Tag Archives: Audiobook Creation Exchange

Turn Up the Feedback: ACX Audio Analysis Now Checks Spacing

Have you met Audio Analysis? In case you haven’t been acquainted, we launched this tool (and its partner, Audio Lab) last year to give you instant feedback on your audio files, allowing you to identify and correct technical issues before you submit them to our QA team.

Audio Lab can be used to check any audio for important metrics like peak value and RMS. That means you can upload your auditions, your profile samples, examples of your production audio, etc. for our robot review. And if you don’t take that step beforehand, Audio Analysis checks your production audio files within each of your projects as you upload them. Together, this sound-screening dream team helps make sure you’re putting your best foot forward every time.

And now, in addition to the seven metrics this dynamic duo already assesses, both tools now check the spacing at the beginnings and ends of each file, to make sure they measure up to our Submission Requirements.

Accompanying this announcement, we’re adjusting our spacing requirement to improve the listener experience—going forward, all files must have no more than 5 seconds of “room tone,” or spacing, at their beginning and end.

We hope these adjustments help your audio achieve a seamless journey through our QA check, helping get your audiobooks to retail faster and making you (and your fans) happier. And if you haven’t checked out Audio Lab yet, give a spin to see how it can save you time and energy making your next big audition or production just right.

2021 Holiday Submission Deadline

It’s that time of year again—friends and family are front of mind, holiday music wafts from windows, and ACX holiday deadlines are nigh! If you’re looking to get new content on-sale for the 2021 holiday season, make sure your projects are uploaded to ACX and approved by your production partner for our review by December 6th. Our QA team will have in them available in stores by December 17th.

Wondering how to harness the power of the season for your marketing efforts? We’ve got ideas!

  • Suggest listening to an audiobook together as a cozy activity for winter days—it can be a nice break from Screen Life, and a great way to make holiday wrapping, cooking, or cleaning house for guests more fun.
  • The holidays are a big season for road travel (as anyone who’s been on the highways around Thanksgiving can tell you), and as much as we all hate traffic, a great audiobook can make your car ride cozy. Tell your fans to try an audiobook on the road or gift one to incoming holiday visitors for their trip!
  • Encourage your fans to connect over shared stories or stay in touch with distant loved ones by gifting their favorite audiobooks (yours!) to friends and family (holiday hint: Audible’s Gift Center makes it easy).

For even more ideas on how to reach your fans during the holidays, head to social media and ask them directly! Starting a conversation on how they find new listens, when they listen, and whether/with whom they share their favorite audiobooks can help you reach new fans through the holidays and beyond.

And with that, we’ll let you get to work hitting those deadlines!

Wishing you all a very warm start to the holiday season and many happy listens,

The ACX Team

Announcing Our Improved Time-to-Retail

Today, we’re excited to share that audiobooks which meet our Submission Requirements will be made available for sale within 10 business days. In the past year, ACX has received more audiobook submissions than in any other period, and together, we shared this record-breaking number of titles with eager listeners across the globe. This success also brought challenges to our processing timeline, and we thank you for your patience and feedback as we worked to enhance our workflow.

Once the Rights Holder approves and submits the final project, the production will be checked by our Quality Assurance team, and, if there are no issues with the audio files, cover art, or retail data, you can expect to see your title live on Audible, Amazon, and iTunes within 10 business days. If we find that your production does need an adjustment, we’ll let you know—with resources to help you get it right—within that same 10-business day period.

We understand that timing is everything when it comes to marketing and promoting your work, and we hope this time-to-retail will help you plan your promotional efforts with greater ease, getting your work in front of listeners sooner.

It’s a pleasure to help bring your best books to life, and we can’t wait to hear your next production! For further questions and assistance on this update, or any other topics, please visit our Help Center. We also recommend diving into our latest blog posts and ACX University episodes for storytelling and production inspiration.   


Celebrating 10 Years of Storytellers: Producer Joe Hempel

The true story of ACX’s 10th anniversary is told in the journeys of the impressive indie creators who have written their own career narratives via ACX. Read the latest entry from Audible Approved Producer Joe Hempel, below, then catch up on the rest of the series here.

Where have you taken your career since we last spoke?

My career has taken so many different twists and turns. It’s really been a wild ride! When we last spoke, I was working mainly on ACX, with one or maybe two publishers at the time. Now, I do a lot of work for a lot of different publishers, and I’ve even started my own publishing company, Fireside Horror. I barely have time for myself these days, but I tell you what, I wouldn’t have it any other way. I enjoy the pace of this, I enjoy being a workhorse, and I enjoy the grind required to stay at the top of my game.

These days, I’m always paying attention to new trends, not just looking at old ones and staying the course. I want to be at the forefront of anything that comes up—be it with technology, or with new ideas, or what new listeners are wanting to hear.

What important connections have you made on ACX?

