Category Archives: Rights Holder Advice

Award-Worthy Advice from Indie Voices

The Audies were last night, and there was a strong showing from the ACX community, with several outstanding independent creators receiving nominations for their work. The Audies are the Audio Publishers Association’s annual awards for the best titles in audio publishing, and we have the inside scoop on what made these productions stand out, how they came to life, and why their creators submitted them for the consideration. Read on for inspiration, and let us know at the end if you’ll be submitting your title for next year.


Lauren Blakely – Birthday Suit

What makes Birthday Suit unique?

Birthday Suit is narrated by 12 amazing performers, full-cast style, so it sounds like a book met a radio play. It’s an aural experience, a book experience, and a theatrical experience all at once. The cast sounds great together and you can tell they had fun playing off each other.

Tell us about the vision for this project—how did you bring it to life?

I’m a theater lover, so I’d wanted to produce a full-cast audiobook for some time and Birthday Suit was the perfect story for it because the romance includes an interesting cast of characters that the hero and heroine interact with during a scavenger hunt. I felt each character was unique, with his or her own quirks and traits, and because of that, the story called out for a new audio style. More so, I believe Birthday Suit has a powerful love story at its core—one that plays out over ten years, with all sorts of angst for the hero, which Sebastian York captured brilliantly as his character falls in love with his best friend’s girl.

I worked closely with two talented people who I partner with on most of my audio books—Andi Arndt, who is both my primary heroine narrator and the force of nature behind Lyric Audiobooks, and Tyler Whitlatch at Plunk Productions, who edits and produces all my ACX titles. The project was a true collaborative production, with us bouncing ideas off each other, then assembling the cast and sending them to a studio in New York. Not only is Andi an award-winning narrator, she makes casting call spreadsheets like nobody’s business! And Tyler is vital to all of my books with his terrific ear for detail and his focus on creating a fantastic final product—he was in studio working with the actors during the recording, and he made sure everything sounded amazing in post.

What gave you the confidence to submit this project for an Audie?

I fell in love with this production from the very first minute I listened to the files. It was everything I’d hoped it would be and more—bright, dynamic voices interacting together. I decided before it even released to submit it, though I never expected the nomination to come in audio drama! That was a terrific surprise!


Stephanie Bentley & Miranda Ray – Lustily Ever After: The Audiobook Musical

What makes Lustily Ever After unique?

We are thrilled to be the first audiobook musical for adults!  This multicast narration of a novella-length fictional story includes 20 original songs inspired by 90’s pop music peppered into the book, which heightens the comedy of the romance parody. Characters voice their own dialogue and chapter headings are sung by a trio invoking the R&B group En Vogue.

Tell us about the vision for this project—how did you bring it to life?

I am a full-time audiobook narrator and a longtime musical comedy performer, so the inspiration for this book was truly as organic as it could get. I narrate mostly romance novels and would find myself giggling in the booth over and over at some of the tropes. Suddenly these lyrics just started coming into my head for the classic billionaire character—“the models in my bed don’t keep me warm at night, and no amount I spend can make me feel alright”—I started writing, and pretty soon a whole musical just came tumbling out! The songs were mostly written before I hired Miranda Ray to pen the actual book, so this was very much an audio-first project. 

There was so much creative collaboration on this project. Miranda was sending me pages from her theater tour on a cruise ship, I was sending vocals to Aaron Wilson to create the tracks, and I brought in very funny comedians from The Groundlings and Upright Citizens Brigade Theater to voice the other characters in my home studio. This was such a labor of love and every person who touched this project changed and enhanced some part of it and made it into what it is today! 

What gave you the confidence to submit this project for an Audie?

I hope more than anything that this nomination will inspire ‘regular people’ like myself to go out there and just create whatever they are dreaming of! This is such an exciting time to be an author and anything truly is possible! I submitted my work for an Audie because I absolutely love it, and I believe that this audiobook musical niche is about to be a huge marketplace in audiobooks.


Tanya Eby & Blunderwoman Productions – Nevertheless We Persisted: Me Too

What makes NWP: Me Too unique?

This is truly a unique audiobook. It was created by survivors of sexual abuse/discrimination and features original essays and poems, as well as original music and art for the cover. When casting, we asked our narration community for people who felt a connection to this topic, and we did crowd funding to underwrite the production so that we could pay all participants in it.

Tell us about the vision for this project—how did you bring it to life?

Blunderwoman looks for unique and important storytelling, and I try to do one passion project each year. I was deeply touched by the #MeToo movement and saw that so many of my loved ones had similar experiences. I wanted to amplify the message that abuse and discrimination still happens—is happening—and to give those stories a chance to be heard. An audiobook seemed to be the natural way to amplify voices—literally—so I created a call for submissions from writers, and narrator and writer Karen White joined me as co-editor for the piece. Friends and fans helped me spread the word about submissions, and we received pieces from all over the world. Narrators recorded poems and stories in their studios, Amanda Rose Smith did post-production and created original music, and singers who recorded tracks in their own studios and sent them in to be mastered. This was truly a sprawling project, and sort of a marvel on what we can accomplish using modern technology.

