Category Archives: acx.com

Celebrating 10 Years of Storytellers: Narrator Janina Edwards

This spring marks ACX’s 10th anniversary as a hub for self-driven authors, actors, and publishers to make connections, produce compelling stories, and distribute their art to a world of listeners. We’re proud to have made it ten years, but ACX would be nothing without the creators who use it to pursue their dreams. So we’re celebrating our 10th anniversary by celebrating you! Over the next few weeks, we’ll be publishing stories from ten years worth of creators that have made ACX special. First up, narrator/producer Janina Edwards.

How did you become a narrator? 

My career has a Part One and Part Deux. In Part One, I recorded my first audiobook around 1989 in New York City for the American Foundation for the Blind. I was and am pretty shy, and although my undergrad degree is in acting, I couldn’t handle the theatrical audition process. AFB was mentioned in a voice over class I took. I inquired, and was hired to do about 5 books. Then life happened. Part Deux began around 2010, after my daughter graduated college. I always wanted to get back to voiceovers, specifically audiobooks. I got some coaching (Paul Armbruster and Diane Cardea), took some classes in audio recording and basic editing, met a demo producer (Eileen Kimble), and she mentioned ACX as something to investigate. I also went to APAC (the Audio Publishers Association Conference) and networked with narrators and publishers I met there. When I returned from the conference I started auditioning on ACX, and pay2play sites. Started getting experience. It took about a year before the traditional publishers started hiring me.

Are you a full-time narrator?

Yes. But I didn’t go full-time until 2019. There were a couple of years when I worked full time as a grant proposal writer, and then recorded in the evening and on weekends. I went full-time when I had enough publishers hiring me regularly, and paying me a livable rate (I had joined the SAG-AFTRA by then), and I’d paid off all my credit card debt.

You’ve been with ACX since the beginning! How did the platform help you build your career in narration and where have you gone since?

ACX was instrumental in creating the initial body of work that launched Part Deux of my career. While there are publishers on ACX, at that time the traditional publishers didn’t know me and weren’t yet ready to take a chance on me. Further, ACX allowed me to try different genres and styles, from romance and mystery, to how-to and academic history, to memoirs.  Working directly with authors on ACX, I learned how to develop a relationship with the writer, understand their goals for the project, support them, and be responsive to their needs.

When did you know this was what you wanted to do? When did it click for you?

Janina notably contributed narration for the 2021 title, The Final Revival of Opal & Nev.

1989. The booth is my stage. It just took a while for the dream to fully manifest.

Who was most instrumental in getting your career going (besides you)? 

Other narrators who introduced me to their contacts. Narrators and engineers who allowed me to pester them with questions about equipment, software, and everything I didn’t know. Producers who gave me a chance.

What was your big “I made it” moment? 

It’s exhilarating when I see my name placed with the same prominence as some of my idols and peers. The other week I realized that Andre DeShields (the original Wiz in the stage production of The Wiz, and part of the original Ain’t Misbehavin cast) was a co-narrator for The Final Revival of Opal and Nev. I was floored. The first time I ran into January LaVoy at a recording studio I was like “Ms. LaVoy, so glad to meet you…” And she was like “Oh, you’re Janina, right? I couldn’t believe she knew my name.

What’s the most important thing you’ve learned about the industry since getting started? 

It’s all about relationships. I recently heard the wisdom “don’t be a jerk.” Though a lot of folks are joining our ranks, in the upper echelon, all the narrators know each other. There’s about two degrees of separation between folks. If you’re a jerk, it’ll boomerang eventually.

Any particular habits you have while you’re recording? 

I try to limit myself to 4-5 hours of recording a day. Usually from 11-5, with a break in the day somewhere.  Beyond that, my productivity is compromised. Sometimes I have to go longer, but I really try to respect those limits. My goal is to do great work. That means I have to allow time for rest (vocal and body), creativity, life and play.

What’s your most essential piece of studio gear? What do you have to have around when you’re recording? 

A big glass of water (room temperature), and a hot cup of ginger tea (Yogi brand: Mango Ginger, Lemon Ginger, or plain ol’ Ginger), or warm lemon and honey or agave.

Elaine Raco Chase is the author of one of the first ACX titles Janina narrated, and the two recently reconnected to release two new titles in 2019 & 2020.

How do you define success in your career? 

I want to do projects about things that interest and excite me and do great performances. I want every project I do to be great. When authors/producers see your great work, then great(er) work is offered to you. I think that’s also a lesson from ACX. Do the work that allows you to shine, and make every project great.

What’s your favorite thing about being an independent narrator? 

Re: Independent—I love working for myself. It’s a lot, but I don’t have to answer to anyone but my own conscience. Re: Narrator—I love that I get to do all the characters (in a traditional 1-person narration). It’s just fun. Independent means I can take on whatever projects I want that showcase my abilities. I can take a vacation or break when I want (though you have to be very deliberate and set that time aside as sacrosanct).

What’s your favorite listen?

I’m a longtime Nora Roberts fan. I love Julia Whelan’s and January LaVoy’s performances of her books. I really enjoy Amanda Ronconi’s performance of Molly Harper’s books—vampire, werewolf, human fantasy romance stuff. (I am so ashamed. Not.) Kim Staunton’s performance of Beverly Jenkins’ historical romances—the perfect blend of black history, romance, and mystery. And Karen Chilton’s performance of Alyssa Cole’s books—multicultural, inclusive romances and mysteries. 

If you could narrate any book ever, what would it be? 

I would be lying if I said a specific book. When I agree to narrate a book, I’m the most excited about narrating that book (and if I’m not, I shouldn’t be accepting the project). I feel like the Cookie Monster in a roomful of cookies when I’m offered a project. I want to say yes to them all and just wolf them down.

What do you aspire to next?

I made my living as a professional grant proposal writer for about 13 years. I am now writing fiction and essays on things that interest me. I’m particularly interested in creating audio specific content. Who’d a thunk it?

You can find Janina on her website, and you can find her many award-winning and nominated audiobooks on Audible. Stay tuned for another story from a celebrated creator in our next installment of this special anniversary series!

Better Together: Aleron Kong & Nick Podehl on Collaboration: Part 2

Last time on the blog, we sat down with best-selling author Aleron Kong and award-winning narrator Nick Podehl to talk collaboration, inspiration, and mutually beneficial working relationships that create top selling audiobooks. The conversation continues in part two of this interview, so catch up on part one if you missed it, or jump back in below!

Scott Jacobi:

Nick, what was it like to work with somebody who’s fairly new to the process, had maybe been burned in his one time previously creating an audiobook, and just helping him through that?

