As we transition from sweater season to full-on winter, warming up takes on a whole new meaning. We’ve got just the thing to carry you through the cold days and keep your voice in tip-top shape: Caitlin Kelly’s special tea, perfect for any season. As an Audible Approved Producer who has narrated over 200 audiobooks, she knows the importance of vocal health and credits this recipe for soothing her vocal chords before recording sessions. For best results, pair it with Caitlin’s tips and techniques for audiobook producers, featured on ACX University.
I have one “go-to” for when my voice is fatigued. It could be from a particularly rigorous recording session or from a night out with friends and a few cocktails. So, when I have vocal swelling from overuse or dehydration, I turn to a hot cup of apple cider vinegar and honey. This elixir was introduced to me in college by my vocal performance teacher, Alix Korey – a broadway diva who drinks coffee and smokes cigarettes all day – and it has been part of my vocal care regimen ever since. I think of it as hot bath and a warm hug for my throat.
Here’s how I make it:
The heat will relax and soothe the muscles in your throat. Use 4 tablespoons of apple cider vinegar, or however much you can stand (this stuff is strong for the uninitiated). I use Bragg, which is unfiltered and raw. Shake up that bottle, and dump it in the hot water. The sediment is good for you – it’s called “the mother,” and it’s said to help in a number of ways: aiding digestion, balancing the pH of the body, and supporting the immune system. I swear by it to care for my voice. Honey is a humectant, which means it retains moisture. It will coat your throat and protect it while you rest your voice.
You might also try adding lemon juice. If you have mucus, the citric acid can help cut through it. A touch of cinnamon adds anti-inflammatory properties. Play around with the measurements. These are not hard and fast ratios or anything; just my own preference.
Now, I’m going to be honest with you: this stuff smells like feet. But it will make your vocal folds so happy, you will see the strong smell as a small discomfort compared to the restorative effects of the tonic!
Caitlin Kelly has been doing voice over since 2009. She got started in VO while living in Tokyo, Japan. Since diving into audiobook narration in 2014, Caitlin has recorded over 200 books. To hear more from Caitlin, check out her site, www.CaitlinKellyVO.com.
It feels like just yesterday that we were wrapping up our fall mini-season of ACX University, and now the holidays are almost here! We know that everyone has a lot on their (metaphorical) plates right now, and we want to help make your upcoming releases available to listeners by the December holiday season.
Please submit your project for review no later than Tuesday, November 10th for the best chance of having it on sale by the holidays.
Want to get your production in tip-top-shape and don’t know where to start?First, review our Audio Submission Requirements, then use our free Audio Lab tool to check your sound files before submitting to our QA team. For even more production tips and tricks, look to our YouTube channel.
Great news, everybody: actors can now accept Royalty Share Plus deals with SAG-AFTRA Health and Retirement contributions on ACX!
What This Means for Actors
SAG-AFTRA actors now have the opportunity to accept more audiobook projects on ACX, and actors hoping to join the union have another pathway to membership. With Royalty Share Plus, actors get paid a per-finished-hour rate that can help cover production costs and receive royalties on every sale, splitting royalty earnings 50-50 with the audiobook’s Rights Holder.
Actors will be able to contribute to the SAG-AFTRA Health and AFTRA Retirement funds directly through qualifying Royalty Share Plus projects. Get started by adding your SAG-AFTRA ID to your ACX account. Then, ensure your union contribution will be made for qualifying Royalty Share Plus deals by clicking “Accept with SAG-AFTRA H&R.”
This update makes it easier to recruit top talent for your next audiobook production. To hire a SAG-AFTRA actor for a Royalty Share Plus project, you must offer a minimum per-finished-hour rate of $100. When your chosen actor accepts with SAG-AFTRA, you simply pay them through their designated Paymaster, then royalties for your audiobook are split 50-50 with the actor as usual.
We can’t wait to hear the new audiobooks that come to life through Royalty Share Plus!
The driven artists in the indie publishing community are used to wearing multiple hats. Then there are the independent artists that are pushing the boundaries of their chosen profession to expand even further, following their creative spark to craft projects that expand their careers and enliven the audio storytelling genre.