This project was definitely created with audio in mind—there is something deeply powerful about hearing a story told. In this case, having people speak directly to the listener and say “here is what happened to me.” It’s incredible the impact that audio can have. It connects emotionally with the listener, it can be transformative, and the team who came together to produce this (all 100 of us as writers, singers, artists, and performers) felt connected not only to a project, but also to something bigger: the power in telling a story, of the end of secret keeping, and the empowerment and healing that can come through expressing your truth.

What gave you the confidence to submit this project for an Audie?

I knew no matter what happened, I was going to submit this. While this is not an easy listen, I wanted to give it a chance to be heard by as many people as possible, and I thought the Audies would be a wonderful way of thanking the creators of this project by acknowledging their hard work and commitment to creating something powerful. I’m so honored and pleased that it received a nod as one of the Best Original Works. In my mind, we’ve already won.


Congratulations to all this year’s Audie nominees! Your boundless creativity and drive to create never fail to inspire us. Let us know in the comments what you’re feeling inspired to create, and if you’ll be submitting your 2020 title for next year’s Audies!

The Best of the Blog 2019: The Re-Gift of Knowledge

It’s been quite a year for the ACX community: ACX creators published over 30,000 audiobooks, aided by the launch of some exciting tools and features, like Royalty Share Plus and Enhanced Promo Codes. Thank you for continuing to elevate the field of independent publishing through your hard work and innovation. In this giving season, we’ve decided to honor the tradition of re-gifting by wrapping up a few of our favorite blog resources from 2019 and presenting them to you to help support your continued excellence. Enjoy… or re-joy!

Now Hear This: Promoting with SoundCloud: Audio samples are your best friend when it comes to marketing your audiobook—they’re a great way to grab a listener’s attention and leave them eager to purchase the audiobook. Check out this article for great ideas on leveraging this free audio platform to put those samples everywhere your audience is, so they’ll be sure to give them a listen.

Bonus: Want more content on low and no-cost social media promotion for your audiobooks? Check out this episode from ACX University.


Amy Daws on Her Authentic Social Media Self: Authenticity is the key to a devoted community of fans, and nobody knows that better than this author and social media maven who uses her own genuine energy, fun content, and regular engagement to keep her fans’ attention between new releases. Learn from her social media strategies and fan the flames in your own fan base.

Bonus: Want to hear more on engaging with your fans? This is the ACX University episode for you.


Lighting the Way: An Author’s Journey into Narration If you’re an indie author, you’re no stranger to doing it all yourself, so chances are you’ve considered narrating your own audiobook. Well, paranormal mystery author Mary Castillo decided to do just that for her series, and you can read her full account of the production process from a writer’s perspective here.

Bonus: Interested in narrating your own book? Learn more about the art of audiobook performance here.


Production Pointers from Audible Approved Producers Whether you’re a narration newbie or a production pro, it never hurts to hear from other independent Producers on how they’re getting the job done. In this Q&A with a few of 2019’s newest Audible Approved Producers (AAPs), you can read about their favorite gear, pre-recording rituals, and at-home studio setups—you might learn a thing or two to add to your own process!

Bonus: Looking for more tips, tricks, and technical advice for audiobook production? Check out this ACX University series from our QA team.


A Portrait of the Artist How do you make a big impression and catch the attention of the authors you want to work with? It all starts with a compelling, professional, comprehensive Producer profile. In this article, we walk you through creating an ACX profile that stands out with examples from some of our favorite AAPs.

Bonus: Looking for more advice on your audiobook production career? This ACX University episode is for you.


Whether you’re new to the blog or seeing these articles for the second time, we hope it renews your drive and enthusiasm for creating great audiobooks, and gives you some good ideas for propelling your passion and your work forward into a successful new year. Feel free to re-gift these to the indie author or producer on your list!

Be Good, Be Ready, Be Lucky

ACX author Joshua Gayou snagged all-star Audible Approved Producer R.C. Bray to narrate his debut novel, Commune: Book One, after he approached R.C. during a Reddit AMA (Ask Me Anything). But before that fateful question, Joshua set himself up for a ‘yes’, putting the right pieces in place to catch lightning in a bottle. Joshua joins us today to share the work that enabled his audiobook achievement.

ACX author Joshua Gayou

Working with Audie Award-winning voice artist R.C. Bray has resulted in the audio version of Commune: Book One outselling both the eBook and print formats of the title, sending it to the #1 position on Audible’s post-apocalyptic genre charts for several weeks. Not too shabby for a debut novel by a completely unheard-of author, no?

I have written at length on why I believe audiobooks are the new place to be in today’s market, but for this article, I wanted to offer some insight into how I managed to have a book produced and performed by R.C. Bray, given my relative obscurity. Sadly, there is no fast and easy answer to this. There is a lot of groundwork to have in place before you ever approach the narrator of your choice. Here’s what I recommend.

1. Be Good

The importance of this concept cannot be overstated. I truly believe R.C. Bray would not have signed on to produce my audiobook if he had not been wowed by my writing. Generally, the steps necessary to become a good writer will vary from person to person, but all involve a great deal of practice.

