Category Archives: Audiobook Marketing

How to Win Fans and Influence Listeners

In the world of audiobook marketing, there are two demographics of untapped listeners you’re trying to reach: audiobook fans who don’t yet listen to your books, and fans of your books who don’t yet listen to audio. Today, in part one of our two-part series, we’re focusing on that first demographic.

Business is Booming

ACX Promo Codes are a great tool for connecting with audiobook listeners. But many wonder who to send these codes to. Audiobook reviewers do exist, but they’re not always found in the same places as as book reviewers. Do you give your codes to friends and family? They might not listen, or leave a helpful review, and anyway they’re unlikely to become the kind of paying customers you’re hoping to discover. The best way to turn promo codes into new fans and compelling reviews on Audible is to target experienced listeners, and one way to do that is though services like Audiobook Boom!

static1.squarespace.comAudiobook Boom! connects Rights Holders and Producers with audiobook listeners. Audible Approved Producer Jeffrey Kafer started AB nearly four years ago, and has since built up a database of almost 8,000 bloggers, reviewers, and audiobook fans who receive promo codes, listen to the corresponding audiobook, and leave a review. Interested creators pay Audiobook Boom! a $12 fee for a one-time listing of their title and submit the details of the book in a short blurb.

Audiobook Boom! is free for listeners, who receive an email every Tuesday detailing that week’s crop of available titles. Listeners indicate their interest in specific books and Audiobook Boom takes care of the rest—in a few days creators receive a link to a personalized spreadsheet containing all the listeners interested in their book. Creators can then review listener profiles, choose those who have a history of providing thoughtful reviews, and distribute promo codes directly to them. Listeners can claim an unlimited number of audiobooks, although the site advises that they request no more than they can listen to in a month. Rights Holders may distribute codes to as many listeners as they like.

Jeffrey Kafer - Headshot2

Jeffrey Kafer, owner of Audiobook Boom!

Kafer’s advice on how to get the best boom for your buck? Submit titles of 6 or more listening hours in mainstream, broad-interest genres such as romance, fantasy, sci-fi, or mystery, and make sure to write an interesting book blurb. Creators can submit as many titles at once as they want, but to keep content fresh for listeners they’re asked to promote each title no more than once every 6 months.  Most audiobooks will receive roughly 40-50 requests, and the review rate is about 25%, Kafer says—not all listeners will write a review, but creators still get exposure to a new audience. Word of mouth is important, and Audiobook Boom! is a way to get your work in front of new listeners who may then pass the word along.

The audiobook industry is growing at an exponential rate and there’s an increasingly enormous number of titles for listeners to choose from. Audiobook Boom! offers two ways you can help your content stand out to listeners who are fans of your genre, but haven’t yet found your work: sending promo codes to dedicated audiobook listeners expands your audience and builds word of mouth, and great reviews will catch the eye of listeners.

Stay on the lookout for part two of our series, as we tackle that other pool of listeners-to-be—your readers who haven’t yet discovered the magic of audio.

Amy Daws on Keeping Listeners Engaged Between Releases

Last month, we met best-selling author Amy Daws and learned how she uses social media to forge authentic relationships with her fans. Today, she shares how these connections help keep her followers’ attention between new releases. Read on to learn how she maximizes her engagement by creating exclusive content her listeners can’t get enough of.AmyDaws bio photo

Q: You got a flurry of media attention last year with a story about you writing a book in the waiting room of a tire shop—what’s the story with the Tires, Tires, Tires saga?

A: When I started writing at a tire shop and posting about it on social media, I could instantly tell that my readers were loving the anecdotes. Heck, even my author friends were dying laughing over the fact that I liked the vibe there and the complimentary beverages. Everyone was having fun with me just being me so I kept posting about it. It was something authentic, silly, and positive in a book world that can sometimes get bogged down with drama.

Part of what I do with social media is bring my readers along for the ride, and when things snowballed into national blogs posting about me and news stations requesting interviews…at that point, it was sort of a fun win for us all, not just me. That’s why, when I decided to turn that crazy experience into my book, Wait With Me, I continued to let my fans be a part of the process from the cover shoot to the book signing at the tire shop. All of it! Their social media interactions were the reason that my craziness got national attention, so they deserved to be a part of it.

And above all, I’m a storyteller, so sharing bits of my day writing in a tire shop waiting room is fun and easy.

Q: And how does this tie into keeping your listeners engaged between books? 

A: By continuing to be authentic and real and goofy, I’ve created a bond with my readers that feels really strong. Many of them found me through my Tires, Tires, Tires journey and then went on to read all of my backlist. My books reflect my personality and my silly voice on social media, so they get more of what they like about me…which helps make them fans for life, instead of fans for one story. Tires_Sign2.png

Q: What else do you do to keep your fans following along even when you don’t have a new book to promote?

A: There’s peaks and valleys, and I try to drop a sale or a free edition of my print/eBooks when there’s a valley—just something to keep my name at the top of their minds. And I try to do unique releases here and there to keep people happy.

A reader Facebook group does this great series called “Bedtime Stories” and they asked me to give them new content and be one of their featured authors. I [wrote a short story] and posted it there exclusively, and I found it to be a great way to attract new readers while giving a special free gift to my already loyal fans.

