter, consider hosting each other for a Blog tour or featuring each other in your respective newsletters.

Lesson 3: Paid media can be a smart investment

When you’re trying to expand your following, investing a small budget in ads on search engines or social media can be a good way to recruit new fans. When placing paid ads, you have the ability to target potential clients based on geography, interests, and past shopping habits, and when combined with your Bounty Referral link, you can recruit new audiobook fans. In addition to strategically targeting your ads to your audience, be sure to use specific, meaningful keywords in your advertisements to quickly and clearly convey the benefits of your audiobook. This tip dovetails especially well with our first lesson, as you’ll be able to tweak your audience and keywords, then refer back to your Sales Dashboard to determine which worked best.

Audio cablesLesson 4: Create a connection with your fans

These days, authentic connections are happening online with increasing frequency. This means you can get the word out about your audiobook directly to your fans using innovative livestreaming tools, such as Facebook Live and YouTube live streaming. Consider hosting a weekly discussion with your fans to answer questions, give updates, and provide exclusive content related to your (audio)books. As you set up these discussions, include your Bounty Referral link in the metadata and description, then be sure to mention it during your stream to direct users to your audiobook edition–and earn those Bounty Referral payments.

Lesson 5: Include links for your eBook readers

For authors, your front and back matter (the pages that precede and proceed your story) are a great opportunity to advertise other works. Readers who finish your eBook edition are likely to be looking for even more great work from you, and you can use your backmatter to alert them to the availability of your audiobook edition. Be sure to use your Bounty Referral links to point readers directly to your title on Audible.

MountaintopLesson 6: Combine and conquer

Think of the tips above as ongoing efforts that you can combine for maximum efficiency. For example, you can invite your promotional partner to appear on your Facebook Live stream and boost that post with a dollar amount that fits your budget. A few days later, visit your Sales Dashboard on ACX to see how that effort performed. From there, schedule another broadcast, tweaking a single aspect like hosting it at a different time or fine tuning the audience. Once you’ve completed the test, refer to your Sales Dashboard again to learn whether your tweaks moved the needle in a positive direction. Rinse and repeat until you’ve landed on a promotion that resonates with your audience.

Pencils down. We hope you’ve learned some valuable lessons on audiobook promotion. We’d also like to learn from you: How have you found success promoting your audiobooks? Tell us your favorite ideas in the comments. Now, class dismissed!

This Week in Links: September 3 – 7

For Producers:

Narrators Have To Look Up Pronunciations Of Those Unfamiliar, Odd-Sounding Words. (Here’s How) – via Voice-Over Xtra – “Good narrators recognize that geography, demographics, and even economic status can play a large role in how certain words are pronounced.”

What Virtual Assistants Can Do For Your Voice Over Business – via Voice Over Herald – “You want to spend more time searching for new clients, being inside your booth recording, or perfecting your craft but you can’t find the time because you have been playing catch-up. How are you going to grow your business if you are overloaded with tasks and responsibilities that take you away from the money-making activities?”

Three Ways to Spice Up Your Vocal Delivery – via Dr. Ann Utterback – “If you say phrases exactly the same way each time, they become stale and uninteresting. Worse, if you voice these exactly the same each time, they can become a bore for you and the listener.”

10 Tips for a Successful Home Audition – via Edge Studio – Herein lies solid advice for VO’s of all stripes, including audiobook narrators.

For Rights Holders:

6 Ways Video Blogging Can Save Your Author Promotion – via Author Marketing Experts – Forging a deeper connection with your fans to growing a new creative skill are just two reasons to explore a new way to marketing yourself online.

How to Sell Books to Someone Other Than Your Mom – via The Write Practice – “There’s nothing wrong with selling a book to Mom, by the way. But ideally you write and sell a book that thousands of people can’t wait to get their hands on. Here’s how to do it.”

The Best Free Media Contacts Tool You Probably Aren’t Using – via The Book Designer – Learn all about this free service and get some tips for making the most of your (audio)book PR efforts.

