This Week in Links: August 22 – 26

For Rights Holders:

6 Marketing Hooks to Grab Your Audience – via Book Marketing Tools – “[N]ot all people are lured by the same bait. A different hook is required for different people, based on their personality and interests.”

Author Marketing Mastery: Maximize Your Social Media Schedule Using Aggregate Tools – via where writers win – A service that schedules and aggregates your social media posts across platforms can help you stay organized and focused on promotion.

Build An Epic Visual Strategy for Your Author Brand – via Your Writer Platform – “If you are not yet focusing on visual content in your book marketing and platform building strategy, it’s time to get started.”

Marketing Tip: Create a Social Media Presence for Your Main Character – via CreateSpace – Info on another creative way to stay front of mind with your fans.

For Producers:

How to Succeed in Voice Overs (and Why We Fail) – via Gary Terzza – “One of the biggest errors you can make is plowing a fallow field.”

5 Sites You Should Visit Today to Help Your VO Biz – via Dave Courvoisier – A handful of ways you can improve your career in one day.

Are You STILL Not Getting Lots Of RepeatBusiness From Your VO Clients? (Here’s Why) – via Voice-Over Xtra – “Consistent delivery is about much more than the way you read your lines.”

How To Use Twitter To Build Your Voiceover Brand – via Gravy for the Brain – A great overview on Twitter for VO’s, from setting up an account to making the most of your presence.

This Week in Links: August 15 – 19

The final week of #ACXU2016 featured advice on Taking Your Career to the Next Level, with tips from the casting directors of Audible Studios, Blackstone Audio, and Eljin Productions. Watch below to learn how established studios find new talent as well as the do’s and don’ts of interacting with audiobook professionals once you’ve got your foot in the door.

For Producers:

ACX University 2016 – via ACX – If you missed any of this summer’s panels, bookmark this playlist to round out your audiobook education.

The Big Secret To Audio Book Success – via Paul Strikwerda – What does it take to excel as an audiobook performer? A study of Jim Dale’s career provides one possible answer.

How to Master Voiceover Character Skills – via Gravy For The Brain – Learn what you could be doing every day, everywhere you go, to improve your VO character work.

[PODCAST] Drugs Can Help Your Voice Over Marketing! – via Voice-Over Xtra – Should VO’s take marketing cues from big businesses, like pharmaceutical companies?

For Rights Holders:

10 Sure-Fire Ways To Get Media For Your Book – via BookMarketingBuzzBlug – Read some surprising thoughts on “what really works when seeking to capture the mind share of the news media.”

Marketing Tip: Connect with Book Bloggers – Via CreateSpace – At a loss for how to find people to review your (audio)book? Check out this handy list.

A Quick Start Guide to Using MailChimp for the Email Marketing of Self-published Books – via ALLi – Find out how to leverage email to automate marketing and connect better with readers.

10 Ways To Hook Your Reader (and Reel Them in for Good) – via Writer’s Digest – Any prose written to hook a reader will also give your narrator something juicy to voice!

This Week in Links: August 1 – 5

This week’s #ACXU2016 live stream contained a lively and informative discussion on building and maintaining your actor brand. Featuring branding and social media experts from Audible as well as actor/author Gabra Zackman, this panel is a must-watch for Producers and Rights Holders alike. View the video below, then continue your audiobook education with this week’s recommended links.

For Rights Holders:

11 Ways to Overcome Marketing Dread – via Digital Book World – Many authors love writing but fear marketing. Find out how to bridge the gap with these tips.

Great Tips For Branding Your Book Series – via Book Marketing Tools – The same way that your business has a logo, and colors, and a style of presenting things, so too should your books have branding.

Marketing a New Book: 6 Tactics Authors & Publishers Love – via BookBub – With so many ways to market your (audio)books, it can be tough to figure out which to focus on. This post recommends some tactics to focus on, with easy-to-follow examples.

Get A Second Opinion On Your Book Marketing – via BookMarketingBuzzBlog – Seek the advice of others if your marketing isn’t working as well as you’d like. “Sometimes a small repair can fix a big problem”

For Producers:

Does It Make Sense To Outsource Proofing, Correcting & Packaging? – Voice-Over Xtra – A good look at the things that go into a decision to farm out your post production work.

Burnout Can Torch Your Throat – via Dr. Ann Utterback – Stress can take it’s toll on your voice. Dr. Utterback has some advice to help you avoid stretching yourself too thin to perform well.

How to be Believable – via Paul Strikwerda – “As a (voice) actor, it is your job to sell your lines so that the audience is buying it. In order for them to believe in what you’re saying, they have to believe that you believe it yourself. How do you do that?”

Sidestep the Snake Oil – via Steven Jay Cohen – A  changing industry has opened opportunities for new careers in voiceover, as well as some who seek to take advantage of those just starting out. Learn how to avoid opportunists who might not have your best interests at heart.