I work with so many wonderful people on ACX, I want to say they’re all important! If I were to choose one – and this is no slight to anyone else—I’d have to say author Ambrose Ibsen. We teamed up and we created one heck of a little horror empire. After listening to some of the samples I have on ACX, he approached me to narrate his book, Whispering Corridors, in 2017, and it just took off. From there we’ve sold well over 25,000 audiobooks together. We do Royalty Share because that allows us both to make more money than we would with major publishing companies. I’m not sure what’s next, but you can bet it’ll be a hit.

What was your big “I made it” moment?

I think for me, the biggest thing was being able to move to Texas and buy my own house strictly from being an audiobook narrator. That was something I never dreamed would happen, and when I signed on that dotted line and walked into it, and realized “wow, this is mine, I did this” it was the greatest feeling of all time.

How do you define success in your career? 

This is a tricky one. Success can be many things to different people. I define success as continuously working, continuously grinding, and having the ability to take some time off when I want to without feeling stressed financially.

What’s the most important thing you’ve learned about the industry since getting started?

Relationships are EVERYTHING. This community is so small, though it may seem big, and everyone knows everyone, and everyone talks to each other—be it indie publishers, authors, or other narrators. Solid relationships built on trust and mutual respect are indispensable in this industry.

Who was most instrumental in getting your career going (besides you)?

Hands down my coaches. Johnny Heller, Sean Pratt, Jayme Matler, Scott Brick, and many more that I have had the pleasure of learning with. I wish I could name them all because they all deserve so much recognition. Even all the new people that are coming up, I learn from them too. I think you can get to a point in your career when you begin to miss certain trends, and those that are newer to the industry keep me on my toes and help me look at things differently. And I think that’s instrumental in staying relevant.

What’s your favorite thing about being an independent narrator/producer?

Networking with authors and narrators. Now that I’ve stepped into publishing as well, I’m connecting with more narrators that are just dipping their toes in the water, and let me tell you, there is an amazing pool of talent out there. It makes me want to continuously keep my eyes up and well coached and trained.

What does being an independent creator allow you to do that you couldn’t otherwise?

Without a doubt, I’d say “being able to make my own schedule and set my own working hours.” If something happens and this career goes belly up, I don’t think I’d be a good employee anymore!

What would you say ACX means to you?

Everything. ACX means everything to me. I would not have a career without ACX. ACX was on the forefront of directly connecting authors and narrators. So many people get to have such great careers and really turn their life around because of ACX. I haven’t lost sight of that, and I continue to use ACX to this day and will into the future.

Now that I’m a publisher, I use ACX to distribute to Audible, and it makes me incredibly happy to bring some really great horror to the Audible shelves that maybe they otherwise wouldn’t have. While there are other distributors out there, I wouldn’t dream of using anyone else.

What’s your most essential piece of studio gear?

I can’t really say one thing is more important than the other one. Obviously, the booth is what keeps things quiet so that I can work during the day, so I guess having that quiet space is the most important thing of all. Everything just works in synergy to create the audio—from the space, to the mic and interface, to the PC and Reaper, the DAW that I use.

If you could narrate any book ever, what would it be?

Anything by Stephen King. That’s the brass ring for me. I want it so bad, I even went out and bought the audio rights to The Science of Stephen King just so I could narrate in his world! HA!

What do you aspire to next?

I would like my publishing company to become known as THE place to get horror audiobooks into the world. It’s a grind, and things get a little behind because I’m a one man band. But it’s growing, and I’m hoping that, in the next 2 years, Audible will have a lot more horror out there—enough to classify it as its own genre, rather than a sub-genre under “Mysteries and Thrillers.”

You can find Joe Hempel at his publishing company, Fireside Horror, check out his titles on Audible, or learn more about how he got started in narration in his first ACX blog appearance.

Stay tuned for more stories from ACX’s best and brightest!

Celebrating 10 Years of Storytellers: Narrator James Romick

It’s ACX’s 10th anniversary this spring, and we’re celebrating by sharing career journeys from some of the impressive indie creators who have used ACX to share their stories with the world over the last decade. Read this blog series from the beginning, or read on to hear from our next celebrated storyteller—narrator and producer, James Romick.

How did you become a professional audiobook narrator/producer?

The first project that I auditioned for and won on ACX was in 2014. Before that, I had never considered narrating audiobooks. I’d listened to them for years—all of them non-fiction—read by narrators whom I have come to know personally. But I never thought about becoming an audiobook narrator myself.

After I left the Broadway show that I had been with for quite some time, I was finding it difficult to land another who needed a “gentleman of a certain age,” so I sought out (well, needed) another creative outlet. The on-camera commercial career wasn’t gaining any traction, and voiceover was my next trial balloon. I had some limited success at first, but when I focused my efforts on audiobook recording and production, I found that creative acting niche I had been looking for.

How did you find ACX?

Kind of by accident. I started pursuing a voiceover career in 2013. That was also when the SAG-AFTRA Foundation Voiceover Lab (EIF VO Lab) in New York City came into being. I think I first heard about ACX from some of the other attendees and instructors who encouraged me to look into it. I was nearly finished with constructing my first, very tiny home studio, and collecting some professional quality recording equipment. Once that was done, I started auditioning for projects on ACX, and landed a pretty good one right away.