Writer Branding: A Cheat Sheet for Your Brand Elements – via The Write Conversation – Learn two simple ways to break down and analyze aspects of your visual brand to ensure you demonstrate consistency across all of your author materials.

 

 

This Week in Links: August 13 – 17

For Rights Holders:

How to Market Your Book–When You Hate Marketing – via Helping Writers Become Authors – You can admit it: you’d rather be writing your books than marketing them. Reframing how you think about marketing, however, may help you find success and enjoyment in this important aspect of (audio)book publishing.

What Makes Readers Buy Books? – via ALLi – Dig deep into the data behind reader surveys to find out why your fans make the decisions they do.

30 Fantastic Writer’s Conferences for Authors, Bloggers and Freelancers – via The Write Life – The wisdom of the crowd, the support of your peers, the happy hour drinks at the bar: there are a number of good reason to attend writer’s conferences, and you just might find the right one for you on this list.

Great Book? Or Great Marketing – via BookMarketingBuzzBlog – Read on for an eye opening look at the value of writing vs. marketing when it comes to (audio)book sales.

For Producers:

Your Weekly VO Marketing Calendar – via Dave Courvoisier – Even the best in the business can fall into the inconsistency trap. Dave’s got a handy suggestion for staying on track: mnemonics!

The Secret to Sustained Success – via Paul Strikwerda – “If you wish to have sustainable success as a freelancer, you have to start thinking long-term, and big picture.”

Deliver On Your Promises – The Most Important Voiceover Advice – via Gravy for the Brain – For freelance professionals, your reputation is invaluable. Are you making a name a good impression on your clients?

As Your Voice Ages, Training Overcomes Barriers. But More Calls Coming For ‘Seniors’ – via Voice-Over Xtra – “In many ways the microphone is much more merciful than the camera. And in other ways it’s more revealing.”

 

This Week in Links: July 30 – August 3

Producers:

How To Edit Voice-Over Recordings A Lot Faster – With A Gaming Mouse! – via Voice-Over Xtra – Learn how to streamline your audiobook editing with some gear you may not even have considered for your studio.

Filling In The Blanks – via Paul Strikwerda – “You can’t give a client what s/he wants to hear, if you have no clue what it is.”

The Only Thing That’s Constant… – via Dave Courvoisier – Find inspiration in the ways your VO career “enhance[s] the definition of being human.”

Hey, I Know You!: Creating and Maintaining Your Personal Brand – via ACX University – Building a strong narrator brand and marketing your ACX productions can increase your earnings and provide a “value add” for the Rights Holders you work with.

Rights Holders:

How to Recycle, Repurpose and Promote Your Publicity – via The Book Designer – As you continue to build you Author brand, get tips on how to get the best return on the exposure you’re already getting.

Authors Should Promote Books Like Street Entertainers Sell Their Talents – via BookMarketingBuzzBlog – Turns out you can find marketing inspiration in the funniest of places. Find out how two different types of creatives have more in common than you may think.

11 Ways to Simplify Your (book promotion) Life – via author marketing experts – “Simplifying for authors is different…because most of us have day jobs and for us, simplifying isn’t just about keeping things simple, it’s also about preventing that bottleneck when too many things hit at once.”

How to Use Awareness Days to Promote Your Self-published Books – via ALLi – “Awareness Days of some kind or other happen just about every day of the year. There can be few authors who can’t find at least one day that somehow chimes with their books, if only they take the time and trouble to look. But what to do when you find one that suits you?”

Announcing The ACX Bounty Referral Program

Today, ACX announced the new Bounty Referral Program, upping the payout to up to $75 for each new Audible member and providing advanced tracking on your ACX Sales Dashboard. You’ll receive new, trackable referral links, unique to you and each of your audiobooks, starting August 1.

Bounties for Royalty Share titles will be divided, with $50 going to the creator whose referral link enticed that new member, and $25 to their creative partner, whose performance or writing helped seal the deal. Bounties are subject to the ACX Bounty Program Terms and Conditions, which can be found here.

