At ACX, we’re all about author empowerment. We consider ACX users and rights holders trailblazers who are helping to drive their own sales and helping to build a bigger customer base for audiobooks, which is good for everyone. So we’re delighted to be able to share some specifics on what one ACX author, Matthew Laube, has planned for the promotion of the audio version of his book, Ancient Awakening. Laube is a veteran of print and ebook promotion, but this is his first audiobook. Below is his initial promotional blueprint:
1. Laube has an ad running on Kindle Nation, one of the largest Kindle fan sites, for both the ebook and the audiobook. The ad includes an email blast to all its subscribers.
2. Laube will run ads on goodreads.com, where he’s had good success advertising his ebook, linking to the audiobook.
3. Laube has a press release planned for the day of the audiobook release. Press releases are free and, if you’re lucky, can generate a lot of attention.
5. BJ Harrison, the book’s narrator, comes with a major following of his own through his classic tales series on iTunes; Harrison will be sending an email about Ancient Awakening to all 15,000 of his subscribers.
Laube will also be promoting the audiobook in person at New York Comic Con as well as several horror trade shows in October. He’s also planning to do giveaways, which he’s found a really useful promotional tool for ebooks.
If other authors or narrators have other methods of promotion they’ve found especially effective, ACX would love to hear about them!