It’s that time of year again—friends and family are front of mind, holiday music wafts from windows, and ACX holiday deadlines are nigh! If you’re looking to get new content on-sale for the 2021 holiday season, make sure your projects are uploaded to ACX and approved by your production partner for our review by December 6th. Our QA team will have in them available in stores by December 17th.
Wondering how to harness the power of the season for your marketing efforts? We’ve got ideas!
- Suggest listening to an audiobook together as a cozy activity for winter days—it can be a nice break from Screen Life, and a great way to make holiday wrapping, cooking, or cleaning house for guests more fun.
- The holidays are a big season for road travel (as anyone who’s been on the highways around Thanksgiving can tell you), and as much as we all hate traffic, a great audiobook can make your car ride cozy. Tell your fans to try an audiobook on the road or gift one to incoming holiday visitors for their trip!
- Encourage your fans to connect over shared stories or stay in touch with distant loved ones by gifting their favorite audiobooks (yours!) to friends and family (holiday hint: Audible’s Gift Center makes it easy).
For even more ideas on how to reach your fans during the holidays, head to social media and ask them directly! Starting a conversation on how they find new listens, when they listen, and whether/with whom they share their favorite audiobooks can help you reach new fans through the holidays and beyond.
And with that, we’ll let you get to work hitting those deadlines!
Wishing you all a very warm start to the holiday season and many happy listens,
The ACX Team