Book one in bestselling author Brandan Zenner’s After War series, for which James has provided all the narration

What was your big “I made it” moment?

The first telephone conversation with the Rights Holder and the first sale of my very first audiobook production—and the faith that Rights Holder (who had been in the audiobook business for over 25 years) had in me to deliver a quality narration of their work.

How has your career grown since first coming to ACX?

The world of audiobooks and narration was a completely foreign world to me, coming from a live theatre performing background of some 35+ years. I attempted to immerse myself in it as much as I could—learning the terms, nomenclature, jargon and such of the business. Attending a couple of the live ACX events at Audible Studios in Newark, NJ and meeting a lot of people who were also in the beginning stages of their audiobook careers opened up this whole new world for me.

I consider voiceover the 4th or 5th phase of my 40+ year acting career. But never in my wildest imagination did I ever think that I would be recording and producing audiobooks at home in my den from a vocal booth I designed and built myself. I have now recorded and produced some 100+ fiction and non-fiction audiobooks.

Why is continual, ongoing education so important to your career, and how has ACX University played a role in that? 

As with fashion and music and other forms of art, the trends change rapidly. Whereas a few years or months ago it might have been fiction or non-fiction books about zombies and spaghetti monsters, now it might be YA (young adult) or alien romance or pandemics. You have to keep up or be left in the dust. I am not the best businessman and I’m self-aware enough to know that about myself—ongoing education that helps you stay current on industry trends, offers suggestions on how to attack that end of the business or how to communicate with authors and convince them to take a chance on you as the narrator of their baby (or take a chance on audiobook narration at all)—that only serves to support the narration community. And hopefully it puts money in your bank account. That, and I was promised a nice, new ACX University t-shirt to replace the ratty old one I got at the last live ACX event in Newark some years ago.

What important connections have you made on ACX?

I got to meet RC Bray and talk with him at the last live event, in 2015, which was great because I am a super fan of his work. And I’ve made some personal connections with other narrators with whom I share information all the time. I also have very good relationships with the authors with whom I have collaborated—many have kept me on for one series or another and multiple standalone books. One of my authors even wrote my wife and I into the story as supporting characters for one book of a murder mystery series.

How do you define success in your career?

When people buy, listen to, and appreciate my work (although I really don’t pay much, if any, attention to reviews).

Book one in C.J. Park’s Park trilogy—another series James narrated in its entirety

What’s the most important thing you’ve learned about the industry since getting started?

There are “industry standards” and “best practices” that need to be understood and met. That, and until you have some experience and a body of work behind you that you are proud of, take the advice of other seasoned and respected professionals, and don’t try to be a maverick or re-invent the wheel. You really might do so at your own peril. Study. Study. Study. Not only coaching for your narration, but also in understanding the tech side with whichever DAW and equipment you choose to use.

Who was most instrumental in getting your career going (besides you)?

Although I never took his course, David H. Lawrence XVII, because he provided the impetus for me to pursue audiobooks in the first place, Jayme Mattler, for encouraging me to go beyond narrating only non-fiction, and Johnny Heller, well, for being Johnny Heller.

What’s your favorite thing about being an independent narrator/producer?

People think that I’m crazy. But I actually like editing and mastering my (and other people’s) work. In between acting gigs in the 80s, I went to audio engineering school—that’s when editing analog tape with a block, razor blades, and adhesive tape was still the norm—so the tech challenges appeal to that side of my brain. Digital recording, editing and mastering is so much easier.

What does being an independent narrator allow you to do that you couldn’t otherwise?

To more or less go at my own pace in my own space with some really good equipment. And to do projects that I (and my pseudonym) choose to do for my (his) own reasons. I do not accept any old thing just to have a narration credit.

What do you aspire to next?

I have been coaching fellow voice artists and narrators on using and configuring REAPER as their DAW of choice for recording their work. Everybody and their relative likes to make videos on one topic or another, but I think I’d like to create a video series on REAPER, specifically geared toward audiobook narration. Of the 8 or 9 DAWs I have installed and played with, REAPER is by far my favorite.

You can find James Romick on his website, check out his numerous titles on Audible, or you might just catch him answering questions and welcoming newcomers to the community at the next ACX University premiere or industry conference.

Keep an eye on the blog for more stories from ACX’s finest!

Celebrating 10 Years of Storytellers: Narrator Karen Commins

We’re celebrating the 10th anniversary of ACX this spring by sharing career journeys from some of the amazing indie creators who have used ACX to share their stories with the world over the last decade. Read this blog series from the beginning, or read on to hear from our next celebrated storyteller—narrator, producer, and expert audiobook educator Karen Commins.

When did you know this was what you wanted to do?

Beginning in fifth grade, I knew I wanted to do voiceover work. I started listening to audiobooks in the 90s when I was already volunteering as a reader for the Georgia Radio Reading Service, and decided to become a narrator. In 1996, I wrote to Frank Muller, who was one of the industry’s titans. I found his contact info and sent him an email with just a few questions, like how he got his work and whether he worked at home or in a commercial studio. He very kindly replied with enough info and encouragement that I knew I could do it.

