Tag Archives: audiobook marketing

This Week in Links: December 4 – 8

For Rights Holders:

Increase Engagement in Your Marketing with Visuals – via The Book Designer – “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement.”

How Ordinary Authors Can Promote a Book Like a Great Author – via BookMarketingBuzzBlog – The difference between an “ordinary” author and a “great” author is often a simple change in your perspective. Find out how to elevate your attitude to get to great.

10 Critical Author Marketing Lessons We Can Learn from Apple – via where writers win – This handy infographic should give you some ideas for ways to successfully market your audiobook.

20 Best Songs for Writers and About Writing: The Ultimate Writing Mixtape – via Writers Digest – Set the tone in your writer’s room with this snappy mix of literary-focused tunes.

For Producers:

Marketing Seasons & Rhythms: When Are Best Times For The Voice Over Biz? – via Voice-Over Xtra – “All effective marketers in every business field know the calendar year and what they should do (OR NOT DO) for maximum effect each month.”

The Turning Point – via Paul Strikwerda – Are you working towards you own success, or just hoping good things will happen to you?

Don’t Let a Cold Wreck Your Holiday or Your Voice – via Dr. Ann Utterback – Crowds and confined spaces are breeding grounds for cold-causing germs. Learn how to combat them this holiday season, and spare yourself the literal headache of missed workdays.

Audiobook Advice from Hall of Fame Narrators – via ACX – Learn from your peers as they share their reflections on a successful career in audiobook narration.

This Week in Links: October 16 – 20

It’s that time of year again. While you’re prepping for Halloween, we’re prepping for the upcoming December audiobook sales season. For the best chance for your book to be on sale in time for the 2017 holidays, we recommend your titles are approved and submitted to ACX by Friday, December 1, 2017.

Please also ensure your audiobook meets all of our Audio Submission Requirements before submitting, as your title may be delayed going on-sale if our QA team needs to reach out to you with questions. Watch our recent video on passing ACX QA, then check out our favorite links from the past week below.

For Producers:

Study Peter Coyote’s Compelling Narration In Ken Burns’ ‘The Vietnam War’ PBS Series – via Voice-Over Xtra – Listening to the narrator’s documentary and contrasting it against his audiobook performance can be an enlightening exercise.

Voiceovers, Napping, and Meditation – via Tom Dheere – “Whether it’s napping, mediating, exercise, yoga, or reading a book with a warm beverage, at some point during the day you should find time to recharge.”

The One Surefire Way to Find New Clients – via Dave Courvoisier – CourVO offers a surprisingly simple directive, for those willing to put in the effort.

The Agony Of Ignorance – via Paul Strikwerda – Read Paul’s advice for achieving “unconscious competence,” and why it’s better in the long run not to get spoon-fed easy answers.

For Rights Holders:

Book Promotion: Do This, Not That – October 2017 – via The Book Designer – Instead of hoping your friends will leave glowing reviews of your (audio)book, learn how to earn reviews from motivated readers and listeners.

Opinion: How Indie Authors Can Stop Worrying and Learn to Love Book Marketing – via Alli – “You wrote the story you needed to tell – now you need to ensure the people who need to hear it have the opportunity to do so.”

Utilize Your Blog as a Powerful Marketing Tool – via The Write Conversation – “A blog post infused with personality, well-written content, and benefit to the readers can cause them to follow your blog or explore your website. But first, you have to get them interested in your post.”

Using Physicality to Bring Your Characters (And Your Fiction) to Life – via Writer’s Digest – Add this one to the “give your narrator something awesome to say” folder.

This Week in Links: ACX University Edition

Yesterday, we wrapped up the 2017 semester of ACX University. This year’s event featured audiobook production, publishing, and marketing advice for ACX authors and actors. We broadcast enlightening conversations with bestselling authors, Audible Approved Producers, and the top minds from ACX and Audible Studios. You can watch all episodes below, and subscribe to our YouTube channel to get notified about future ACX videos.

For Producers:

Performance Perfection: Go Behind the Mic – via ACX – In this episode, Sarah Mollo – Christensen performs passages and receive corrections from award-winning director Kat Lambrix.

How to Pass ACX QA Every Time! – via ACX – In this episode, David and Brendan from the ACX QA team discuss editing, mastering, and spacing issues, causes and treatments for each issue, and some fixes for after the fact.

