Category Archives: Marketing Advice

The 2019 Audie Awards: ACX Honorees Share Their Tips

The Audie Awards are the Audio Publishers Association’s annual occasion to honor the best titles in audio publishing. This year, eight ACX titles received Audie Award nominations, with His Viking Bride taking home the prize in the Romance category! We checked in with some of this year’s nominated Rights Holders to ask:

What lead you to submit your audiobook for an Audie Nomination? How do you plan to use your win in your audiobook marketing going forward?

His Viking BrideViking

Category: Romance
Written by: Olivia Norem
Performed by: Greg Patmore

A: I chose to enter His Viking Bride based on my reaction the first time I heard the audiobook. When you spend months putting together a novel, you eat, sleep and breathe it – you become consumed by it. Hearing Greg Patmore’s narration the first time, I was able to enjoy my story as a fan. I kept finding myself wondering “Who wrote that?”

I thought it was a good audiobook, so took a chance and entered. Honestly, I was never expecting to become a finalist, let alone to win.

I’ve spent more than three decades in marketing. When I left marketing to become an author, I didn’t realize in the beginning that I would be right back in marketing. I’ve found the organic approach works best. I utilize all social media channels, and reach out to a lot of bloggers. Podcasts are a channel I will be exploring now that we have the 2019 Audie award. I will also be reaching out to local, regional, and national television trying to gain more exposure.

The Goliath Code Goliath

Category: Faith-Based Fiction and Nonfiction
Written by: Suzanne Leonhard
Performed by: Gabrielle de Cuir

A: Submitting The Goliath Code for Audie consideration was my narrator’s idea from the start. Although I’ve written many books, this was my first audiobook, and the fabulous Gabrielle de Cuir has been the driving force behind its momentum from the beginning. She suggested we submit the audiobook because she was in love with the story and felt confident it would make the finals. And it’s paid off; sales for both the book and the audiobook have gone up since the Audie finalists were announced. When it comes to indie publishing, you’ve got to make your book as visible as you can. Awards are a great way to move your book ahead of the pack.

Now, I plan to have the Audie Finalist logo placed on the audiobook cover, and the nomination will be mentioned in all future promotions for the book itself. Even though the paperback book was first published in late 2017, I still have an ad running for it on Amazon. It’s the first of a series of books, so I work hard to keep it in the public eye. If the book wins an award, or gets a mention on social media somewhere, I always promote it on Facebook and Twitter. Having that prestigious Audie Award finalist logo on the audio cover is going to be eye-catching.

PossessionPossession

Category: Romance
Written by Jessica Hawkins
Performed by Christian Fox

A: I’ve been publishing my own audio since 2015, and at first, it was a labor of love. Gaining an audience has been a slow but steady process, which makes it all the more rewarding to see my listenership grow with each release. I submitted to the Audies to honor that journey as well as the amazing talent behind the scenes—the production team, Lyric Audiobooks, and the nuanced and enthralling narration of Christian Fox. It’s more than that, though. Getting recognized by the APA and by Audible for a self-published title feels like a noteworthy accomplishment in my career (and a win for my indie peers too).

As for promotion, I’ll be adding the Audie finalist designation to the blurbs on all retailers, to ads and marketing wherever relevant, and as a badge on my website. Audio lovers recognize the significance of such a nomination and I intend to make sure they know! I hope it signifies to listeners and retailers like Audible that quality is top of mind each time I start a new production.

Splat! A Quirky Cat Audio BookSplat

Category: Original Work
Written by: Adele Park
Performed by: a Full Cast

A: The Audies competition has several rounds of judging, which gives indie studios like Straight to Audio Productions [which Adele owns and operates] the chance to be heard by experts in the audiobook industry. Our 2011 Audie win for Multi-Voiced Narration for Jitters-A Quirky Little Audio Book showcased the cast in front of producers who hire talent. Winning an Audie or even becoming a Finalist lends credibility to both the author and the publisher of an audiobook.