Erin Mallon is one such artist – you might recognize this prolific narrator from her work with Lauren Blakely, Amy Daws, or Julia Kent, her recently-released audio play, These Walls Can Talk, or her first foray into novel-writing, Flirtasaurus, on Audible. Erin Mallon joined us recently to talk about her ever-expanding career journey.
Erin, you’re known for your work as a narrator of romantic comedies, but we heard you have two exciting new projects to add to your resume – a play and a novel, both written by you! Can you tell us a little about both of these?
Sure! The first project is These Walls Can Talk, a six-character comedic audio play about intimacy and communication in marriage. And get this – the play is set in… the romance audiobook industry! I will tell you, it was a very “meta” experience. The next project is my romantic comedy novel which released on July 15th called Flirtasaurus. It follows Calliope, a young, determined paleontologist and her budding relationship with Ralph, the sexy astronomer who works in the planetarium at the Philadelphia natural history museum where she is interning. Absurd, dino-driven humor abounds!
Have you always been a writer or was it something you got a feel for as a narrator?
I have been writing for the theater for about ten years now – I actually wrote my first play and narrated my first audiobook the very same year! So I’ve been working both careers simultaneously all this time. Flirtasaurus is my first foray into writing a novel though. It’s been a wild ride taking what I’ve learned from creating my own comedic plays and narrating other authors’ great romantic comedies, then sort of bringing it all together in writing my own book.
Has your work as a narrator influenced/informed your writing?
It has to, right? I started out performing on stage, so once I started writing plays I think I’ve always come to it from an actor’s perspective. When I’m on a roll, it feels a lot like playing all of the characters on the page. It’s always been really important to me that the actors who work on my plays feel energized and motivated by the story, the characters, the words, the comedy – so that every night they can’t wait to get in front of an audience and let that energy and excitement bounce.
Also, I’ve narrated almost 500 books at this point, and I’d say about 75% of those have been in the romance genre. It’s been such an inspiration over the years seeing and experiencing how awesome authors put their work out into the world and pondering how I might adapt my theatrical style and put my own voice out there in novel form.
You chose to record These Walls Can Talk as an audio play – was that your plan from the beginning?
No, it actually wasn’t initially intended as an audio play! I wrote These Walls Can Talk back in February through a project I co-produce in NYC called The Brooklyn Generator – an “engine” for creating plays in under 30 days. I always intended it to be performed live onstage (and I hope it still will be), but we had only one public reading in midtown before Covid hit and shut our theaters down. In an effort to bring some laughs to people in quarantine at home, I teamed up with some of my romance narrator friends to do a zoom reading of the play and streamed it on Aural Fixation, an amazing Facebook group for lovers of romance audio. The reaction from the audience was really encouraging and folks kept asking when they would be getting the Audible version, so we made it happen!
Let’s turn to Flirtasaurus, your first novel. Was it daunting to start such a large new project like that? How did you know you could do it?
I think I was pretty much equal parts confident and doubtful when I started this process. After writing so many plays, I knew I could tell a story and I felt that I was strong with dialogue – after all, that’s what plays are – but I had some doubts about how to weave a story over the course of six to eight hours (plays usually clock in around two hours or less). Whenever I felt stuck or insecure though, I returned to my processes as a playwright and that always got me back on track. Slowly but surely, I found my natural style of storytelling in this new-to-me format. I think it’s always a bit daunting when you’re standing at the beginning of a creative project, full of ideas but staring a whole bunch of blank pages. That feeling keeps many of us from even starting, because we think we’re supposed to know what to do at every moment. I don’t think that’s how creativity works, though. You just have to show up every day and play. If you can make a commitment to doing that, word by word, page by page, the story starts to take over and tell you what needs to happen, instead of the other way around.
You chose to narrate the audiobook yourself. Why did you go that way instead of hiring a narrator, and how was it reading your own words?
When I started writing plays, I thought I would be writing roles specifically for myself, but that actually never happened. With this though, I felt like I wrote it so naturally in my own voice that I knew I wanted to give it a shot! Plus, my five-year-old son has made me a bit of an amateur dino-expert, so I knew I could get all the crazy dinosaur name pronunciations right without any additional research.