Ahead of the Curve: Prospecting for Pros – via ACX – Audible Approved Producers Steven Jay Cohen and Neil Hellegers share their secrets for how to maximize their profit and time by finding great projects both on and off the ACX platform.

Beyond the Booth: Monetizing Your Voice – via ACX – Join us for a discussion featuring Andi Arndt and Carin Gilfry on how conferences, voiceover coaching, and performance awards can help you boost your bottom line.

For Rights Holders:

Peace, Love, & Understanding Your Audio Partner – via ACX –  Join us as we talk to publishing duo Piers Platt and James Fouhey, an author and narrator who’ve created eight audiobooks together.

The Life of an Audiobook Publisher – via ACX – Follow bestseller Kym Grosso through the process of creating an audiobook from scratch, all the way to completing the finished audiobook.

If You Market, They Will Listen: Marketing 101 – via ACX – In this session featuring bestselling author Lauren Blakely and author marketing consultant Kate Tilton, you’ll learn audiobook-specific marketing tactics to attract reviews and sell more copies.

The Elements of a Well-Reviewed Audiobook – via ACX – Paul Stokes of AudiobookReviewer.com and Robin Whitten of AudioFile Magazine discuss  how they choose which audiobooks make their listen lists. From the performance to the cover art, they’ll share how to improve your submission and improve your chances of receiving reader and professional reviews.

 

This Week in Links: August 21 – 25

Did you hear the news? ACX University is back for 2017, with eight episodes coming in September. This year, we’ve expanded our premiere audiobook education event to cover topics for authors and publishers in addition to actors and producers. Check out this year’s curriculum, meet the panelists, and catch up on past year’s lessons here. Make sure to follow us on YouTube, Facebook, and Twitter, where you can watch every episode of this year’s program for free!

For Producers:

Why George Guidall Is the Undisputed King of Audiobooks – via The New York Times – Learn audiobook performance theory from the venerated veteran.

Should You Neutralize Your Accent? – via Paul Strikwerda – “Even though it’s fun to do all kinds of accents and characters, nine out of ten times clients hire me because I sound like me, and not like someone else.”

Should You Ever Volunteer to Do Voice-Over for Free? – via Edge Studio – “One way to add to your experience is volunteer work. But should you volunteer to do voice work for free? There are pros and cons, so read on…”

The Still Small Voice – via Karen Commins – Find out how rediscovering the love for her childhood instrument reminded Karen how listening to that little voice inside can be important for your VO career.

For Rights Holders:

Making A Great Author Website In 16 Steps – via BookMarketingBuzzBlog – “First, look at your site from the eyes of those who would come to visit it…Second, ask yourself if you started from scratch, how different would a brand new site look in comparison to what you have?”

Brands to Avoid – via CreateSpace – When building your author brand, be authentic, and remember to highlight the positive aspects of yourself and your books.

4 Questions You Should Never Ask About Your Book – via Helping Writers Become Authors – “In short, good writing is not about finding the right answer. It’s about finding the right question.”

20 Inspiring Writing Podcasts to Subscribe to Right Now – via The Write Life – “For writers looking to bust writer’s block, hone their craft or spice up a boring commute, there’s no shortage of podcasts from amateurs and experts alike.”

This Week in Links: August 14 – 18

For Rights Holders:

4 Social Media Productivity Tips for Authors – via The Book Designer – “We all know that marketing takes time. Too much time, some might say. I insist that it needn’t take time away from your writing. Not if you adhere to some productivity tips.”

Learning to Listen: Tips to Help You Get Into Audiobooks – via BookRiot – Try passing this advice along to those readers you’re yet to convert into listeners.

5 Email Marketing Tips for Self-Published Authors – via where writers win – “Email marketing is a fantastic way to stay front of mind and to let your readers know about everything from competitions to new releases.”

This is The Reason Book Marketing is Exhausting You and How to Fix That – via BadRedhead – “Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do?”

For Producers:

Voiceovers And Your Problem – via Tom Dheere – Tom offers five things to listen for if you want to make it as a voice talent.

Allowing Your Voice-Over Niche to Evolve Over Time – via suchavoice – “I didn’t set out years ago with this niche as my goal, but through hard work and perseverance, I was able to find my path over time.”

