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Amy Daws on Keeping Listeners Engaged Between Releases

Last month, we met best-selling author Amy Daws and learned how she uses social media to forge authentic relationships with her fans. Today, she shares how these connections help keep her followers’ attention between new releases. Read on to learn how she maximizes her engagement by creating exclusive content her listeners can’t get enough of.AmyDaws bio photo

Q: You got a flurry of media attention last year with a story about you writing a book in the waiting room of a tire shop—what’s the story with the Tires, Tires, Tires saga?

A: When I started writing at a tire shop and posting about it on social media, I could instantly tell that my readers were loving the anecdotes. Heck, even my author friends were dying laughing over the fact that I liked the vibe there and the complimentary beverages. Everyone was having fun with me just being me so I kept posting about it. It was something authentic, silly, and positive in a book world that can sometimes get bogged down with drama.

Part of what I do with social media is bring my readers along for the ride, and when things snowballed into national blogs posting about me and news stations requesting interviews…at that point, it was sort of a fun win for us all, not just me. That’s why, when I decided to turn that crazy experience into my book, Wait With Me, I continued to let my fans be a part of the process from the cover shoot to the book signing at the tire shop. All of it! Their social media interactions were the reason that my craziness got national attention, so they deserved to be a part of it.

And above all, I’m a storyteller, so sharing bits of my day writing in a tire shop waiting room is fun and easy.

Q: And how does this tie into keeping your listeners engaged between books? 

A: By continuing to be authentic and real and goofy, I’ve created a bond with my readers that feels really strong. Many of them found me through my Tires, Tires, Tires journey and then went on to read all of my backlist. My books reflect my personality and my silly voice on social media, so they get more of what they like about me…which helps make them fans for life, instead of fans for one story. Tires_Sign2.png

Q: What else do you do to keep your fans following along even when you don’t have a new book to promote?

A: There’s peaks and valleys, and I try to drop a sale or a free edition of my print/eBooks when there’s a valley—just something to keep my name at the top of their minds. And I try to do unique releases here and there to keep people happy.

A reader Facebook group does this great series called “Bedtime Stories” and they asked me to give them new content and be one of their featured authors. I [wrote a short story] and posted it there exclusively, and I found it to be a great way to attract new readers while giving a special free gift to my already loyal fans.

I did a re-branding and re-release of That One Moment [now Strength], a crossover book between my London Lovers and Harris Brothers series. I wrote 10,000 words of new content and re-released it for 99c in Kindle Unlimited. I even went a step further and had my narrators record the new content, which ACX updated on the original so if audio listeners previously owned That One Moment on audio, all they had to do was delete and re-download to get the bonus scenes! Going that extra step only gained me audiobook sales, so I’m really glad I did that. It was a successful rebranding of a story that I was proud of and it gave a new set of legs to a book that hadn’t sold the best in the past.

Will WattAnd I brought my narrator, Will Watt, with me to a big book signing in Philadelphia! He’s British and fun and has narrated my entire Harris Brothers series, so my readers loved getting to meet him!

Q: We hear you’re using YouTube to great effect, too! What are you up to there?

A: I like having a place where all my videos sit and don’t just disappear down a Facebook timeline, so I started a YouTube Channel with a group of authors in addition to my own YouTube channel. I post on both. My background is in video production, so I like to take an excerpt from my audiobooks, preferably so listeners are getting something new, and add photos and motion graphics to turn it into a “sample movie” so to speak. I upload the video to YouTube and use that link in my newsletter and on Facebook takeovers/giveaways. I might say “Check out this sample and comment below with what you think for a chance to win an Audible download!” People love to click on videos and it makes for great new way for them to hear a sample.

AGYT

Erin Mallon and Teddy Hamilton, the narrators of Wait With Me, both did videos for me to help promote the book. They even took it a step further and recorded scenes from each other’s chapters—Erin read the male perspective and Teddy read the female perspective. It engaged my listeners in a personal way, and I posted it everywhere—not just to YouTube and my newsletter, but to audiobook Facebook groups, my own Facebook pages—anywhere I could.

Q: What advice would you give indie authors making the move into audiobooks?

A: Audiobooks are such a growing format, you’d be crazy not to get on board with it! Even authors who have published audio editions, I feel like a lot of them aren’t talking about audio enough. For every promotional post you do for your book, you should include an audio link. You need to be constantly reminding people that you’re not just an eBook author, you’re an audiobook author, too!

Amy Daws is an Amazon Top 25 bestselling author of sexy, contemporary romance novels with 15 titles in audio. She enjoys writing love stories that take place in America, as well as across the pond in England; especially about those footy-playing Harris Brothers of hers. When Amy is not writing in a tire shop waiting room, she’s watching Gilmore Girls, or singing karaoke in the living room with her daughter while Daddy smiles awkwardly from a distance. For more of Amy’s work, visit: http://www.amydawsauthor.com.

Amy Daws on Her Authentic Social Media Self

Amy Daws is the best-selling author of the ‘Harris Brothers’ and ‘London Lovers’ series whose engaging and authentic social media presence has earned her a devoted fan following. Join us as we find out how she uses social media to connect with fans and grow her listenership, and learn how you can make her strategies work for you.