Nick Podehl:

Narrator Nick Podehl

I mean, he definitely made it easy for me because he was not a complete noob—he had been through the process before, but like you said, Scott, he didn’t have the greatest experience the first time. So I definitely felt like it was kind of my responsibility to try to help him understand the process. And I feel like this is the case with all the new authors that I work with, that it’s like, “I’ve been in this rodeo before.” It’s kind of my job to help them figure it out. And so we worked through the process together. Just be patient and be a decent person, and it kind of pays for itself.

Scott Jacobi:

Tell me about that: how does it pay for itself?

Nick Podehl:

It’s just a better experience overall. I’ve gotten to know a lot of the authors that I’ve worked with, I’ve become friends with a lot of them. And you know, not only is that great on a human level, but it’s also great on the repeat business level because they might write a series, sometimes they’ll write more than one series, and if you make the experience awesome for them, they’re probably going to come back to you. So it’s just like any other version of customer service.

Scott Jacobi:

And that’s a great way to think about it because as a producer on ACX, you’re your own entrepreneur—your own sort of independent, full-service entrepreneur—so you are your own customer service department, you are your own accounting department, you’ve got to do all of that.

Nick Podehl:

Right. And also, I mean, authors generally tend to be friends with other authors and they talk to each other. And so Aleron, you’ve told me before that you’ve had friends, other authors say, “Hey, who should I go with?” And you’re like, well, “You should check out Nick.” And I have a feeling that wouldn’t have been the case if I would have been a complete jerk and just said, “Here’s your book, give me my money.”

Aleron Kong:

Mmhm. Nothing like, “you should go throw eggs at Nick’s house.”

Scott Jacobi:

You two touched a little bit on collaborating and the back and forth during the production earlier in the panel, but I’m curious, Aleron, how much are you bringing to the table in terms of the performance or the way the characters sound? Is it more you saying, “Okay, Nick, this character sounds like this actor,” or is it more you saying, “Nick, do something with this character, I think he’s kind of an older guy and maybe he’s annoying a lot of the time,” but where does that meet in the middle?

Author Aleron Kong

Aleron Kong:

For the first book it was very much like I had this vision, I wanted it to be like this, and there’s a reason for this, and there’s a sort of a connotation that I want brought across. But as time has gone on, I’ve been heavily influenced by hearing Nick’s voice in my mind as I write the characters, so I’m almost being guided. Because they had, I don’t know, 80% life­—now, now they’ve got 90% life because I’m hearing them differently.

Scott Jacobi:

And so, Nick, what’s your end of that? Getting what Aleron brings to the table, are you happy to work all that in? Do you have a lot of your own ideas that you’re kind of pitching back to him?

Nick Podehl:

I think that for me, it’s more that I enjoy that collaboration when he says, “Hey, these characters sound like this—here’s this video clip.”

Scott Jacobi:

And that makes it super easy, when you can reference a video or an audio clip.

Nick Podehl:

It does, it does. It gives you something to work off of, if you can emulate some of that. Now, obviously, I’m not going to be able to give a carbon copy of Nick Offerman.

Aleron Kong:

I mean, it’s a sore spot.

Nick Podehl:

It is. That was one of those things that we worked through. We were able to get it to a point where you were happy with how it sounded and it was something that I could do. To be able to get these clips and be like, “Hey, why don’t you give this clip a try—listen to that, see how he gets these words, see how he delivers that.”

Scott Jacobi:

Does the collaborative aspect also come up, in terms of character motivations and the emotional wave of a certain scene? Is that something that you just bring to the table with your acting ability? Or has there ever been a time where it’s like, “Oh, you did this scene as this sad character, but really it’s more, they’re just annoyed…?”

Aleron Kong:

The Chaos Seeds series on Audible

Inflection things rarely come up with these. I will say for my own books, I write comedies. I write comedies that have dragons and wizards in them, but I also touch lightly, but consistently, on societal issues that are going on right now.

There are scenes where I’m writing it because I want people to have a visceral reaction, whether it be positive or negative. I want them to react. I don’t believe in preaching to people, but I do believe in exposing people to things and letting them come to their own conclusions. Some of those things get really uncomfortable. My last book touched on sexual assault because it’s something that happens all the time, and we don’t like talking about it, and that’s the problem. I had a conversation with Nick where I’m like, “hey man, I love you and I love what you do, but I know that this is a really difficult scene, so if you’re not comfortable reading this, just let me know and we’ll figure something else out.”

That’s the kind of thing that will come up sometimes. I try to weave that in in a way that doesn’t take people to a horrible place, but at the same time, doesn’t hide from it. Nick has to actually read these horrific things that are occasionally happening in the books. I imagine that’s not just a nothing experience, but he’s willing to. He’s said, “I’ve talked to other authors that just put this in for some gratuitous nothing, but I see why you’re doing this and that makes it okay for me.”

Scott Jacobi:

I think that makes a lot of sense. So how do you deal with a scene like that and then leave it behind? Taking on that emotional weight, whether it’s a sad scene or a very uncomfortable scene—how do you emote that but not take it with you?

Nick Podehl:

I don’t know how to tell somebody how to do that. Although, you need to figure it out because especially if you want to get into audio books, there’s a lot of it. Like Aleron said, there’s a lot of content that can be really difficult to deal with and you do have to emote that. That’s why when I talk to friends and they want to do what I do, and they’re like, “Oh, you read books all day. That’s kind of cool! It’s easy, right?” I’m like, “I’m exhausted—you try emoting for eight hours every day. Tell me how you feel.”

Scott Jacobi:

You touched on material that’s really difficult or really challenging to deal with as a person. Have you ever had to turn down a project because the material did not line up with you personally? Not with Aleron, but how do you handle a situation like that?

Nick Podehl:

I’m finally at a point in my career where I can just be straightforward at the beginning and say, “I will not do this kind of material so if your book has this content in it, I can suggest some other narrators for you if you would like, but I will not be able to do it.” Early days, when it was just any work I could get—yeah, I had to wrestle with that. I had to struggle to make my peace with it and say, “all right, I’m going to do this for a season and then put it behind me when I can.”

Scott Jacobi:

Did you ever use a pseudonym for some of the more adult material you were asked to do?

Nick Podehl:

Yes. I would highly recommend that. Especially in my early career, I did a lot of young adult books, and I didn’t want fans of the young adult material to say like, “Hey, Nick did a new book, let’s go check it out!” and it’s… I don’t want eight year old kids listening to that. So yes, I came up with a pseudonym. I think that it’s a really smart move for any narrator. It does give you a little bit more flexibility in the content that you can put out.

Scott Jacobi:

You talked earlier about script prep and how unbelievably important it is to read the book through first. But aside from reading the manuscript, can you tell us what your script prep actually entails? Are you highlighting voices? Are you making Excel spreadsheets? How do you do that?

