Tag Archives: APE

How To Guerrilla Market Your Audiobook

If you’re a regular reader of the ACX blog, you know that we’ve been working with authors Guy Kawasaki and Shawn Welch to produce their book APE: Author, Publisher, Entrepreneur. The book is a great resource for self-published authors, and we’re joined today by Guy, who has more great advice for ACX authors (and producers too!) on marketing your audiobook.

The key to successfully guerrilla marketing your audiobook is to approach the process as a launch of a new product, not simply an extension of an existing one. Think of it as a whole new product for a whole new kind of customers—one who might not “read” you book, but would “listen” to it.

As such, you should use every method and avenue that you tapped when you launched the book:

  • Write a blog post about the availability of an audio version.
  • Add a link or badge to your website and blog so that people can buy it with one click.
  • Update your social-media profiles to include a specific “plug” for the audio version.
  • Participate in webinars by using Google+ Hangouts and Twitter chats to reach the online audience—just pretend like it’s a new book.
  • Interview the voice actor.  It’s kind of cool to have a Google+ Hangout with the person who recorded your book—this is great publicity for both of you.

Guess what: you didn’t reach every buyer of your book when you launched your ebook and/or printed book. The release of the audio version is a great excuse to go back to the guerrilla marketing well again. Plus, between the time of your initial launch and the audio book launch, you probably added new social-media followers, so Launch 2.0 will be even better.

You can find more in depth info on marketing your audiobook here. Have you tried any of Guy Kawasaki’s guerrilla marketing tactics? Tell us in the comments!

Featured Finalist: Leslie Ellis

The end of the week bring us to the end of our Featured Finalist series. We’ve spent the past week highlighting the 5 finalists in the Audible Studios/ACX APE: Author, Publisher, Entrepreneur open casting. The final ACX producer in our series is Leslie Ellis. Enjoy her interview below, and make sure to check out her samples on her ACX profile!

Name: Leslie Ellis

Number of titles currently on Audible: 4

Leslie_SMALL

What drew you to audition for APE?

When I saw that ACX was having open casting for “APE”, I thought it might be a good way to get heard by the folks at Audible, and that it might lead to more work even if I wasn’t right for “APE”. Then I read the audition piece and thought it was really fun and lighthearted. I loved how it encouraged writers instead of the all-too-often discouraging words artists are forced to hear/read throughout their careers. Being an artist myself, I could really relate.

At what genre’s or vocal styles do you excel?

I think I’m fairy versatile but  my voice is particularly compatible with strong female characters who have a sense of humor or a sense of irony and a strong sense of self. I think that can be anything from detective type genres to Romance. And I absolutely LOVE being able to be witty or funny, or tell people off the way I WISH I could in real life!

How do you produce audiobooks?

I have a home studio. I do all the recording/editing/mastering myself. I typically record then edit one chapter at a time. I do a thorough editing pass for noises/pacing and “mistakes editing” (punching in occasionally). I do a pass for QC after mastering, then sometimes I listen to a little on a CD in my car to make sure it’s good sonically. I use all the standard mastering settings for ACX.

Favorite title you’ve produced/voiced?

It would have to be “Here, Home, Hope” by Kaira Rouda. I loved all the characters and the variety of characters I was able to bring to life. The main character was a woman in somewhat of a mid-life crisis whose sense of humor carried her through most of her difficult times. I also got to play a driven real estate success and a teen age girl who goes from completely rude and angry to vulnerable and emotional. The book was really well written and I was able to explore a lot of emotion and real life scenarios, which is very satisfying as an actor.

 

Featured Finalist: Derek W. Shetterly

Today we’re back with part 4 of our Featured Finalist series, in which actor Derek W. Shetterly stops by to talk about his audition for the Audible Studios/ACX production of APE: Author, Publisher, Entrepreneur, and branching out from radio to audiobook narration. You can visit Derek’s profile and listen to his samples here.

Name: Derek W. Shetterly

Number of titles currently on Audible: 14

What drew you to audition for APE?

