Now Hear This: Promoting with SoundCloud


You’re telling those tales, ACX’ers, but before yours can take up residence in someone’s soul, it has to take up residence in their ears. So how do you get your story housed in that valuable real estate? As with any real estate, the key is location, location, location—as in, don’t make your listeners go to a secondary location to hear your audio sample, bring the audio sample directly to them. And that’s where SoundCloud comes in!

SoundCloud is social audio platform that allows artists such as yourselves to connect directly with their fans—create a profile, upload audio files, and embed SoundCloud’s audio player on your website and social media platforms, or share it in your email newsletter. Uploading a sample of your audiobook to SoundCloud allows you to put that sample right in front of your fans so they can simply click and play—and while you’re at it, add your Bounty Link to your sample so listeners know just where to go hear the rest of your story!

Creating a Clip

  1. Go to and create a free account.
  2. Once you’ve created a SoundCloud account, click “Upload” in the upper right-hand corner, then select your chosen audio clip from your computer. We recommend starting with your book’s Retail Audio Sample, which you can download from your Project Dashboard on ACX.
  3. While your file uploads, click the “Choose new image” button on the left-hand side of the page. Then, click “Upload new image.” Next, find and select your cover art.
  4. In the “Title” field, enter the title of your audiobook, the author name, and narrator name.
  5. In the “Tags” field, enter any tags that you feel will best help promote your title. At minimum, you should use the following tags: Audiobooks, Audio Books, Audio, Books, [Author Name], [Narrator Name], Series Name, Genres. Be sure to enter in each tag individually.
  6. In the “Description” field, we recommend the following information:
    1. A short description of your audiobook
    2. The name of the narrator
    3. A brief “about the author” section
    4. Links to related titles or books in the series
    5. Links to your website or social media platforms
    6. Your Bounty referral links
  7. Once you’re satisfied with your entry, click the “Save” button.
  8. Once you have saved and posted your book to SoundCloud, click “Go to your track.” You can now share the URL at the top of the page on social media or on your website.
  9. Better yet, you can embed your SoundCloud link on your website by clicking the “Share” button in the center of the page.
  10. After clicking the “Share” button, you can choose to share the URL to your favorite social media platform or embed the SoundCloud player on your website. You can even select how you’d like the embedded SoundCloud link to look. Finally, copy the code and paste it to your website.

Learn how to access your Bounty Links in our Help Center.

Sharing Your Clips

Once you create your SoundCloud link, you can use it to:

  • Add audio widgets to your book descriptions on your website.
  • Create an audiobook page on your website featuring all of your audio samples.


  • Share it on social media with Soundcloud’s handy Share button.
  • Tag it, and share it on your newly created SoundCloud page.


  • Embed it in your next newsletter to your fans.

Your fans are all engaging with the stories that move them in different ways—some of them are cozying up with a print copy of your book at home, some are enjoying your e-book on their travels, and some are taking in your audiobook on their morning commute—so why not meet them where they like to engage? Make sure your fans with a preference for listening know you have an audiobook option, and connect them with that listening experience directly by bringing your audio to them. Using SoundCloud to add embedded widgets and links to your marketing platforms is an elegant way to deliver a sample of your audiobook to potential listeners, and pairing your Bounty Link with the audio means just one easy click between connecting with your audio story and purchasing it!

Already using SoundCloud to promote your audiobook? Share your examples in the comments!

17 responses to “Now Hear This: Promoting with SoundCloud

  1. Not sure what this means, and the article doesn’t go into an explanation–Once you have created an account, click “Upload” in the upper right-hand corner, then select your chosen audio clip. Start with your book’s Retail Audio Sample, which you can download from the same page you listen to your audio files on ACX. ?Which site would this be? I don’t customarily listen to my audio files. Thanks.

    Cece Whittaker Author


  2. You made this process so complicated I would need to hire an expert to figure it all out.

  3. Good day, i just created my sound cloud an account, what next and what will i upload? Please help me out. Thanks

    On 1/18/19, Audiobook Creation Exchange Blog (ACX)

    • Thanks for asking! We recommend starting with your retail audio sample, which you can download from your Project Dashboard on ACX.

  4. Great idea… I followed your suggestions and set up the retail samples on Soundcloud for my two books then shared them on Twitter and Facebook.

  5. This is a good idea. However, if you already have an established podcast, it might be better to post your sample on the podcast, unless your podcast is on SoundCloud. If not, it might create some confusion for listeners. Going to experiment with posting the retail sample on my existing podcast. We’ll see. Thanks for the suggestion!

  6. Way too difficult. There’s no upload feature on Soundcloud that I can see.

    • Umm, if you are logged into your Soundcloud account, the word UPLOAD is right next to your name and picture on the black toolbar across the top of the page.

  7. Is this only for Rights Holders or can narrators do this as well?

    • Narrators can certainly do this as well! Just grab the cover art, description and don’t forget to use your specific bounty links from the ACX Sales Dashboard.

  8. Antonio N Sherman

    Hi ACX!
    Awesome advise! I used Sound Cloud before for other media work never thought of it for audio books. Its was easy to upload and edit the Covers and details. Great and helpful article. Thanks! Can’t hardly wait for the next university as well!

  9. Pingback: My Publishing Journey: Would You Survive? – GJ Stevens

  10. I’ve been using this strategy, or something like it, for some time…

  11. Pingback: The Best of the Blog 2019: The Re-Gift of Knowledge | Audiobook Creation Exchange Blog (ACX)

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