Nick Podehl:

Before I did it all on an iPad, I had a 36 pack of different colored permanent markers, and I’d mark up the script with different colors for each character so that as I’m narrating and I see like, “okay, pink that’s Stephanie, all right. She sounds like this, great.” I don’t have to stop and look up my notes. I go through and mark the crap out of the manuscripts, highlight any word that I am not 100% certain that I know how to pronounce.

Then once that’s all done, I have, as Aleron said, my spreadsheet of characters, as well as words, and I’ll talk to the author about it and say, “all right, let’s go through and let’s hit all these words first.” With any pronunciations that are real words that I just don’t know how to say, we’ll look them up and figure it out. Oxford English Dictionary. Then characters, we’ll go through the same thing. What does this character sound like to you? How about this one? What do these groupings of people sound like? Do they all sound like they’re from the same region? Things like that. Once that’s all done, then I can start recording.

Scott Jacobi:

Once you’re in the thick of things, Nick’s already done his prep, how do you handle suggestions and feedback during recording for fine-tuning the performance? Maybe you talked about this already, but Aleron, what makes you comfortable speaking to Nick in that moment and telling him he needs to change something? Maybe not now, seven books in, but at the beginning, is it just that you’re sure of what your vision is, or is it something Nick’s put on the table?

Aleron Kong:

For me, I’ve never really followed social norms and niceties. I’m always willing to roll the dice. Like, “this could go wrong, but this is something that I care about so I hope that you can take it well, but no, I feel like it’s this other thing.” Also, I’m an insane movie buff so the Easter eggs that I trickle in, it won’t work if you don’t say it in the right way—people aren’t going to pick up on it. I’ve been like that—”you have to put that in, otherwise that’s like a waste of a laugh.” But now, I love when listeners come to me and they’re like, “I can listen to this forever. How did I miss it?” And then everyone jokes around, and it’s a thing that’s part of my community now, and it’s because we took the extra time to make it happen.

Scott Jacobi:

It sounds to me like an example of art driving the commerce, right? It was important for you to have the joke land or the Easter egg be noticed. What that ends up doing is creating a situation in which people are really strung along in the series and they want to keep coming back, they want to keep hearing your narration, they want to keep reading your books. I think that’s fantastic.

So Aleron, in LitRPG, constructed languages are a part of your writing—alien languages words that don’t exist in English. Did you hear them in your head or did you know what the pronunciation would be before Nick sort of forced you to put that out there?

Aleron Kong:

Yeah. I didn’t go to James Cameron level, where he literally invented a new language, but for example, there’s a Sprite race in my series which is heavily influenced by Japanese culture. You’ll hear that in some of the voices, but also, if I want to say something in Sprite, I might just Google, “how do you say this in Japanese?” and chop off a little over here.

Nick Podehl:

One of the things that I feel is important for me to do is to not have a set “I’m the artist, I’m right” mentality. You’ve got to be willing to work with them. You’ve got to be willing to say, “okay, maybe I’m wrong. Let’s try it.” I think that in my experience, with working with some other narrators, they’re not always very quick to say, “okay, let’s try it your way,” and you really need to be willing to do that.

Aleron Kong:

As the author… I agree. That’s the number one thing I would say that makes it a not-painful experience. Everyone that’s an artist, gets in their feelings about what they’ve made. That’s just the way it is. But being able to not have it be painful if somebody disagrees with you, that changes everything. It changes the entirety of it. It’s just that humility, but the author should come at you with humility as well. They shouldn’t just be trying to beat down your door for something. But yeah, it’s so refreshing to work with someone that’s like, “okay, well, let’s give it another shot.” Simple as that.

Scott Jacobi:

I’m just curious, is this sort of together forever? What happens when the series that you’re working on now reaches its conclusion? Let’s say you decide to write a different series, what are your thoughts about continuing to work with Nick, and how does that strike Nick?

Aleron Kong:

I have seven books and they’re all contiguous. I always wanted him to be the voice of that series. But I’m working on other series now, and I get people that write and thank me, like, “Oh my God, I never would have found Nick if it wasn’t for you,” but I get way more people feeling like finding me through him. So for the rest of this series, definitely. For continuity, and because I just love what Nick brings to it. For a new series, I probably would reach out to other narrators, audio performers, that also have an established audience. Because when I’m working with somebody like Nick, I get access to everything that he has done before, and he gets access to the people that have followed me before. And if you can find other people that are not horrible people, that you can actually stand working with, it makes sense to also branch out. And then you’re sharing audiences, and it’s a mutually beneficial kind of thing.

Scott Jacobi:

So Nick, if Aleron wrote a new series and he’d like to expand his repertoire, is that cool with you? Are you sitting there really jealous Saturday nights, all by yourself? How do you make your peace with that?

Nick Podehl:

Very easily. Because just like you said, this is a business, and we are bringing to each other the fan base that we each have. And I think that’s good, because even if you just look at it from a perspective of, he goes to a new narrator and that narrator has a fan base, and they love what Aleron and this other guy do and think, “I want to hear more Aleron Kong. Oh, who’s this Nick guy? Okay. I’ll listen to him.” All of a sudden, if they like what I do, I got a new fan. So it’s mutually beneficial.

Aleron Kong:

I would say that I take my books and whatever very seriously, and Nick’s professionalism has always blown me away with that as well. There’ll be times where he’s like, “Hey man, I was going to work today, but I feel a little scratch, and I feel like it might come across in what I’m making. So I’m just going to take a day off.” Which is also why, again, I think it pays for itself. Because later, listeners are like, “Oh my God, I love what I’m hearing.” I think that, at least on the author’s side, there’s way too much immediate gratification, what’s right in front of my face, what can I get from you right now?

Like, we’re going to be in this industry together for a very long time and your name really, really matters, so you should treat it like gold. And I have no problem with telling everyone I meet about how with Nick, there’s no reservations at all because of his professionalism, because of his talent, because of everything else. If Nick had never read a book before, based on his demo, I would have waited for him.

Scott Jacobi:

Why based on his demo?

Aleron Kong:

Based on his demo, yeah. Not his Facebook profile. I just would have waited. He made me excited to hear the same thing that I’ve read a thousand times. Proofreading sucks. I got excited hearing it again, simple as that. I listened to 50 different people and there was some of them, like “Oh, okay.” Then I heard him and I’m like, “Oh my God, this is all.”

Scott Jacobi:

I think that’s a great note to end on. Thank you so much, Aleron and Nick.