I did a re-branding and re-release of That One Moment [now Strength], a crossover book between my London Lovers and Harris Brothers series. I wrote 10,000 words of new content and re-released it for 99c in Kindle Unlimited. I even went a step further and had my narrators record the new content, which ACX updated on the original so if audio listeners previously owned That One Moment on audio, all they had to do was delete and re-download to get the bonus scenes! Going that extra step only gained me audiobook sales, so I’m really glad I did that. It was a successful rebranding of a story that I was proud of and it gave a new set of legs to a book that hadn’t sold the best in the past.

Will WattAnd I brought my narrator, Will Watt, with me to a big book signing in Philadelphia! He’s British and fun and has narrated my entire Harris Brothers series, so my readers loved getting to meet him!

Q: We hear you’re using YouTube to great effect, too! What are you up to there?

A: I like having a place where all my videos sit and don’t just disappear down a Facebook timeline, so I started a YouTube Channel with a group of authors in addition to my own YouTube channel. I post on both. My background is in video production, so I like to take an excerpt from my audiobooks, preferably so listeners are getting something new, and add photos and motion graphics to turn it into a “sample movie” so to speak. I upload the video to YouTube and use that link in my newsletter and on Facebook takeovers/giveaways. I might say “Check out this sample and comment below with what you think for a chance to win an Audible download!” People love to click on videos and it makes for great new way for them to hear a sample.

AGYT

Erin Mallon and Teddy Hamilton, the narrators of Wait With Me, both did videos for me to help promote the book. They even took it a step further and recorded scenes from each other’s chapters—Erin read the male perspective and Teddy read the female perspective. It engaged my listeners in a personal way, and I posted it everywhere—not just to YouTube and my newsletter, but to audiobook Facebook groups, my own Facebook pages—anywhere I could.

Q: What advice would you give indie authors making the move into audiobooks?

A: Audiobooks are such a growing format, you’d be crazy not to get on board with it! Even authors who have published audio editions, I feel like a lot of them aren’t talking about audio enough. For every promotional post you do for your book, you should include an audio link. You need to be constantly reminding people that you’re not just an eBook author, you’re an audiobook author, too!

Amy Daws is an Amazon Top 25 bestselling author of sexy, contemporary romance novels with 15 titles in audio. She enjoys writing love stories that take place in America, as well as across the pond in England; especially about those footy-playing Harris Brothers of hers. When Amy is not writing in a tire shop waiting room, she’s watching Gilmore Girls, or singing karaoke in the living room with her daughter while Daddy smiles awkwardly from a distance. For more of Amy’s work, visit: http://www.amydawsauthor.com.

The 2019 Audie Awards: ACX Honorees Share Their Tips

The Audie Awards are the Audio Publishers Association’s annual occasion to honor the best titles in audio publishing. This year, eight ACX titles received Audie Award nominations, with His Viking Bride taking home the prize in the Romance category! We checked in with some of this year’s nominated Rights Holders to ask:

What lead you to submit your audiobook for an Audie Nomination? How do you plan to use your win in your audiobook marketing going forward?

His Viking BrideViking

Category: Romance
Written by: Olivia Norem
Performed by: Greg Patmore

A: I chose to enter His Viking Bride based on my reaction the first time I heard the audiobook. When you spend months putting together a novel, you eat, sleep and breathe it – you become consumed by it. Hearing Greg Patmore’s narration the first time, I was able to enjoy my story as a fan. I kept finding myself wondering “Who wrote that?”

I thought it was a good audiobook, so took a chance and entered. Honestly, I was never expecting to become a finalist, let alone to win.

I’ve spent more than three decades in marketing. When I left marketing to become an author, I didn’t realize in the beginning that I would be right back in marketing. I’ve found the organic approach works best. I utilize all social media channels, and reach out to a lot of bloggers. Podcasts are a channel I will be exploring now that we have the 2019 Audie award. I will also be reaching out to local, regional, and national television trying to gain more exposure.

The Goliath Code Goliath

Category: Faith-Based Fiction and Nonfiction
Written by: Suzanne Leonhard
Performed by: Gabrielle de Cuir

A: Submitting The Goliath Code for Audie consideration was my narrator’s idea from the start. Although I’ve written many books, this was my first audiobook, and the fabulous Gabrielle de Cuir has been the driving force behind its momentum from the beginning. She suggested we submit the audiobook because she was in love with the story and felt confident it would make the finals. And it’s paid off; sales for both the book and the audiobook have gone up since the Audie finalists were announced. When it comes to indie publishing, you’ve got to make your book as visible as you can. Awards are a great way to move your book ahead of the pack.

Now, I plan to have the Audie Finalist logo placed on the audiobook cover, and the nomination will be mentioned in all future promotions for the book itself. Even though the paperback book was first published in late 2017, I still have an ad running for it on Amazon. It’s the first of a series of books, so I work hard to keep it in the public eye. If the book wins an award, or gets a mention on social media somewhere, I always promote it on Facebook and Twitter. Having that prestigious Audie Award finalist logo on the audio cover is going to be eye-catching.

PossessionPossession

Category: Romance
Written by Jessica Hawkins
Performed by Christian Fox

A: I’ve been publishing my own audio since 2015, and at first, it was a labor of love. Gaining an audience has been a slow but steady process, which makes it all the more rewarding to see my listenership grow with each release. I submitted to the Audies to honor that journey as well as the amazing talent behind the scenes—the production team, Lyric Audiobooks, and the nuanced and enthralling narration of Christian Fox. It’s more than that, though. Getting recognized by the APA and by Audible for a self-published title feels like a noteworthy accomplishment in my career (and a win for my indie peers too).