It was actually an incredibly helpful exercise in catching all those pesky final edits and typos before sending the book off for printing. Narrators are great at catching those, because we can’t say it out loud if it’s not quite right on the page. I don’t know that I will always narrate my future books, but for now I’m really loving the process!
How did you go about marketing this audiobook? Did you reach out to any of your author contacts for advice?
I teamed up with the awesome people at Social Butterfly PR, and they’ve done a considerable amount of hand holding. I’ve also been fortunate to have worked with so many amazing indie authors, particularly in the romantic comedy genre, so I’ve had the benefit of observing how they operate for years. Wonderful writers like Lauren Blakely, Amy Daws and Julia Kent have all been really generous with tips and support as I start to make my way.
So what do you think – can we expect more novels and audio plays from you? What’s next?
Yes, absolutely! Flirtasaurus is actually Book One in my Natural History Series, which will consist of three interconnected standalones. I am writing Book Two as we speak. I’m also excited that The Net Will Appear, my two-character play between a 75-year-old man (Emmy-nominated Richard Masur) and a 9-year-old girl (Matilda Lawler from Broadway’s The Ferryman) is streaming on The Alzheimer’s Foundation’s Youtube Channel July 24th. We put together a really beautiful online production that I’m eager to share with people. Next steps for that are figuring out the best way to bring it to the audio format. And there are a lot more plays where that came from, which I’m planning to adapt and bring to earbuds far and wide.
Are you inspired by Erin’s ambition? Have your own ideas about taking your writing or narration career to new heights? Let us know!
Earlier this year, we launched Audio Analysis — a web tool that gives ACX Producers instant feedback on their production audio files, allowing them to identify and correct technical issues before submitting their projects for review. Audio Analysis improves the workflow for Producers during a production, but we want all ACX Producers to feel confident about their sound before they even submit their first audition, so we created Audio Lab. Simply upload your audio files and Audio Lab gives you immediate feedback on how they measure up to our Audio Submission Requirements on seven important metrics, including peak value and RMS. We’re excited about the potential this tool offers for new and seasoned Producers alike, so we thought we’d break down how you can use Audio Lab effectively to hone your sound like a pro.
Who can use Audio Lab?
Audio Lab is open to any ACX user – if you have an account with ACX, you can upload files for analysis on Audio Lab. New producers can create an ACX account and start using it to test their sound progress as they learn to gauge when they’re ready to start auditioning. Seasoned producers can use it to test and calibrate new gear to meet our submission requirements.
How do I use it?
It’s easy! Just upload your audio files to the Audio Lab page – you can find it under the “Production Resources” tab on ACX – and the system will give you immediate feedback on how your files measure up to our submission requirements on RMS, peak value, bitrate, bitrate method, and sample rate. The results are only visible to you.
What sort of files should I use?
Audio Lab is built to analyze any spoken word MP3 audio files, but we recommend uploading files that you’ve recorded, edited, and mastered to our submission requirements as you would if you were producing an audiobook, even if you’re just reading test passages from a favorite book. This will give you the best sense of how production-ready your sound is, and will let you know what you need to adjust to pass QA.
When do I use it?
Anytime you have audio you want to test! Here are just a few times you might find it useful:
Use it to test samples for your profile when you first join ACX
Use it to make sure you’re ready to take on audiobook projects
Before auditioning for a specific project
When you’re mid-project, to test your audio before sending it to the Rights Holder for approval
Whenever you change your equipment or studio space
Why should I use it?
Periodically testing your files with Audio Lab – whether you’re a new narrator or an ACX veteran – ensures you enter into every contract with the confidence that you can deliver a great production.
We hope that Audio Lab offers the Producer community the resources you need to craft awesome productions. If you’re new to ACX or to audiobook production in general, and you’re looking for more resources to help you narrate, record, produce, and distribute great sounding audiobooks, be sure to browse this blog for more tips, visit our YouTube channel, and check out our Audio Terminology Glossary to get up to speed.