Better Together: Aleron Kong & Nick Podehl on Collaboration: Part 1

The standard ACX equation is words + narration = audiobook. But when is an audiobook more than just the sum of its parts? Aleron Kong and Nick Podehl have teamed up over the course of the author’s eight-book series, Chaos Seeds, to create an audio odyssey that has fans hanging on every narrated word. In 2019 they joined us at the VO Atlanta conference to discuss the audio magic that’s made when authors and narrators collaborate to turn the audiobook into an art form all its own. With VO Atlanta’s Audiobook Academy, their first-ever audiobook-specific virtual conference coming up April 22 – 23, we’re bringing our conversation the blog so everyone can benefit from seeing what wonders true collaboration can yield.

Scott Jacobi: Thank you so much for joining us today at VO Atlanta. I’m joined today by narrator/producer Nick Podehl and author Aleron Kong whose first book together, The Land: Founding, was recently named Audible’s 2018 customer favorite. We’re here today to talk about how narrators and producers through ACX can directly collaborate to create fantastic sounding audiobooks that highlight both their artistic abilities, wow listeners, make money, and just be awesome. Ready to be awesome?

Nick Podehl: Yeah!

Aleron Kong: Whoo!

Scott Jacobi: So let’s start with you, Nick, being that this is a VO-focused event. You have an acting background, but before you got into audiobooks, I understand that you didn’t think you’d be able to do that and make a living with your passion.

Nick Podehl: Mmhm. I was trained in theater in college, but changed my major at the end because all the professionals coming in said that you do theater because you love theater, and it’s got to be the first love of your life—nothing else can come first. And that didn’t jive well with me because I wanted to have a family and I didn’t want to be in a box, you know? So changed my major. After I graduated, I was doing a job that I hated and my mom actually suggested, “Hey, there are these things called audiobooks—we used to listen to them on car rides and stuff. You should do that.” I was like, “Okay, Mom. You’re my biggest fan. You’ve got to say that.” But I thought, “Okay—I hate my job, let’s do it. Let’s put together a demo.” I sent it in, and amazingly enough, they called me in for an audition and I got it.

Then, it was like, “Hey, good! You got a book! You’re probably not going to get another one for awhile. That’s just how this business works. Don’t feel bad.” But I kept with it and then I discovered this platform that was new to me—ACX—after I had done a few titles with some of the major producers and I thought, “Well, okay, this is a great way to work with some more up-and-coming authors and get more consistent projects.” So I gave it a shot—I used the services of some local studios near me and I recorded books there, and after a few of these, I realized like, “okay, this is picking up, like I could actually do this,” so I looked into building a home studio and decided to finally take that plunge. And it’s kind of just been rocking and rolling ever since.

Scott Jacobi: Aleron, can you give us a quick background on you and tell us how you came be an author and got into audiobooks, and then why you were publishing through ACX?

This image has an empty alt attribute; its file name is aleron.jpg
Author Aleron Kong

Aleron Kong: I had the opposite story from Nick. I had to hide the fact that I wrote my book from my mother. And when I published it, I told my cousin who told his mother who then told my mother. And she called me and said, “Why are you lying to people? People said that you wrote a book. And I was like, “Oh, I wrote a book.” And she was like, “No, you didn’t.” And I’m like, “No, it’s for sale. It’s a book.” And she goes, “I’m going to look this up.” And then I hear in the background, “There’s another Aleron Kong that wrote a book. I can’t believe this!” She’s like, “Why would you take credit for this person’s work?” But she finally put it together and then she was like, “Well, what did you say about me?” I’m a physician by training, and when I decided to focus solely on writing, my dad said, “Son, are you paying your bills?” and I was like, “Yeah.” And he’s like, “Well, I don’t want to talk about this anymore.” Then my mom said, “So you’re just going to spit on all your ancestors. That’s the plan right now?”

Scott Jacobi: This, I think, could be its own book.

Aleron Kong: I started writing for me. I never thought it would go anywhere. It was more of a psychological exercise than anything else. But I had found LitRPG, which is my genre—literature role playing games. It’s only been around in the States for about four years and I found it around three and a half years ago. And when I found it though, it was like, “Where have you been my entire life? Like video games and sci-fi fantasy??” At the time, were only like four books available because it started either in Russia or Korea. So I was bemoaning the fact that there was nothing more to read one day and I was like, “Well, why don’t I just give this a shot?” I wrote six books in 14 months, and then the seventh one weighs five pounds and I wrote that a year later. It’s been a year since then. And I’ve kind of just started enjoying my life again, so…

Scott Jacobi: And how did you get to the audiobook publishing side of that?

Aleron Kong: I had never really listened to an audiobook before, but I had fans that were like, “I really enjoyed reading your book, but I really love listening to audiobooks.” I was hearing that more and more, so I thought, “Okay, well, let me figure out how to do this.” I found a narrator who did a perfectly reasonable job on my first book, but the feedback I got was, “Oh, I loved your book.” And I’d ask, “Well, what did you think of the production?” And they’d say, “Oh, it was fine.” And these are my babies, so that wasn’t enough. So I started asking my fan base, “who are some narrators you guys like?” And one of the people they mentioned was Nick.

I reached out and he read a demo for me, and I loved it. For the very first time I got excited about audio. And I said, “Look, man, I just want to be very clear—it’s important to me that we have a collaborative effort, we work together, we bounce stuff off each other…” and he’s like, “Look, man, just so you know, it’s important that we have a collaborative effort, that we work together…” and so on. And then he says, “I’m booked for nine months.” And I was like, “I’ll wait for you.”

Scott Jacobi: And so it’s interesting that you both wanted collaboration to be a big part of this. Do you find that with all authors, Nick, or are there some that really are just like, “Here’s my book—go read it and I’ll pay you and then we’re done”?

Nick Podehl: For the most part, my experience with ACX authors is that they’re invested in their book and they want to be a part of it. So generally speaking, yes. They want to be a part of that collaborative effort. I’m sure that there are some who don’t really care. They’ve written the book and their job is done in their eyes. But most of them want to be a part of it to varying degrees. Sometimes it’s just like, “Yeah I’ll help you with some character choices” or “I’ll help you with pronunciations, but really, you know what you’re doing so go do it.”

Scott Jacobi: What is your preferred level of author involvement? At what point does it get to be too much?

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Narrator Nick Podehl

Nick Podehl: If they’re texting me at three in the morning, it’s too much. I would say that as long as we have ample time before the recording starts we’re good—once the recording process has started and I get some feedback from them on what they’re hearing, we’ll pretty much call it good after that. We do some edits and revisions, and I’m perfectly willing to change things. If they hear something and say, “I really didn’t like what you did with this character,” alright, we’ll do something different.

But this is why, for me, a big part of the process is having them involved as it’s going. I know that a lot of narrators will just do the “I’m going to give you the first 15 minutes and then that’s it until I give you the finished book,” but I don’t think that’s a good idea. Some people are just, “Let’s crank these out guys, come on,” but that’s not how I work. I want to have the author be a part of the process. So I’ll send updates, I’ll send them chapters and say, “Here—if you care to, listen to this. Give me some feedback before we go any further.” Because what I don’t want, because then it really gets into wasting time and money, is to have them come back and say, “I don’t like what you did with the main character. Can you re-record the whole book?”