Thousands of people self-publish every year, and even more are researching how to do it.  I wanted to be their guide as they researched and acted upon their dreams of one day being a published author.

Derek_Profile pic_SMALLHow long have you been in the audiobook industry?

Less than a year.  However, I’ve been a voice talent for two decades.   My experience began, as with so many, in radio.  I was a production/creative services director and fell in love with creating characters and compelling advertising.  That led to working in voiceover as my exclusive career, and I narrate for eLearning, corporate presentations, commercials and other projects on a daily basis.

At what genre’s/vocal styles do you excel?

So far, I’ve narrated for self-help, management, and special-interest genres.  I’m a big fan of historical narratives, and with my degree in theatre, hope to get more work telling true stories.

Favorite title you’ve produced or voiced?

I just finished a book called “Savage Will”, a true account from World War II of 23 medics & nurses who crash-landed in Nazi-occupied Albania and had to trek their way out of the hostile territory. It’s a truly inspiring account of determination, courage and, as the title states – savage will.

Check out Derek’s profile on ACX and invite him to audition for your title today!

Featured Finalist: Zehra Fazal

Today’s APE Featured Finalist, Zehra Fazal, joins us to discuss her audition for APE: Author, Publisher, Entrepreneur, as well her acting and audiobook career. After reading her interview you can listen to Zehra’s samples on her ACX profile and invite her to audition for your next title!

Name: Zehra Fazal

Number of titles currently on Audible: 3

How did you prepare for your audition for APE?

I read the audition script through once for understanding, and looked up pronunciations/definitions for any terms I was unclear on. Then, I fired up the mic and went at it. My goal for handling “how to” material is to keep the read conversational, warm and friendly.

Zehra_SMALLAt what genres or vocal styles do you excel?

I excel in genres that feature a young female protagonist -adventure, sci-fi, mystery with a bit of romance thrown in. I work in animation, so my voice definitely lends itself to young adult/children’s titles which have broader characterizations. In the world of non-fiction, I find myself getting hired for a lot of spiritual, inspirational and self-improvement books.

How long have you been in the audiobook industry?

I’ve been in the audiobook industry for about nine months now. I’ve been working professionally as an actor for stage/film for the past 12 years. I moved to LA a little over a year ago to pursue opportunities in television and voiceover. As I built up my voiceover work in commercials and radio, I was encouraged by several colleagues to explore audiobooks, and signed up with ACX. I love it – it’s a great combination of my love of reading and acting – nothing keeps your skills honed (and your vocal stamina up) like an audiobook. I fortunately discovered that I’m very adept at performing long passages of text without flubbing – an editor’s dream!

How do you produce audiobooks?

I work in conjunction with North Hollywood Sound, a leading audiobook production studio in Los Angeles. We take pride in delivering books that are great from both an acting and technical standpoint.

Favorite title you’ve produced/voiced?

I had such a fun time with the first book I did for ACX: The Typhoon Lover by Sujata Massey. This mystery/thriller is set in America and Japan, with a snarky female narrator and a large cast of international characters. I’m fluent in Japanese, so it was a really wonderful opportunity for me to showcase my language skills, as well as work on a range of accents and characters.

If you’d like to invite Zehra to audition for your next title, check out her ACX profile here. Check back tomorrow for another Featured Finalist!

Featured Finalist: Corey Snow

Welcome to part 2 of our Featured Finalist series, where we’re highlighting the best auditions from the Audible Studios/ACX open casting of Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. Yesterday, we met Janet Borrus, and today, we’ll introduce you to actor Corey Snow. Check out his profile on ACX, and invite him to audition for your title today!

Name: Corey Snow

Number of titles currently on Audible: 20

Corey_Headshot_SMALLHow did you prepare for your audition for APE?

For APE, I prepared in the same way I do for every audition. First, I download the audition copy and printed it out. Next, I read the entire script, carefully, to get a sense of how it flows. Some areas will be drier, others will have a different sound. For example, in the APE audition, there was a portion where the script describes how self-publishing challenges traditional publishers. The tone there gets a little bit excited; you want people to realize that hey, this is the cool part. In other areas, it’s much more staid. I try to find the “subtext,” because that’s what you use to make the narration really work. It drives everything in very subtle ways.