Earlier this year, ACX launched the Audio Analysis tool for Production Manager, a new feature that allows Producers and DIY Authors to upload audio files and receive immediate feedback in a report identifying seven of the most common production issues—all before submitting the project to Quality Assurance.
We hope you’ve been exploring the new feature and are finding it to be a helpful tool in your production process. Now that you’ve had a little time to get comfortable with Audio Analysis, we’re making an adjustment to the ACX submission process: starting today, some accounts will see the new experience, and byMay 4, all titles will be required to resolve any issues identified by Audio Analysis before they are able to submit for review.
Need help making corrections? The Audio Analysis tool provides a full report on all your audio files, with details on the issues that need addressing, and links to specific ACX Submission Guidelines and Reference Guides that can help you address them. And as always, if you need more guidance or assistance in getting your files QA-ready, the ACX blog and YouTube channel are at your disposal with further resources on recording, editing, mastering, and more.
Last week, we heard from Audible Approved Producer Hannibal Hills on how he built a successful narration career from square one in three years. If you’re new to narration or thinking about taking it full-time and wondering where to start, be sure to catch up on the first part of this narrative and learn how to set a solid foundation for yourself. And now, with the help of our narrator, we continue on our journey…
Investing in Editing, Coaching, and Mentoring
Like any growing business, your narration career may reach a point where you can afford to hire outside help to so your business can continue to grow. I have now reached the point where I outsource my editing so I can focus solely on narration. Earlier in my career, I felt the need to save on the pennies and stay in control of the whole process. But when income started to come in steadily, being behind the mic became the most valuable use of my time, and the increased output I was able to achieve from outsourcing easily counterbalanced the cost.
Performance coaching was another investment whose value I cannot overstate. Early on, I was beyond fortunate to connect with the great Sean Pratt, and he has been a true mentoring light as I moved from narration as a side-job to a full-time career. Coaching with a true expert is the single most important investment you can make in your narration career. The knowledge and advice they share can save years of trial and (mostly) error, and be the very difference between long-term success and failure.
Choosing the Right Projects
Choosing the right projects is every bit as important as having the performance skills or the right equipment. Sean, whose excellent book, To Be or Wanna Be: The Top Ten Differences Between a Successful Actor and a Starving Artist is a trove of clear wisdom, has given me countless useful pieces of advice and challenges to learn through. An example of the wisdom a coach like Sean can offer can be found in his famous three questions: Of each project ask yourself: will it pay, will it be good for my career, and will it be fun. If all three are true, that project is a clear good choice. If only two are a yes, it should only be accepted if you can comfortably live without the third. If only one (or none) is true you should never accept the project. This simple test is a golden barometer for a narrator in all stages of their career.
I am now careful to evaluate every project I am offered or consider auditioning for—not only for value, but for scheduling. Overbooking is an easy trap to fall into in the early years, but spreadsheets are just as good for calculating reasonable monthly output as they are for projecting income. Don’t undervalue your time and work. When you have only a few books to your name and are starting to realize how much you still have to learn, impostor syndrome can bend your will to accept projects that aren’t right for you and poor rates of return. Though it is hard, you mustn’t stop believing you are worth the accepted industry rates. Too many hours working hard while knowing you are being underpaid will eventually start to poison your heart, smother your passion, hurt your performance, and eventually make you regret your career choice altogether. A good coach will help you to continue to believe in the value of what you do.
Finding My Voice and Building My Identity
With the right home setup, a process you feel confident in, ongoing training that produces real improvement in your performance, and a steadily growing output of titles, it very quickly becomes clear the sort of titles that best suit your voice. I worked to resist the temptation to be an “everyman.” One of Sean’s most valuable contributions to my career was helping me define my niche and refine my identity and brand—externally but also internally, in my performance and approach. I now look for projects that suit that brand. This personal “flavor” can be applied across both fiction and non-fiction, and in my case to horror, comedy, classic literature, and more colorful, opinionated non-fiction. Every narrator will have their own flavor that comes from their own heart and passions, and this should be embraced rather than denied. I have found that taking on projects that appeal to me as a person, and which match my own personality and tastes, makes for a far more fulfilling professional life. My most successful projects have been achieved through forging relationships of trust and mutual understanding, where they know you believe in their work, and trust you to make the right creative choices to best bring their words off the page.