Scott Jacobi: Aleron, I guess all that struck you pretty well, the collaboration that Nick wanted?

Aleron Kong: Oh yeah. He’s awesome when we work together. And we joke around—in the seventh book, I actually wrote characters intentionally meant to be difficult for him. So that was a lot of fun because he’d be like, “well, how do you expect me to do this?” I’m like, “Sounds like your problem.” I thought it was hilarious. And he wouldn’t talk to me for a week and…

Nick Podehl: Then you go and send me an Edible Arrangement…

Scott Jacobi: Have there been any points during your time working together where you did bump heads?

Aleron Kong: I don’t think bumping heads—and it’s definitely streamlined as time’s gone on—but sometimes it’s as simple as, he’ll be like, “Hey, I have this idea. Let me send you this YouTube clip—is this what you were thinking in your head? And I’m like, “Oh, well, it’s actually more like this,” and that’s about the extent of it.

Nick Podehl: Yeah. I mean, we’ve had those character choices where you’ve heard something very specific in your head and then I have to come back with, “That’s great. I can’t do that.”

Aleron Kong: And I’m like, “You will do it.”

Nick Podehl: And then we’ll go back forth and we’ll compromise on something that I can do that he’s happy with.

Scott Jacobi: So it sounds like it’s important for a narrator to first understand what they can and can’t do, and then have the confidence to communicate that to authors. I can imagine for somebody who’s just picking this up—and maybe you experienced this when you were first getting into the business—I could see there being a desire to just do whatever the author wants, or whatever the publisher wants—and it sounds like that’s not really the best mindset?

Nick Podehl: No, because then you run into some pretty sticky situations. If you’re just blasting out auditions for anything you can get, and for some reason an author picks you to read a book where the main character is a Korean lady and you’re a middle-aged white male, that’s maybe not the best choice. So you do have to be cognizant of what your abilities are. I recognize that I have a much higher register in my voice, so I can’t do those really deep, gravelly, low voices. And we talk about that—we talk about it beforehand.

Another thing that I think is a really big sticking point is making sure that you understand the project that you’re getting into—meaning, read it beforehand. Apparently, there are people out there who don’t read a manuscript before they record it, and that makes no sense to me. I don’t know how you can do a cold read and expect it to be really, really good. A lot of the work that we do comes in beforehand. It’s prepped. If you’re doing a 15-second radio voiceover, yeah, go into it cold. That’s fine. You’ll work the kinks out. It’s 15 seconds. But we’re talking…book seven was 47 hours.

Scott Jacobi: How long did that take you to produce altogether?

Aleron Kong: That was a solid month and a

Nick Podehl: …Half.

Aleron Kong: He had no idea it was going to be that long, and I’m like, “So, I have to send you the book in two parts, because they won’t save that big.” He was like, “Ah, Aleron…”

Scott Jacobi: That naturally leads me into my next point—with a book that big, it’s a good thing to get booked on a month and a half’s worth of work all at the same time, but how did you two work out the payment structure?

Aleron Kong: We were just talking about that. Nick gets contacted by a lot of new authors, and they ask them like, “oh, can we do the royalty share?” Because they don’t really want to invest. I’m like, if you want a top quality thing, you have to invest and you pay the man what he needs to get paid for. Nick told me what his hourly was, and I’m like, “You’re worth it.”

Scott Jacobi: So for you, it’s understanding the value of a good narrator.

Aleron Kong: Yes.

Scott Jacobi: And I guess having the faith in your own work, and that you will earn that back.

Aleron Kong: Yeah. And having worked with somebody else the first time, everything was fine, but I definitely differentiate when I’m talking about Nick. There are narrators and then there are audio performers.

Scott Jacobi: And what is the difference to you?

Aleron Kong: Every character didn’t sound the same, that’s one bomb. That’s fun. I think the professionalism as well. Very simply, Nick will read the book. He has an Excel sheet of like, “these are words that you’ve clearly made up, what do you want me to call them?” And then we’ll go through that, and then he’ll talk to me like, “All right, which of these characters are important, and which ones are a little bit less?” Because if you have a nuance, just in the same way like if you’re watching a really good TV show, and you hear a slight inflection in the actors voice, it makes you excited. “Like, “Oh my God, is he going to be a horrible person later??” The same thing comes through in a book, and maybe it’s a red herring, maybe it’s not, but it makes it more enjoyable, and understanding that I think makes for a better experience for everybody.

For more on how these two use teamwork to make the self-publishing dream work, stay tuned to the blog for Part 2 of this interview!

An Update to Your Sales Dashboard

The newly enhanced Sales Dashboard on ACX is now live, offering more insight into the performance of your titles. Alongside overall audiobook sales, you can see additional transactions, including returns and Bounty performance.

New to your Sales Dashboard is a column for Qualified Returns – that is, any return made within seven days of purchase – with data available retroactive to January 1, 2021. You can also download reports of this data from your dashboard as a CSV or PDF. Also as of January 1, 2021, you will earn a royalty for returns made more than seven days after purchase, with the sale captured under the appropriate purchase type. The data reflected in the dashboard will similarly be available in your Earnings Reports for March 2021, which will be sent in April, and for future Earnings Reports going forward.

Click here while logged in to ACX to view your Sales Dashboard.

We hope this additional data helps provide the insights you need to make production and marketing decisions. For more ideas, we’ve put together this YouTube playlist featuring our favorite low-cost and no-cost audiobook marketing ideas.

Going Beyond the Book with Eric Jason Martin

Eric Jason Martin

Audio: the final frontier. These are the voyages of independent creators. Their mission: to dream up and build strange new worlds. To bring new life to characters and stories from the page—and beyond. To boldly take us where no ear has gone before! Our captain: Eric Jason Martin. Veteran ACX-ers might recognize this Audible Approved Producer from our 2018 post, Doubling Down on Audiobook Success, but not one to be pinned down by labels, this producer/director/narrator has just added another title to his name—author. Martin’s first novel, New Arcadia: Stage One came to audio yesterday, and this multi-cast adventure is full of A-list vocal talent, an original score, and a tasteful soundscape that gives you the feeling if you closed your eyes for a moment, you might just open them in 199X, in the arcade-inspired dystopian world of the story. We were lucky enough to snag a moment of this creative multi-hyphenate’s time to talk sound design, writing and casting his first novel, and the endless possibilities of audio.

What sparked the idea for this project?