AmyDaws bio photoQ: How would you describe your writing?

A: I would say my writing style is rom-com with heart. Every time I sit down to write a light rom-com, I get deeper than I expected and end up crying through at least one scene. So I always know that no matter what, my characters are going to have moments of pain and sadness too. My readers often say that they’re laughing one minute and crying the next. I love that feedback because it means you’re FEELING.

Q: How did you get your start as a writer?

A: I have a unique entry point into the world of writing because my first book is a memoir about my journey through recurrent pregnancy loss. It’s called Chasing Hope and honestly, it was just something I needed to write for therapeutic reasons. But I’ve been a lover of romance forever, so once I wrote Chasing Hope, I guess you could say I got the itch. I sat down and wrote my first romance novel, and almost five years later I have 13 contemporary romance books published!

Q: Tell us about your online presence.

A: I’m everywhere on social media. Facebook, Twitter, Instagram, Goodreads, Book+Main. Instagram is my favorite right now. I’m a silly person by nature and I love sharing random musings in my Instagram Stories. I also have my website that I update regularly and a newsletter that I’m very consistent with.

I think I reach different readers at every spot. Some people only follow me on Instagram. Some only get my newsletters. It’s important for me not to forget any of those outlets when I have a new release.

Q: How does your personality show up in your online presence—or maybe that should be how does your online presence reflect your personality? 

A: I definitely think social media should be fun. If you get too focused on sales and promotion, you lose your authenticity with your followers. I’m an open book person by nature. My first book was a memoir, so I’m out there already. I don’t see a need to hide my child or parts of my life from social media. People love my kid, and I love to share her! In a way, my family is a part of my brand now. This isn’t an intentional choice, it’s just something that feels right for me.Amy Quote

Q: What is the strategy behind your social media approach?

A: I post somewhere every day. Not everywhere every day. And I schedule some general promo posts to keep my name out there, but for the most part, I think my social media presence is the most effective when I post something in the moment. Readers care more about a funny interaction I had while writing that day, not a generic scheduled filler post. And you’ll see the difference in that with the amount of interactions you get.

I like authenticity. I like silliness. And I like to be real. I think posting in the moment helps me feel authentic. I don’t worry about having makeup on or that my hair looks good. I just post when I have something to say, regardless of how I look. Pre-made posts and pre-written text have a tendency to dilute your genuine voice.

And you have to find what works for you. I don’t really do a lot of the fancy Instagram pictures because that’s not me. I’m more of a nostril shot, double chin photo, meme myself with something ridiculous Instagrammer. I make fun of myself a lot, which I think takes me off a pedestal and makes me more approachable. Social media is a place I come to for endorphins… something to make me smile, and that’s what I hope people get out of my presence.

Amy daws insta

Some posts get more engagement than others. The promo posts get the least amount of engagement—if you focus too much on those, you lose that authentic voice with your followers. I keep an eye on posts that don’t get much engagement and try to think what I can do better to bring more reactions to a post next time.

Q: What is the strategy behind the way your website is organized?

A: My website is literally just a WordPress blog website that I’ve set up to look like a more traditional site. I pay $17 a year for it, and it’s simple and I can update it myself because it’s so user-friendly. My new release is always on the front page, loud and proud, and I always include a link to the audio—so I have ‘read’ and ‘listen’ on my front page. I made an ‘Audio’ tab and I break down all my audiobooks for anyone who’s looking to start listening. I have a ‘Reading Order’ tab, too, that talks about where everything fits in—I always try to update my reading order after each new release.

Q: How about your newsletter? What kind of content goes into that?

A: I do a newsletter at least once a month, sometimes two or three times—anytime I have something new going on. I use it to notify my readers of my new releases, any sales I’m doing, preorder links going live, a release date announcement, an audiobook release announcement, and a monthly free book from one of my author friends as a bonus to my subscribers and to cross promote with other authors. Readers feel like they’re getting something with every newsletter, and there’s a call to action in every one. I try to keep my voice the same as it is in social media so it feels authentic. I don’t want them to feel like they’re getting a different version of me that’s just trying to sell books.

I make a habit of sending out a rich text follow up email to anyone that didn’t open up my first email within 24 hours. With many newsletter companies, so many of our emails go to junk and the deliverability for plain text and rich text emails is better for the inbox.

Next in Line.jpgQ: How do you get your fans from social media/website/newsletter to point of purchase?

A: I just make sure that my links are easily accessible, whether it’s my homepage on my website, a link tree in my Instagram bio, or my cover photo on Facebook. I have links everywhere. And I make sure I’m linking to both e-books and audiobooks. I treat my audiobook releases just like an e-book release. All buying options need to be included.

I for sure use my bounty links for ACX, and I have absolutely seen an uptick in my bounties earned since making my bounty links available on my website and social media.

Q: What inspires you?

A: My characters are my biggest inspiration. I’m a series writer and the secondary characters in my books always end up with their own books because I care about them all like real people. I want them to have their own “happily ever after,” so I continue until I’ve got everybody happy and in love

Read part two of our interview with Amy Daws to learn how her connection with her fans helps her keep their attention between releases.