We recently attended a webinar broadcast by the APA, hosted by Tavia Gilbert and featuring a panel of veteran narrators and publishers discussing social media for narrators. Today, we’ve selected our favorite tips that will help audiobook narrators navigate an online landscape that can at times seem overwhelming.
- It’s better to do a few platforms, and do them well, than try and be everywhere. There are many social media networks out there, from Facebook and Twitter to Google+, Pinterest and others. People can sometimes feel the need to be everywhere, but it’s easy to bite off more than you can chew. You don’t have to be on any social media sites. Only branch out to social platforms you’re comfortable on.
- Build your brand. As an audiobook narrator/producer your brand should be your efficiency and skill, colored by your personality. For more established narrators, your brand is also your body of work. Everything you do online should be tie back to the image you’re trying to project to potential employers.
- A good website will help the less established get more work. Make sure your site is professional looking, uncluttered and easy to navigate. Feature a raw, uncut video of yourself narrating on your site. This will show potential clients that you’re fluent and work quickly.
- Promote your client’s work. This is especially true for royalty share projects, where you have a vested interest in the sales of your titles. But even if you’ve been paid on a per-finished-hour basis, you can add to your value in the eyes of those doing the casting if you’re willing and able to help spread the word about their productions.
- Keep track of metrics, but don’t be a slave to the numbers. Track things like how many times your posts are shared or retweeted, and how many followers you’re gaining (Hootsuite and TweetDeck are two good services for tracking metrics). Make note of what types of content do well with your network and look to recreate those successes. But don’t get discouraged if you’re not adding followers as quickly as you’d like, or if your posts don’t immediately “go viral.”
- Be positive! Never post anything that could be interpreted as negative about your work or clients. It’s ok to vent about a long day in the studio or the neighbor’s lawnmower, but don’t complain about the book you’re producing being boring, or poorly written, or your employer being late with payment. The things you say online live forever, and are only a quick Google search away. Employers won’t want the hassle of dealing with a “loose cannon” on social media.
With these six pointers, you should be able to confidentially establish yourself on social media. Remember: keep it professional, keep it positive, and look at social media as a tool you use, not a slave driver you have to put all your energy into.
What have you done to find success on social media?