Well, I really wanted to write a book! It’s something that I’ve wanted to do for a long time—I’ve written some original audio productions in the last few years, but it was a little scary to consider sitting down and writing an entire novel, something that could sit on a shelf and have a bar code and a Dewey Decimal classification and all that cool stuff. I knew I had to write a GameLit or LitRPG novel to get started. I’ve been a fan of video games since I was little, and I’ve since come to understand their potential both in terms of play, and as a powerful learning tool. Playing Roller Coaster Tycoon back in the day was literally how I got into the business of themed entertainment, so it legitimately helped kick-start my career. These days, I narrate a lot in the GameLit/LitRPG genre, so it’s a world I know very well, and I’ve been thinking about using a “beat ‘em up” game as the subject for a story for a few years—the stories these games told were often about fighting criminals in a big bad city. I was really drawn to the idea of doing something with this world in literature.

What was the process for writing this story like, and how did being a narrator/ producer first influence your writing on this project? Did you already have a vision for the audio when you started?

When it came time to actually write the book, it happened very fast. I had already done a decent amount of work imagining the mechanics of a virtual game world like this, because I had developed another version of this project for audio a couple of years prior. Even though the finished story turned into something very different, it helped to have that base to work from. Once everything shut down last year, it got me thinking of this project in a new way. I started imagining this retro game city as a way to bring people together again in a virtual space—people who have been apart for a long time. So I starting writing over the summer, and it was very helpful to think of it as an audiobook. That “one weird little trick” helped me get over a lot of the fear of writing, because I already knew how to do audiobooks, so suddenly I was working from a place of confidence. Thinking of the project in audio also helped me picture certain performers for each role, performers that I actually wanted to cast in the audiobook version we would be recording. Once you can get that specific about a character or role, it takes something that can be really hard—creating compelling story and dialogue—and it makes it a little easier to do. Having narrated nearly 300 audiobooks, I also a had a clear sense of what would work in audio and what would not. I knew I’d be narrating the book as the main character, and that was another opportunity to revise the text, right there in the studio. If something didn’t sound right to my ear, I would change it as I was recording the narration. It’s usually a big no-no to stray from the recordable script… but if you’re the author, nobody can stop you!

Once it was written, what was the process of casting and recording/producing like?

The audiobook production moved very fast. I’d say from my first email to a performer, to the final mastering, it was about three months. That includes recording 19 performers, two incredible musicians writing a full original soundtrack, and a lean post- production team cutting it all together and adding effects. Again, it was easier having written the roles for specific people. I was nervous and didn’t have any expectations, but I was blown away that everybody agreed to be a part of this. It helped that they were all voice actors, so I figured they had home recording setups that would work, although I had options available in case I needed to get them equipment. Technology is so good these days that having a decent mic and recording in a quiet well-padded closet can get you pretty far. And if you have a quality post-production team, as we did here, you can make it all sound fairly uniform.

There are some pretty well-known names in the voice credits for this production – do you have any advice for authors nervous to ask big-name vocal talent to work on their projects?

Yes, be nice! And do everything you can to make it easy for people to say yes. They may not make a fortune doing your project. But if it’s quick, easy, and a lot of fun, and they’ll be with other great people whom they like and respect, that’s a lot harder to say no to. Be clear about the time commitment, make it as small as possible, and be flexible in scheduling, as much as you can.

Now Available on Audible.

This production has some great extra audio elements like an original score and sounds – how do you incorporate elements like that without overwhelming the listener or overshadowing the narration?

We were very careful in how we approached the sound design for this project. We worked with the team at Mumble Media to focus on the multi-cast recordings, as well as the original soundtrack, as the primary tools to communicate the story and scene. The old arcade sounds are a lot of fun, but a little of that goes a very long way in an audiobook format. The action could be exhausting if you heard an unending stream of punching and kicking and yelling. So we let the actors and narrator communicate a lot of the action in the performances, we were very sparing with sound effects, and we supplemented the action in places with the soundtrack to give it additional emotional impact. The great Lloyd Cole created our main theme, and it was such a thrill to be able to work with him, I’m a huge fan of his work. For New Arcadia, he has created a beautiful piece, ambient and propulsive and mysterious. He describes it as “Escape from New York meets Stranger Things, with a hint of Dune.” When we incorporated it into the audiobook, it became the de facto theme of the real world. The few times we leave the game world and go back to reality, you’ll hear different pieces of this theme as you re-emerge, which signals to the listener that we are transitioning to a very different place. Casey Trela is a fantastic composer, very versatile, and expert in the chiptune style of these retro games. He’s created some truly catchy tunes that serve the game story beautifully. He had the added challenge of creating special songs that evoke the world of “199X,” songs that sound like they’d actually be coming from your radio back then. These extra audio elements can really help build a strong sense of environment in an audio-only production where visual cues and backdrops are absent.

What makes this production special and how do you see productions like this one carrying audio storytelling forward?

It’s such a blast to bring great talent together on a production like this. I enjoy the traditional one book / one narrator approach very much (indeed, you can find me in my home studio a few days a week telling stories this way). That said, I think there’s a growing space and increasing demand for multi-cast productions, and we’re all just starting to scratch the surface of what’s possible. Audio is great for many reasons, and one practical one is that the listener’s mind handles most of the big-budget effects and locations in your story. You can communicate complex stories much more quickly and cheaply with sound alone. It’s a very exciting and innovating time in this medium, and it’s a thrill to be a part of it all. When you work as relatively fast and cheaply as you can in audio, you can get a lot more done than you can in other mediums, meaning you can experiment and learn much faster in your craft. I’ve tried a lot of different things in my time creating these stories in audio, and have made some mistakes along the way. But even those mistakes were instructive, and I can see how they led directly to some of my biggest successes. So that’s why I embrace this lean and iterative style of working, and audio is an ideal vessel for that approach. You can do cool stuff in audio fairly easily and quickly, so maybe you should! Each project you take on and complete can become a stepping stone, every single one can teach you something or connect you with someone. And for this project, in many ways, it’s the apotheosis of all of the different things I’ve done up to this point. But it’s not the end, it’s a beginning. There’s lots more to do. I’m excited for you to hear what we’ve put together with New Arcadia: Stage One, AND I’m excited for what comes next.

Eric Jason Martin is a producer, director, voice performer, and author, based in Los Angeles. He is the AudioFile Earphones and Audie Award–winning narrator of over 275 audiobooks. He has developed several original audio productions, including directing the NY Times Bestsellers Kate McKinnon and Emily Lynne’s original series Heads Will Roll, featuring Meryl Streep (Broadway Video/Audible), and Stinker Lets Loose!, starring Jon Hamm (Audible). His production of Mr. New Orleans, starring Westworld’s Louis Herthum, is a 2021 Audie Award nominee.