I mention my Audie win for Jitters and Finalist status for Splat! A Quirky Cat Audio Book and Gadzooks! A Comically Quirky Audio Book in all my marketing. I request that Amazon and Audible note the title as an Audie Winner or Audie Finalist for the projects that have been recognized by the Audio Publishers Association. These logos are also used on CD covers. A lot of my marketing involves funny videos; here is the one we did to announce Splat! A Quirky Cat Audio Book as a Finalist in the Original Work Category:

Loki Ragnarok

Category: Original Work
Written and Performed by: Mark Binder

Loki

A: Loki Ragnarok was a labor of love and despair. Twisting the Norse Eddas into Loki’s epic poem took almost twenty years. When we went into the recording studio, it went beyond poetry into a full scale performance. The production and music by George Dussault were precise and chilling. By the time the audiobook was finished, we knew it was something powerful and moving, funny and disquieting. It seemed award-worthy, and the only way to find out was to try. That we were selected as a finalist was really an honor.

Promotion is always a challenge. We’ve already updated the packaging and “jacket” copy. I’ve begun doing some touring and reading from the book as a way of cross-promoting the audio. We’re continuing to promote it on Twitter, Instagram and Facebook, and are experimenting with a GoodReads ad campaign. And of course, it would be lovely to catch some buzz from the upcoming Loki spinoff TV series.

Want more advice about getting reviews and award recognition for your audiobooks? Watch The Elements of a Well-Reviewed Audiobook from ACX University.

Amy Daws on Her Authentic Social Media Self

Amy Daws is the best-selling author of the ‘Harris Brothers’ and ‘London Lovers’ series whose engaging and authentic social media presence has earned her a devoted fan following. Join us as we find out how she uses social media to connect with fans and grow her listenership, and learn how you can make her strategies work for you.

AmyDaws bio photoQ: How would you describe your writing?

A: I would say my writing style is rom-com with heart. Every time I sit down to write a light rom-com, I get deeper than I expected and end up crying through at least one scene. So I always know that no matter what, my characters are going to have moments of pain and sadness too. My readers often say that they’re laughing one minute and crying the next. I love that feedback because it means you’re FEELING.

Q: How did you get your start as a writer?

A: I have a unique entry point into the world of writing because my first book is a memoir about my journey through recurrent pregnancy loss. It’s called Chasing Hope and honestly, it was just something I needed to write for therapeutic reasons. But I’ve been a lover of romance forever, so once I wrote Chasing Hope, I guess you could say I got the itch. I sat down and wrote my first romance novel, and almost five years later I have 13 contemporary romance books published!

Q: Tell us about your online presence.

A: I’m everywhere on social media. Facebook, Twitter, Instagram, Goodreads, Book+Main. Instagram is my favorite right now. I’m a silly person by nature and I love sharing random musings in my Instagram Stories. I also have my website that I update regularly and a newsletter that I’m very consistent with.

I think I reach different readers at every spot. Some people only follow me on Instagram. Some only get my newsletters. It’s important for me not to forget any of those outlets when I have a new release.

Q: How does your personality show up in your online presence—or maybe that should be how does your online presence reflect your personality? 

A: I definitely think social media should be fun. If you get too focused on sales and promotion, you lose your authenticity with your followers. I’m an open book person by nature. My first book was a memoir, so I’m out there already. I don’t see a need to hide my child or parts of my life from social media. People love my kid, and I love to share her! In a way, my family is a part of my brand now. This isn’t an intentional choice, it’s just something that feels right for me.Amy Quote

Q: What is the strategy behind your social media approach?

A: I post somewhere every day. Not everywhere every day. And I schedule some general promo posts to keep my name out there, but for the most part, I think my social media presence is the most effective when I post something in the moment. Readers care more about a funny interaction I had while writing that day, not a generic scheduled filler post. And you’ll see the difference in that with the amount of interactions you get.

I like authenticity. I like silliness. And I like to be real. I think posting in the moment helps me feel authentic. I don’t worry about having makeup on or that my hair looks good. I just post when I have something to say, regardless of how I look. Pre-made posts and pre-written text have a tendency to dilute your genuine voice.

And you have to find what works for you. I don’t really do a lot of the fancy Instagram pictures because that’s not me. I’m more of a nostril shot, double chin photo, meme myself with something ridiculous Instagrammer. I make fun of myself a lot, which I think takes me off a pedestal and makes me more approachable. Social media is a place I come to for endorphins… something to make me smile, and that’s what I hope people get out of my presence.

