Tips for writers part 2: Grassroots Marketing

Here’s part 2 in our series of articles from our friends at CreateSpace, titled “Three Grassroots Marketing Tips to Put in Place Today.” For part one of this series, click here

For many authors, both traditional and self-published, marketing a book is harder than writing one. If you don’t have a background in marketing, you may feel confused, overwhelmed, and even a little freaked out by the idea of it. Plus you may equate marketing with advertising and immediately think, Marketing is expensive, there’s no way I can do it! But the truth is you can. You just need to be clever about how you go about it.

Here are three things you can do today – for free – to generate some buzz for your book:

1.  Put the entire first chapter of your book on your website and include a link to it in your email signature. If you don’t have a website yet, build one tonight! has free templates with very inexpensive hosting packages. (Appropriately, it’s called Website Tonight.)

2.  Add your book to your own “reading list” on LinkedIn so it will show up anytime someone views your profile. (You can do this under the “more” tab along the top.) If you’re not on LinkedIn, setting up an account is free and super easy.

3.  Sign up for a free Square account so you can take credit card payments with your phone. Then start bringing a book with you everywhere you go. You never know who your next customer-and future fan-might be! I’ve sold books in some pretty random places, including on a plane, because I was able to accept payment via credit card.

Grassroots marketing is about being creative, not about spending a lot of money. If you’re willing to put in the effort, you can do it!

If you’ve got some marketing tips for your fellow authors, make sure to put ’em in the comments. And check out our “Promote Yourself” section on ACX for even more advice!

This article originally appeared on For more helpful articles and blogs for authors, visit CreateSpace Resources. Reprinted with permission. © 2013 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

One response to “Tips for writers part 2: Grassroots Marketing

  1. My book, “Of Roots and Wings”, a memoir, took place in various towns in PA. I started with York, PA , where I live now. I also made calls to media to the town I was born and spent almost three years in the infamous St.. Francis orphanage in, Pottsville, PA. I spent 14 years in Delaware County, went to Media High School, attended Penn State University, Shippensburg and Millersville Universities. Contacted my high school alumni in Media, PA. So my strategy off the top of my head is to let all of my life hear about me.

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