Category Archives: This Week In Links

This Week in Links: September 3 – 7

For Producers:

Narrators Have To Look Up Pronunciations Of Those Unfamiliar, Odd-Sounding Words. (Here’s How) – via Voice-Over Xtra – “Good narrators recognize that geography, demographics, and even economic status can play a large role in how certain words are pronounced.”

What Virtual Assistants Can Do For Your Voice Over Business – via Voice Over Herald – “You want to spend more time searching for new clients, being inside your booth recording, or perfecting your craft but you can’t find the time because you have been playing catch-up. How are you going to grow your business if you are overloaded with tasks and responsibilities that take you away from the money-making activities?”

Three Ways to Spice Up Your Vocal Delivery – via Dr. Ann Utterback – “If you say phrases exactly the same way each time, they become stale and uninteresting. Worse, if you voice these exactly the same each time, they can become a bore for you and the listener.”

10 Tips for a Successful Home Audition – via Edge Studio – Herein lies solid advice for VO’s of all stripes, including audiobook narrators.

For Rights Holders:

6 Ways Video Blogging Can Save Your Author Promotion – via Author Marketing Experts – Forging a deeper connection with your fans to growing a new creative skill are just two reasons to explore a new way to marketing yourself online.

How to Sell Books to Someone Other Than Your Mom – via The Write Practice – “There’s nothing wrong with selling a book to Mom, by the way. But ideally you write and sell a book that thousands of people can’t wait to get their hands on. Here’s how to do it.”

The Best Free Media Contacts Tool You Probably Aren’t Using – via The Book Designer – Learn all about this free service and get some tips for making the most of your (audio)book PR efforts.

Writer Branding: A Cheat Sheet for Your Brand Elements – via The Write Conversation – Learn two simple ways to break down and analyze aspects of your visual brand to ensure you demonstrate consistency across all of your author materials.

 

 

This Week in Links: August 13 – 17

For Rights Holders:

How to Market Your Book–When You Hate Marketing – via Helping Writers Become Authors – You can admit it: you’d rather be writing your books than marketing them. Reframing how you think about marketing, however, may help you find success and enjoyment in this important aspect of (audio)book publishing.

What Makes Readers Buy Books? – via ALLi – Dig deep into the data behind reader surveys to find out why your fans make the decisions they do.

30 Fantastic Writer’s Conferences for Authors, Bloggers and Freelancers – via The Write Life – The wisdom of the crowd, the support of your peers, the happy hour drinks at the bar: there are a number of good reason to attend writer’s conferences, and you just might find the right one for you on this list.

Great Book? Or Great Marketing – via BookMarketingBuzzBlog – Read on for an eye opening look at the value of writing vs. marketing when it comes to (audio)book sales.

For Producers:

Your Weekly VO Marketing Calendar – via Dave Courvoisier – Even the best in the business can fall into the inconsistency trap. Dave’s got a handy suggestion for staying on track: mnemonics!

The Secret to Sustained Success – via Paul Strikwerda – “If you wish to have sustainable success as a freelancer, you have to start thinking long-term, and big picture.”

Deliver On Your Promises – The Most Important Voiceover Advice – via Gravy for the Brain – For freelance professionals, your reputation is invaluable. Are you making a name a good impression on your clients?

As Your Voice Ages, Training Overcomes Barriers. But More Calls Coming For ‘Seniors’ – via Voice-Over Xtra – “In many ways the microphone is much more merciful than the camera. And in other ways it’s more revealing.”

 

This Week in Links: July 30 – August 3

Producers:

How To Edit Voice-Over Recordings A Lot Faster – With A Gaming Mouse! – via Voice-Over Xtra – Learn how to streamline your audiobook editing with some gear you may not even have considered for your studio.

Filling In The Blanks – via Paul Strikwerda – “You can’t give a client what s/he wants to hear, if you have no clue what it is.”

The Only Thing That’s Constant… – via Dave Courvoisier – Find inspiration in the ways your VO career “enhance[s] the definition of being human.”

Hey, I Know You!: Creating and Maintaining Your Personal Brand – via ACX University – Building a strong narrator brand and marketing your ACX productions can increase your earnings and provide a “value add” for the Rights Holders you work with.