Amy daws insta

Some posts get more engagement than others. The promo posts get the least amount of engagement—if you focus too much on those, you lose that authentic voice with your followers. I keep an eye on posts that don’t get much engagement and try to think what I can do better to bring more reactions to a post next time.

Q: What is the strategy behind the way your website is organized?

A: My website is literally just a WordPress blog website that I’ve set up to look like a more traditional site. I pay $17 a year for it, and it’s simple and I can update it myself because it’s so user-friendly. My new release is always on the front page, loud and proud, and I always include a link to the audio—so I have ‘read’ and ‘listen’ on my front page. I made an ‘Audio’ tab and I break down all my audiobooks for anyone who’s looking to start listening. I have a ‘Reading Order’ tab, too, that talks about where everything fits in—I always try to update my reading order after each new release.

Q: How about your newsletter? What kind of content goes into that?

A: I do a newsletter at least once a month, sometimes two or three times—anytime I have something new going on. I use it to notify my readers of my new releases, any sales I’m doing, preorder links going live, a release date announcement, an audiobook release announcement, and a monthly free book from one of my author friends as a bonus to my subscribers and to cross promote with other authors. Readers feel like they’re getting something with every newsletter, and there’s a call to action in every one. I try to keep my voice the same as it is in social media so it feels authentic. I don’t want them to feel like they’re getting a different version of me that’s just trying to sell books.

I make a habit of sending out a rich text follow up email to anyone that didn’t open up my first email within 24 hours. With many newsletter companies, so many of our emails go to junk and the deliverability for plain text and rich text emails is better for the inbox.

Next in Line.jpgQ: How do you get your fans from social media/website/newsletter to point of purchase?

A: I just make sure that my links are easily accessible, whether it’s my homepage on my website, a link tree in my Instagram bio, or my cover photo on Facebook. I have links everywhere. And I make sure I’m linking to both e-books and audiobooks. I treat my audiobook releases just like an e-book release. All buying options need to be included.

I for sure use my bounty links for ACX, and I have absolutely seen an uptick in my bounties earned since making my bounty links available on my website and social media.

Q: What inspires you?

A: My characters are my biggest inspiration. I’m a series writer and the secondary characters in my books always end up with their own books because I care about them all like real people. I want them to have their own “happily ever after,” so I continue until I’ve got everybody happy and in love

Read part two of our interview with Amy Daws to learn how her connection with her fans helps her keep their attention between releases.

Head Back to School with Fresh Marketing Ideas

As summer comes to a close and temperatures cool, it’s time to hit the books­—the audiobooks! The start of a new season brings the opportunity to reset your marketing efforts, so today we’re giving a quick study on some additional ways to promote your audiobook using your new Bounty Referral links. With that, class is in session…

Lesson 1: Data is your most powerful marketing tool

Estimating, then measuring the success of your marketing efforts, is the number one guide for helping you decide what’s working and what’s not working when it comes to audiobook promotion. That’s why we enhanced your Sales Dashboard with data about the performance of your Bounty Referral links. In addition to the ability to see clicks and Bounty conversions on your dashboard, you can leverage the date range function to examine clicks, sales, and Bounty performance on a day-to-day basis. Match this data with your promotions calendar and calculate the return on investment (ROI) of your efforts, in terms of cost per click and cost per conversion. For example, if you see an increase in clicks on a day that you promoted your audiobook on your blog, consider how you can replicate that success in future posts.

Two Boys Cooperating in PlayLesson 2: Collaborate to succeed

The marketing Rule of Seven says potential customers need to “see” your message seven times before they take an action and buy your product. But you can’t just scream “Buy! Buy! Buy!” all the time without burning your fans out. Good thing your author/actor network can help you spread the word. Working with a promotion partner, consider trading Bounty Referral links and promoting your peer’s work to your fans and vice versa. Choose a fellow author or actor in your genre–or even a related genre–and form an alliance to cross promote each other’s audiobooks. Beyond Facebook and Twitter, consider hosting each other for a Blog tour or featuring each other in your respective newsletters.