As for promotion, I’ll be adding the Audie finalist designation to the blurbs on all retailers, to ads and marketing wherever relevant, and as a badge on my website. Audio lovers recognize the significance of such a nomination and I intend to make sure they know! I hope it signifies to listeners and retailers like Audible that quality is top of mind each time I start a new production.

Splat! A Quirky Cat Audio BookSplat

Category: Original Work
Written by: Adele Park
Performed by: a Full Cast

A: The Audies competition has several rounds of judging, which gives indie studios like Straight to Audio Productions [which Adele owns and operates] the chance to be heard by experts in the audiobook industry. Our 2011 Audie win for Multi-Voiced Narration for Jitters-A Quirky Little Audio Book showcased the cast in front of producers who hire talent. Winning an Audie or even becoming a Finalist lends credibility to both the author and the publisher of an audiobook.

I mention my Audie win for Jitters and Finalist status for Splat! A Quirky Cat Audio Book and Gadzooks! A Comically Quirky Audio Book in all my marketing. I request that Amazon and Audible note the title as an Audie Winner or Audie Finalist for the projects that have been recognized by the Audio Publishers Association. These logos are also used on CD covers. A lot of my marketing involves funny videos; here is the one we did to announce Splat! A Quirky Cat Audio Book as a Finalist in the Original Work Category:

Loki Ragnarok

Category: Original Work
Written and Performed by: Mark Binder

Loki

A: Loki Ragnarok was a labor of love and despair. Twisting the Norse Eddas into Loki’s epic poem took almost twenty years. When we went into the recording studio, it went beyond poetry into a full scale performance. The production and music by George Dussault were precise and chilling. By the time the audiobook was finished, we knew it was something powerful and moving, funny and disquieting. It seemed award-worthy, and the only way to find out was to try. That we were selected as a finalist was really an honor.

Promotion is always a challenge. We’ve already updated the packaging and “jacket” copy. I’ve begun doing some touring and reading from the book as a way of cross-promoting the audio. We’re continuing to promote it on Twitter, Instagram and Facebook, and are experimenting with a GoodReads ad campaign. And of course, it would be lovely to catch some buzz from the upcoming Loki spinoff TV series.

Want more advice about getting reviews and award recognition for your audiobooks? Watch The Elements of a Well-Reviewed Audiobook from ACX University.

Amy Daws on Her Authentic Social Media Self

Amy Daws is the best-selling author of the ‘Harris Brothers’ and ‘London Lovers’ series whose engaging and authentic social media presence has earned her a devoted fan following. Join us as we find out how she uses social media to connect with fans and grow her listenership, and learn how you can make her strategies work for you.

AmyDaws bio photoQ: How would you describe your writing?

A: I would say my writing style is rom-com with heart. Every time I sit down to write a light rom-com, I get deeper than I expected and end up crying through at least one scene. So I always know that no matter what, my characters are going to have moments of pain and sadness too. My readers often say that they’re laughing one minute and crying the next. I love that feedback because it means you’re FEELING.

Q: How did you get your start as a writer?

A: I have a unique entry point into the world of writing because my first book is a memoir about my journey through recurrent pregnancy loss. It’s called Chasing Hope and honestly, it was just something I needed to write for therapeutic reasons. But I’ve been a lover of romance forever, so once I wrote Chasing Hope, I guess you could say I got the itch. I sat down and wrote my first romance novel, and almost five years later I have 13 contemporary romance books published!

Q: Tell us about your online presence.

A: I’m everywhere on social media. Facebook, Twitter, Instagram, Goodreads, Book+Main. Instagram is my favorite right now. I’m a silly person by nature and I love sharing random musings in my Instagram Stories. I also have my website that I update regularly and a newsletter that I’m very consistent with.

I think I reach different readers at every spot. Some people only follow me on Instagram. Some only get my newsletters. It’s important for me not to forget any of those outlets when I have a new release.

Q: How does your personality show up in your online presence—or maybe that should be how does your online presence reflect your personality? 

A: I definitely think social media should be fun. If you get too focused on sales and promotion, you lose your authenticity with your followers. I’m an open book person by nature. My first book was a memoir, so I’m out there already. I don’t see a need to hide my child or parts of my life from social media. People love my kid, and I love to share her! In a way, my family is a part of my brand now. This isn’t an intentional choice, it’s just something that feels right for me.Amy Quote

Q: What is the strategy behind your social media approach?

A: I post somewhere every day. Not everywhere every day. And I schedule some general promo posts to keep my name out there, but for the most part, I think my social media presence is the most effective when I post something in the moment. Readers care more about a funny interaction I had while writing that day, not a generic scheduled filler post. And you’ll see the difference in that with the amount of interactions you get.

I like authenticity. I like silliness. And I like to be real. I think posting in the moment helps me feel authentic. I don’t worry about having makeup on or that my hair looks good. I just post when I have something to say, regardless of how I look. Pre-made posts and pre-written text have a tendency to dilute your genuine voice.

