Rights holder Julianne MacLean kicked off September with a $5,000 payment from ACX. How did she manage that, having sold a number of books (audio rights included) to a major publisher in the early aughts? Read on to find out!
Sometimes, All You Have to Do Is Ask.
I wish I could tell the tale of an epic battle where I triumphed magnificently, but getting my audio rights back from my publisher was actually quite simple. All I had to do was request that they return them to me. Thirty days later, they did.
Of course, it’s not always that easy. It depends on what your contract says. So if you are a traditionally published author with books that are still controlled by your publisher, at least go and read your contract. You may be able to get this one important subsidiary right reverted.
Why should this be important to you? Because audiobooks, as a means of entertainment, are growing more popular by the minute, thanks to new digital technology and the fact that almost everyone has a gadget and earbuds in their purse or pocket these days. It’s a perfect breeding ground for sales to listeners who love books. And it’s yet another way to reach new readers, and yet another income stream for the author, above and beyond her usual print and ebook royalties.
In my case, I had sold nine books to Avon/Harper Collins between the years 2002 and 2007. In each of those contracts, this is what the audio book reversion clause looked like, and it was boilerplate at the time:
“6(d) If the Publisher does not either exercise or license audio recording rights to any Work within 60 days from the date of the Publisher’s initial publication of such Work, the Author may request in writing that the Publisher revert to the Author such rights, and the Publisher shall revert such rights to such Work within 30 days of such request.”
I’m sure this language is no longer standard, however, because audiobooks are now in a stage of tremendous growth in the marketplace. Moving forward, publishers will no doubt want to hang onto those rights. So this is something to consider when negotiating a new deal with your publisher.
First of all, try and keep your audiobook rights if you can. If that is not possible, do your best to arrive at terms that provide a decent reversion clause.
So what can you do if you get your audio rights back?
You basically have three choices: sell those rights to an audiobook publisher for an advance; publish your own editions independently; or do nothing.
Personally, I chose to publish the audio editions independently through ACX. Within a week of receiving the reversion letter from my publisher, I had contracted Rosalyn Landor to narrate and had pushed the entire Pembroke Palace series into production.
I am finally capitalizing on a format I had not been able to break into while I was at Avon – and yes, it’s lucrative. The first few months may have been slow to get rolling with only one title in my catalogue, but as I added new books and listeners began to find me – and I started pushing harder to promote my audio titles – my monthly earnings began to increase substantially. Two days ago, I received a check from Audible for $5,113. That was for one month’s royalties and bounty payments. So as of this month, I have earned back my investment in the production of all ten titles, and all future revenues will be pure profit. Thank you, ACX.
And I am very glad I checked the reversion clauses on my old contracts. You just never know what you’ll be able to claim as your own.
Hear Julianne in her own words
Portions of this blog post originally appeared at JulianneMaclean.com. You can download the Pembroke Palace series from Audible here.
I would like to know how you “started pushing harder.” My research hasn’t turned up much in the way of marketing avenues outside the normal ones.
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