Lesson 3: Paid media can be a smart investment

When you’re trying to expand your following, investing a small budget in ads on search engines or social media can be a good way to recruit new fans. When placing paid ads, you have the ability to target potential clients based on geography, interests, and past shopping habits, and when combined with your Bounty Referral link, you can recruit new audiobook fans. In addition to strategically targeting your ads to your audience, be sure to use specific, meaningful keywords in your advertisements to quickly and clearly convey the benefits of your audiobook. This tip dovetails especially well with our first lesson, as you’ll be able to tweak your audience and keywords, then refer back to your Sales Dashboard to determine which worked best.

Audio cablesLesson 4: Create a connection with your fans

These days, authentic connections are happening online with increasing frequency. This means you can get the word out about your audiobook directly to your fans using innovative livestreaming tools, such as Facebook Live and YouTube live streaming. Consider hosting a weekly discussion with your fans to answer questions, give updates, and provide exclusive content related to your (audio)books. As you set up these discussions, include your Bounty Referral link in the metadata and description, then be sure to mention it during your stream to direct users to your audiobook edition–and earn those Bounty Referral payments.

Lesson 5: Include links for your eBook readers

For authors, your front and back matter (the pages that precede and proceed your story) are a great opportunity to advertise other works. Readers who finish your eBook edition are likely to be looking for even more great work from you, and you can use your backmatter to alert them to the availability of your audiobook edition. Be sure to use your Bounty Referral links to point readers directly to your title on Audible.

MountaintopLesson 6: Combine and conquer

Think of the tips above as ongoing efforts that you can combine for maximum efficiency. For example, you can invite your promotional partner to appear on your Facebook Live stream and boost that post with a dollar amount that fits your budget. A few days later, visit your Sales Dashboard on ACX to see how that effort performed. From there, schedule another broadcast, tweaking a single aspect like hosting it at a different time or fine tuning the audience. Once you’ve completed the test, refer to your Sales Dashboard again to learn whether your tweaks moved the needle in a positive direction. Rinse and repeat until you’ve landed on a promotion that resonates with your audience.

Pencils down. We hope you’ve learned some valuable lessons on audiobook promotion. We’d also like to learn from you: How have you found success promoting your audiobooks? Tell us your favorite ideas in the comments. Now, class dismissed!

Earning with the ACX Bounty Referral Program

Today, ACX announced the new Bounty Referral Program, upping the payout to up to $75 for each new Audible member and providing advanced tracking on your ACX Sales Dashboard. You’ll receive new, trackable referral links, unique to you and each of your audiobooks, starting August 1.

Bounties for Royalty Share titles will be divided, with $50 going to the creator whose referral link enticed that new member, and $25 to their creative partner, whose performance or writing helped seal the deal. Bounties are subject to the ACX Bounty Program Terms and Conditions, which can be found here.

That means you’ll want to leverage this URL each time you promote your ACX audiobooks, which we at the blog hope is all the time! To get you started on the path to marketing with your new referral links, we’ve got some tips that will help you get listeners excited about your audiobooks.