After reading the script at least once (usually twice), I’ll put it on my copy stand and record it, just as I would a regular book, then upload it and move on to the next one.

At what genre’s/vocal styles do you excel?

I specialize in nonfiction – military history especially –  as well as biographies and memoirs. I am a former soldier and have a good command of military jargon, plus my voice is suited for that type of delivery. It’s deep, relatively smooth and clear.

That said, I’m a passionate reader of science fiction and fantasy on my own, and really enjoy the chance to read such titles. I’ve been the narrator for an urban fantasy series (The DeChance Chronicles by David Wilson) since its inception and being able to narrate characters like vampires, a blues-playing ghost, sorcerers and bikers is a lot of fun. You can also really get creative with voices in fiction in ways you can’t in nonfiction, especially when the characters aren’t human!

Vintage Soul_SMALLHow do you produce audiobooks?

I have a personal studio in my home, and I’ve spent a lot of time and a moderate amount of money making it into a good recording space.

I narrate in my studio, using punch and roll. I’m a very efficient editor myself so I will often manage the editing personally. That said, if I have narration work waiting, I’ll hire out the editing so I can get to the recording because it’s more cost-effective. I’m very blessed to work with very good editors and proofers, so I don’t have to worry about compromising quality. As to mastering, I handle that for my projects on ACX, and I like to think I’m getting pretty good at it.

Favorite title you’ve produced/voiced?

I recently completed Thunder Below! by Eugene B. Fluckey, which is about the submarine USS Barb in World War II. This sub and its crew did some utterly amazing things during the war, including being the first sub to use rockets in combat and conducting the only land operation on the Japanese home islands.

I loved Thunder Below! not just because it’s a great story, but also – and this is sort of the kid in me, I’ll admit –  because I got to stand there with a microphone and shout stuff like “CLEAR THE BRIDGE! BATTLE STATIONS TORPEDOES! DIVE DIVE DIVE!” and even make the klaxon noises for the diving alarm (AA-OOO-GAH!) . I felt like I was in a movie, it was so much fun.

If you’d like to invite Corey to audition for your next title, check out his ACX profile here. Check back tomorrow for another Featured Finalist!

Featured Finalist: Janet Borrus

If you’re a regular reader of the ACX blog, you’ve seen our recent posts on the Audible Studios/ACX open casting for Guy Kawasaki’s APE: Author, Publisher, Entrepreneur.  While Lloyd Sherr was ultimately cast as the voice for Guy’s book, we heard many great voices among the 350+ auditions we received. We’ll be featuring some of the finalists on the blog this week, so check back for more updates. You just might find the voice of your next title!

Finalist: Janet Borrus

JanetWhat attracted you to audition for APE?  

I’m always up for a competition, and as an actor who also writes professionally, I was immediately drawn to the catchy title and the subject matter.  And the authors’ tone is very appealing – direct, a bit cheeky, but never superior or pedantic.  Bringing humor, drama and clarity to informative text is one of my strengths, so APE felt like it would be a good fit for me.

At what genres/vocal styles do you excel?  

In terms of vocal style, I’m probably best described as “versatile storyteller.” My voice has a natural authority but is also warm, and can evoke great vulnerability when needed. I have a strong sense of irony, so comedy comes easily to me.  Thanks to many years as a professional actor, I inhabit characters on a deep emotional level and also have a gift for for accents, so interpreting male as well as female characters from many parts of the world is fun for me.

How long have you been in the audiobook industry? 

While I’ve acted for many years in film, TV, and theatre, and have several years of experience in commercial voiceover, I’m new to audiobooks. Being selected as a finalist is very encouraging!

How do you produce your voicover work?

My husband Chris and I have a home studio. We use an Audio Technica 4040 mic and Pro Tools and have done full production.