Occasionally, I have taken off-brand projects, sometimes because the money and opportunity were tempting, or because I wanted to experiment with a new genre outside my core brand. For these projects, I have several alternate names—a pseudonym or “nom de vox”—so that my brand remains clear, and I can work anonymously if needed.
Learning and Looking Forward
In creating recent box sets with long-term collaborators—the authors of the books—I have had to revisit some of my very early work. It was fascinating to see how far I have come, and how much coaching has helped me improve. It is good to be reminded of the lessons I needed to know then, so I keep them at heart moving forward. Even if we are not proud of our early work, we should be glad that it helped us take another step toward where we are today.
Goal-setting is essential for moving your career forward. I have two key reminders I look to every day—the first is a small whiteboard of my goals for the year. Some I have already achieved, others still need a lot of work, but they are there in plain sight. Each goal I set can be measured in a very real way, from royalty units sold to number of books completed. The goals cover all areas, and each one nudges some aspect for my narration career ahead one more step—and when it does, it is toasted (perhaps with a glass of something with my wife), erased, and replaced with another goal just a little more challenging.
The Shared Adventure of Audiobooks
The second thing I come back to each day is our community: the indie audiobook narrators Facebook group, narrators I have met through mutual coaching, and those I’ve reached out to via email because I simply admire their work. Many authors and small publishers have also become friends through our collaboration, and I meet with many regularly on Zoom to discuss market trends and new project ideas.
Few industries have such a supportive, positive community of helpful cheerleaders, friends, joke-sharers, listeners, and advisors. We all want to see success in the others and cheer when we do, because we know that there is room for us all, that so many unique voices each have a place, and that what is right for me may be rightly different to what is right for you. We also know that together we are creating libraries of lasting enjoyment for millions of listeners. This really is an industry where dedication, honesty, manners, fairness, trustworthiness, and sharing are the qualities that build success. This is a job where the good guys and dedicated spirits really do win. It may have taken almost 46 years, but I found a home—one where each book brings to life a new adventure to be shared.
Hannibal Hills is the narrator of more than 40 titles. This ‘darkly sophisticated British storyteller’ can be found lending his voice to many a horror, mystery, or thriller novel.
Are you a narration newbie inspired by this career journey? An audiobook veteran who can add some sage wisdom of your own? Let us knowin the commentsbelow.
The Audies were last night, and there was a strong showing from the ACX community, with several outstanding independent creators receiving nominations for their work. The Audies are the Audio Publishers Association’s annual awards for the best titles in audio publishing, and we have the inside scoop on what made these productions stand out, how they came to life, and why their creators submitted them for the consideration. Read on for inspiration, and let us know at the end if you’ll be submitting your title for next year.
Lauren Blakely – Birthday Suit
What makes Birthday Suit unique?
Birthday Suit is narrated by 12 amazing performers, full-cast style, so it sounds like a book met a radio play. It’s an aural experience, a book experience, and a theatrical experience all at once. The cast sounds great together and you can tell they had fun playing off each other.
Tell us about the vision for this project—how did you bring it to life?
I’m a theater lover, so I’d wanted to produce a full-cast audiobook for some time and Birthday Suit was the perfect story for it because the romance includes an interesting cast of characters that the hero and heroine interact with during a scavenger hunt. I felt each character was unique, with his or her own quirks and traits, and because of that, the story called out for a new audio style. More so, I believe Birthday Suit has a powerful love story at its core—one that plays out over ten years, with all sorts of angst for the hero, which Sebastian York captured brilliantly as his character falls in love with his best friend’s girl.
I worked closely with two talented people who I partner with on most of my audio books—Andi Arndt, who is both my primary heroine narrator and the force of nature behind Lyric Audiobooks, and Tyler Whitlatch at Plunk Productions, who edits and produces all my ACX titles. The project was a true collaborative production, with us bouncing ideas off each other, then assembling the cast and sending them to a studio in New York. Not only is Andi an award-winning narrator, she makes casting call spreadsheets like nobody’s business! And Tyler is vital to all of my books with his terrific ear for detail and his focus on creating a fantastic final product—he was in studio working with the actors during the recording, and he made sure everything sounded amazing in post.
