The 2019 Audie Awards: ACX Honorees Share Their Tips

The Audie Awards are the Audio Publishers Association’s annual occasion to honor the best titles in audio publishing. This year, eight ACX titles received Audie Award nominations, with His Viking Bride taking home the prize in the Romance category! We checked in with some of this year’s nominated Rights Holders to ask:

What lead you to submit your audiobook for an Audie Nomination? How do you plan to use your win in your audiobook marketing going forward?

His Viking BrideViking

Category: Romance
Written by: Olivia Norem
Performed by: Greg Patmore

A: I chose to enter His Viking Bride based on my reaction the first time I heard the audiobook. When you spend months putting together a novel, you eat, sleep and breathe it – you become consumed by it. Hearing Greg Patmore’s narration the first time, I was able to enjoy my story as a fan. I kept finding myself wondering “Who wrote that?”

I thought it was a good audiobook, so took a chance and entered. Honestly, I was never expecting to become a finalist, let alone to win.

I’ve spent more than three decades in marketing. When I left marketing to become an author, I didn’t realize in the beginning that I would be right back in marketing. I’ve found the organic approach works best. I utilize all social media channels, and reach out to a lot of bloggers. Podcasts are a channel I will be exploring now that we have the 2019 Audie award. I will also be reaching out to local, regional, and national television trying to gain more exposure.

The Goliath Code Goliath

Category: Faith-Based Fiction and Nonfiction
Written by: Suzanne Leonhard
Performed by: Gabrielle de Cuir

A: Submitting The Goliath Code for Audie consideration was my narrator’s idea from the start. Although I’ve written many books, this was my first audiobook, and the fabulous Gabrielle de Cuir has been the driving force behind its momentum from the beginning. She suggested we submit the audiobook because she was in love with the story and felt confident it would make the finals. And it’s paid off; sales for both the book and the audiobook have gone up since the Audie finalists were announced. When it comes to indie publishing, you’ve got to make your book as visible as you can. Awards are a great way to move your book ahead of the pack.

Now, I plan to have the Audie Finalist logo placed on the audiobook cover, and the nomination will be mentioned in all future promotions for the book itself. Even though the paperback book was first published in late 2017, I still have an ad running for it on Amazon. It’s the first of a series of books, so I work hard to keep it in the public eye. If the book wins an award, or gets a mention on social media somewhere, I always promote it on Facebook and Twitter. Having that prestigious Audie Award finalist logo on the audio cover is going to be eye-catching.

PossessionPossession

Category: Romance
Written by Jessica Hawkins
Performed by Christian Fox

A: I’ve been publishing my own audio since 2015, and at first, it was a labor of love. Gaining an audience has been a slow but steady process, which makes it all the more rewarding to see my listenership grow with each release. I submitted to the Audies to honor that journey as well as the amazing talent behind the scenes—the production team, Lyric Audiobooks, and the nuanced and enthralling narration of Christian Fox. It’s more than that, though. Getting recognized by the APA and by Audible for a self-published title feels like a noteworthy accomplishment in my career (and a win for my indie peers too).

As for promotion, I’ll be adding the Audie finalist designation to the blurbs on all retailers, to ads and marketing wherever relevant, and as a badge on my website. Audio lovers recognize the significance of such a nomination and I intend to make sure they know! I hope it signifies to listeners and retailers like Audible that quality is top of mind each time I start a new production.

Splat! A Quirky Cat Audio BookSplat

Category: Original Work
Written by: Adele Park
Performed by: a Full Cast

A: The Audies competition has several rounds of judging, which gives indie studios like Straight to Audio Productions [which Adele owns and operates] the chance to be heard by experts in the audiobook industry. Our 2011 Audie win for Multi-Voiced Narration for Jitters-A Quirky Little Audio Book showcased the cast in front of producers who hire talent. Winning an Audie or even becoming a Finalist lends credibility to both the author and the publisher of an audiobook.

I mention my Audie win for Jitters and Finalist status for Splat! A Quirky Cat Audio Book and Gadzooks! A Comically Quirky Audio Book in all my marketing. I request that Amazon and Audible note the title as an Audie Winner or Audie Finalist for the projects that have been recognized by the Audio Publishers Association. These logos are also used on CD covers. A lot of my marketing involves funny videos; here is the one we did to announce Splat! A Quirky Cat Audio Book as a Finalist in the Original Work Category:

Loki Ragnarok

Category: Original Work
Written and Performed by: Mark Binder

Loki

A: Loki Ragnarok was a labor of love and despair. Twisting the Norse Eddas into Loki’s epic poem took almost twenty years. When we went into the recording studio, it went beyond poetry into a full scale performance. The production and music by George Dussault were precise and chilling. By the time the audiobook was finished, we knew it was something powerful and moving, funny and disquieting. It seemed award-worthy, and the only way to find out was to try. That we were selected as a finalist was really an honor.

Promotion is always a challenge. We’ve already updated the packaging and “jacket” copy. I’ve begun doing some touring and reading from the book as a way of cross-promoting the audio. We’re continuing to promote it on Twitter, Instagram and Facebook, and are experimenting with a GoodReads ad campaign. And of course, it would be lovely to catch some buzz from the upcoming Loki spinoff TV series.

Want more advice about getting reviews and award recognition for your audiobooks? Watch The Elements of a Well-Reviewed Audiobook from ACX University.

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