How To Guerrilla Market Your Audiobook

If you’re a regular reader of the ACX blog, you know that we’ve been working with authors Guy Kawasaki and Shawn Welch to produce their book APE: Author, Publisher, Entrepreneur. The book is a great resource for self-published authors, and we’re joined today by Guy, who has more great advice for ACX authors (and producers too!) on marketing your audiobook.

The key to successfully guerrilla marketing your audiobook is to approach the process as a launch of a new product, not simply an extension of an existing one. Think of it as a whole new product for a whole new kind of customers—one who might not “read” you book, but would “listen” to it.

As such, you should use every method and avenue that you tapped when you launched the book:

  • Write a blog post about the availability of an audio version.
  • Add a link or badge to your website and blog so that people can buy it with one click.
  • Update your social-media profiles to include a specific “plug” for the audio version.
  • Participate in webinars by using Google+ Hangouts and Twitter chats to reach the online audience—just pretend like it’s a new book.
  • Interview the voice actor.  It’s kind of cool to have a Google+ Hangout with the person who recorded your book—this is great publicity for both of you.

Guess what: you didn’t reach every buyer of your book when you launched your ebook and/or printed book. The release of the audio version is a great excuse to go back to the guerrilla marketing well again. Plus, between the time of your initial launch and the audio book launch, you probably added new social-media followers, so Launch 2.0 will be even better.

You can find more in depth info on marketing your audiobook here. Have you tried any of Guy Kawasaki’s guerrilla marketing tactics? Tell us in the comments!

7 responses to “How To Guerrilla Market Your Audiobook

  1. Marketing very, very time consuming! Hardly have any time left to write. Web site difficulties (down time, etc.) very time consuming. Also necessary to promote blog and/or web site in order for those avenues to be effective. Are other rights holders experiencing same problems? James Ory Theall

  2. Pingback: Audiobooks – friend or foe – FACTS AND FICTIONS

  3. To James: promotion is indeed time-consuming- you might consider getting a pro to handle some of it for you. I just took a workshop with a local (Michigan) writer, Leslie McGraw, who showed us how to use the social media tools effectively- but also does it for you for a very reasonable rate. This is her website: or I’m sure you will find similar services in your area. They can often do it inexpensively, because they have the reflexes and the strategies down cold!

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  5. Pingback: Writing My First Novel: Stage Two | Melanie's Life Online

  6. I felt like I completely blew my ebook/print launch, so using the audiobook launch to start fresh — promoting it everywhere, running a great price break on the ebook to drive traffic to the Amazon page, getting early reviews for the audiobook. This time it feels like everything is coming together. Also using my blog much more effectively (here is one sample post:

    I didn’t get early reviews of the book because I wasn’t confident enough in what they would say. Now that so many reviews are in, and beyond my expectations, I have no fear of asking for them for the audiobook. Again, it’s such a learning curve.

    Yes, I wish I’d gotten this right the first time, but as the Chinese say, “The best time to plant a tree is 20 years ago. The second best time is today.”

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