And you have to find what works for you. I don’t really do a lot of the fancy Instagram pictures because that’s not me. I’m more of a nostril shot, double chin photo, meme myself with something ridiculous Instagrammer. I make fun of myself a lot, which I think takes me off a pedestal and makes me more approachable. Social media is a place I come to for endorphins… something to make me smile, and that’s what I hope people get out of my presence.

Amy daws insta

Some posts get more engagement than others. The promo posts get the least amount of engagement—if you focus too much on those, you lose that authentic voice with your followers. I keep an eye on posts that don’t get much engagement and try to think what I can do better to bring more reactions to a post next time.

Q: What is the strategy behind the way your website is organized?

A: My website is literally just a WordPress blog website that I’ve set up to look like a more traditional site. I pay $17 a year for it, and it’s simple and I can update it myself because it’s so user-friendly. My new release is always on the front page, loud and proud, and I always include a link to the audio—so I have ‘read’ and ‘listen’ on my front page. I made an ‘Audio’ tab and I break down all my audiobooks for anyone who’s looking to start listening. I have a ‘Reading Order’ tab, too, that talks about where everything fits in—I always try to update my reading order after each new release.

Q: How about your newsletter? What kind of content goes into that?

A: I do a newsletter at least once a month, sometimes two or three times—anytime I have something new going on. I use it to notify my readers of my new releases, any sales I’m doing, preorder links going live, a release date announcement, an audiobook release announcement, and a monthly free book from one of my author friends as a bonus to my subscribers and to cross promote with other authors. Readers feel like they’re getting something with every newsletter, and there’s a call to action in every one. I try to keep my voice the same as it is in social media so it feels authentic. I don’t want them to feel like they’re getting a different version of me that’s just trying to sell books.

I make a habit of sending out a rich text follow up email to anyone that didn’t open up my first email within 24 hours. With many newsletter companies, so many of our emails go to junk and the deliverability for plain text and rich text emails is better for the inbox.

Next in Line.jpgQ: How do you get your fans from social media/website/newsletter to point of purchase?

A: I just make sure that my links are easily accessible, whether it’s my homepage on my website, a link tree in my Instagram bio, or my cover photo on Facebook. I have links everywhere. And I make sure I’m linking to both e-books and audiobooks. I treat my audiobook releases just like an e-book release. All buying options need to be included.

I for sure use my bounty links for ACX, and I have absolutely seen an uptick in my bounties earned since making my bounty links available on my website and social media.

Q: What inspires you?

A: My characters are my biggest inspiration. I’m a series writer and the secondary characters in my books always end up with their own books because I care about them all like real people. I want them to have their own “happily ever after,” so I continue until I’ve got everybody happy and in love

Read part two of our interview with Amy Daws to learn how her connection with her fans helps her keep their attention between releases.

Make It Snappy: Marketing with URL Shorteners

snappy2We here at the blog spend a lot of time focusing on digital marketing, and for good reason—online self-promotion is a great way to access a large, diverse audience, and digital marketing efforts are easy to track. But let us not overlook good old-fashioned word-of-mouth for getting the word out about your audiobook. Say you’re appearing on a podcast or at an event—these are marketing opportunities, and to make the most of them, you’ll want to tell interested listeners exactly where they can go to buy your audiobook. But since you can’t hyperlink someone in a conversation (at least not yet), you’ll want to offer a snappy one-liner that’s easy to remember and visit.

So, get thee to a shortener, posthaste! URL shorteners are online services that create easy to manage URLs for you to use at all of your speaking opportunities. They can also help you develop SEO for your personal brand and provide you with tools to track your word-of-mouth marketing efforts.

We’ve gathered a few of our favorite services to share with you here. Keep in mind these are all third-party services, so their availability or features might change—after all, Google is pulling the plug on its URL shortener, goo.gl, at the end of March. Most of the services we’ve compiled offer both free and subscription plans, with varying levels of tracking for your links including geographic data, click-through rates, top referrers, and information on site visitors based on device, platform, and time, so you can track your marketing efforts and see where the traffic to your URL is coming from.

We recommend using your Bounty URLs whenever you promote your ACX audiobooks, so learn how to access yours and join us as we review the ins and outs of some popular URL shortening services.rebrandlyWhat it is: The most customizable of URL shorteners, this service allows you to use your shortened links to reinforce your brand, for example: yourname.author/audiobook

Why we like it:

  • Their free plan offers 500 branded links, five custom domain names, tracking on 5,000 clicks per month, and unlimited redirects.
  • A comprehensive site experience allows you to see exactly what you’ll get with each plan before you commit.
  • The tracking dashboard allows you to track traffic by geography, device, platform, referrer, and trends over time.

What we’d change: At $29 a month, the paid plan is more expensive than some of the other paid options we’ve listed, but the price jumps steeply between individual and team-oriented plans.

bitly

What it is: Bitly is a comprehensive, business-grade URL shortener with all the bells and whistles, including customizable, branded links and a tracking dashboard featuring extensive data on the traffic coming to your links.

Why we like it:

  • You can create custom, shortened URLs for more sophisticated branding.
  • Their free plan is sufficient for most individual and small business needs, and offers tracking on click-through rates and top referrers for 500 branded or 10,000 non-branded links.
  • Bitly offers an “Enterprise” option at customizable pricing tiers with more advanced tracking features like user experience and real-time analytics.

