If you’re a regular reader of the ACX blog, you know that we’ve been working with authors Guy Kawasaki and Shawn Welch to produce their book APE: Author, Publisher, Entrepreneur. The book is a great resource for self-published authors, and we’re joined today by Guy, who has more great advice for ACX authors (and producers too!) on marketing your audiobook.
The key to successfully guerrilla marketing your audiobook is to approach the process as a launch of a new product, not simply an extension of an existing one. Think of it as a whole new product for a whole new kind of customers—one who might not “read” you book, but would “listen” to it.
As such, you should use every method and avenue that you tapped when you launched the book:
- Write a blog post about the availability of an audio version.
- Add a link or badge to your website and blog so that people can buy it with one click.
- Update your social-media profiles to include a specific “plug” for the audio version.
- Participate in webinars by using Google+ Hangouts and Twitter chats to reach the online audience—just pretend like it’s a new book.
- Interview the voice actor. It’s kind of cool to have a Google+ Hangout with the person who recorded your book—this is great publicity for both of you.
Guess what: you didn’t reach every buyer of your book when you launched your ebook and/or printed book. The release of the audio version is a great excuse to go back to the guerrilla marketing well again. Plus, between the time of your initial launch and the audio book launch, you probably added new social-media followers, so Launch 2.0 will be even better.
You can find more in depth info on marketing your audiobook here. Have you tried any of Guy Kawasaki’s guerrilla marketing tactics? Tell us in the comments!