Fast forward to 2013—after working consistently through ACX for a couple of years, I made what some would call a radical career decision. I wrote to my 3 commercial agents asking them to remove me from their rosters, explaining that I wanted to devote all of my attention to audiobooks. I left online groups that discuss any voiceover topics that weren’t specifically about audiobooks and I changed my website to remove demos for and testimonials from corporate clients.

This eliminated the distractions of commercial auditions, developing marketing campaigns for corporate clients, updating 2 versions of my website, and wasting energy comparing myself to other voice talent and pressuring myself to make my career look like theirs. My life revolves around audio books, and I couldn’t be happier!

Karen’s journal entry celebrating her first ACX contract in 2011

How has ACX affected your journey, and what would you recommend to first-time narrators as far as learning about their craft and the industry?

Although I had narrated a few audiobooks, taken a workshop with Pat Fraley, and attended APAC and two APA job markets, I couldn’t get traction with publishers. Most recorded in LA or NY, cast local talent, and didn’t hire narrators with home studios. I will always remember the excitement I felt in January 2011 when Audible invited me to be one of the beta testers for its new site, acx.com—the fact that I had a home studio was a key reason they chose me. The audiobook world opened up for me that day!

I devoured everything on the site. I didn’t —and still don’t—audition for every title. Instead, I carefully choose the titles for audition to suit my voice, style, and interests. I recommend that newcomers do the same to build a portfolio they’d be proud of. I continue to watch ACX University videos and read all of the help articles to maintain an expertise about the site and narration resources.

I advise newcomers to listen to good audiobooks every single day. Read AudioFile Magazine and choose award-winning audiobooks in genres you like and want to perform in. I’m not just listening for the story or entertainment, I’m critically listening to hear:

  • How is the narrator phrasing the words?
  • Do the character voices sound like believable people or cartoonish caricatures?
  • How did the narrator interpret the book differently that I might have done?
  • Are any words mispronounced?
  • Can I discern where a correction was inserted?

Continuing coaching in audiobook performance is essential regardless of your background. Audiobook narration is an intimate medium with acting requirements that are unlike any other role. A list of vetted coaches is available on NarratorsRoadmap.com.

You can learn so much from being active in the narrator community. I joined the Facebook group Indie (ACX and Others) Audiobook Narrators and Producers and started answering questions about ACX from other narrators. After a while, I created this FAQ for the group. You do need to be wary about the online advice you accept. I’ve seen other Facebook groups and some on Reddit where veteran narrators participate, as well as many more that don’t include any experienced voices in the membership. You need to observe the group interactions to discern the professionals who consistently dispense advice that you can trust.

Road to Tara: The Life of Margaret Mitchell was a Voice Arts Awards finalist

What’s your favorite thing about being an independent producer?

During my previous 30+-year career as an IT specialist at everyone’s favorite government agency, I arose before dawn and drove to an office 30 miles away in Atlanta rush-hour traffic in all kinds of weather. Once there, I worked diligently on management’s priorities and solved problems with users’ hardware, software, and data.

Now, I’m grateful every day to enjoy such tremendous freedom! I only do work that is meaningful to me. I plan my work around my life rather than planning my life around my work, and I don’t need anyone’s permission to submit audiobooks I’ve published for review and award consideration. AudioFile has reviewed my work three times, my audiobook Road To Tara: The Life of Margaret Mitchell by Anne Edwards was a finalist for the Voice Arts Awards, and my audiobook So Big by Edna Ferber was a finalist for the Independent Audiobook Awards.

So Big was a finalist for the Independent Audidbook Awards

Who was most instrumental in getting your career going (besides you)?

I am beyond blessed and exceedingly grateful that my husband Drew, who is the hero of my life story, has been a full partner in my career since day one. He’s helped me in big ways, like agreeing we should get a home equity loan and construct an addition onto our previous house for my recording studio. He’s helped me in small ways, like listening to scenes and helping me select one to perform during classes. He directs all of my recording sessions, he maintains my websites, updates my mailing lists, and most recently, he disassembled my WhisperRoom booth and assembled my new Studiobricks booth!

How has your career grown since first coming to ACX?

Being an audiobook narrator fulfilled a life’s dream, but I’ve learned that it too narrowly defines me and what I’m capable of and interested in doing. In the last 10 years, I’ve become a leading expert on audiobook production, especially when using ACX.

I’ve written articles for the ACX blog about marketing (here and here) and performing audiobooks. I’ve also written my own blog, contributed to other sites, been a featured guest speaker on an APA webcast along with numerous videos and podcasts, and I’ve presented sessions at Johnny Heller’s Splendiferous Workshop and APAC. In 2018, I participated on ACX’s panel for VO Atlanta, where we discussed “Creating Your Audiobook Career,” and later that year, I was a guest on ACX University where I talked about “Acting With Intention.”

In 2019, I launched my own site, NarratorsRoadmap.com, which is the destination for narrators of all levels! It contains original content, a curated list of links to an incredible array of resources, color-coded calendars for eight types of worldwide events, a reviewers directory searchable by genre, and several exclusive video courses.