  1. Get organized. Set up a marketing calendar that allows you a holistic view of your marketing efforts across channels and over time. This will not only help you stay organized, it will allow you to understand which of your marketing tactics had the greatest impact. Speaking of which…
  2. Leverage data. We’ve enhanced your ACX Sales Dashboard to show pageviews generated by your use of your new Bounty referral links, as well as the Bounty payments you’ve racked up by driving new listeners to Audible. With this information, you can track your marketing methods and channels, learning which have earned the best results and repeating the most successful efforts (marketing shorthand for this is “test, measure, repeat”).
  3. Be authentic. Today’s consumers have long since learned to filter out “Buy! Buy! Buy!” messages. Your fans are your fans because they feel an emotional connection to you and your work. Find the aspects of the audiobook publishing and production process that light you up and highlight them to your fans. Insert “calls to action” (CTAs) strategically, and make sure to include your unique referral link when you do.
  4. Go social. Whatever your preferred social media platform—and this includes your blog—two things are likely true: it’s the most direct connection you have to your fans, and it is hungry for content. Use this to your advantage by mentioning your audiobooks early and often. Audiobook fans love getting a peek behind the curtain, and the audiobook creation process affords numerous opportunities to share. Get your social media followers and blog readers talking about your audiobook and keep them informed as you work though the publishing process, building excitement from casting to release day. Once the audiobook is released, celebrate the day by asking your fans to give your book a listen—via your Bounty tracking link. The goal here is to create a relationship between your fans and your work that compels them to purchase your audiobook and leave glowing reviews on Audible.
  5. Start spreading the news via your email newsletter. Find a reason for your fans to listen— a day at the beach, a long ride to see family for a holiday, even a free hour at home once the kids have been put to bed—and tell them why your audiobook is the perfect companion for those times. Ask your fans to listen to your titles on Audible and help them get there via your Bounty referral link.
  6. Boost your backlist. Take a look through your past audiobook marketing efforts and insert your new Bounty tracking link wherever you’ve linked off to Audible. This is also a great occasion to take a look at the books you’ve already produced and (re)introduce them to your fans. Share a memory about the production, or something that ties the audiobook to a current or upcoming event, and include your Bounty referral link so fans can hear it for themselves.
  7. Highlight the magic of audio. The performance behind the audiobook is what sets it apart from your paperback and eBook editions, so show it off! Audio clips, including your retail sample, are a great way to entice new listeners to the format. Consider a simple book trailer that leverages your audiobook’s narration or an Audible clip, and pair it with your referral links as you promote to make it easy to purchase after they’re blown away by your sample.
  8. Get inspired by your peers. Keep following the marketing section of this blog to get more ideas on how to leverage your referral links, and learn how fellow audiobook creators like Scott Sigler, Zhanna Hamilton, and Ryan Winfield have boosted their earnings via the ACX Bounty Program.

Your blueprint for earning for Bounty Referral payments is clear: focus on the aspects of your audiobooks that make them unique and exciting, communicate them authentically to your fans, and leverage your Bounty tracking link and enhanced sales dashboard to make the most of your efforts. Now, go forth and market!

 

The Power of Podcasts

Glen Tate published the 10 book 299 Days series in audio back in 2014. Since that time he’s amassed a 4.4 rating over 5,910 reviews. One of Glen’s most effective promotion tactics has been by regularly appearing on podcasts related to his specific “prepper” genre. He’s here today to share his process for booking guest spots to discuss his books on popular podcasts.

I am not a full-time author. I’m an attorney in Olympia, Washington who happened to sit down and write a ten-book post-apocalyptic fiction series called 299 Days. I was surprised to learn about several aspects of publishing and marketing these books—one of which was the power of podcasts to sell books to niche markets.

The author, Glen Tate…?

Like many ACX authors, I don’t have a large marketing budget or a team of people getting me guest spots on media outlets. I have to do it on my own and preferably for free.

In order to understand how podcasts can help audiobook sales, you need to understand that my books appeal to a particular audience: people who wonder what life would be like if normal American society was disrupted. Podcasts are perfectly suited to speak to niche audiences with specific interests. There are tens of thousands of podcasts on everything from bird watching to javelin throwing to 1980s heavy metal bands. As an added bonus, podcast fans are listeners, making them the perfect audience for audiobooks.

Once I realized that podcasts could be a great venue for promoting my audiobooks, I set about figuring out how to connect with various hosts and get booked as a guest. Here’s how I did it.

From Author to Guest Star

I thought about the podcasts I listen to in my area of interest, and several dozen came to mind. To determine which podcasts I wanted to be on, I looked at my own phone and saw which ones I’d listened to in the last month. I then searched for them in iTunes, which suggested several similar programs. I wrote down a list on a sheet of paper. New podcasts pop up all the time, so I periodically asked readers on my books’ Facebook page to tell me which podcasts they listened to, and added them to my master list.

At first I thought it would be hard to get onto a podcast. I was wrong. As I learned, podcasters are dying for content. Almost all podcasts have an email address or a “contact us” web form. I simply told them who I was and included a link to my books on Audible. This is important, because no one wants to listen to someone who talks about “someday” publishing a book.