That means you’ll want to leverage this URL each time you promote your ACX audiobooks, which we at the blog hope is all the time! To get you started on the path to marketing with your new referral links, we’ve got some tips that will help you get listeners excited about your audiobooks.

  1. Get organized. Set up a marketing calendar that allows you a holistic view of your marketing efforts across channels and over time. This will not only help you stay organized, it will allow you to understand which of your marketing tactics had the greatest impact. Speaking of which…
  2. Leverage data. We’ve enhanced your ACX Sales Dashboard to show pageviews generated by your use of your new Bounty referral links, as well as the Bounty payments you’ve racked up by driving new listeners to Audible. With this information, you can track your marketing methods and channels, learning which have earned the best results and repeating the most successful efforts (marketing shorthand for this is “test, measure, repeat”).
  3. Be authentic. Today’s consumers have long since learned to filter out “Buy! Buy! Buy!” messages. Your fans are your fans because they feel an emotional connection to you and your work. Find the aspects of the audiobook publishing and production process that light you up and highlight them to your fans. Insert “calls to action” (CTAs) strategically, and make sure to include your unique referral link when you do.
  4. Go social. Whatever your preferred social media platform—and this includes your blog—two things are likely true: it’s the most direct connection you have to your fans, and it is hungry for content. Use this to your advantage by mentioning your audiobooks early and often. Audiobook fans love getting a peek behind the curtain, and the audiobook creation process affords numerous opportunities to share. Get your social media followers and blog readers talking about your audiobook and keep them informed as you work though the publishing process, building excitement from casting to release day. Once the audiobook is released, celebrate the day by asking your fans to give your book a listen—via your Bounty tracking link. The goal here is to create a relationship between your fans and your work that compels them to purchase your audiobook and leave glowing reviews on Audible.
  5. Start spreading the news via your email newsletter. Find a reason for your fans to listen— a day at the beach, a long ride to see family for a holiday, even a free hour at home once the kids have been put to bed—and tell them why your audiobook is the perfect companion for those times. Ask your fans to listen to your titles on Audible and help them get there via your Bounty referral link.
  6. Boost your backlist. Take a look through your past audiobook marketing efforts and insert your new Bounty tracking link wherever you’ve linked off to Audible. This is also a great occasion to take a look at the books you’ve already produced and (re)introduce them to your fans. Share a memory about the production, or something that ties the audiobook to a current or upcoming event, and include your Bounty referral link so fans can hear it for themselves.
  7. Highlight the magic of audio. The performance behind the audiobook is what sets it apart from your paperback and eBook editions, so show it off! Audio clips, including your retail sample, are a great way to entice new listeners to the format. Consider a simple book trailer that leverages your audiobook’s narration or an Audible clip, and pair it with your referral links as you promote to make it easy to purchase after they’re blown away by your sample.
  8. Get inspired by your peers. Keep following the marketing section of this blog to get more ideas on how to leverage your referral links, and learn how fellow audiobook creators like Scott Sigler, Zhanna Hamilton, and Ryan Winfield have boosted their earnings via the ACX Bounty Program.

Your blueprint for earning for Bounty Referral payments is clear: focus on the aspects of your audiobooks that make them unique and exciting, communicate them authentically to your fans, and leverage your Bounty tracking link and enhanced sales dashboard to make the most of your efforts. Now, go forth and market!

 

This Week in Links: June 18 – 22

For Rights Holders:

SEO for Authors – Part 2 – via The Book Designer – We shared part one of this series last week, and the next post digs a little deeper into ways authors can leverage search engines to boost discovery of their (audio)book.

What Indie Authors Can Learn About Branding from IHOP – via Author Marketing Expert – The chain restaurant’s recent rebranding offers a lens through which authors can examine their own marketing efforts.