What gave you the confidence to submit this project for an Audie?
I fell in love with this production from the very first minute I listened to the files. It was everything I’d hoped it would be and more—bright, dynamic voices interacting together. I decided before it even released to submit it, though I never expected the nomination to come in audio drama! That was a terrific surprise!
Stephanie Bentley & Miranda Ray – Lustily Ever After: The Audiobook Musical
What makes Lustily Ever After unique?
We are thrilled to be the first audiobook musical for adults! This multicast narration of a novella-length fictional story includes 20 original songs inspired by 90’s pop music peppered into the book, which heightens the comedy of the romance parody. Characters voice their own dialogue and chapter headings are sung by a trio invoking the R&B group En Vogue.
Tell us about the vision for this project—how did you bring it to life?
I am a full-time audiobook narrator and a longtime musical comedy performer, so the inspiration for this book was truly as organic as it could get. I narrate mostly romance novels and would find myself giggling in the booth over and over at some of the tropes. Suddenly these lyrics just started coming into my head for the classic billionaire character—“the models in my bed don’t keep me warm at night, and no amount I spend can make me feel alright”—I started writing, and pretty soon a whole musical just came tumbling out! The songs were mostly written before I hired Miranda Ray to pen the actual book, so this was very much an audio-first project.
There was so much creative collaboration on this project. Miranda was sending me pages from her theater tour on a cruise ship, I was sending vocals to Aaron Wilson to create the tracks, and I brought in very funny comedians from The Groundlings and Upright Citizens Brigade Theater to voice the other characters in my home studio. This was such a labor of love and every person who touched this project changed and enhanced some part of it and made it into what it is today!
What gave you the confidence to submit this project for an Audie?
I hope more than anything that this nomination will inspire ‘regular people’ like myself to go out there and just create whatever they are dreaming of! This is such an exciting time to be an author and anything truly is possible! I submitted my work for an Audie because I absolutely love it, and I believe that this audiobook musical niche is about to be a huge marketplace in audiobooks.
Tanya Eby & Blunderwoman Productions – Nevertheless We Persisted: Me Too
What makes NWP: Me Too unique?
This is truly a unique audiobook. It was created by survivors of sexual abuse/discrimination and features original essays and poems, as well as original music and art for the cover. When casting, we asked our narration community for people who felt a connection to this topic, and we did crowd funding to underwrite the production so that we could pay all participants in it.
Tell us about the vision for this project—how did you bring it to life?
Blunderwoman looks for unique and important storytelling, and I try to do one passion project each year. I was deeply touched by the #MeToo movement and saw that so many of my loved ones had similar experiences. I wanted to amplify the message that abuse and discrimination still happens—is happening—and to give those stories a chance to be heard. An audiobook seemed to be the natural way to amplify voices—literally—so I created a call for submissions from writers, and narrator and writer Karen White joined me as co-editor for the piece. Friends and fans helped me spread the word about submissions, and we received pieces from all over the world. Narrators recorded poems and stories in their studios, Amanda Rose Smith did post-production and created original music, and singers who recorded tracks in their own studios and sent them in to be mastered. This was truly a sprawling project, and sort of a marvel on what we can accomplish using modern technology.
This project was definitely created with audio in mind—there is something deeply powerful about hearing a story told. In this case, having people speak directly to the listener and say “here is what happened to me.” It’s incredible the impact that audio can have. It connects emotionally with the listener, it can be transformative, and the team who came together to produce this (all 100 of us as writers, singers, artists, and performers) felt connected not only to a project, but also to something bigger: the power in telling a story, of the end of secret keeping, and the empowerment and healing that can come through expressing your truth.
What gave you the confidence to submit this project for an Audie?
I knew no matter what happened, I was going to submit this. While this is not an easy listen, I wanted to give it a chance to be heard by as many people as possible, and I thought the Audies would be a wonderful way of thanking the creators of this project by acknowledging their hard work and commitment to creating something powerful. I’m so honored and pleased that it received a nod as one of the Best Original Works. In my mind, we’ve already won.
