There’s no set formula for finding success as an indie creator, but sometimes to see ahead towards where you’re going, it helps to take a look at those who have been where you are now. This year’s Audies saw wins from more than a few friends of ACX – authors and narrators who got their start on the platform or pros who have been featured in ACX educational programs throughout the years – and to inspire your journey forward as an independent creator, we’re looking to a few of our old friends to ask about their recent Audie wins. First up, authors Vi Keeland and Penelope Ward, and their narrator Andi Arndt for Best Romance Audiobook, Dirty Letters.
What do you think you did that contributed the most to your win this year?
Vi Keeland & Penelope Ward: Two things make an audiobook stand out: exceptional narration and a unique story that allows the cast to shine in their performances. For Dirty Letters, we believe the heartfelt correspondence between our two characters at the beginning of the book allowed listeners to immediately connect with the unique personalities of the hero and heroine. Jacob Morgan’s portrayal of the charismatic British rock star, Griffin, and Andi Arndt’s portrayal of the quirky and awkward agoraphobic Luca were the perfect complement to each other. Not to mention, their amazing work voicing all of the different side characters truly gave the impression there was an ensemble cast rather than only two narrators doing all the work.
Andi Arndt: Oh my goodness, I have no idea! I’ve been lucky to enjoy a long and fruitful relationship with everyone involved in the project, from Brilliance Publishing, to authors Vi Keeland and Penelope Ward, to co-narrator Jacob Morgan. Vi and Penelope had a very strong positive reaction to the way this particular book and audiobook turned out, and asked that it be put forward for consideration. But I prepped and recorded it the same way I approach all of my projects. Learn more about Andi’s production process here.
How can winning an Audie be used to help further your career?
Vi & Penelope: We feel like the benefits of wining an Audie are akin to other titles of distinction such as hitting a bestseller list. These prestigious accolades tell a prospective purchaser that a book has been vetted. The Audie win provides a sort of validation that may encourage buyers to take a chance on a new-to-them author. In turn, if those buyers enjoy the work, they may also go on and buy backlist titles and become loyal readers of future books. We’ve already experienced Dirty Letters climbing back up the charts the day after the Audie winners were announced!
Andi: Beyond the marketing aspect of it, I take it as a challenge to renew my commitment to this work, to deepening my technique, stretching my abilities, and also giving myself permission to rest and refresh. With summer not far off, I’m thinking about things I want to do that are not work, to enjoy the life that audiobook narration has made possible.
What advice would you give a new creator who wants to see their name among the finalists someday?
Vi & Penelope: This may sound obvious, but hire the right narrators for the right roles. Our hero is British, so we knew early on that we wanted Jacob Morgan who does a fabulous accent. Listen to multiple stories by each narrator to learn how versatile they are. Not every narrator with a beautiful voice and popularity is right for every role.
Also, and this may be tough for creators who are just starting out and anxious to get their stories published, but make sure the audiobook is published simultaneously with eBooks and print. When you maximize your promotional efforts and treat audio as important as the other formats, audio will eventually become more important to your finances.
Andi: You never know which book is going to be the book. Details matter, so attend to them.
Are you working on any upcoming projects that you’re excited about?
Vi & Penelope: We’re always working on multiple projects at once! Next up, we have Not Pretending Anymore, voiced by Erin Mallon and Sebastian York. Erin is perfect for the project because she voices a young, conflicted heroine like no other. And Sebastian nails the sarcasm and wit of our hero. Not Pretending Anymore will release simultaneously with print and eBooks on April 12th.
Andi: Always! This week I’m working on the first book in Stella Gray’s new Charade series and Louise Bay’s new romance, a co-narration with Shane East. Both of these authors I either work with or connected with through ACX.
Congratulations to all this year’s fabulous Audies winners and nominees, and a big thanks to Vi, Penelope, and Andi for sharing a few words of wisdom about their wins. Stay tuned for more award-winning advice from industry pros and keep your eyes on the prize! We can’t wait to see more indie wins in the future.