What we’d change: Their initial site experience can be a bit overwhelming and it can be difficult to tell what specific features will be available to you before signing up.

blink

What it is: A great URL shortener option for those interested in exploring link tracking features to see what meets their needs, but not yet ready to commit to a paid plan.

Why we like it:

  • Their 21-day free trial lets you test drive some of the more extensive features of paid tiers before committing to a plan.
  • The free tier allows you 1,000 shortened links, branded links, and tracks trending and basic stats on 1,000 clicks per link.
  • The first paid tier of service is an affordable option at $12 a month and offers additional features such as multiple users, account support, and unlimited custom domains.

What we’d change: The free plan is a little more limited in terms of analytics than some of the other free options out there.

t2m

What it is: A URL shortener with a free plan offering unlimited links, this service has the unique feature of generating a custom QR code with your shortened link.

Why we like it:

  • Their free plan offers unlimited shortened URLs, clicks to your links, and redirects, as well as click-tracking by year, month and day, country, device, browser, platform, and referrer.
  • The first-level paid tier is an affordable $10 a month and offers branded URLs and one custom domain.

What we’d change: There is a large leap in pricing and features between the first-tier ‘Standard’ plan and the next-tier ‘Enterprise’ plan (a difference of $10 and $90 a month), which offers unlimited custom domains and branded URLs.

tiny

What it is: A fast, free, anonymous URL shortener that allows you to create shortened URLs for any site instantly, without creating an account.

Why we like it:

  • Its browser plug-in allows you to create a shortened URL instantly from any page you’re on—just click the icon on your toolbar after installing, and you’ll be directed back to TinyURL’s site where a shortened URL of the page you just left will be waiting for you.

What we’d change: This service doesn’t offer any tracking or customization with its shortened links, so it’s a great ‘quick fix’ if you need a shortened URL fast, but it lacks the marketing tools we love in the other options we’ve suggested.

Now that you know a little more about your options, you can start using the URL shortener that’s right for you to create snappy, custom URLs that are easy to share in-person and on your websites, social media platforms, email newsletters, and business cards. Short URLs are a great way to enhance your Bounty URLs, and since most include additional tools to add to your marketing toolbox, they can also be a great way to test, track, and refine your marketing strategies.

Have you made URL shorteners a part of your audiobook marketing efforts?

Now Hear This: Creating a SoundCloud Link to Promote Your Audiobook

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You’re telling those tales, ACX’ers, but before yours can take up residence in someone’s soul, it has to take up residence in their ears. So how do you get your story housed in that valuable real estate? As with any real estate, the key is location, location, location—as in, don’t make your listeners go to a secondary location to hear your audio sample, bring the audio sample directly to them. And that’s where SoundCloud comes in!

SoundCloud is social audio platform that allows artists such as yourselves to connect directly with their fans—create a profile, upload audio files, and embed SoundCloud’s audio player on your website and social media platforms, or share it in your email newsletter. Uploading a sample of your audiobook to SoundCloud allows you to put that sample right in front of your fans so they can simply click and play—and while you’re at it, add your Bounty Link to your sample so listeners know just where to go hear the rest of your story!

Creating a Clip

  1. Go to SoundCloud.com and create a free account.
  2. Once you’ve created a SoundCloud account, click “Upload” in the upper right-hand corner, then select your chosen audio clip from your computer. We recommend starting with your book’s Retail Audio Sample, which you can download from your Project Dashboard on ACX.
  3. While your file uploads, click the “Choose new image” button on the left-hand side of the page. Then, click “Upload new image.” Next, find and select your cover art.
  4. In the “Title” field, enter the title of your audiobook, the author name, and narrator name.
  5. In the “Tags” field, enter any tags that you feel will best help promote your title. At minimum, you should use the following tags: Audiobooks, Audio Books, Audio, Books, [Author Name], [Narrator Name], Series Name, Genres. Be sure to enter in each tag individually.
  6. In the “Description” field, we recommend the following information:
    1. A short description of your audiobook
    2. The name of the narrator
    3. A brief “about the author” section
    4. Links to related titles or books in the series
    5. Links to your website or social media platforms
    6. Your Bounty referral links
  7. Once you’re satisfied with your entry, click the “Save” button.
  8. Once you have saved and posted your book to SoundCloud, click “Go to your track.” You can now share the URL at the top of the page on social media or on your website.
  9. Better yet, you can embed your SoundCloud link on your website by clicking the “Share” button in the center of the page.
  10. After clicking the “Share” button, you can choose to share the URL to your favorite social media platform or embed the SoundCloud player on your website. You can even select how you’d like the embedded SoundCloud link to look. Finally, copy the code and paste it to your website.

Learn how to access your Bounty Links in our Help Center.

Sharing Your Clips

Once you create your SoundCloud link, you can use it to:

  • Add audio widgets to your book descriptions on your website.
  • Create an audiobook page on your website featuring all of your audio samples.

tf01

  • Share it on social media with Soundcloud’s handy Share button.
    sc01
  • Tag it, and share it on your newly created SoundCloud page.

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  • Embed it in your next newsletter to your fans.

