Celebrating 10 Years of Storytellers: Producer Joe Hempel

Posted on June 16, 2021 by Scott Jacobi

The true story of ACX’s 10th anniversary is told in the journeys of the impressive indie creators who have written their own career narratives via ACX. Read the latest entry from Audible Approved Producer Joe Hempel, below, then catch up on the rest of the series here.

Where have you taken your career since we last spoke?

My career has taken so many different twists and turns. It’s really been a wild ride! When we last spoke, I was working mainly on ACX, with one or maybe two publishers at the time. Now, I do a lot of work for a lot of different publishers, and I’ve even started my own publishing company, Fireside Horror. I barely have time for myself these days, but I tell you what, I wouldn’t have it any other way. I enjoy the pace of this, I enjoy being a workhorse, and I enjoy the grind required to stay at the top of my game.

These days, I’m always paying attention to new trends, not just looking at old ones and staying the course. I want to be at the forefront of anything that comes up—be it with technology, or with new ideas, or what new listeners are wanting to hear.

What important connections have you made on ACX?

I work with so many wonderful people on ACX, I want to say they’re all important! If I were to choose one – and this is no slight to anyone else—I’d have to say author Ambrose Ibsen. We teamed up and we created one heck of a little horror empire. After listening to some of the samples I have on ACX, he approached me to narrate his book, Whispering Corridors, in 2017, and it just took off. From there we’ve sold well over 25,000 audiobooks together. We do Royalty Share because that allows us both to make more money than we would with major publishing companies. I’m not sure what’s next, but you can bet it’ll be a hit.

What was your big “I made it” moment?

I think for me, the biggest thing was being able to move to Texas and buy my own house strictly from being an audiobook narrator. That was something I never dreamed would happen, and when I signed on that dotted line and walked into it, and realized “wow, this is mine, I did this” it was the greatest feeling of all time.

How do you define success in your career? 

This is a tricky one. Success can be many things to different people. I define success as continuously working, continuously grinding, and having the ability to take some time off when I want to without feeling stressed financially.

What’s the most important thing you’ve learned about the industry since getting started?

Relationships are EVERYTHING. This community is so small, though it may seem big, and everyone knows everyone, and everyone talks to each other—be it indie publishers, authors, or other narrators. Solid relationships built on trust and mutual respect are indispensable in this industry.

Who was most instrumental in getting your career going (besides you)?

Hands down my coaches. Johnny HellerSean PrattJayme MatlerScott Brick, and many more that I have had the pleasure of learning with. I wish I could name them all because they all deserve so much recognition. Even all the new people that are coming up, I learn from them too. I think you can get to a point in your career when you begin to miss certain trends, and those that are newer to the industry keep me on my toes and help me look at things differently. And I think that’s instrumental in staying relevant.

What’s your favorite thing about being an independent narrator/producer?

Networking with authors and narrators. Now that I’ve stepped into publishing as well, I’m connecting with more narrators that are just dipping their toes in the water, and let me tell you, there is an amazing pool of talent out there. It makes me want to continuously keep my eyes up and well coached and trained.

What does being an independent creator allow you to do that you couldn’t otherwise?

Without a doubt, I’d say “being able to make my own schedule and set my own working hours.” If something happens and this career goes belly up, I don’t think I’d be a good employee anymore!

What would you say ACX means to you?

Everything. ACX means everything to me. I would not have a career without ACX. ACX was on the forefront of directly connecting authors and narrators. So many people get to have such great careers and really turn their life around because of ACX. I haven’t lost sight of that, and I continue to use ACX to this day and will into the future.

Now that I’m a publisher, I use ACX to distribute to Audible, and it makes me incredibly happy to bring some really great horror to the Audible shelves that maybe they otherwise wouldn’t have. While there are other distributors out there, I wouldn’t dream of using anyone else.

What’s your most essential piece of studio gear?

I can’t really say one thing is more important than the other one. Obviously, the booth is what keeps things quiet so that I can work during the day, so I guess having that quiet space is the most important thing of all. Everything just works in synergy to create the audio—from the space, to the mic and interface, to the PC and Reaper, the DAW that I use.

If you could narrate any book ever, what would it be?

Anything by Stephen King. That’s the brass ring for me. I want it so bad, I even went out and bought the audio rights to The Science of Stephen King just so I could narrate in his world! HA!

What do you aspire to next?

I would like my publishing company to become known as THE place to get horror audiobooks into the world. It’s a grind, and things get a little behind because I’m a one man band. But it’s growing, and I’m hoping that, in the next 2 years, Audible will have a lot more horror out there—enough to classify it as its own genre, rather than a sub-genre under “Mysteries and Thrillers.”

You can find Joe Hempel at his publishing company, Fireside Horror, check out his titles on Audible, or learn more about how he got started in narration in his first ACX blog appearance.

Stay tuned for more stories from ACX’s best and brightest!