Guy Kawasaki is one of the biggest names in self-publishing today. He’s the author of APE: Author, Publisher, Entrepreneur; What the Plus!; Enchantment; and nine other books, and he recently gave his take on selling more books on social media channels via a webcast hosted by CreateSpace. Watch the presentation below, and use our favorite tips to start promoting your audiobook today.
(If you can’t view the video through our blog, you can watch it on YouTube)
1. Start Yesterday!
Don’t wait until you’re finished producing your audiobook to start marketing. To get you started, ACX provides social sharing tools as you produce your book to update fans on the progress of your audiobook.
2. Segment the services.
Each of the five primary social media services, Facebook, Twitter, Google+, Pinterest, and LinkedIn, should be used for different reasons. Facebook helps maintain existing relationships, while Twitter is best for blasting news. Google+ can help you discover new fans who share your passion, Pinterest can help you discover new information, and LinkedIn maximizes your business connections.
3. Make a great profile.
Show your fans who you really are by creating a concise, but detailed, social media profile. Feature audiobook covers and your author photo on each channel to show others you are a real person.
4. Curate and link.
In addition to promoting your audiobooks, entertain fans by sharing articles, videos, and photos that add value to their day. Be considerate of your self-promotion: your content should be one of many other pieces of content you share on social channels.
5. Repetition, repetition, repetition.
Social media updates happen so frequently, and you don’t want your promotions to be missed. Don’t be afraid to repeat your posts at different points throughout the day or week to reach your full audience.
What are some of the ways you use social media to promote your audiobooks? Tell us in the comments!