Your fans are all engaging with the stories that move them in different ways—some of them are cozying up with a print copy of your book at home, some are enjoying your e-book on their travels, and some are taking in your audiobook on their morning commute—so why not meet them where they like to engage? Make sure your fans with a preference for listening know you have an audiobook option, and connect them with that listening experience directly by bringing your audio to them. Using SoundCloud to add embedded widgets and links to your marketing platforms is an elegant way to deliver a sample of your audiobook to potential listeners, and pairing your Bounty Link with the audio means just one easy click between connecting with your audio story and purchasing it!

Already using SoundCloud to promote your audiobook? Share your examples in the comments!

How to Get (and Keep!) New Audiobook Listeners

Remember that feeling you got the last time you found an amazing new author and couldn’t wait to go out and devour everything they’ve ever written? We want to help you spark that kind of excitement in your fans. How, you ask? Get out there and talk to your audience! Today, we’ve put together some tips to help you craft a targeted email and social media campaign that will keep your fans listening and help you earn Bounty payments.

Targeting and Re-Targeting

example survey

First things first—let’s find out who’s listening. Surveys can be a great tool for creating awareness for your audiobook and deciding what marketing and production decisions to make next. Set up a poll using a service like Survey Monkey or your preferred social media platform (Facebook and Twitter both offering polling) to gather data about your fans, and use this opportunity to ask your audience additional questions, such as:

  • Where and how they listen
  • Whether they prefer male or female voices
  • Who their favorite narrators are
  • What types of audiobooks they typically listen to

Follow your survey with an email or social media ad that promotes your audiobook and directs listeners to Audible with your Bounty Referral link.

From there, you can review the results of your social media ad or check with your email client to learn how you can see which recipients opened your email and followed the links. Then, use that information to launch a follow-up campaign. Try sending non-openers an email with a new subject line to grab their attention, or appeal to openers who didn’t click the links with a different incentive to listen. You can then track traffic to Audible and view resulting audiobook purchases on your Bounty Dashboard to understand which of your tactics are working best.

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Keep ‘Em Listening

Now that your fans have listened to your audiobook, what do they listen to next? Prompt them to listen to the other audiobooks in your series, another audiobook in your catalog, or even recommend a title by a peer in your genre. This keeps your fans engaged in the world of audiobooks and helps ensure they’ll stay Audible members.

Cross-Promoting

Want to reach an even wider audience? Talk with fellow ACX authors about sending an email campaign on each other’s behalf to promote your books to a new audience. Use this as an opportunity to bond with your fans over something you both care about—audiobooks! Create a “listening list” or “listening book club,” include recommendations for some of your own favorite audiobooks, or invite listeners to suggest some of their favorites. Then host a Facebook event or Instagram live video where everyone can discuss their listening experience.

Recommending new audiobooks and getting recommendations from your peers not only builds your connection and rapport with your fans, it keeps them in the habit of listening. New listeners may become Audible members, and fans who are already regular audiobook listeners are more likely to pick up your work.

Direct communication with your fans, whether it’s promoting your title or starting a discussion about what you’re listening to, can help you learn who your listeners are and grow your connection with them into a listening community that will sustain your success as an audiobook creator. Including your Bounty Link in all of your marketing efforts not only gives new listeners an easy way to access your titles, it can show you what strategies are driving traffic to your work.  Check out Marketing with the ACX-Perts for more ideas on how to get the word out about your audiobook, and keep an eye on the ACX blog for additional marketing resources to help you earn even more.

Editor’s Note: This post has been updated throughout.

Head Back to School with Fresh Marketing Ideas

As summer comes to a close and temperatures cool, it’s time to hit the books­—the audiobooks! The start of a new season brings the opportunity to reset your marketing efforts, so today we’re giving a quick study on some additional ways to promote your audiobook using your new Bounty Referral links. With that, class is in session…

Lesson 1: Data is your most powerful marketing tool

Estimating, then measuring the success of your marketing efforts, is the number one guide for helping you decide what’s working and what’s not working when it comes to audiobook promotion. That’s why we enhanced your Sales Dashboard with data about the performance of your Bounty Referral links. In addition to the ability to see clicks and Bounty conversions on your dashboard, you can leverage the date range function to examine clicks, sales, and Bounty performance on a day-to-day basis. Match this data with your promotions calendar and calculate the return on investment (ROI) of your efforts, in terms of cost per click and cost per conversion. For example, if you see an increase in clicks on a day that you promoted your audiobook on your blog, consider how you can replicate that success in future posts.

Two Boys Cooperating in PlayLesson 2: Collaborate to succeed

The marketing Rule of Seven says potential customers need to “see” your message seven times before they take an action and buy your product. But you can’t just scream “Buy! Buy! Buy!” all the time without burning your fans out. Good thing your author/actor network can help you spread the word. Working with a promotion partner, consider trading Bounty Referral links and promoting your peer’s work to your fans and vice versa. Choose a fellow author or actor in your genre–or even a related genre–and form an alliance to cross promote each other’s audiobooks. Beyond Facebook and Twitter, consider hosting each other for a Blog tour or featuring each other in your respective newsletters.

Lesson 3: Paid media can be a smart investment

When you’re trying to expand your following, investing a small budget in ads on search engines or social media can be a good way to recruit new fans. When placing paid ads, you have the ability to target potential clients based on geography, interests, and past shopping habits, and when combined with your Bounty Referral link, you can recruit new audiobook fans. In addition to strategically targeting your ads to your audience, be sure to use specific, meaningful keywords in your advertisements to quickly and clearly convey the benefits of your audiobook. This tip dovetails especially well with our first lesson, as you’ll be able to tweak your audience and keywords, then refer back to your Sales Dashboard to determine which worked best.