A Networking & Publicity Tactic from My Savvy 12-year-old Daughter – via Natasha Marchewka – “Way too often, I experience others as closed off and disinterested in group situations that would allow for valuable networking and even camaraderie. Being open to connecting helps us grow our business and, further, can help us grow as people.”

Yes, You Can….But SHOULD You? – via Dave Courvoisier – How big is your wheelhouse, really? Dave guides you through realistically approaching auditions.

This Week in Links: July 31 – August 4

For Producers:

Got The Summertime Business Blues? Plant Seeds Early For The Long Game – via Voice-Over Xtra – It turns out there is a cure for the summertime blues, and it involves cultivating client relationships.

Breathe Easy This Summer – via Dr. Ann Utterback – Learn to narrate while standing with proper posture to deliver your best in-booth performance.

The Importance of Listening Skills for Voiceover Work – via Victoria DeAnda – “Listening, which is an integral aspect of any form of communication, helps any voice actor learn control, adapt to new styles, and become more confident overall.”

No Shortage of Advice – via Dave Courvoisier – Wondering if any of your past VO clients are ready to work with you again? Dave’s got an email marketing cheat sheet so you can reignite those relationships.

For Rights Holders:

5 Reasons Audiobook Sales Are Booming And How You Can Be Part Of This Growth – via Digital Book World – “Audiobooks are a hot ticket these days – currently the fastest growing piece of the publishing industry, audiobooks are on everyone’s mind and in everyone’s ears.”

Do You Market Your Book With Urgency? – via BookMarketingBuzzBlog – Learn nine ways you to ensure you’re not getting too lax or too crazy when promoting your book.

Use a Sex Angle to Flirt with the Media for Book Publicity – via The Book Designer – Hubba hubba! Can you find a creative way to get eyes and ears on your (audio)book?

The Platform Conundrum – via CreateSpace – Author Richard Ridley demystifies phrases like “A cross-platform strategy is the most optimal solution to create buzz about your book.”

This Week in Links: July 24 – 28

For Rights Holders:

What Are Authors Willing To Do To Get Publicity? – via BookMarketingBuzzBlog – “If you can’t find much to publicize about you or your book then you probably should rethink who is going to buy the book and what will move them to be interested.”

16 Ways to Make Your Setting a Character in Its Own Right – via Helping Writers Become Authors – Let your audiobook narrator chew on some scenery for a while.

Airtight Plotting Strategies – via CreateSpace – Every audiobook project starts as a writing project. Make sure you don’t lose the thread on your next one.

8 Tips to Keep in Your Mind When Seeking Book Reviews – via where writers win – Learn the smart way to get professionals to review your book, and keep in mind the ways these tips apply to your audiobook as well.

For Producers:

How Dangerous Is Your Voice-Over Studio? – via Paul Strikwerda – “In order to truly feel at home, happy, and safe in my claustrophobic recording cave, I had to add some items and make some adjustments to make life a lot healthier.”

How to be Productive During a (Voice-over) Vacation – via Natasha Marchewka – Read about smart ways to both relax and be productive in your time away from the booth.

A Reminder… – via Dave Courvoisier – Dave’s back with a 15-point reality check for voiceover newbies. Can you pass the test?

Voiceovers And Working With Authors – via Tom Dheere – Tom’s here to remind you that you might not always be working directly with the author of the book you’re recording, especially if you’re working with an audio publisher.

This Week in Links: July 17 – 21

For Producers:

Cultivating Your Personal Brand As A Voice-Over Artist – via suchavoice – You know you need it, even if you don’t want to work on it. Read up on the five ways to “cultivate a personal brand that is really, and truly your own.”

What Are You Waiting For? – via Paul Strikwerda – Paul’s here with that kick in the pants that every freelancer needs from time to time.

4 Reasons You Should be Marketing Your VO Business on Instagram – via Dave Courvoisier – Learn why the visual social network is a great place to spread word of your audio services, and the best part is that now you can Buy instagram likes whenever you want, this will improve your marketing strategies on social media.

ACXU Presents: Inside the Booth: A Day in the Life of an ACX Pro Producer – via ACX – Get an idea of what it takes to make a career out of voiceover work with Audible Approved Produced Caitlin Kelly.

