This Week in Links: April 10 – 14

For Producers:

Are You Ready for World Voice Day? – via Paul Strikwelda – The experienced VO uses the yearly celebration of the human voice to tout the importance of maintaining your instrument.

Do You Look Influential, Capable, Likeable?! – via Natasha Marchewka – “Despite the fact that voice talent are all about audio, having a professional headshot has always been important to me because I’ve understood the psychology of presenting a good 1st impression.”

What Can Voiceover Talents Learn from the Kendall Jenner Pepsi Commercial? – via Peter K. O’Connell – “[S]elling the soda, not selling world justice, is Pepsi’s only real job. That’s our job too.”

Seasoned Voice Over Actors Share a Glimpse of Their Voice Over Lives – via Voice Over Herald – Get a humorous peek behind the curtain from two of the most famous VO’s working today.

For Rights Holders:

Finding Your Target Audience – via Amazon Author Insights – “Marketing your book successfully has a lot to do with answering these questions: Who are my readers? How will they find my book? Will readers want to buy my book once they’ve discovered it?”

Book Promotion: Do This, Not That – via The Book Designer – This monthly feature takes a look at some real-life examples of the coulda, woulda, shoulda behind authors’ marketing decisions.

Marketing Tip: Build That Email List – via CreateSpace – “Building a mailing list takes time and effort, but it can be a valuable marketing tool, perhaps your most valuable marketing tool.”

How to Make ALL Ads, Marketing & Newsletters Work BETTER – via Kristen Lamb – The foundation for all goods and services (brands) is the relationship. Nothing sells without establishing, building and improving the relationship.

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