Last month, we met best-selling author Amy Daws and learned how she uses social media to forge authentic relationships with her fans. Today, she shares how these connections help keep her followers’ attention between new releases. Read on to learn how she maximizes her engagement by creating exclusive content her listeners can’t get enough of.
Q: You got a flurry of media attention last year with a story about you writing a book in the waiting room of a tire shop—what’s the story with the Tires, Tires, Tires saga?
A: When I started writing at a tire shop and posting about it on social media, I could instantly tell that my readers were loving the anecdotes. Heck, even my author friends were dying laughing over the fact that I liked the vibe there and the complimentary beverages. Everyone was having fun with me just being me so I kept posting about it. It was something authentic, silly, and positive in a book world that can sometimes get bogged down with drama.
Part of what I do with social media is bring my readers along for the ride, and when things snowballed into national blogs posting about me and news stations requesting interviews…at that point, it was sort of a fun win for us all, not just me. That’s why, when I decided to turn that crazy experience into my book, Wait With Me, I continued to let my fans be a part of the process from the cover shoot to the book signing at the tire shop. All of it! Their social media interactions were the reason that my craziness got national attention, so they deserved to be a part of it.
And above all, I’m a storyteller, so sharing bits of my day writing in a tire shop waiting room is fun and easy.
Q: And how does this tie into keeping your listeners engaged between books?
A: By continuing to be authentic and real and goofy, I’ve created a bond with my readers that feels really strong. Many of them found me through my Tires, Tires, Tires journey and then went on to read all of my backlist. My books reflect my personality and my silly voice on social media, so they get more of what they like about me…which helps make them fans for life, instead of fans for one story.
Q: What else do you do to keep your fans following along even when you don’t have a new book to promote?
A: There’s peaks and valleys, and I try to drop a sale or a free edition of my print/eBooks when there’s a valley—just something to keep my name at the top of their minds. And I try to do unique releases here and there to keep people happy.
A reader Facebook group does this great series called “Bedtime Stories” and they asked me to give them new content and be one of their featured authors. I [wrote a short story] and posted it there exclusively, and I found it to be a great way to attract new readers while giving a special free gift to my already loyal fans.
I did a re-branding and re-release of That One Moment [now Strength], a crossover book between my London Lovers and Harris Brothers series. I wrote 10,000 words of new content and re-released it for 99c in Kindle Unlimited. I even went a step further and had my narrators record the new content, which ACX updated on the original so if audio listeners previously owned That One Moment on audio, all they had to do was delete and re-download to get the bonus scenes! Going that extra step only gained me audiobook sales, so I’m really glad I did that. It was a successful rebranding of a story that I was proud of and it gave a new set of legs to a book that hadn’t sold the best in the past.
And I brought my narrator, Will Watt, with me to a big book signing in Philadelphia! He’s British and fun and has narrated my entire Harris Brothers series, so my readers loved getting to meet him!
Q: We hear you’re using YouTube to great effect, too! What are you up to there?
A: I like having a place where all my videos sit and don’t just disappear down a Facebook timeline, so I started a YouTube Channel with a group of authors in addition to my own YouTube channel. I post on both. My background is in video production, so I like to take an excerpt from my audiobooks, preferably so listeners are getting something new, and add photos and motion graphics to turn it into a “sample movie” so to speak. I upload the video to YouTube and use that link in my newsletter and on Facebook takeovers/giveaways. I might say “Check out this sample and comment below with what you think for a chance to win an Audible download!” People love to click on videos and it makes for great new way for them to hear a sample.
Erin Mallon and Teddy Hamilton, the narrators of Wait With Me, both did videos for me to help promote the book. They even took it a step further and recorded scenes from each other’s chapters—Erin read the male perspective and Teddy read the female perspective. It engaged my listeners in a personal way, and I posted it everywhere—not just to YouTube and my newsletter, but to audiobook Facebook groups, my own Facebook pages—anywhere I could.
Q: What advice would you give indie authors making the move into audiobooks?
A: Audiobooks are such a growing format, you’d be crazy not to get on board with it! Even authors who have published audio editions, I feel like a lot of them aren’t talking about audio enough. For every promotional post you do for your book, you should include an audio link. You need to be constantly reminding people that you’re not just an eBook author, you’re an audiobook author, too!
Amy Daws is an Amazon Top 25 bestselling author of sexy, contemporary romance novels with 15 titles in audio. She enjoys writing love stories that take place in America, as well as across the pond in England; especially about those footy-playing Harris Brothers of hers. When Amy is not writing in a tire shop waiting room, she’s watching Gilmore Girls, or singing karaoke in the living room with her daughter while Daddy smiles awkwardly from a distance. For more of Amy’s work, visit: https://www.amydawsauthor.com.