For Rights Holders:

How to Create Pre-Launch Buzz for Your Book Right Now – via Bad Redhead Media – As you read this, note the tips that can be repurposed for your audiobook launch.

A Step-By-Step Indie Authors Guide for Attracting Media Attention – via Book Marketing Tools – “If you’re like most indie authors who can’t afford the razzle-dazzle of today’s publicity masterminds, there is an option for you. It’s called DIYing your own publicity campaign, and it’s not as scary as it sounds.”

Authors and Marketing Fatigue – via The Book Designer – If you’ve got an excuse for why your book marketing isn’t working an are ready for a dose of reality, this is the article for you.

Tips on Writing a Sequel (When You Didn’t Plan to Write a Sequel) – via Writer’s Digest – So, you’ve heard that series do well in audio, and you’re kicking yourself for not planning ahead. Never fear, Writer’s Digest’s got you covered.

This Week in Links: July 3 – 7

For Rights Holders:

Do You Have a Platform? – via The Book Designer – “The problem is that most authors focus on where they will build their platform and how they will build their platform. They fail to identify what their platform is and whom they intend to reach.”

How to Go On Vacation & Write While You’re Not Writing – via Writer Unboxed – Learn some ways to involve your brain in tasks that will set you up to write when you finally sit back down at the keyboard, this is something that has worked a lot for me lately, last time I rented my vacation home from outer banks rentals I was able to sit down, relax, and just write about many things that just came up to my mind.

How to Ace the First Act in Your Sequel – via Helping Writers Become Authors – Want to hook listeners with multi-part series? Find out how to kick off successive books with a bang.

Start Your Own Think Tank – via CreateSpace – Might starting a group of like-minded authors be beneficial to your writing and marketing efforts?

For Producers:

How To Attract and Keep New Clients – via Paul Strikwerda – Even though you and I are likely to have different clients with different needs, there are three factors that always play a role in every purchase decision: price, benefits, and perception.

Who Said Goofing Off Is a Waste of Time? – via Dr. Ann Utterback – “Think of the constant onslaught of information coming from the Internet, email, news stories, conversation, and our own busy thoughts. We’re asking our brains to digest all of this every second of every day. We need to shut this off for a time if we want to recharge.”

How Acting Ability Helps in Voiceover Work and Ways to Improve It – via Victoria DeAnda – “If you’re having a hard time turning yourself into a character required in a voice recording project, maybe it’s time you try acting classes on the side.”

Five Things To Do After a Voiceover Conference – via Rob Marley – The action doesn’t end when you return from a voiceover event. Take a look at how to continue the momentum once you return home.

 

This Week in Links: June 26 – 30

For Producers:

Do This Instead of Buying a New Mic – via Dave Courvoisier – Ready to add to cart? Consider whether coaching and technical training may be a better  investment for your career than new equipment.

What Is Your Computer Backup System? And Will It Work? – via Edge Studio – “Whether your computer succumbs to a malware attack, a hardware failure, or your own human error, having a backup will make the situation much less nerve-wracking, and probably far less expensive.”

Why I Don’t Listen to Fictional Audiobooks Narrated by Men – via Book Riot – One listener offers her perspective on a performance choice that drives her buying decisions.

5 Years As The VO Strategist Taught Me 3 Things – via Tom Dheere – What can you learn from Tom’s three big revelations from his time as VO coach? Find out in this milestone post.

For Rights Holders:

Use Cheat Sheets & Checklists to Entice, Engage Readers – via The Book Designer – “Readers love chunks of information they can digest easily in just a minute or two…tie the topic of your cheat sheet or checklist into your book, and you’ve got a promotional hook that reels in readers.”

How to Carry Your Book Cover Design Through to the Marketing Campaign for Your Self-published Books – ALLi – Find out how image, color, texture, and typography can be used as a theme for your (audio)book promotion.

How to Set Up Your Own Online Book Tour – via BookMarketingTools – “Whether you’re launching for the first time or hoping to drum up support for a published book, virtual tours can be incredible for building buzz, encouraging people to share your content, growing your platform, enhancing your reputation, selling books, and much more.”

An Illustrated Guide to Dynamic Characters – via Writer’s Digest – Compelling characters are a dream come true for any actor to perform. This fun infographic takes a look at what makes some of your favorite TV/movie characters so interesting.