Rights Holders:

How to Recycle, Repurpose and Promote Your Publicity – via The Book Designer – As you continue to build you Author brand, get tips on how to get the best return on the exposure you’re already getting.

Authors Should Promote Books Like Street Entertainers Sell Their Talents – via BookMarketingBuzzBlog – Turns out you can find marketing inspiration in the funniest of places. Find out how two different types of creatives have more in common than you may think.

11 Ways to Simplify Your (book promotion) Life – via author marketing experts – “Simplifying for authors is different…because most of us have day jobs and for us, simplifying isn’t just about keeping things simple, it’s also about preventing that bottleneck when too many things hit at once.”

How to Use Awareness Days to Promote Your Self-published Books – via ALLi – “Awareness Days of some kind or other happen just about every day of the year. There can be few authors who can’t find at least one day that somehow chimes with their books, if only they take the time and trouble to look. But what to do when you find one that suits you?”

This Week in Links: June 18 – 22

For Rights Holders:

SEO for Authors – Part 2 – via The Book Designer – We shared part one of this series last week, and the next post digs a little deeper into ways authors can leverage search engines to boost discovery of their (audio)book.

What Indie Authors Can Learn About Branding from IHOP – via Author Marketing Expert – The chain restaurant’s recent rebranding offers a lens through which authors can examine their own marketing efforts.

Are Authors Really Promoting The Benefits Of Their Books? – via BookMarketingBuzzBlog – “Many authors promote their books in simple terms – “It’s a fun read” or “You’ll learn a lot.” They may position themselves as experts on something, but fail to highlight what one will truly gain by consuming their book. Here’s a tip: know the benefits your book offers and champion them.”

How to Make Your Sentences More Descriptive – via The Write Conversation – We say it time and again: the better your writing, the better your audiobook Producer can perform it. With that in mind, read up on how to strike the right balance between straightforward and purple prose.

For Producers:

In Double-Digit Climb, Audiobook Sales Jump 23% To Over $2.5 Billion In 2017 – via Voice-Over Xtra – The audiobook business is booming! Take a look at the key insights from the Audio Publishers Association’s annual sales survey.

Why Go to an Industry Convention? Insight from the Perspective of Voice over Conferences and More – via Natasha Marchewka – Learn the “Why? What? Where? When?” of getting out of the booth and into a VO conference.

You Must Master These 4 Skills For a Successful Voiceover Business – via Gravy for the Brain – You have to wear a lot of hats as an actor-entrepreneur – four of them, according to this article. Find out how to make each one fit properly.

7 Processes to Success – via Dave Courvoisier – “The trick to discipline — beyond will power — is PROCESS. ‘…a continuous action, operation, or series of changes taking place in a definite manner.'”

This Week in Links: June 11 – 15

For Producers:

If You Start Crying – Don’t Stop Narrating! And More Tips From BookCon – via Voice-Over Xtra – Audiobook narrator Tom Dheere shares what he learned from the panelists at the “Into the Booth” panel at this year’s event.

Chill Out this Summer – via Dr. Ann Utterback – The good doctor shares her advice for de-stressing this summer to unlock your best on-mic performance.

Deliver On Your Promises – The Most Important Voiceover Advice – via Gravy for the Brain – “Your word and your bond will say more about you and your brand than any advertising campaign ever could.”

Break Out of Your… – via Dave Courvoisier – Dave’s here to tell us about the value of shaking things up to get a clear mind and fresh perspective.

For Rights Holders:

SEO for Authors – Part 1 – via The Book Designer – Learn how Search Engine Optimization can help authors drive traffic, build email lists, and sell more (audio)books.

Which Message Should Authors Sell To The News Media? – via BookMarketingBuzzBlog – “What exactly is the message you want to convey and sell to the news media so journalists, broadcasters, and social media sites will want to cover you and your book?”

5 Steps to Writing Great Character Chemistry – via Helping Writers Become Authors – give your audiobook producer something to sink their teeth into by building your writing skills.

Social Media Strategies in this New World of Algorithms – via The Write Conversation – Author Edie Melson lays out her strategy to “help you find a blueprint to continue to make valuable online connections.”

 

This Week in Links: April 30 – May 4

For Rights Holders:

How Do Authors Sell The Truth of Their Books – via BookMarketingBuzzBlog – This piece will help you learn how to be more persuasive about what you have to offer others.