Are Authors Really Promoting The Benefits Of Their Books? – via BookMarketingBuzzBlog – “Many authors promote their books in simple terms – “It’s a fun read” or “You’ll learn a lot.” They may position themselves as experts on something, but fail to highlight what one will truly gain by consuming their book. Here’s a tip: know the benefits your book offers and champion them.”

How to Make Your Sentences More Descriptive – via The Write Conversation – We say it time and again: the better your writing, the better your audiobook Producer can perform it. With that in mind, read up on how to strike the right balance between straightforward and purple prose.

For Producers:

In Double-Digit Climb, Audiobook Sales Jump 23% To Over $2.5 Billion In 2017 – via Voice-Over Xtra – The audiobook business is booming! Take a look at the key insights from the Audio Publishers Association’s annual sales survey.

Why Go to an Industry Convention? Insight from the Perspective of Voice over Conferences and More – via Natasha Marchewka – Learn the “Why? What? Where? When?” of getting out of the booth and into a VO conference.

You Must Master These 4 Skills For a Successful Voiceover Business – via Gravy for the Brain – You have to wear a lot of hats as an actor-entrepreneur – four of them, according to this article. Find out how to make each one fit properly.

7 Processes to Success – via Dave Courvoisier – “The trick to discipline — beyond will power — is PROCESS. ‘…a continuous action, operation, or series of changes taking place in a definite manner.'”

This Week in Links: June 11 – 15

For Producers:

If You Start Crying – Don’t Stop Narrating! And More Tips From BookCon – via Voice-Over Xtra – Audiobook narrator Tom Dheere shares what he learned from the panelists at the “Into the Booth” panel at this year’s event.

Chill Out this Summer – via Dr. Ann Utterback – The good doctor shares her advice for de-stressing this summer to unlock your best on-mic performance.

Deliver On Your Promises – The Most Important Voiceover Advice – via Gravy for the Brain – “Your word and your bond will say more about you and your brand than any advertising campaign ever could.”

Break Out of Your… – via Dave Courvoisier – Dave’s here to tell us about the value of shaking things up to get a clear mind and fresh perspective.

For Rights Holders:

SEO for Authors – Part 1 – via The Book Designer – Learn how Search Engine Optimization can help authors drive traffic, build email lists, and sell more (audio)books.

Which Message Should Authors Sell To The News Media? – via BookMarketingBuzzBlog – “What exactly is the message you want to convey and sell to the news media so journalists, broadcasters, and social media sites will want to cover you and your book?”

5 Steps to Writing Great Character Chemistry – via Helping Writers Become Authors – give your audiobook producer something to sink their teeth into by building your writing skills.

Social Media Strategies in this New World of Algorithms – via The Write Conversation – Author Edie Melson lays out her strategy to “help you find a blueprint to continue to make valuable online connections.”

 

This Week in Links: March 26 – 30

For Producers:

3 Trends in VO Shaping Your Future – via Dave Courvoisier – “CourVO” has recently spotted of some emerging themes in the voiceover industry, and he highlights a few for you here.

Voice-Over Is NOT Easy Money – Success Follows Hard Work And These ‘Must-Haves’ – via Voice-Over Xtra – Voice actor Natasha Marchewka offers her look at the items and skills you need to possess for success in VO.

7 Places to Learn Audio Editing for Audiobooks – via Karen Commins – Regardless of your preferred digital audio workstation (DAW), Karen’s got a directory of her favorite resources to make the most of it.

How to Get Voice Work: Define Your Brand As A Voice-Over Artist – via suchavoice – “A brand is what sets you apart from your competitors – it’s a reason for potential clients to work with you! A strong personal brand can also help you get voice work.”

For Rights Holders:

8 Tactics To Try When Seeking Media Coverage For Your Book – via BookMarketingBuzzBlog – “[S]ome of the best ways to promote or market a book may be unusual, less common, even seemingly counter-intuitive…So what might help that often isn’t tried by others?”

How to Market a Book: 10 First Steps – via The Write Practice – Every new book you publish (and each format you publish it in) is a good excuse to go back to the basics of book marketing. Do have each of these steps covered?