Congratulations to all this year’s Audie nominees! Your boundless creativity and drive to create never fail to inspire us. Let us know in the comments what you’re feeling inspired to create, and if you’ll be submitting your 2020 title for next year’s Audies!
It’s been quite a year for the ACX community: ACX creators published over 30,000 audiobooks, aided by the launch of some exciting tools and features, like Royalty Share Plus and Enhanced Promo Codes. Thank you for continuing to elevate the field of independent publishing through your hard work and innovation. In this giving season, we’ve decided to honor the tradition of re-gifting by wrapping up a few of our favorite blog resources from 2019 and presenting them to you to help support your continued excellence. Enjoy… or re-joy!
Now Hear This: Promoting with SoundCloud: Audio samples are your best friend when it comes to marketing your audiobook—they’re a great way to grab a listener’s attention and leave them eager to purchase the audiobook. Check out this article for great ideas on leveraging this free audio platform to put those samples everywhere your audience is, so they’ll be sure to give them a listen.
Bonus: Want more content on low and no-cost social media promotion for your audiobooks? Check out this episode from ACX University.
Amy Daws on Her Authentic Social Media Self: Authenticity is the key to a devoted community of fans, and nobody knows that better than this author and social media maven who uses her own genuine energy, fun content, and regular engagement to keep her fans’ attention between new releases. Learn from her social media strategies and fan the flames in your own fan base.
Bonus: Want to hear more on engaging with your fans? This is the ACX University episode for you.
Lighting the Way: An Author’s Journey into Narration If you’re an indie author, you’re no stranger to doing it all yourself, so chances are you’ve considered narrating your own audiobook. Well, paranormal mystery author Mary Castillo decided to do just that for her series, and you can read her full account of the production process from a writer’s perspective here.
Bonus: Interested in narrating your own book? Learn more about the art of audiobook performance here.
Production Pointers from Audible Approved Producers Whether you’re a narration newbie or a production pro, it never hurts to hear from other independent Producers on how they’re getting the job done. In this Q&A with a few of 2019’s newest Audible Approved Producers (AAPs), you can read about their favorite gear, pre-recording rituals, and at-home studio setups—you might learn a thing or two to add to your own process!
Bonus: Looking for more tips, tricks, and technical advice for audiobook production? Check out this ACX University series from our QA team.
A Portrait of the Artist How do you make a big impression and catch the attention of the authors you want to work with? It all starts with a compelling, professional, comprehensive Producer profile. In this article, we walk you through creating an ACX profile that stands out with examples from some of our favorite AAPs.
Bonus: Looking for more advice on your audiobook production career? This ACX University episode is for you.
Whether you’re new to the blog or seeing these articles for the second time, we hope it renews your drive and enthusiasm for creating great audiobooks, and gives you some good ideas for propelling your passion and your work forward into a successful new year. Feel free to re-gift these to the indie author or producer on your list!
Listen here, ACX Producer—when’s the last time you updated that profile page of yours? Here on the blog, we can often be found extolling the importance of investing in your home studio, honing your editing and mastering skills, and publicizing your work on social media platforms. But we’d be remiss if we didn’t highlight the value of your professional presence on ACX—your Producer profile! A curated, well-maintained profile will not only make it easier for Rights Holders to find you on ACX, it can help you stand out from the crowd and command the attention of authors and publishers on the hunt for talent like yours.
So, what are the elements of a successful profile? We’ve written a guide to giving your profile the makeover it deserves and sprinkled it with examples from some excellent Audible Approved Producers. Refer to the highlighted areas in the image below as you read along at home.
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A complete, professional-looking ACX profile should include an image, first and foremost (1). Many Producers choose a professional headshot or a picture of themselves having fun in the studio. Not all voiceover artists wish to provide a headshot, however; many feel that their physical appearance sets an expectation incongruent with the variety of vocal performance they’re able to deliver, and would prefer to let their voice speak for itself. In that case, we recommend a graphic or logo developed to represent your brand—Fiverr can be a great place to source one of these—or a picture of your studio without you in it.
