This Week in Links: October 24 – 28

For Rights Holders:

7 Tips for Avoiding Book Marketing Trends That No Longer Work – via Digital Book World – Maximize your marketing efforts by avoiding the pitfalls of these outdated attempts.

Paid Advertising Strategies: What Works? – via The Verbs – Spoiler alert: the answer in this post turns out to be Facebook, and the author covers every aspect of how to be successful on the platform.

Book Publicity Do’s & Don’ts for Indie Authors – via BookWorks – “Getting press and having a constant promotional presence IS vital, but how does an author with no PR experience go about getting that presence?”

The 4 Most Effective Book Marketing Strategies That Work – via BadRedhead Media – “You don’t need a marketing or business degree, but you do need to spend time learning.”

For Producers:

Awesome Guide to 2016 Microphones – via Dave Courvoisier – If you’re in the market for some new gear, check out this comprehensiveness guide.

How to Know You Should Become a Voiceover Coach – via Victoria DeAnda – Looking to supplement your income, expand your network, or give back to the VO community? Here’s how to know if coaching is right for you.

Are Your Prejudices Hurting Your Voice Overs? – via Gary Terzza – “Far too many beginners pigeonhole their voices too early on and in so doing cut out swathes of work opportunities.”