Ready Player One: 3 Painful Lessons About Success for Writers – via Writer’s Digest – The smash hit book’s success may just be attributed to some factors authors would rather not consider.

A Fitness Routine for Social Media – via The Write Conversation – “We all know the importance of staying in shape. Today I’m going to give you a workout plan to keep your social media life in shape. To stay efficient at social media we’ve got to be lean. After all our goal is a writing life, not a marketing one.”

This Week in Links: March 12 – 16

For Rights Holders:

9 Types of Pitches to Use When Promoting Your Book – via The Book Designer – “The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it… Here are nine things consider when it comes time to pitch your book—before, during or after your launch.”

How To Promote Your Book Like My Self-Promoting Kid – via Book Marketing BuzzBlog – Learn how emulating 13-year-old Ben in three key ways can help you shine light on your latest audiobook project.

How to Implement the Ideal Content Strategy to Grow Your Author Brand – via ALLi – “Jyotsna Ramachamdran, founder and director of Happy Self-Publishing, asks why a carefully curated content strategy is so important for authors, and how to build and implement one.”

Is a Press Release Still a Good Book Promotion Tool? – via Author Marketing Experts – AME offers a ruling on this tried and true technique. Take note of the rules you’ll want to follow to make sure your press release breaks through the crowd.

For Producers:

A Voice Artists Shouldn’t Just Talk. Also Listen to Yourself – via Edge Studio – Read up on the value of including time to listen back to past performances in your daily practice sessions.

Let’s Talk About Your Jaw – via Dr. Ann Utterback – Stress can wreak havoc on your jaw, which in turn can disrupt your vocal performance. Never fear – the doctor’s got some exercises that can help relieve tension and build strength.

Celia Siegel’s Voiceover Achiever – via Paul Strikwerda – “The big question in our industry used to be: Do you have a beautiful voice? Do you know how to act? Those are still important. But they’re no longer enough. These days the question is: Are you brandable?”

ACX U Presents: Ahead of the Curve: Prospecting for Pros – via ACX – Audible Approved Producers Steven Jay Cohen and Neil Hellegers discuss the finer points of researching authors with books not yet in audio and bringing them to ACX to produce their audiobook.

This Week in Links: February 12 – 16

For Producers:

The Difference Between ‘Urgent’ & ‘Important’ Makes A Difference In Your VO Career – via Voice-Over Xtra – Casting director Hugh Klitzke offers a lesson in emotional recognition and how it can help your VO business.

You Can Pick Your Nose, But You Can’t Pick Their Brain – via Dave Courvoisier – Get a lesson on the etiquette of  seeking free advice from a VO mentor and the topics that are and aren’t recommended for discussion.

Do You Really Need a Bio? – via Natasha Marchewka – As a freelance professional, you’re constantly on the hunt for that next gig, which makes a compelling, up-to-date bio a must-have.

Voice-Over Is a Fun Business. Listen to These Hilarious Clips – via Edge Studio – Give yourself a breather with these entertaining outtakes.

For Rights Holders:

Use Quirky Holidays in March for Book Marketing – via BuildBookBuzz – Learn about some truly wild holidays coming up and how to leverage them for your audiobook marketing.

Writing Tip: Make It Clear Who Is Talking…but Not Too Clear – via CreateSpace – Bestselling author Maria Murnane has great advice on writing vocal tags that’s especially helpful when writing with your audio edition in mind.

Writing A Book Marketing Plan: 7 Ways That Will Guarantee Success – via BookBuzzr – Spelling out your book marketing goals at the start can give you a reliable map to follow to achieve success.

ACX U Presents: The Elements of a Well-Reviewed Audiobook – via ACX – Listener reviews are a critical part of the sales ecosystem for your audiobook, with many listeners basing their purchasing decision on critical commentary. In this video, the editors of Audiofile and Audio Book Reviewer reveal how they choose which audiobooks make their listen lists.