Sound Check: Audio Lab Launches on ACX

Earlier this year, we launched Audio Analysis — a web tool that gives ACX Producers instant feedback on their production audio files, allowing them to identify and correct technical issues before submitting their projects for review. Audio Analysis improves the workflow for Producers during a production, but we want all ACX Producers to feel confident about their sound before they even submit their first audition, so we created Audio Lab. Simply upload your audio files and Audio Lab gives you immediate feedback on how they measure up to our Audio Submission Requirements on seven important metrics, including peak value and RMS. We’re excited about the potential this tool offers for new and seasoned Producers alike, so we thought we’d break down how you can use Audio Lab effectively to hone your sound like a pro.

Who can use Audio Lab?

Audio Lab is open to any ACX user – if you have an account with ACX, you can upload files for analysis on Audio Lab. New producers can create an ACX account and start using it to test their sound progress as they learn to gauge when they’re ready to start auditioning. Seasoned producers can use it to test and calibrate new gear to meet our submission requirements.

How do I use it?

It’s easy! Just upload your audio files to the Audio Lab page – you can find it under the “Production Resources” tab on ACX – and the system will give you immediate feedback on how your files measure up to our submission requirements on RMS, peak value, bitrate, bitrate method, and sample rate. The results are only visible to you.

What sort of files should I use?

Audio Lab is built to analyze any spoken word MP3 audio files, but we recommend uploading files that you’ve recorded, edited, and mastered to our submission requirements as you would if you were producing an audiobook, even if you’re just reading test passages from a favorite book. This will give you the best sense of how production-ready your sound is, and will let you know what you need to adjust to pass QA.

When do I use it?

Anytime you have audio you want to test! Here are just a few times you might find it useful:

  • Use it to test samples for your profile when you first join ACX
  • Use it to make sure you’re ready to take on audiobook projects
  • Before auditioning for a specific project
  • When you’re mid-project, to test your audio before sending it to the Rights Holder for approval
  • Whenever you change your equipment or studio space

Why should I use it?

Periodically testing your files with Audio Lab – whether you’re a new narrator or an ACX veteran – ensures you enter into every contract with the confidence that you can deliver a great production.

We hope that Audio Lab offers the Producer community the resources you need to craft awesome productions. If you’re new to ACX or to audiobook production in general, and you’re looking for more resources to help you narrate, record, produce, and distribute great sounding audiobooks, be sure to browse this blog for more tips, visit our YouTube channel, and check out our Audio Terminology Glossary to get up to speed.


An Update to Audio Analysis

Earlier this year, ACX launched the Audio Analysis tool for Production Manager, a new feature that allows Producers and DIY Authors to upload audio files and receive immediate feedback in a report identifying seven of the most common production issues—all before submitting the project to Quality Assurance.

We hope you’ve been exploring the new feature and are finding it to be a helpful tool in your production process. Now that you’ve had a little time to get comfortable with Audio Analysis, we’re making an adjustment to the ACX submission process: starting today, some accounts will see the new experience, and by May 4, all titles will be required to resolve any issues identified by Audio Analysis before they are able to submit for review.

Need help making corrections? The Audio Analysis tool provides a full report on all your audio files, with details on the issues that need addressing, and links to specific ACX Submission Guidelines and Reference Guides that can help you address them. And as always, if you need more guidance or assistance in getting your files QA-ready, the ACX blog and YouTube channel are at your disposal with further resources on recording, editing, mastering, and more.

The Best of the Blog 2019: The Re-Gift of Knowledge

It’s been quite a year for the ACX community: ACX creators published over 30,000 audiobooks, aided by the launch of some exciting tools and features, like Royalty Share Plus and Enhanced Promo Codes. Thank you for continuing to elevate the field of independent publishing through your hard work and innovation. In this giving season, we’ve decided to honor the tradition of re-gifting by wrapping up a few of our favorite blog resources from 2019 and presenting them to you to help support your continued excellence. Enjoy… or re-joy!

Now Hear This: Promoting with SoundCloud: Audio samples are your best friend when it comes to marketing your audiobook—they’re a great way to grab a listener’s attention and leave them eager to purchase the audiobook. Check out this article for great ideas on leveraging this free audio platform to put those samples everywhere your audience is, so they’ll be sure to give them a listen.

Bonus: Want more content on low and no-cost social media promotion for your audiobooks? Check out this episode from ACX University.


Amy Daws on Her Authentic Social Media Self: Authenticity is the key to a devoted community of fans, and nobody knows that better than this author and social media maven who uses her own genuine energy, fun content, and regular engagement to keep her fans’ attention between new releases. Learn from her social media strategies and fan the flames in your own fan base.

Bonus: Want to hear more on engaging with your fans? This is the ACX University episode for you.


Lighting the Way: An Author’s Journey into Narration If you’re an indie author, you’re no stranger to doing it all yourself, so chances are you’ve considered narrating your own audiobook. Well, paranormal mystery author Mary Castillo decided to do just that for her series, and you can read her full account of the production process from a writer’s perspective here.

Bonus: Interested in narrating your own book? Learn more about the art of audiobook performance here.


Production Pointers from Audible Approved Producers Whether you’re a narration newbie or a production pro, it never hurts to hear from other independent Producers on how they’re getting the job done. In this Q&A with a few of 2019’s newest Audible Approved Producers (AAPs), you can read about their favorite gear, pre-recording rituals, and at-home studio setups—you might learn a thing or two to add to your own process!

Bonus: Looking for more tips, tricks, and technical advice for audiobook production? Check out this ACX University series from our QA team.


A Portrait of the Artist How do you make a big impression and catch the attention of the authors you want to work with? It all starts with a compelling, professional, comprehensive Producer profile. In this article, we walk you through creating an ACX profile that stands out with examples from some of our favorite AAPs.

Bonus: Looking for more advice on your audiobook production career? This ACX University episode is for you.


Whether you’re new to the blog or seeing these articles for the second time, we hope it renews your drive and enthusiasm for creating great audiobooks, and gives you some good ideas for propelling your passion and your work forward into a successful new year. Feel free to re-gift these to the indie author or producer on your list!

