Author Archives: Emily Curran

Now Hear This: Creating a SoundCloud Link to Promote Your Audiobook

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You’re telling those tales, ACX’ers, but before yours can take up residence in someone’s soul, it has to take up residence in their ears. So how do you get your story housed in that valuable real estate? As with any real estate, the key is location, location, location—as in, don’t make your listeners go to a secondary location to hear your audio sample, bring the audio sample directly to them. And that’s where SoundCloud comes in!

SoundCloud is social audio platform that allows artists such as yourselves to connect directly with their fans—create a profile, upload audio files, and embed SoundCloud’s audio player on your website and social media platforms, or share it in your email newsletter. Uploading a sample of your audiobook to SoundCloud allows you to put that sample right in front of your fans so they can simply click and play—and while you’re at it, add your Bounty Link to your sample so listeners know just where to go hear the rest of your story!

Creating a Clip

  1. Go to SoundCloud.com and create a free profile.
  2. Once you have created an account, click “Upload” in the upper right-hand corner, then select your chosen audio clip. Start with your book’s Retail Audio Sample, which you can download from the same page you listen to your audio files on ACX.
  3. While your file uploads, click the “Choose new image” button on the left-hand side of the page. Then, click “Upload new image.” Next, find and select your cover art.
  4. In the “Title” field, enter the title of your audiobook, the author name, and narrator name.
  5. In the “Tags” field, enter any tags that you feel will best help promote your title. At minimum, you should use the following tags: Audiobooks, Audio Books, Audio, Books, [Author Name], [Narrator Name], Series Name, Genres. Be sure to enter in each tag individually.
  6. In the “Description” field, we recommend the following information:
    1. A short description of your audiobook
    2. The name of the narrator
    3. A brief “about the author” section
    4. Links to related titles or books in the series
    5. Links to your website or social media platforms
    6. Your Bounty referral links
  7. Once you’re satisfied with your entry, click the “Save” button.
  8. Once you have saved and posted your book to SoundCloud, click “Go to your track.” You can now share the URL at the top of the page on social media or on your website.
  9. Better yet, you can embed your SoundCloud link on your website by clicking the “Share” button in the center of the page.
  10. After clicking the “Share” button, you can choose to share the URL to your favorite social media platform or embed the SoundCloud player on your website. You can even select how you’d like the embedded SoundCloud link to look. Finally, copy the code and paste it to your website.

Learn how to access your Bounty Links in our Help Center.

Sharing Your Clips

Once you create your SoundCloud link, you can use it to:

  • Add audio widgets to your book descriptions on your website.
  • Create an audiobook page on your website featuring all of your audio samples.

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  • Share it on social media with Soundcloud’s handy Share button.
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  • Tag it, and share it on your newly created SoundCloud page.

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  • Embed it in your next newsletter to your fans.

Your fans are all engaging with the stories that move them in different ways—some of them are cozying up with a print copy of your book at home, some are enjoying your e-book on their travels, and some are taking in your audiobook on their morning commute—so why not meet them where they like to engage? Make sure your fans with a preference for listening know you have an audiobook option, and connect them with that listening experience directly by bringing your audio to them. Using SoundCloud to add embedded widgets and links to your marketing platforms is an elegant way to deliver a sample of your audiobook to potential listeners, and pairing your Bounty Link with the audio means just one easy click between connecting with your audio story and purchasing it!

Already using SoundCloud to promote your audiobook? Share your examples in the comments!

How to Get (and Keep!) New Audiobook Listeners

Remember that feeling you got the last time you found an amazing new author and couldn’t wait to go out and devour everything they’ve ever written? We want to help you spark that kind of excitement in your fans, and Bounty Referral links are a great opportunity to fine-tune your marketing game to turn new fans into listeners for life. You can use your targeted URLs to test your marketing strategies and identify where you’re most effective in reaching and engaging with your fans. How, you ask? Get out there and talk to your audience! We’ve put together some tips to help you craft a targeted email and social media campaign that will keep your fans listening and help you earn Bounty payments.

Targeting and Re-Targeting

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First things first—let’s find out who’s listening. Surveys can be a great tool for creating awareness for your audiobook and deciding what marketing and production decisions to make next. Set up a poll using a service like Survey Monkey or your preferred social media platform (Facebook and Twitter both offering polling) to gather data about your fans, and use this opportunity to ask your audience additional questions, such as:

  • Where and how they listen
  • Whether they prefer male or female voices
  • Who their favorite narrators are
  • What types of audiobooks they typically listen to

Follow your survey with an email or social media ad that promotes your audiobook and directs listeners to Audible with your Bounty Referral link.

From there, you can review the results of your social media ad or check with your email client to learn how you can see which recipients opened your email and followed the links. Then, use that information to launch a follow-up campaign. Try sending non-openers an email with a new subject line to grab their attention, or appeal to openers who didn’t click the links with a different incentive to listen. You can then track traffic to Audible and view resulting audiobook purchases on your Bounty Dashboard to understand which of your tactics are working best.

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Keep ‘Em Listening

Now that your fans have listened to your audiobook, what do they listen to next? Prompt them to listen to the other audiobooks in your series, another audiobook in your catalog, or even recommend a title by a peer in your genre. This keeps your fans engaged in the world of audiobooks and helps ensure they’ll stay Audible members, earning you Bounties!

Cross-Promoting

Want to reach an even wider audience? Talk with fellow ACX authors about sending an email campaign on each other’s behalf to promote your books to a new audience. Use this as an opportunity to bond with your fans over something you both care about—audiobooks! Create a “listening list” or “listening book club,” include recommendations for some of your own favorite audiobooks, or invite listeners to suggest some of their favorites. Then host a Facebook event or Instagram live video where everyone can discuss their listening experience.

Recommending new audiobooks and getting recommendations from your peers not only builds your connection and rapport with your fans, it keeps them in the habit of listening. New listeners may become Audible members, and fans who are already regular audiobook listeners are more likely to pick up your work.

The Bounty Referral Program is more than just a way to boost your audiobook earnings—it’s a great way to expand your listenership and an opportunity to test and track new marketing strategies. Direct communication with your fans, whether it’s promoting your title or starting a discussion about what you’re listening to, can help you learn who your listeners are and grow your connection with them into a listening community that will sustain your success as an audiobook creator. Including your Bounty Link in all of your marketing efforts not only gives new listeners an easy way to access your titles, it can show you what strategies are driving traffic to your work.  Check out Marketing with the ACX-Perts for more great ideas on how to get the word out about your audiobook, and keep an eye on the ACX blog for additional marketing resources to help you earn even more.