I started small. No podcast was too small for me. I appeared on podcasts with 200 downloads. But after a while, I was regularly on podcasts with 100,000 or more downloads. Keep in mind that these are downloads from people who are already interested in the narrow topic of your book. It is perhaps the most precisely tailored marketing you can do.

Once I got on a few podcasts, I reached out to additional hosts and sent them links to my previous appearances. This was a great way to assure them that I could string a sentence together and was an interesting guest. This brings up an important point: do you need to be a dazzling speaker and have a great “radio voice” to be on a podcast? Nope. If you can hold a conversation, you can be a guest on a podcast. That’s all a podcast interview is: you and the host having a conversation about your book.

It’s also important to note that you don’t need special equipment or a computer programming degree to appear on a podcast. A cell phone (or better yet, a free Skype account) and a good headset with a microphone is all it takes.

The total time required to do a podcast ranged from one to two hours. The interview took between 20 minutes and an hour, and once it was produced, I’d get an email with the link to the episode.

I also wanted to help the podcasters who had just helped me. I let them know that I would publicize my appearance on their show to my readers and listeners. This was as easy as posting a link to the podcast on my Facebook page and emailing it to my email list. Podcasters absolutely loved me promoting their show, and often told me that they gained listeners every time I appeared as a guest. I would then ask them to email their friends with similar podcasts and encourage them to have me on.

It worked. I have appeared on 34 podcasts and recorded 114 episodes.

I found that it was important to keep track of every podcast I appeared on and put a link to each one on my books’ website. Putting each podcast on my website showed that I was an experienced podcast guest, and assured hosts that I’d publicize their shows. Readers of my books can hear me whenever they want, while also discovering new podcasts they might be interested in. And it helped me quickly find an episode link and post it on Facebook or email it to my list. You can find two of my favorite appearances here and here.

I have strong anecdotal evidence that appearing on podcasts increases sales. Direct evidence is hard to come by because I appeared on numerous podcasts each month. However, dozens of readers have mentioned that they heard about the books on a podcast. I’ve asked in Facebook posts how people learned of my books and almost every one says via one of my podcast appearances. In fact, a total stranger recognized my voice when I was talking to someone else in a store.

I’m no marketing wizard; if I can do this, then so can you. I can boil this down to three takeaways. First, gather a great list of podcasts appealing to your niche audience. Second, contact the podcasters and be persistent. Finally, promote your appearances on your website, social media, and email lists.

Oh, and all of this has been a whole lot of fun. I’ve become friends with many podcasters. Now I know these people all over the country, and when I travel on business I often have a friend to visit.

Much like the main character in the series, the Glen Tate is a forty-something resident of the capitol of Washington State, Olympia, and is a very active prepper. He grew up in the remote logging town of Forks, Washington. “Glen” keeps his identity a secret so he won’t lose his job because, in his line of work, being a prepper and questioning the motives of government is not appreciated.

Tweet This!

With hundreds of millions of users, Twitter should be part of any audiobook marketing plan. So today, we’ve got a quick and easy way for you to drive more social shares of Twitter_logo_blueyour ACX productions. You’ll be creating a custom hyperlink that automatically generates a pre-populated tweet when clicked, which you can place wherever you interact with your fans online. This empowers an army of listeners to help you spread the word. Don’t worry, it’s easy—you can do it in just four steps:

1. Begin with this starter link: “http://twitter.com/home/?status=

2. After the equal sign, add the message you’d like your fans to tweet. Make sure to substitute spaces between words with a plus sign ( + ), as spaces are not permitted in hyperlinks.

3. The message can contain all kinds of helpful things besides plain text. You could include a link to a free 30-day Audible trial featuring your title; your and/or your narrator’s Twitter handles; or even a custom hashtag. (When including a hashtag, replace the pound sign “#” with “%23”.)

