How to Promote Your Titles & Get on Audible’s Merchandising Radar – Part 2

Yesterday we brought you part 1 of our guest blog post from Audible editor Jessica. Part 2 is below and contains a lot more great info. Authors, be sure to share these posts with your producers and vice versa. Double your efforts and really drive your sales!

4.       Network, network, network. Building a base of contacts is essential to helping you get the word out about your audiobook.  However, what many people overlook is that networking is about exchange—of information, contacts, and advice.  In his book, Booklife: Strategies and Survival Tips for the 21st Century Writer, Jeff VanderMeer shares the following tips for successful networking:

    1. Keep in mind that everyone you know is a potential contact and everyone you know is more than one thing—keep your eyes open to this to understand each contact’s potential.
    2. Realize that every (audio)book or project you create is about more than one thing—a quick Internet search of the topics your book covers can reveal a wealth of relevant groups, communities, and forums you can join to find others who would be interested in what you have to say.
    3. Take a genuine interest in what others are saying/writing/telling you.  Networking is about a give and take and you have to nurture your contacts.  Coming across as sympathetic to and interested in what others have to say, as well as being able to add a personal touch in your communications will go a long way towards building long-term relationships.
    4. Be concise and precise in your communication with people you don’t know, particularly if using a medium like email which strips out nuance.
    5. Do introduce your contacts to one another—if you connect people, they’ll remember you for it and be more likely to help connect you to their contacts.  However, respect others’ privacy and don’t give out contact information without first getting approval to do so.
    6. If nervous about a face-to-face introduction, project confidence by saying less, listening more, and starting off with questions, rather than launching into talking about yourself. It may also help to have a partner, spouse, or friend along to help take the pressure off.

**Also, take advantage of the biggest network for books: Amazon. Amazon is a powerful tool for growing your fan base and increasing your sales; click here to learn how you can better leverage Amazon to increase visibility of your audiobook.

5.       Cultivate review coverage. Research and reach out to appropriate online publications, blogs and podcasts. Promoting your audiobook(s) can be time-consuming and we know many authors/producers have full-time jobs, families, and other commitments, but active engagement in promoting your audiobook is a key factor in its success.  Look into online publications, websites, blogs or podcasts that might be interested in your book’s topic or genre, or audiobooks in general, and reach out to them and offer something of value: a review copy, an excerpt from the audio to post on their site, or, depending on the reach of the outlet, a copy of the audio to give away to readers.  You can also offer editorial content (a Q&A, a guest blog post on a topic, offer to lead a webinar/online chat, etc.) . Be prepared to explain why the topic you’re proposing would be relevant to an outlet’s readers, and be open to any suggestions you may receive.

    1. Potential offline opportunities (for the A+ student): It’s also worth reaching out to local bookstores and libraries for speaking engagements as a way to generate attention and word-of-mouth.  Take note, though: people attend speaking engagements because they want to gain knowledge about something of importance to them, so keep that in mind while crafting your speech. Also, research and reach out to book clubs that might be interested in reading/listening to your book, and offer up author participation.

6.       Keep in contact with the ACX team to let them know what successes you’ve achieved. You can share your feedback at support@acx.com.

7.      And lastly, stay focused:

    1. Continue networking as appropriate.
    2. Maintain your blog/website.
    3. Continue to offer to participate in book club discussions of your book(s) and speaking engagements.
    4. Measure the impact of your efforts to see what’s “moving the needle.” Click here to learn how.
    5. Keep up the hard work.  Continue to nurture and build your fan base—it will pay off when promoting your next audiobook!

So, there you have it! Between these two posts and the links to the ACX “Promote Yourself” section within, you should be off to a solid start. Of course, there are many great ways to promote, and the internet and social media are constantly presenting new opportunities. We recommend you frequently review your promotional plans and look for ways to branch out to new fans. And of course, if you hit on something good, be sure to share it with your fellow ACXers here at the blog, and on our Twitter and Facebook too!

Jessica has been in the audiobook business for nearly seven years, with a focus on digital and social media marketing. Some of the authors she’s worked with include Sandra Brown, Cassandra Clare, Vince Flynn, Stephen King and Jennifer Weiner.  She is a new-ish resident of Jersey City, NJ.

This post has been updated since publication.

11 responses to “How to Promote Your Titles & Get on Audible’s Merchandising Radar – Part 2

  1. Another awesome post from ACX. I self published five years ago and followed all of Amazons instructions, that now ACX has taken even further. I am now a best selling author of drug war and prison thrillers based on my old life of research. Now I get to speak as a guest Lecturer at Universities as an expert in Criminal Justice. ACX has helped me take my writing to the next level by producing audio books. Thanks ACX.

    • Another awesome post from ACX. I self published five years ago and followed all of Amazons instructions, that now ACX has taken even further. I am now a best selling author of drug war and prison thrillers based on my old life of research. Now I get to speak as a guest Lecturer at Universities as an expert in Criminal Justice. ACX has helped me take my writing to the next level by producing audio books. Thanks ACX. http://www.amazon.com/-/e/B00571NY5A

      • ctfranklin28

        Hey Mr. Langohr,

        I was just going to send this article to you, but it seems you beat me to punch!