Audio cablesLesson 4: Create a connection with your fans

These days, authentic connections are happening online with increasing frequency. This means you can get the word out about your audiobook directly to your fans using innovative livestreaming tools, such as Facebook Live and YouTube live streaming. Consider hosting a weekly discussion with your fans to answer questions, give updates, and provide exclusive content related to your (audio)books. As you set up these discussions, include your Bounty Referral link in the metadata and description, then be sure to mention it during your stream to direct users to your audiobook edition–and earn those Bounty Referral payments.

Lesson 5: Include links for your eBook readers

For authors, your front and back matter (the pages that precede and proceed your story) are a great opportunity to advertise other works. Readers who finish your eBook edition are likely to be looking for even more great work from you, and you can use your backmatter to alert them to the availability of your audiobook edition. Be sure to use your Bounty Referral links to point readers directly to your title on Audible.

MountaintopLesson 6: Combine and conquer

Think of the tips above as ongoing efforts that you can combine for maximum efficiency. For example, you can invite your promotional partner to appear on your Facebook Live stream and boost that post with a dollar amount that fits your budget. A few days later, visit your Sales Dashboard on ACX to see how that effort performed. From there, schedule another broadcast, tweaking a single aspect like hosting it at a different time or fine tuning the audience. Once you’ve completed the test, refer to your Sales Dashboard again to learn whether your tweaks moved the needle in a positive direction. Rinse and repeat until you’ve landed on a promotion that resonates with your audience.

Pencils down. We hope you’ve learned some valuable lessons on audiobook promotion. We’d also like to learn from you: How have you found success promoting your audiobooks? Tell us your favorite ideas in the comments. Now, class dismissed!

Earning with the ACX Bounty Referral Program

Today, ACX announced the new Bounty Referral Program, upping the payout to up to $75 for each new Audible member and providing advanced tracking on your ACX Sales Dashboard. You’ll receive new, trackable referral links, unique to you and each of your audiobooks, starting August 1.

Bounties for Royalty Share titles will be divided, with $50 going to the creator whose referral link enticed that new member, and $25 to their creative partner, whose performance or writing helped seal the deal. Bounties are subject to the ACX Bounty Program Terms and Conditions, which can be found here.

That means you’ll want to leverage this URL each time you promote your ACX audiobooks, which we at the blog hope is all the time! To get you started on the path to marketing with your new referral links, we’ve got some tips that will help you get listeners excited about your audiobooks.

  1. Get organized. Set up a marketing calendar that allows you a holistic view of your marketing efforts across channels and over time. This will not only help you stay organized, it will allow you to understand which of your marketing tactics had the greatest impact. Speaking of which…
  2. Leverage data. We’ve enhanced your ACX Sales Dashboard to show pageviews generated by your use of your new Bounty referral links, as well as the Bounty payments you’ve racked up by driving new listeners to Audible. With this information, you can track your marketing methods and channels, learning which have earned the best results and repeating the most successful efforts (marketing shorthand for this is “test, measure, repeat”).
  3. Be authentic. Today’s consumers have long since learned to filter out “Buy! Buy! Buy!” messages. Your fans are your fans because they feel an emotional connection to you and your work. Find the aspects of the audiobook publishing and production process that light you up and highlight them to your fans. Insert “calls to action” (CTAs) strategically, and make sure to include your unique referral link when you do.
  4. Go social. Whatever your preferred social media platform—and this includes your blog—two things are likely true: it’s the most direct connection you have to your fans, and it is hungry for content. Use this to your advantage by mentioning your audiobooks early and often. Audiobook fans love getting a peek behind the curtain, and the audiobook creation process affords numerous opportunities to share. Get your social media followers and blog readers talking about your audiobook and keep them informed as you work though the publishing process, building excitement from casting to release day. Once the audiobook is released, celebrate the day by asking your fans to give your book a listen—via your Bounty tracking link. The goal here is to create a relationship between your fans and your work that compels them to purchase your audiobook and leave glowing reviews on Audible.
  5. Start spreading the news via your email newsletter. Find a reason for your fans to listen— a day at the beach, a long ride to see family for a holiday, even a free hour at home once the kids have been put to bed—and tell them why your audiobook is the perfect companion for those times. Ask your fans to listen to your titles on Audible and help them get there via your Bounty referral link.
  6. Boost your backlist. Take a look through your past audiobook marketing efforts and insert your new Bounty tracking link wherever you’ve linked off to Audible. This is also a great occasion to take a look at the books you’ve already produced and (re)introduce them to your fans. Share a memory about the production, or something that ties the audiobook to a current or upcoming event, and include your Bounty referral link so fans can hear it for themselves.
  7. Highlight the magic of audio. The performance behind the audiobook is what sets it apart from your paperback and eBook editions, so show it off! Audio clips, including your retail sample, are a great way to entice new listeners to the format. Consider a simple book trailer that leverages your audiobook’s narration or an Audible clip, and pair it with your referral links as you promote to make it easy to purchase after they’re blown away by your sample.
  8. Get inspired by your peers. Keep following the marketing section of this blog to get more ideas on how to leverage your referral links, and learn how fellow audiobook creators like Scott Sigler, Zhanna Hamilton, and Ryan Winfield have boosted their earnings via the ACX Bounty Program.