There are two places for you to biographize yourself on your ACX profile: the one-line blurb that appears beneath your name, and the “About” section (2). The first is a great place to offer a zippy little intro that grabs the searcher’s attention. Draw some inspiration from these great one-liners:
Confident, Intellectual, Charismatic—The Darkly Sophisticated British Storyteller. (Hannibal Hills)
A smooth blend of professional sound with a personal touch! Bringing stories to life for over 15 years as a narrator and voiceover talent. (Heather Costa)
Then, there’s space under the “About” tab to add a longer bio (3). This is a place to give a comprehensive overview of how you got started, how long you’ve been narrating/producing, why you love it, what sorts of characters/projects you’re drawn to, your vocal range, repertoire, and any special skills you possess. For example, Kyle Tait highlights his extensive experience as a sports announcer. Listing this type of skill might seem irrelevant to audiobook production, but it can capture the attention of the author of a sports biography that wants to be confident their narrator is up to tackling the specific jargon and style of their book. Consider your unique skills and knowledge outside the world of audiobooks, and include anything that makes you stand out!
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We know it’s tempting to include samples of the great work you’ve done in short form VO, but compelling as they may be, they aren’t especially relevant to Rights Holders looking to hire you for an audiobook project. For your ACX Profile, it’s best to include audiobook samples (4). If you’re new to audiobooks and don’t have many (or any) productions under your belt, head over to Project Gutenberg and choose an appropriate piece from the 60,000 free public domain books on their site. Remember, you can always link to your website from your profile and include your other VO work there.
Next, be judicious when it comes to the number of samples on your profile: too few and your experience and range won’t be apparent, too many, and authors may find themselves overwhelmed and moving on before they give you a good listen. Choose just 5-7 of your best samples that showcase great production values, your range as a performer, and a variety of genres, character types, and dialects. Hannibal Hills and Suzanne Barbetta use their “Sample” sections to great effect, including samples from a wide variety of genres so prospective authors can hear their range as a performer and don’t have to imagine whether they’re up to the task. Pro Tip: you’ll notice these producers have named the samples according to the genres and/or vocal styles they represent. The author or publisher perusing your profile may be completely unfamiliar with the book titles listed in your repertoire, so help them out a little by describing the vocal skills and characteristics on display in each sample.
Think of this section (5) as your IMDB page on ACX—this is your space to list not only the audiobooks you’ve recorded, but the movies, television shows, theater productions, commercials, radio programs, or video games you or your voice has appeared in (yes, here we encourage you to include relevant non-audiobook work). We also find that successful Producers include related experience, education, and training, be it a master’s degree in theater or a vocal performance workshop they took. Many producers, such as Kyle Tait, also choose to list the gear they use in their home studio setup here so that authors know they have the tools to produce a great audiobook, whereas Suzanne Barbetta features her experience as a paralegal under “Special Skills” to impart her knowledge of legal terminology. Heather Costa lists all of her available audiobook titles under “Credits,” which not every Producer chooses to do, but the list is impressive and the effect is clear—you can tell at a glance she has plenty of experience and has been re-hired by several authors to narrate multiple titles in their catalog.
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Awards and Recognition
This is no place for humility, folks—this section (6) is your chance to brag a little! Show off your accomplishments and tell ‘em what the critics are saying—include any awards you’ve won or been nominated for, include ratings and reviews from listeners on Audible (like Hannibal Hills has done) or from authors who have been happy with your performance and delivery of the project, such as in Heather Costa’s profile. Most consumers don’t make an online purchase without reading the reviews first, so why should we assume shopping for an audiobook narrator should be any different?
Now that you know the ins and outs of a shining producer profile, don’t let it get dusty! Keep it current and up to date with your achievements, new releases, and professional development. Your producer profile is more than just your resume on ACX—there’s a good chance you won’t meet the authors you work with in person, and won’t have contact with them until they make the offer to produce their book, so think of your profile page as your resumé, audition, and interview, all rolled into one. Someone wise once said you only get one chance to make a first impression, so you’d better make it an impressive one, don’t you think?