  • Read/listen to lots of books to learn what works well and what doesn’t with regard to telling a story using the written/narrated word.
  • Do a lot of writing and share your work with people you trust. Most importantly, ask for blunt criticism.
  • Write with a view toward the audiobook production process. Concern yourself with narrative flow, delivery, and dialogue structure.

2. Find a Way to Distinguish Yourself from the Herd

I know I just told you to be good, but I’m going to reveal the hard truth: good writers are a dime a dozen. You’ve also got to be refreshing. One way I’ve done this for myself has been to consume a great deal of similar media from other creators with a hyper-critical eye. You know that jerk that’s always picking apart movies and TV shows to a surgical degree to discover what’s wrong with them? Yep, that’s me. I’m looking for things that I don’t like, and if the opportunity presents itself, I actively work to avoid those tropes and clichés in my own work.

If you focus on finding some way to make the story an uncommon reader experience, and more importantly, if the result of that focus is exciting to you as the writer, you’re most likely on the right track.

3. Make Sure Your Work Fits the Narrator

The better narrators tend to be very protective of their brand, as they should be. A performer of any type wants a project that will favorably show his or her talents. Be sure to research your dream narrator’s body of work and learn what projects he or she typically likes to pursue. If you’ve written a gritty procedural crime drama and the performer you’re looking at spends most of their time in the fantasy and cyberpunk genres, you may not have the best chance of getting that person on board with your project.

Both R.C. Bray and I enjoy a good apocalypse story; I know this because I’m a fan of his. To set yourself up for success, do your research on both the type of project you’re looking to publish as well as the people you’ll want to work with along the way.

4. Get a Narrator on Board

Up until this point, everything has been under your control. Now you have to convince someone else that your story is worth investing in. No one is going to just dive in to help you make your book, unless they think there’s a payday on the other side of their efforts. Narrators do this for a living, after all.

Audible Approved Producer R.C. Bray

I started by connecting with my favorite narrator via social media. I was a fan of R.C. Bray’s for a few years before I ever signed him for my books. I followed him on Facebook, I interacted with him, and made it a point to let him know that I appreciated and supported his work. This was not for the purpose of schmoozing him to do my books; I hadn’t even written any at the time. But we built a rapport such that, when he hosted a Reddit AMA (and I actually had written a book by this time), I felt comfortable asking him about the steps necessary for a newbie to break into the audiobook business, which he graciously answered in a private email. Unbeknownst to me, he also went and downloaded a copy of my book, and after reading the first chapter, decided that he wanted to produce it.

It was a lucky break, absolutely, but a lucky break that would have never happened had I not done the work outlined above and made it a point to reach out and connect. Work on your craft, study the industry, find ways to connect with those narrators you most enjoy, and interact on a human level. This is the best advice I can offer to help you open up your own doors. Good luck!

Joshua Gayou is the author of the best selling novel Commune: Book One, the first entry in the Commune Series Tetraology. He lives in Southern California with his wife Jennifer and son Anthony. When he isn’t writing, he divides his time between being a senior engineer in the avionics industry, accomplishing tasks around the house as assigned by his wife (The Boss), and goofing off with his kid. Find him on Facebook, Twitter, and his blog

Heading Into the Home Stretch

While it may seem like summer just ended, the 2014 December holidays will be here before you know it. With visions of production deadlines dancing alongside sugar plums in your head, here’s the info you’ll need to set yourself up for audiobook success as we near year’s end.

First, note that you’ll need to submit audiobook productions to ACX by December 5th to have the best chance of your title being available for sale by December 31st. What can producers and rights holders do to ensure a smooth production and a speedy trip through ACX’s QA process? Glad you asked!

Producers:

  • Submit your final audio in well advance of December 5 so your rights holder has time to listen and request changes if necessary.
  • Bone up on our Audio Submission Requirements to make sure you’re producing audio that meets our standards.
  • Speed through our QA check by producing professional sounding audiobooks. The three biggest issues that can derail your production in the QA stage are:
    • Mastering. Check out Andrew the Audio Scientist’s video to learn how to make your good productions sound great.
    • Editing. We’ve got two videos to help you out with this one. Get more advice from Andrew and learn how the Audible Studios team achieves seamless edits.
    • Encoding. Never fear, Andrew is here once again to help you get the hang of encoding and file delivery.

Rights Holders:Profitable_right

  • Schedule time around your due date to review your whole audiobook.
  • Read our post on reviewing your audio the Audible Studios way to make sure you listen critically and provide constructive feedback for your producer.
  • Make sure you’ve got your cover art squared away before your final audio is delivered. See our cover art requirements here.
  • Start thinking about promotion before your book is available for sale. Review Jessica from Audible’s Merchandising team’s tips for promoting your audiobook.

If you’ve got audiobook productions that you’re hoping to have on sale for the holiday season, follow these steps, and you’ll be well on your way to achieving your goal. Then, you can focus on lining up projects for January and beyond!

Do you have a tip to help keep audiobook productions on track? Share it in the comments!