To celebrate my 10 year ACX-iversary, I developed and taught a three-hour webinar for VoiceOverXtra a few months ago titled “Put Yourself in the ACX Drivers’ Seat.” It includes 90+ slides and an extensive list of resource links to help narrators make an appealing profile, search for and vet titles and Rights Holders in the system, communicate effectively, and establish effective work flows. The recording and materials are available on my Shop page.

Another journal entry depicting Karen’s dashboard when it reached 10,000 units sold in 2014

What important connections have you made on ACX?

The entire ACX staff has been unfailingly kind and helpful to me in all our interactions, and Debra in Support deserves special mention. I’ve met so many publishers and authors through my auditions and narrations on the site that I can’t possibly list them all!

I joined the Facebook group I referenced shortly after it began in 2013. Originally, it was a group devoted to narrators on ACX, and it has grown to over 8000 members. I can’t say I’ve met all 8000+ people, but the number of narrators I know through that group is staggering. A few of those folks are now among my most cherished friends!

How do you define success in your career?

I’m doing creative work that matters to me and helps other people. I would say I’m wildly successful!

What’s the most important thing you’ve learned about the industry since getting started?

The audiobook industry and my previous IT career in the federal government share many aspects—you’re expected to conduct yourself in a professional manner, which includes showing respect to other people, keeping the team informed about the status of your projects, undertaking training on an ongoing basis to maintain and improve your skills, and meeting or beating your deadlines.

A major difference for me has been learning to stop comparing myself to other narrators. I admit that I still sometimes struggle with this issue! We may all be headed in the same general direction, but we have different missions and are on completely different paths to get there. I love this quote from Ernest Holmes: “We should never watch to see what another is doing or how he is doing it, for when we do this, we are limiting our own possibilities to the range of another’s vision.”

What do you aspire to next?

I always have short, medium, and long-term goals. As a narrator/producer/publisher, I’ll soon start recording a wonderful autobiography that I excavated from the public domain. Later on, I’m planning to license the audio rights to some more titles that I want to narrate, produce, and publish. I’m also eyeing two books with the hope of producing full-cast audiobooks from them.

NarratorsRoadmap.com is fast becoming my life’s work! Drew and I are constantly updating the site. I’m planning some more articles and video courses, and we’re currently building a mammoth casting directory. Stay tuned!

You can find Karen Commins on her website, or access her wealth of educational resources for all narrators at NarratorsRoadmap.com.

Keep an eye on the ACX blog for more career retrospectives from ACX’s finest!

Celebrating 10 Years of Storytellers: Producer Tanya Eby

This spring marks 10 years of ACX, and we’re celebrating a decade of authors and narrators telling stories their way by sharing the career journeys of several amazing indie creators. Read this blog series from the beginning, or read on to hear from our next celebrated storyteller—quadruple threat author-publisher-producer-narrator, Tanya Eby.

How did you become a narrator/producer? 

That’s a really long story and includes a fair amount of missteps and embarrassment. Once I’d recorded about 300 books at a studio, ACX launched, and I knew I could produce audio on my own. I’d been well-trained by all those previous books, so I became a producer/publisher and created Blunder Woman Productions. Since then, I’ve produced or published over 200 audiobooks, won an Audie, been nominated for 3 Audies, created original audiobooks with large casts, and earned Earphones and SOVAS awards. It’s been a pretty wild ride. 

How did you find ACX? 

I found ACX pretty early on when it first started. There was a competition for a book I really wanted to record that I’d heard about. I didn’t get the book (it went to a famous actor) but it did get me to jump into producing audiobooks from home instead of always going into a studio.

The Brink: Stories was Tanya’s first ACX project as a publisher and 2017 Audie winner for Best Short Story Collection

How has your career grown since first coming to ACX? 

When I started ACX, I was primarily a performer. Now I perform, produce, publish, and create original content. It’s a really satisfying career where I have a lot of creative input and control. Plus, audiobooks are now my sole source of income. That’s a pretty great gift. 

Are you a full-time narrator? 

I am. I’ve been recording audiobooks now for about 20 years, and have been recording from home for about 10. 

What’s your favorite thing about being an independent narrator? 

I can create my own schedule, control my workflow, work from home, and choose projects that really resonate with me. It’s a dream job come true.

What was your big “I made it” moment? 

The first audiobook I published through ACX was The Brink: Stories by Austin Bunn. When they read our name at the Audies for Best Short Story Collection, I know that I’d arrived as a publisher and producer. This gave me the courage to create and produce original content including short story collections and also Nevertheless We Persisted and Nevertheless We Persisted: Me Too, collections of poetry and prose that talk about getting through the hard stuff. These books involved hundreds of writers, narrators, artists, composers, musicians, and a wonderful production team. We were nominated for Audies for both productions, proving that small companies with big ideas and a community working together can have real impact on the industry. I’m so proud of those productions. 

What’s the most important thing you’ve learned about the industry since getting started?  