Favorite title you’ve produced?

The most fun I’ve had in the booth was working with Carl Reiner, Ed Asner, Theodore Bikel and Richard Kind on The Dybbuk, the classic Yiddish play, for Dove Audio and NPR. The late Yuri Rasovsky directed.  Actually, the green room was as fun as the booth with these guys.  Maybe even more.

You can check out Janet’s ACX profile and invite her to audition for your title here!

The Chosen One

ACX/Audible Studios and Guy Kawasaki are thrilled to announce the casting of actor Lloyd Sherr as the voice of APE: Author, Publisher, Entrepreneur. We received auditions from some of the best talent in the industry hoping to read Mr. Kawasaki’s comprehensive and inspiring guide to self publishing.

Sherr01_SMALL

The Voice of APE: Lloyd Sherr

APE is Mr. Kawasaki’s first foray into self publishing an audio version of his popular titles. “I was thrilled to have received over 350 auditions for APE. Ultimately, Lloyd’s audition really stood out to me. His audition brought out the approachability of the APE method, while still educating and informing. Lloyd sounds like he should be working for NPR, and I love NPR!” Said Mr. Kawasaki.

Mr. Sherr has been the narrator of the cable documentary series “Modern Marvels” since 2000 in more than 400 episodes, and is well known to children for his work in animation, such as Disney’s “W.I.T.C.H”, “Back at the Barnyard” and “Tak and the Power of Juju” for Nickelodeon; “Star Wars: The Clone Wars” for Cartoon Network; and as “Fillmore” in “Cars 2” for Pixar. He just completed narration on  the audiobook “A Reason to Live,” a detective thriller by Mathew Iden which is due out this month from Audible.

Mike Charzuk, Executive Producer/Sr. Director of Audible Studios, was impressed with Mr. Sherr’s efforts. Said Mr. Charzuk,From the sound quality to the performance Lloyd Sherr was pure professional perfection. Present in the text and conversational with his delivery, he added the gravitas needed, but with a light touch to keep the listener engaged. One of the best auditions I have heard in a very long time.”

You can listen to Mr. Sherr’s audition by clicking the play button below.

Mr. Sherr shared his thoughts on being cast for APE with us. “Being chosen to narrate APE is a major thrill for me. The book being written by Guy Kawasaki is a gigantic plus, and the fact that I would be paid to read something I would read anyway is really killing two birds with one stone. Writing a novel has always been in the back of my mind and this, I believe, is the book I’ve been waiting for.”

Production will begin immediately at Mark Kondracki’s Los Angeles based Outloud Audio. Look for – and listen to –  Mr. Sherr’s read of APE at the end of August on Audible!

Which book should be the next subject of an ACX/Audible Studios open casting call? Tell us in the comments below!

APE This: ACX and Guy Kawasaki Launch Open Casting Call

ACX and Audible Studios are proud to announce our latest open casting opportunity! Audible studios is seeking a dynamic narrator to perform Guy Kawasaki’s inspiring and comprehensive guide to self publishing, APE: Author, Publisher, Entrepreneur. All actors are invited to participate by recording their read of the audition script and uploading it to ACX. Audible Studios and Mr. Kawasaki will select the winning audition and Audible will produce the audiobook immediately upon announcing the chosen actor.

Guy Kapeawasaki is the author of eleven other books, including The Art of the Start and Enchantment, and is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web.

“I’m happy to be creating an opportunity to encourage entrepreneurial actors. I’m continually amazed at how many great actors are embracing this burgeoning art form and I can’t wait to listen to all the auditions that come in.” Said Mr. Kawasaki.

The audition text for APE can be found at www.acx.com/ape. In order to upload an audition you’ll simply need to create an ACX account. Auditions are open Monday July 22 – Monday July 29 at 5:00PM ET. After submitting your read of APE, browse our 2,900 + additional titles and find your next audiobook gig.  We can’t wait to hear your voice!

Do you think you have the perfect voice for Guy Kawasaki’s APE? Tell us why in the comments!