Your blueprint for earning for Bounty Referral payments is clear: focus on the aspects of your audiobooks that make them unique and exciting, communicate them authentically to your fans, and leverage your Bounty tracking link and enhanced sales dashboard to make the most of your efforts. Now, go forth and market!

 

The Power of Podcasts

Glen Tate published the 10 book 299 Days series in audio back in 2014. Since that time he’s amassed a 4.4 rating over 5,910 reviews. One of Glen’s most effective promotion tactics has been by regularly appearing on podcasts related to his specific “prepper” genre. He’s here today to share his process for booking guest spots to discuss his books on popular podcasts.

I am not a full-time author. I’m an attorney in Olympia, Washington who happened to sit down and write a ten-book post-apocalyptic fiction series called 299 Days. I was surprised to learn about several aspects of publishing and marketing these books—one of which was the power of podcasts to sell books to niche markets.

The author, Glen Tate…?

Like many ACX authors, I don’t have a large marketing budget or a team of people getting me guest spots on media outlets. I have to do it on my own and preferably for free.

In order to understand how podcasts can help audiobook sales, you need to understand that my books appeal to a particular audience: people who wonder what life would be like if normal American society was disrupted. Podcasts are perfectly suited to speak to niche audiences with specific interests. There are tens of thousands of podcasts on everything from bird watching to javelin throwing to 1980s heavy metal bands. As an added bonus, podcast fans are listeners, making them the perfect audience for audiobooks.

Once I realized that podcasts could be a great venue for promoting my audiobooks, I set about figuring out how to connect with various hosts and get booked as a guest. Here’s how I did it.

From Author to Guest Star

I thought about the podcasts I listen to in my area of interest, and several dozen came to mind. To determine which podcasts I wanted to be on, I looked at my own phone and saw which ones I’d listened to in the last month. I then searched for them in iTunes, which suggested several similar programs. I wrote down a list on a sheet of paper. New podcasts pop up all the time, so I periodically asked readers on my books’ Facebook page to tell me which podcasts they listened to, and added them to my master list.

At first I thought it would be hard to get onto a podcast. I was wrong. As I learned, podcasters are dying for content. Almost all podcasts have an email address or a “contact us” web form. I simply told them who I was and included a link to my books on Audible. This is important, because no one wants to listen to someone who talks about “someday” publishing a book.

I started small. No podcast was too small for me. I appeared on podcasts with 200 downloads. But after a while, I was regularly on podcasts with 100,000 or more downloads. Keep in mind that these are downloads from people who are already interested in the narrow topic of your book. It is perhaps the most precisely tailored marketing you can do.

Once I got on a few podcasts, I reached out to additional hosts and sent them links to my previous appearances. This was a great way to assure them that I could string a sentence together and was an interesting guest. This brings up an important point: do you need to be a dazzling speaker and have a great “radio voice” to be on a podcast? Nope. If you can hold a conversation, you can be a guest on a podcast. That’s all a podcast interview is: you and the host having a conversation about your book.

It’s also important to note that you don’t need special equipment or a computer programming degree to appear on a podcast. A cell phone (or better yet, a free Skype account) and a good headset with a microphone is all it takes.

The total time required to do a podcast ranged from one to two hours. The interview took between 20 minutes and an hour, and once it was produced, I’d get an email with the link to the episode.

I also wanted to help the podcasters who had just helped me. I let them know that I would publicize my appearance on their show to my readers and listeners. This was as easy as posting a link to the podcast on my Facebook page and emailing it to my email list. Podcasters absolutely loved me promoting their show, and often told me that they gained listeners every time I appeared as a guest. I would then ask them to email their friends with similar podcasts and encourage them to have me on.

It worked. I have appeared on 34 podcasts and recorded 114 episodes.

I found that it was important to keep track of every podcast I appeared on and put a link to each one on my books’ website. Putting each podcast on my website showed that I was an experienced podcast guest, and assured hosts that I’d publicize their shows. Readers of my books can hear me whenever they want, while also discovering new podcasts they might be interested in. And it helped me quickly find an episode link and post it on Facebook or email it to my list. You can find two of my favorite appearances here and here.

I have strong anecdotal evidence that appearing on podcasts increases sales. Direct evidence is hard to come by because I appeared on numerous podcasts each month. However, dozens of readers have mentioned that they heard about the books on a podcast. I’ve asked in Facebook posts how people learned of my books and almost every one says via one of my podcast appearances. In fact, a total stranger recognized my voice when I was talking to someone else in a store.

I’m no marketing wizard; if I can do this, then so can you. I can boil this down to three takeaways. First, gather a great list of podcasts appealing to your niche audience. Second, contact the podcasters and be persistent. Finally, promote your appearances on your website, social media, and email lists.

Oh, and all of this has been a whole lot of fun. I’ve become friends with many podcasters. Now I know these people all over the country, and when I travel on business I often have a friend to visit.

Much like the main character in the series, the Glen Tate is a forty-something resident of the capitol of Washington State, Olympia, and is a very active prepper. He grew up in the remote logging town of Forks, Washington. “Glen” keeps his identity a secret so he won’t lose his job because, in his line of work, being a prepper and questioning the motives of government is not appreciated.