The Home Stretch: Get Ready For The 2013 Holidays

As we near the year’s end and the all-important holiday season, we’re here to remind you of our holiday timelines. We’ve also got some tips that will help you get those audiobook productions produced, approved, and processed by us for sale on Audible, Amazon, and iTunes.

The Deadline

In order to have the best chance of getting your title live and on sale by December 25th, the rights holder must approve the production by December 6th (at the latest). You worry about making the audiobook sound great, and we’ll focus on processing your productions as quickly as possible. Deal?

Tools For Success

Producers: Don’t forget to factor the time your rights holder needs to review your audio, as well as time the time you need to make any changes, into your delivery date. Set yourself up for success by checking out our post on avoiding the little mistakes that may cause your title to fail our QA check. If you’re in need of gear recommendations, read our Studio Gear Series. Also, don’t forget about our Video Lessons and Resources page, which has videos on editing, mastering, and the craft of narration, among others. If you have specific questions, our crack customer care team is ready to help you out at audio@acx.com.

Rights holders: Make sure to set aside time around the due date of your production to listen to your final audio. You can find out how to review it the Audible Studios way here. While your producer is finishing your audiobook production, see our tips on marketing your title, straight from the Audible merchandising team. Our customer care team is here for you as well, at rights@acx.com.

Holiday Marketing Tips

In addition to making sure your schedule is set up to get the most out of this holiday season, you can position yourself for success with these holiday marketing ideas:

  • Bonus content: Create a holiday-themed short story featuring supporting characters from your book. Publish it on your blog or as a Kindle Single through KDP.
  • Giving gifts: Host a Secret Santa gift trade between your fans on your website or blog, but with a twist: all the gifts must be items of significance from your book(s).
  • Interview your narrator: Sit down and chat with the voice of your book(s), and ask them about their favorite holiday memories, the best present they ever received, etc.
  • Basket case: Create gift basket guides based on themes from your book – and make sure your book is one of the suggestions.
  • Season’s greetings: Crowd-source greeting cards inspired by characters or scenes from your book, and host the top three on your site from your readers send to their friends and family.
  • Do some good: Let your fans pick a charity through a poll on your website or Facebook page, and donate 1$ per sale of your title(s).

The Holiday Season…and Beyond!

Finally, don’t forget that January is traditionally a strong time for sales of digital downloads, as gift cards are cashed in and happy hands look to fill their shiny new phones and Kindles. So, get those productions on sale, start getting some good reviews, and make that last big marketing push of the year. Then, get ready to do it all over again in 2014!

And, as always, make sure to follow us on Twitter and like us on Facebook for daily audiobook education and entertainment.

What are your favorite holiday sales and marketing tactics?

3 responses to “The Home Stretch: Get Ready For The 2013 Holidays

  1. I love these ideas! My FB page and website will be more interactive and fun in 2014, and these creative ideas are right in line with the direction I’m heading. Thanks for the fabulous and fun tips!

  2. John (Jay) Markwart

    Hi!
    Does ACX deal with Children’s Audio Books?
    Some of my best reads are when reading to school age kids.
    I’d like to hear about how to enter this market!
    Thanks
    Jay Markwart

    • Hi John,

      We do indeed accept children’s books as audiobooks, but not all work well in audio. It depends how long and how heavily illustrated they are, among other things. See here for recommendations on what does and doesn’t work in audio – http://bit.ly/IcMDYg

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