  2. Once again, you’ve provided an abundance of information. Now, if you could just tell me how to clone myself…
    Seriously, I appreciate all of these suggestions! Thank you! amazon.com/author/donnafasano

  3. Hi Jessica,
    Two great articles, thank you so much. I’m far from expert, but one resource I would mention is the Audiobooks Group on Goodreads. They have a ‘Promotions’ thread where they allow authors to post audiobooks available for review. If anyone responds, you gift them the audiobook via Audible, and let nature take it’s course. The link is here:

    http://www.goodreads.com/topic/group_folder/110451?group_id=596

    Author’s shouldn’t expect to be overrun. I posted about ten days ago, offering copies of both my books Deadly Straits and Deadly Coast. I got one response and sent the reader a coupon for Deadly Straits. She posted a terrific review on both GR and Audible, and came back for a coupon for Deadly Coast. She’s listening to it now. Even better, she posted very positive comments on the GR discussion thread along with a mention that review copies were still available. That resulted in two more requests, and I sent those out three days ago. One of those folks listened to Deadly Straits straight through and just (like ten minutes ago) sent me an email asking for the second book and asking what he can do to help promote. Obviously, I’m going to ask for a review and a mention on the general discussion thread that he liked the book and that there are still review copies available. I’m not sure how often I can wash-rinse-repeat, but it was a minimal effort. More to the point, the folks at GR are passionate about books, so positive exposure there is very beneficial.

    One warning, they are also passionate about not wanting to be inundated with author/publisher hard sell. Keep your offer in the promotions tread, where it is allowed, and hope you attract a taker or two. If you do, and they like the audiobook, ask THEM to mention it in the discussion thread. If you try to push your own book there, you’re asking for trouble.

    Well, I’m far from a marketing expert, especially in regard to audio. I’ve been pretty lucky on the ebook front, but I’ve only been promoting the audiobooks for a month or so. However, the GR thing seems to be working for me, at least a bit. I hope it helps someone else too.

    Thanks again for a great couple of posts.

    R.E. (Bob) McDermott

  4. Hey there I am so grateful I found your webpage, I really found you by mistake, while I was searching on Digg for something else, Regardless I am here now and would just like to say thank you for a marvelous post and a all round enjoyable blog (I also love the theme/design), I dont have time to read it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent work.

  5. Hi! Thanks for posting this information, Jessica. My book has just been released in audio format today. It’s been available via Amazon in paperback and kindle for a month or so, and I’ve been fortunate in receiving some great reviews for those formats. I’m so grateful for Amazon linking those reviews to this audible format, so it also has reviews and isn’t just out there ‘naked’ :-). I can’t wait for the first audiobook sale and review, holding my breath!! FYI, the story is Yesterday – A Novel of Reincarnation. I can’t believe the incredible good fortune provided by Amazon/CreateSpace/ACX, etc., providing the publishing avenue that you now do….I think you’re putting the publishing business ‘on notice’ that it’s a whole new ballgame. Keep up the terrific creative thinking for novice authors like myself!!

  6. Pingback: How to Promote Your Titles & Get on Audible’s Merchandising Radar – Part 1 | Audiobook Creation Exchange Blog (ACX)

  7. Hi, Jessica. Insightful post, for sure. I produced my very first audiobook “The Housewife Assassin’s Handbook,” through ACX as well, and it launched in early August. I used a wonderful voice actor-Melissa Moran–thanks to your great stable of talent.

    This is the first novel in a romantic suspense series of what is currently nine books, which also sell Amazon and iBooks, as well as Kobo and BN. On Amazon, the digital book has over 459 5-Star review, and another 272 4-star reviews (a total of 932 reviews in fact).

    I’ve begun promoting the Audible version daily, via my Twitter and Facebook accounts, where I link to either the Audible.com page, or the Amazon page, or the iTunes page (I’m exclusive to you guys).

    My goal is to recoup the production costs before I move onto producing the second in the series, then do the same with the third book, and the fourth, and the fifth…and so on. I have a second series as well, but I’m holding as I gauge the success of the Housewife Assassin series

    Jessica, I certainly welcome you and your editorial team to check it out. I feel it can be just as big a success in Audible as it is in Amazon–with a little help from the Audible team.

  8. Pingback: Self-Publishing Tips and Resources | The Voices In My Head

  9. I think since Audible takes a 60% commission, they should promote all books, not just the ones that are already best sellers. The way it is now you keep the best sellers as best sellers, and leave 99% of audio book publishers from gaining on the already best selling.

    If it was my company, for a 60% commission I would spend a portion of each book’s sales on ads promoting that book.

    I can’t stand social media, I don’t understand the concept at all, I can’t do any of the tips suggested because my day job would be affected due to the subject matter of my book.

    Give back some of what you take and lower your commission rates. Authors deserve more than Audible for each book.

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