Book Marketing Tip: Can You Answer This Simple Question? – via CreateSpace – Can you provide a succinct, compelling answer when asked what your book is about?

What Should Your Characters Talk About? – via Helping Writers Become Authors – Compelling dialogue is especially important when you write with your audiobook in mind. Read on for specific tips to put into action for your next book.

7 Ways to Counteract Writer’s Block – via Live Write Thirve – You can’t publish that next audiobook if you haven’t written the book first. Which of these tips will unleash your creative output?

For Producers:

What Non-Daw Software Do You Use? And Should You? – via Edge Studio – From hosting your website to managing your finances, find out which programs can help you succeed as a freelance VO.

Picking the Perfect Voice-Over Microphone – via Paul Strikwerda – “Let’s say I’m in the market for a new microphone. Is staring at pictures, reading reviews, and listening to audio samples helpful? The answer may surprise you.”

Dr. Utterback’s Go-To Daily Vocal Warm-Ups – via Dr. Ann Utterback – These exercises focus on releasing tension in the upper body and oral cavity. I’ve also included one to increase my heart rate slightly to wake up my brain so I’ll be sharp and ready to voice.

ACX U Presents: Peace, Love, and Understanding Your Audio Partner – via ACX – Every audiobook production represents an artistic collaboration. Find out how this Rights Holder and Producer team set themselves up for success.

This Week in Links: March 26 – 30

For Producers:

3 Trends in VO Shaping Your Future – via Dave Courvoisier – “CourVO” has recently spotted of some emerging themes in the voiceover industry, and he highlights a few for you here.

Voice-Over Is NOT Easy Money – Success Follows Hard Work And These ‘Must-Haves’ – via Voice-Over Xtra – Voice actor Natasha Marchewka offers her look at the items and skills you need to possess for success in VO.

7 Places to Learn Audio Editing for Audiobooks – via Karen Commins – Regardless of your preferred digital audio workstation (DAW), Karen’s got a directory of her favorite resources to make the most of it.

How to Get Voice Work: Define Your Brand As A Voice-Over Artist – via suchavoice – “A brand is what sets you apart from your competitors – it’s a reason for potential clients to work with you! A strong personal brand can also help you get voice work.”

For Rights Holders:

8 Tactics To Try When Seeking Media Coverage For Your Book – via BookMarketingBuzzBlog – “[S]ome of the best ways to promote or market a book may be unusual, less common, even seemingly counter-intuitive…So what might help that often isn’t tried by others?”

How to Market a Book: 10 First Steps – via The Write Practice – Every new book you publish (and each format you publish it in) is a good excuse to go back to the basics of book marketing. Do have each of these steps covered?

Ready Player One: 3 Painful Lessons About Success for Writers – via Writer’s Digest – The smash hit book’s success may just be attributed to some factors authors would rather not consider.

A Fitness Routine for Social Media – via The Write Conversation – “We all know the importance of staying in shape. Today I’m going to give you a workout plan to keep your social media life in shape. To stay efficient at social media we’ve got to be lean. After all our goal is a writing life, not a marketing one.”

This Week in Links: March 12 – 16

For Rights Holders:

9 Types of Pitches to Use When Promoting Your Book – via The Book Designer – “The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it… Here are nine things consider when it comes time to pitch your book—before, during or after your launch.”

How To Promote Your Book Like My Self-Promoting Kid – via Book Marketing BuzzBlog – Learn how emulating 13-year-old Ben in three key ways can help you shine light on your latest audiobook project.

How to Implement the Ideal Content Strategy to Grow Your Author Brand – via ALLi – “Jyotsna Ramachamdran, founder and director of Happy Self-Publishing, asks why a carefully curated content strategy is so important for authors, and how to build and implement one.”

Is a Press Release Still a Good Book Promotion Tool? – via Author Marketing Experts – AME offers a ruling on this tried and true technique. Take note of the rules you’ll want to follow to make sure your press release breaks through the crowd.

For Producers:

A Voice Artists Shouldn’t Just Talk. Also Listen to Yourself – via Edge Studio – Read up on the value of including time to listen back to past performances in your daily practice sessions.

