Get Cookin’ with New and Improved Promo Codes

PC Cooking 2Putting together an audiobook marketing campaign requires a few key ingredients, and now it’s easier than ever to include listener reviews! Rights Holders and Producers with an eligible audiobook for sale through ACX can visit the new Promo Code dashboard on ACX.com to access Promo Codes good for a free copy of your audiobook on Audible. You’ll receive 25 codes per book for each of Audible’s US and UK marketplaces and will be able track which have and haven’t been redeemed yet.

Codes will be available for your newly published ACX audiobooks as soon as they go on sale, and you can generate codes for your backlist audiobooks whenever you’re ready to promote those titles.

Learn how to access this marketing tool, then read below for ideas on turning your codes into listener reviews.

Serving Suggestions

First off, bookmark the new ACX promo code redemption pages on Audible, audible.com/acx-promo and audible.co.uk/acx-promo, and make sure include the appropriate link when distributing your codes. ACX promo codes can only be redeemed at those links.

We recommend using Promo Codes to garner early reviews of your audiobook, and to reward your fans for engaging with you and your marketing efforts. Here are some ideas to get you started:

  1. Send your promo codes to audiobook reviewers. We’ve covered this topic in an episode of ACX University, so check out our video, then do some Googling to find out who’s reviewing audiobooks in your genre.
  2. Empower your street team/beta readers. Send them each a code for your audiobook in exchange for an honest review – just make sure they mention that they got the audiobook for free in the review itself.
  3. Use promo codes as fan rewards. Need to compel your listeners to take an action, like signing up for your newsletter or filling out a survey? Offer a free copy of your audiobook as the carrot on the end of the stick.
  4. Run a social media giveaway. It can be as simple as “like/share/tag a friend in this post for a free audiobook.” Just make sure to check the promotion/contest guidelines on your platform of choice before posting.
  5. Swap codes with your peers. These codes are specific to your ACX audiobook, so find authors and narrators willing to do a “code swap,” where both sides give away codes good for the others’ book. This way, you’ll each expose new audiences to your awesome-sounding audiobooks.
  6. Feature a review in an audiobook ad or in your newsletter. Once you’ve used the steps above to gain reviews of your audio productions, feature your favorite in your marketing efforts – 84 percent of people trust online reviews as much as a personal recommendation.

Promo Codes are served up for titles with exclusive distribution, and provide another flavor for your audiobook marketing palette. We can’t wait to read all the glowing  reviews you’ll earn!

4 responses to “Get Cookin’ with New and Improved Promo Codes

  1. Not helpful for those with nonexclusive titles–this makes is promo the other venues more vigorously than Audible/ACX. Not sure that’s in the best interest of the author, VO artist, or amazon. *sigh*

  2. Do the codes expire? (If so, I’m thinking don’t generate the codes until I’ve got a big promotion planned?)

  3. As a reviewer, I love this change. It saves me 3 or so clicks and it makes the process less stressful for the Author/Narrator. Thanks for making this change.

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