Tanya’s first original content production, Nevertheless We Persisted, was nominated for an Audie and inspired a sequel

You need to be self-motivated and a real entrepreneur in this career. Don’t wait for people to give you work. Create it.

If you could narrate any book ever, what would it be? 

Ooooooh! I love this question! I would love to narrate The Accidental Tourist by Anne Tyler, The Virgin Suicides by Jeffrey Eugenides, and anything by Shirley Jackson or Stephen King. 

What do you aspire to next? 

I’d love to work on some more original content. I have a lot of connections with the writing community and the audiobook community, and it’s a wonderful thing to bring these two worlds together. 

You can find Tanya Eby on her website, Facebook, or on Twitter and Instagram @BlunderWomanPro. Return to the blog next week for more stories of ACX creators making their mark on the world of audio.

Celebrating 10 Years of Storytellers: Author Aleron Kong

It’s ACX’s 10th anniversary this spring, and we’re marking the occasion by sharing the stories of amazing independent creators that make this a milestone worth celebrating. Start reading this series from the beginning, or read on to hear from our next celebrated storyteller, author Aleron Kong.

How did you become an author?

I started writing for me. I never thought it would go anywhere. It was more of a psychological exercise than anything else. But I had found LitRPG, which is my genre—literature role playing games. It’s only been around in the States for about four years, and I found it around three and a half years ago. And when I found it, it was like, “Where have you been my entire life? Like video games and sci-fi fantasy??” At the time, there were only like four books available in English because it started either in Russia or Korea, so I was bemoaning the fact that there was nothing more to read one day and I was like, “Well, why don’t I just give this a shot?” I wrote six books in 14 months, and then the seventh one – I wrote that a year later and it weighs five pounds. 

You went from being an audiobook skeptic to being a champion for the audio format, with audiobooks outselling print books! What role did ACX play in helping you to make that leap?

I knew nothing about audiobooks before I became an author. I had only listened to one—Lord of the Rings—in my life, and honestly, while it was nice hearing the story, it felt a bit dry. And at the time, that felt right because that was just the accepted “right way” to create an audiobook. The more British the better. Because of that, I thought audiobooks were just a different way to read a book. I didn’t understand yet that audiobooks could be an artform in and of themselves, the same way music videos in the 70s and 80s could transcend the song. Nick [Podehl – narrator of The Land series] was able to elevate my words and worlds in a way I could not do alone. That is the blessing and wonder of working with another talented artist who is willing to share their gift.

I didn’t have a master plan when I started, but the worlds I create are as precious to me as a family member. One you actually like. It was only because of my partnership with Nick Podehl and ACX that I was able to push boundaries and make something incredible. Even including sound effects, something that has become the standard for my genre of LitRPG, was considered a big risk several years ago. It had been done before, but I was told I might alienate half of my listeners, as it wasn’t something they would be used to.

Book one of Aleron’s popular series The Land, narrated by Nick Podehl

The people at ACX have created a model that provides the opportunity and support a motivated person requires to reach great heights.  Rather than try to convince me of the “right way” to do things, the feedback I got was that if I wanted to take a chance, ACX would help as much as they could. The connections I’ve made with ACX have played a huge role in my success. Whether it be advice, internal support, marketing, or hard work, it has been a joy to have a partner in connecting with my fans.

What was your big “I made it” moment?

It’s an interesting question. I have hit several big milestones because of my awesome fans—The Land saga is a WSJ bestseller, has sold over a million copies, has more than 100,000 five-star reviews, and became Audible’s Customer Favorite of the year, reaching the Top 5 on both Audible and Amazon.

But with all of that, I remember sitting on a panel with Jim Butcher—I introduced myself, sharing all of those facts, and the fact that I was a physician, and I got applause from the crowd. Then I handed the microphone to Jim. He said, “I’m Jim Butcher,” dropped the mic, and the crowd went wild like Aerosmith just rocked the Garden, lol.

So basically, I feel very happy with what I’ve achieved, but I know I still have miles to go before I sleep.

What important connections have you made on ACX?

I have met many amazing people, and Debra in the ACX call center would be towards the top of the list. Not only is she amazingly helpful, I always end our calls with a smile on my face. It’s nice to have our interactions be friendly as well as professional.

What’s your most essential piece of writing “gear?” What do you have to have around when you’re writing?

From what I hear, I’m very different than most authors. I write anywhere, at anytime, and have no issues devoting three days to perfecting a cookie recipe or hiking instead. My fans do not generally like that I have an active life outside of the books (lol), but the energy I can bring to the page is fueled by the moments of my life that I’m not typing.

Aleron’s latest audio release, God’s Eye, narrated by Luke Daniels

Any particular or weird habits you have while you’re writing?

Too many cookies. Cookies feel like love. Cookies are evil… and I love them.

What’s your favorite thing about being an independent author?

Freedom!

What does being an independent allow you to do that you couldn’t otherwise?

There is no oversight on your words, and you don’t have to delay a launch by 1-2 years like many traditionally published authors.

If you could have anyone in the world narrate a book of yours, who would it be?

Ricky Gervais.