Let’s Talk About Your Jaw – via Dr. Ann Utterback – Stress can wreak havoc on your jaw, which in turn can disrupt your vocal performance. Never fear – the doctor’s got some exercises that can help relieve tension and build strength.

Celia Siegel’s Voiceover Achiever – via Paul Strikwerda – “The big question in our industry used to be: Do you have a beautiful voice? Do you know how to act? Those are still important. But they’re no longer enough. These days the question is: Are you brandable?”

ACX U Presents: Ahead of the Curve: Prospecting for Pros – via ACX – Audible Approved Producers Steven Jay Cohen and Neil Hellegers discuss the finer points of researching authors with books not yet in audio and bringing them to ACX to produce their audiobook.

This Week in Links: February 12 – 16

For Producers:

The Difference Between ‘Urgent’ & ‘Important’ Makes A Difference In Your VO Career – via Voice-Over Xtra – Casting director Hugh Klitzke offers a lesson in emotional recognition and how it can help your VO business.

You Can Pick Your Nose, But You Can’t Pick Their Brain – via Dave Courvoisier – Get a lesson on the etiquette of  seeking free advice from a VO mentor and the topics that are and aren’t recommended for discussion.

Do You Really Need a Bio? – via Natasha Marchewka – As a freelance professional, you’re constantly on the hunt for that next gig, which makes a compelling, up-to-date bio a must-have.

Voice-Over Is a Fun Business. Listen to These Hilarious Clips – via Edge Studio – Give yourself a breather with these entertaining outtakes.

For Rights Holders:

Use Quirky Holidays in March for Book Marketing – via BuildBookBuzz – Learn about some truly wild holidays coming up and how to leverage them for your audiobook marketing.

Writing Tip: Make It Clear Who Is Talking…but Not Too Clear – via CreateSpace – Bestselling author Maria Murnane has great advice on writing vocal tags that’s especially helpful when writing with your audio edition in mind.

Writing A Book Marketing Plan: 7 Ways That Will Guarantee Success – via BookBuzzr – Spelling out your book marketing goals at the start can give you a reliable map to follow to achieve success.

ACX U Presents: The Elements of a Well-Reviewed Audiobook – via ACX – Listener reviews are a critical part of the sales ecosystem for your audiobook, with many listeners basing their purchasing decision on critical commentary. In this video, the editors of Audiofile and Audio Book Reviewer reveal how they choose which audiobooks make their listen lists.

This Week in Links: February 5 – 9

For Rights Holders:

Five Marketing Tools for Authors Who Hate Marketing – via Writer Unboxed – “If you’re a writer and you’re on social media, have a website, blog, or even just talk about your work with friends, you’re already marketing. So here are five inexpensive and relatively easy-to-use tools to help optimize the marketing you’re already doing.”

How to Collaborate Effectively with Other Indie Authors In Your Genre – via ALLi – Find out what happened when one author decided to stop competing with his fellow writers and start building a shared fan base.

Book Marketing (and Publicity) is not About Book Sales – via Author Marketing Experts – Learn why “exposure,” while harder to measure than unit sales, can be just as important an area of focus as the number of (audio)books you sell.

15 Ways to Strengthen Writer Courage – via Live Write Thrive – Do you suffer from Imposter Syndrome? Are there steps you’d like to take in your career, if only they didn’t seem so daunting? Read on to find ways to overcome your fears and access your inner strength.

For Producers:

Who Are Finalists For The Coveted 2018 Audio Publishers Association Audie Awards? – via Voice-Over Xtra – Audible has racked up 28 nominations, including 6 titles published by ACX Producers and Rights Holders! Check out the full list of nominees.

3 Things to Consider Before You Build Your Voice Over Studio – via Marc Scott – Follow along as the VO pro and coach shares lessons (and photos) from his own home studio construction process.

The Superbowl’s 3 Big Lessons for Voice Actors – via Dave Courvoisier – “It’s not often I find inspiration in professional sports…but there is much to be noted in the successful portrayal of the truly deserving individual who masters spectacle, excellence, and legacy.”

ACX U Presents: Beyond the Booth: Monetizing Your Voice – via ACX – Find out how to make sure the time you spend off-mic is just as lucrative as the time you spend on it.