So a custom “Tweet this!” link would end up looking something like this:

http://twitter.com/home/?status=Check+out+this+awesome+%23audiobook,+written+by+@SA_McKayr+and+narrated+by+Nick%20Ellsworth:+http://www.audible.com/pd/Fiction/Wolfs-Head-Audiobook/B00JG86YTI/ref=a_search_c4_1_2_srTtl?qid=1416506491&sr=1-2

And would pre-populate a tweet that looks like this:Populated Tweet_SMALL

4. Place your custom link from step three in any of your communications that use basic HTML. Like this (replace tweet this with whatever message you want):

<a href=”PASTE YOUR CUSTOM LINK BETWEEN THESE STRAIGHT QUOTES“>Tweet this.</a>

(For more advanced information on placing this link on your website, click here.)

Now go forth and promote. Be sure to show us your efforts by tagging @ACX_com on Twitter!

You Can Help Make June Audiobook Month!

Did you know that June is Audiobook Month? During the month of June, the Audio Publishers Association (APA) raises awareness and enthusiasm for audiobooks. This concentrated effort provides a great opportunity for ACX rights holders and producers to focus on audiobook promotion for the month of June and create buzz around the audiobook format and their titles.

Why Now?

With a set period of time on which to focus your promotional efforts, ACX users have the opportunity to band together and create a groundswell of audiobook-specific promotion that will benefit their titles and generate exposure for the industry as a whole. And with a “high tide raises all boats” mentality, everyone can benefit by putting a little extra effort into marketing their audiobooks. By thinking about your June promotion now, you’ll have a chance to put a plan in place and pull off some cool promotions that will make you a summer audiobook superstar!

Promotional Ideas

Aside from the basic, “do these all year round” ways to promote your audio versions, here are a few additional ways you can contribute to the big, coordinated impact June is Audiobook Month can have on listeners:

Team up with a fellow author/producer – Are you listening to a great audiobook now, or have you in the recent past? Reach out to the author or producer and work out some ways to cross promote. Have them interview you about your listening experience for their website/blog, and interview them for yours. Link to their audiobooks in the post and compel your listeners to download them (and again, have your partner in promotion do the same).

Recall a favorite listening experience – Can’t work out collaboration with a fellow audiobook creative? Take to your own blog and talk about a memorable experience listening to an audiobook. Rights holders can write about the emotions they felt hearing their work in audio, or how listening to someone else’s audiobook inspired or informed the choices they made while producing theirs. Producers can discuss their favorite project they’ve voiced, or talk about how they got into narration in the first place. Find a way to speak compellingly about the emotional connection you made with an audiobook and you’re halfway to convincing your audience to have a similar experience.

Encourage your fans to talk about listening to audiobooks – They can leave comments on your Facebook page or on your blog, and you can promise to publish the best in an update on your website. Why do they listen rather than read? Where do they listen? When do they listen? Their excitement can prove contagious to other potential listeners.

Narrated your own book? Describe the experience – Your fans will love getting a peek behind the scenes, and you’ll be able to provide insight and anecdotes that will help your listeners make an emotional connection with the work.

Take to Twitter – This year, the APA is encouraging use of the #audiomonth hashtag on Twitter. Add this tag to the end of your audiobook related tweets to ensure interested fans will catch on. You can also search Twitter for others using this hashtag and join their conversation, offering your own take on the topic or retweeting your fellow audiobook creative types.

Think about where you create or listen to audiobooks – Give your fans the inside scoop by sharing pictures or video of yourself in your audiobook space. Producers may want to offer a guided tour of their studio, while rights holders can show fans where they listen to auditions, 15 minute checkpoints, and final audio.

Run a contest – ACX provides 25 free download codes when your title becomes available for sale. Use some of these codes on their own or as part of a prize package for your fans. Here are three contest ideas to get you started:

  • Have your fans submit pictures of themselves dressed as one of your characters. Best costume wins a prize pack.
  • Challenge fans to write a “deleted scene” from one of your books, and have your narrator voice the winning entry.
  • Encourage your fans to tweet their favorite quote from your work with a specific hashtag that you choose. Randomly select a number of qualifying tweets and award a free download or prize pack. This tactic has the added bonus of enlisting your fans as members of your promotional team!

These are just some of the many ways you can use the month of June to drive excitement and sales of your audiobooks. Look for ways to join the groundswell, and catch the wave at the start of the month and work to build momentum for the next 30 days. You’ll likely be pleased with the results this summer and beyond!

What other creative ways can you promote June as Audiobook Month? Tell us below!