What’s your dog’s name?

Chewbacca.

What do you aspire to do next?

I would love to make the leap to the screen—either big or small, live action or anime. I feel that my story would translate well to nearly any medium.

How do you define success in your career?

I have two definitions: 1) Am I making enough money to live the life that I want to live? 2) Am I making a difference in the world in a way that I am proud of? And the answer to both questions for me is yes.

You can find Aleron on his website, and check out this panel he did for VO Atlanta with narrator Nick Podehl on successful collaboration between authors and narrators. Keep an eye on the blog for the next ACX creator to get the storyteller spotlight!

Celebrating 10 Years of Storytellers: Author Amy Daws

This spring, we’re saying cheers to 10 years of ACX by shining a spotlight on the amazing creators that make this a milestone worth celebrating. Check out the first post in the series if you missed it, or read on to hear from our next celebrated storyteller, author Amy Daws.

How did you become an author?

My first book was a memoir about my struggles through recurrent pregnancy loss. After that, I got the writing itch and took a turn into the world of romance novels.

Are you a full-time author? 

Yes, I have been for nearly four years now.

How did you find/come to ACX? 

I’d heard through various author channels that ACX had a royalty share option for authors and narrators to collaborate, so I didn’t have to invest money in a narrator up front for a format I was unsure I’d be successful in. Splitting the earnings with a narrator felt like a win-win situation!  

Has your career grown since then? 

One hundred percent. I used to only be able to afford narrators willing to do Royalty Share and now I am happy and willing to pay the full per finished hour rate for my narrators of choice. It took some time, but my audio earnings have continued to double every year for the past three years.

What was your big “I made it” moment? 

When I had a book make more in one month than I did for an entire year at my day job, I knew things had changed for me.

Amy’s latest sports romance, Replay, was released in audio earlier this month.

What’s the most important thing you’ve learned about the industry since getting started? 

Growth takes time. Both in the e-books/paperback publishing sector and in audio. You have to build that audience. Make connections. Write a memorable story and hopefully they’ll keep coming back for more.

Why are you so passionate about advocating for audiobook production?

First of all, writing a book is a lot of work. But once you’ve polished your story and made it shine, why wouldn’t you want to milk it for all it’s worth? That’s why audio is so important to me. I’ve already done the hard part—I’ve written the book. Now I need to get it out to all the major channels so readers and listeners can consume it in their preferred medium.

Not producing an audiobook is like taking a four-course dinner you worked on for hours and deciding not to serve all four courses to your guests. Someone is certainly going to leave hungry and good food will go to waste. 

The fact that there’s a service like ACX that’s user-friendly enough for someone with no experience in audio production to publish their own audiobook is all the help I need to serve all four courses to my guests!

What important connections have you made on ACX? 

My relationships with my narrators are very special. I’ve been able to meet nearly all of them in person and now we’ve worked together on so many books, it feels like they wrote the story with me. And sweet, kind Debra in ACX customer service has a special place in my heart!

What’s your favorite thing about being an independent author? 

The flexibility of my job is wonderful. I work from home, which I very quickly realized was extremely valuable during a pandemic situation. I love that I get to make my own covers and choose my own release dates. I’m not just an author, I’m an entrepreneur and I can take my career in a variety of directions.

What do you aspire to do next? 

Amy’s bestselling novel Wait With Me has been optioned for film by Passionflix.

The movie/television industry is always a big dream of mine. And with one of my books (Wait With Me) optioned for film by Passionflix, I’m super excited to see what comes of that. I have also been trying to manifest my Harris Brothers series into a TV show. I’ve been telling people that I want it to be picked up by Netflix, HBO, or Showtime and I want it to be like Ted Lasso meets Grey’s Anatomy but with more HEAT! HAHA. It’s good to have dreams!

You can find Amy & all her audiobooks on her website, check out her ACX University episode here, follow @amydawsauthor on Twitter, Instagram, Facebook, and TikTok to join her in the fun. Tune in again next week when the ACX anniversary spotlight shines on another celebrated creator!

Celebrating 10 Years of Storytellers: Narrator Janina Edwards

This spring marks ACX’s 10th anniversary as a hub for self-driven authors, actors, and publishers to make connections, produce compelling stories, and distribute their art to a world of listeners. We’re proud to have made it ten years, but ACX would be nothing without the creators who use it to pursue their dreams. So we’re celebrating our 10th anniversary by celebrating you! Over the next few weeks, we’ll be publishing stories from ten years worth of creators that have made ACX special. First up, narrator/producer Janina Edwards.

How did you become a narrator? 

My career has a Part One and Part Deux. In Part One, I recorded my first audiobook around 1989 in New York City for the American Foundation for the Blind. I was and am pretty shy, and although my undergrad degree is in acting, I couldn’t handle the theatrical audition process. AFB was mentioned in a voice over class I took. I inquired, and was hired to do about 5 books. Then life happened. Part Deux began around 2010, after my daughter graduated college. I always wanted to get back to voiceovers, specifically audiobooks. I got some coaching (Paul Armbruster and Diane Cardea), took some classes in audio recording and basic editing, met a demo producer (Eileen Kimble), and she mentioned ACX as something to investigate. I also went to APAC (the Audio Publishers Association Conference) and networked with narrators and publishers I met there. When I returned from the conference I started auditioning on ACX, and pay2play sites. Started getting experience. It took about a year before the traditional publishers started hiring me.