Online coverage of the ACX launch

Wow… some great coverage of ACX on our first day of launch.  Here are a few select quotes:

“An ambitious new platform designed to both significantly expand the number of published books available in audio and to give rightsholders and audiobook talent a bigger stake in the process. The extensive ACX platform not only facilitates the matchmaking of rightsholders and audiobook talent, it also manages the audiobook creation process online, from auditions files forward.”  –Publishers Marketplace

“ACX is a fairly simple form and plan that seemed to take mere minutes to fill out and yet would provide audiobooks and a new revenue stream for authors of all stripes whose books might not have seemed viable for audio publication previously. For publishing as a whole…it’s a good opportunity.”  –Publishing Perspectives

“This is more than simply an audiobook publication platform. It’s designed to bring together authors (who want to release their books as audiobooks) with the actors, studios and publishers that are needed to make it happen. And it really is designed to recruit all the participants. To manage and protect your business use enterprise cloud solutions: https://www.salesforce.com/solutions/industries/government/overview/

“Anything which increases the number of audiobooks for those who need or prefer the format is a very good thing, particularly if it allows authors who hold their audio rights to exercise them for fun and profit. [ACX] forces everyone to take a look at how audio rights exist now.”  –Smart Bitches, Trashy Books

“I’ve been advocating for a vision of the entire industry as a two-sided marketplace and this is the first comprehensive step in that direction.”  —Richard Nash

Audible Launches the Audiobook Creation Exchange: ACX.COM

We are extremely excited to announce the launch of the Audiobook Creation Exchange ACX.com, which is the first online platform that connects rights holders with established producers to enable any professionally published book to become an audiobook.

Please follow us on Follow acx_com on Twitter

NEWARK, NJMay 12, 2011 – Audible, Inc., today announced the launch of ACX (ACX.com), a dynamic online audiobook rights marketplace, audiobook production platform and online sales system. The Audiobook Creation Exchange is a groundbreaking innovation that will allow any professionally published book, new or old, to become a professionally produced audiobook.

By directly connecting professional authors and other book rights holders with actors, studios, and publishers, ACX serves the tremendous demand for audiobooks created by the growth of the digital audiobook sector.  ACX’s audiobook production platform allows authors and publishers access to the thousands of talented actors and studio professionals who bring books to life in audio. ACX enables online auditions and project management systems, and features programs to help authors learn how to narrate their own books. When an audiobook is created, ACX includes instant access to Audible.com’s digital distribution platform, and rewards authors and producers with a graduated royalty structure that can top out at 90%. ACX also provides sales acceleration tools that publishers, authors and narrators can use to earn special bonus royalties for sales they help generate.

“The brilliant performances of well-composed words that are packaged as audiobooks have emerged as a profound form of entertainment and a very fast-growing media category,” said Donald Katz, founder and CEO of Audible.com, which has developed the ACX.com marketplace website and underlying technologies.  “But despite the efforts of many valued publishing partners, the creation of new audiobooks has not kept up with our progress.  The Audible.com member base has experienced intensive and accelerating global growth, and our average member listens to close to 17 audiobooks per year.  And yet the stunning fact is that close to 95% of new, professionally published books do not become audiobooks.  Most authors and millions of avid listeners are disenfranchised from this important market. ACX was created to change this. Secondary rights to books are held in moral trust, and they are designed to be exploited instead of buried in file cabinets.”

Publishers and authors who own unused audiobook rights can post them on ACX, along with narration preferences (e.g., narrator’s gender, accents, voice types). Audio publishers and audio studios—as well as individual narrators with home studios—can search for titles that interest them and then audition to turn those rights into audiobooks. Rights holders can hire a narrator or producer, or create entrepreneurial partnerships with shared royalty structures that allow audiobooks to be produced without upfront costs. Alternatively, existing audio publishers can simply use ACX to discover audio rights to produce on their own.

Internationally best-selling author and screenwriter Neil Gaiman will use ACX to curate and produce his own line of handpicked titles, never before available in unabridged audio, to be called Neil Gaiman Presents and launching later in 2011. “When I first heard about ACX, I started to get excited,” said Gaiman. “I’ve loved narrating audiobooks—winning the Audiobook of the Year Audie Award for The Graveyard Book was one of my proudest moments—and am lucky in that almost all my books are now available in audiobook form. But I’m constantly astonished at how many great books, beloved books and books that have a special place in my heart are not and mostly never have been available as audiobooks. ACX seems a brilliant way to change that. In an ideal world, you should be able to listen to every book you love read by someone who’s perfect for it. Getting involved in ACX, and curating my own label within it, is my way of trying to help us get to that ideal world.”

About ACX, Chairman and CEO of Random House, Inc. Markus Dohle said, “The leaders at Audible are great advocates for the audiobook consumer experience, and Random House, Inc. is pleased to be a contributor to their newest initiative to broaden the list of available audio titles for everyone to enjoy.”

“For the many authors whose books haven’t been made in audio before, ACX marks not just a paradigm shift, but a major revenue and marketing opportunity,” said James Levine, Principal at Levine Greenberg Literary Agency. “ACX gives authors and actors the chance to more directly nurture audiobooks, and gives authors control of the creative process. Authors are increasingly involved in promoting their work, and ACX offers strong financial incentives—and useful tools—to help them to do this even more.”

ACX is launching with over 1,000 titles, including works by multiple New York Times best-selling authors and by celebrated writers whose awards include the Pulitzer prize, the MacArthur Award, the National Book Critics Circle Award, the National Book Award, the PEN/Faulkner Award, the Costa Book Award, the Los Angeles Times Book Prize and the Nobel Prize. Participating rights holders include Random House, Inc., HarperCollins Publishers, John Wiley and Sons, Inc., and Pearson Education; participating rights holders’ representatives include Janklow & Nesbit Associates, Writers House, and Levine Greenberg Literary Agency, Inc. ACX is seeking more titles from professional authors and book publishers.

The ACX stable of 100 professional audiobook narrators and audio producers includes three-time Audie Award winner Dick Hill, seven-time Audie nominee and recipient of 21 Earphones Awards Bill Dufris, noted producer-director and two-time Audie nominee Tavia Gilbert, and Audie winner Paul Boehmer, also known for appearances on Lost, House, and Nip/Tuck.

ACX has signed an agreement with the American Federation of Television and Radio Artists (AFTRA), enabling AFTRA audiobook professionals to work through the ACX platform. “We are pleased to have been involved in the early stages of development of ACX,” said Kim Roberts Hedgpeth, AFTRA’s National Executive Director. “ACX presents exciting possibilities for our members: it allows them to exercise control over their careers and empowers narrators to pursue specific books they want to bring to life.”

For further information, please contact Matthew Thornton at mthornton@audible.com or 973-820-0402.

http://www.audible.com/

http://www.acx.com/

About Audible.com

Audible (www.audible.com) is the leading provider of premium digital spoken audio information and entertainment on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady computer-based and wireless mobile devices. Audible has over 90,000 audio programs from more than 1,600 content providers that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is the preeminent provider of spoken-word audio products for Apple’s iTunes Store. Audible, Audible.com, AudibleListener and AudibleReady are trademarks of Audible, Inc. or its affiliates. Other product or service names mentioned herein may be the trademarks of their respective owners.

About Amazon.com  

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

 

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com‘s financial results is included in Amazon.com‘s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.