Are you a full-time narrator?

Yes. But I didn’t go full-time until 2019. There were a couple of years when I worked full time as a grant proposal writer, and then recorded in the evening and on weekends. I went full-time when I had enough publishers hiring me regularly, and paying me a livable rate (I had joined the SAG-AFTRA by then), and I’d paid off all my credit card debt.

You’ve been with ACX since the beginning! How did the platform help you build your career in narration and where have you gone since?

ACX was instrumental in creating the initial body of work that launched Part Deux of my career. While there are publishers on ACX, at that time the traditional publishers didn’t know me and weren’t yet ready to take a chance on me. Further, ACX allowed me to try different genres and styles, from romance and mystery, to how-to and academic history, to memoirs.  Working directly with authors on ACX, I learned how to develop a relationship with the writer, understand their goals for the project, support them, and be responsive to their needs.

When did you know this was what you wanted to do? When did it click for you?

Janina notably contributed narration for the 2021 title, The Final Revival of Opal & Nev.

1989. The booth is my stage. It just took a while for the dream to fully manifest.

Who was most instrumental in getting your career going (besides you)? 

Other narrators who introduced me to their contacts. Narrators and engineers who allowed me to pester them with questions about equipment, software, and everything I didn’t know. Producers who gave me a chance.

What was your big “I made it” moment? 

It’s exhilarating when I see my name placed with the same prominence as some of my idols and peers. The other week I realized that Andre DeShields (the original Wiz in the stage production of The Wiz, and part of the original Ain’t Misbehavin cast) was a co-narrator for The Final Revival of Opal and Nev. I was floored. The first time I ran into January LaVoy at a recording studio I was like “Ms. LaVoy, so glad to meet you…” And she was like “Oh, you’re Janina, right? I couldn’t believe she knew my name.

What’s the most important thing you’ve learned about the industry since getting started? 

It’s all about relationships. I recently heard the wisdom “don’t be a jerk.” Though a lot of folks are joining our ranks, in the upper echelon, all the narrators know each other. There’s about two degrees of separation between folks. If you’re a jerk, it’ll boomerang eventually.

Any particular habits you have while you’re recording? 

I try to limit myself to 4-5 hours of recording a day. Usually from 11-5, with a break in the day somewhere.  Beyond that, my productivity is compromised. Sometimes I have to go longer, but I really try to respect those limits. My goal is to do great work. That means I have to allow time for rest (vocal and body), creativity, life and play.

What’s your most essential piece of studio gear? What do you have to have around when you’re recording? 

A big glass of water (room temperature), and a hot cup of ginger tea (Yogi brand: Mango Ginger, Lemon Ginger, or plain ol’ Ginger), or warm lemon and honey or agave.

Elaine Raco Chase is the author of one of the first ACX titles Janina narrated, and the two recently reconnected to release two new titles in 2019 & 2020.

How do you define success in your career? 

I want to do projects about things that interest and excite me and do great performances. I want every project I do to be great. When authors/producers see your great work, then great(er) work is offered to you. I think that’s also a lesson from ACX. Do the work that allows you to shine, and make every project great.

What’s your favorite thing about being an independent narrator? 

Re: Independent—I love working for myself. It’s a lot, but I don’t have to answer to anyone but my own conscience. Re: Narrator—I love that I get to do all the characters (in a traditional 1-person narration). It’s just fun. Independent means I can take on whatever projects I want that showcase my abilities. I can take a vacation or break when I want (though you have to be very deliberate and set that time aside as sacrosanct).

What’s your favorite listen?

I’m a longtime Nora Roberts fan. I love Julia Whelan’s and January LaVoy’s performances of her books. I really enjoy Amanda Ronconi’s performance of Molly Harper’s books—vampire, werewolf, human fantasy romance stuff. (I am so ashamed. Not.) Kim Staunton’s performance of Beverly Jenkins’ historical romances—the perfect blend of black history, romance, and mystery. And Karen Chilton’s performance of Alyssa Cole’s books—multicultural, inclusive romances and mysteries. 

If you could narrate any book ever, what would it be? 

I would be lying if I said a specific book. When I agree to narrate a book, I’m the most excited about narrating that book (and if I’m not, I shouldn’t be accepting the project). I feel like the Cookie Monster in a roomful of cookies when I’m offered a project. I want to say yes to them all and just wolf them down.

What do you aspire to next?

I made my living as a professional grant proposal writer for about 13 years. I am now writing fiction and essays on things that interest me. I’m particularly interested in creating audio specific content. Who’d a thunk it?

You can find Janina on her website, and you can find her many award-winning and nominated audiobooks on Audible. Stay tuned for another story from a celebrated creator in our next installment of this special anniversary series!