This Week in Links: July 25 – 29

We reached the halfway point of the summer semester of #ACXU2016 with this Wednesday’s panel, our Studio Gear Review. We covered the four essential pieces of equipment in your recording chain, showcased budget and high end setups, and learned what Audible Studios uses to create their Grammy and Audie award-winning productions.

Watch the panel below, and join us Wednesday, August 3rd at 4pm ET for Hey, I Know You!: Creating and Maintaining Your Actor Brand.

For Producers:

The Studio Gear Series – The ACX Blog – Want to learn even more about audiobook home studios, recording chains, and production best practices? Read our previous posts on the topic here.

[VIDEO] The Conversational Read: Relax into Your Voice and Become Comfortable with It – via Voice-Over Xtra – How can you ease into a natural read and shake that “announcer” sound? Watch to find out.

The Worst Acting Advice Ever – Via Paul Strikwerda – What separates a professional from a wannabe behind the mic? The answer may be more basic than you think.

What Parts of Your Voiceover Business Can You Outsource? – via Victoria DeAnda – It’s the narrator’s eternal question: beyond voicing the material, how do you find the balance between doing it yourself and hiring help?

For Rights Holders:

Author Marketing Mastery #30: Seven Ways to Build Readership Using YouTube – via where writers win – Find seven ways to get attention on YouTube, along with some general hints for success.

How to Write Subtext in Dialogue – via Helping Writers Become Authors – Find out how to write masterful dialogue that comes alive in your narrator’s telling.

7 Easy Ways tob Connect with Readers – via The Write Practice – These days, more writers means a more competitive marketplace than ever for the eyes and ears of your fans. A successful author will actively think about how they earn their attention.

Stranger-Than-Fiction Writing Habits of 18 Famous Writers – via Writer’s Digest – This fun infographic offers a peek at the odds ways writers find their muse.

This Week in Links: July 18 – 22

ACX University is rolling along, and this week we live streamed our second panel, Now Hear This: A Closer Look at Performing Top Audiobook Genres. If you missed this panel, watch below to learn about handling scenes with multiple characters, voicing the opposite gender realistically, and what to do when romance or erotica gives you the giggles behind the mic.

For Rights Holders:

4 Steps to Build a Strong Author Platform – via Digital Book World – “Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful.”

The Fastest-Growing Format in Publishing: Audiobooks – via The Wall Street Journal – The paper looks into the factors combining to take audiobooks mainstream in 2016.

Be a Source – via CreateSpace – Looking for a way to stay top of mind with journalists and reviewers? Pay it forward by offering your expertise to them first.

DIY Tools and Services to Help You Edit Your Book – via IngramSpark – Get some assistance to make sure your manuscript is ready to be read by an ACX producer.

For Producers:

How Audiobook Narrators Master Their Craft – via The Week – How does the info contained here compare to your process?

The Mindful Voice Talent – via Christian Rosselli – “[S]ometimes a few simple observations go a long way to understanding ourselves better as talents and becoming more confident.”

3.5mm Audio vs USB Type-C: the Good, Bad and the Future – via Android Authority – What happens when smartphone manufacturers lead a trend away from traditional audio inputs?

Beware What You Share – via Marc Scott – With so many hot topics in the news, take note of how your social media posts may play with clients and listeners.

This Week in Links: July 11 – 15

Did you tune in to the inaugural live stream of ACX University 2016? Top producers Jeffrey Kafer, Christa Lewis, and Andrew Tell joined us to discuss the aspects of a successful audiobook production career. Watch the video below, then subscribe to our YouTube channel to get updates on the rest of this summer’s #ACXU2016 courses.

Now, on to this week’s roundup of links.

For Producers:

How To Prepare For The VO Ride Of Your Life: Live Announcing – via Voice-Over Xtra – Ready to take your talents out of the booth? Check out these tips from the announcer of the SAG and Critics Choice Awards.

7 Easy-to-Miss Habits of a Successful Voice Actor – via CourVo – It’s not easy to miss Dave’s handy hints to develop these seven professional habits.

Should You Hire a Marketer for Your Voiceover Business? – via Victoria DeAnda – “If you don’t tell people what you have to sell, no one will buy it from you.”

For Rights Holders:

Social Media Isn’t Working – 9 Tips to End Your Frustration – via The Write Conversation – “[S]ocial media isn’t a one-size-fits-all proposition. But, that’s still not an excuse not to use it.”

Marketing Tip: Share What You’ve Learned – via CreateSpace – Think of a tactic that’s worked for you, do more of it, then share it with the author community.

What Is Book Marketing Anyway? – via Digital Book World – If this is a question you’ve asked yourself, click through to get one veteran publisher’s definition.

Author Marketing Mastery #28: Google Plus for Authors – More Plus or Minus? – via where writer’s win – Find out if this social network is worth an your marketing efforts.

 

This Week in Links: July 4 – 8

For Rights Holders:

Authors: You NEED A Mailing List – via BookMarketingTools – Learn how to grow a stable of people to market to that are yours and yours alone.

How to Prepare for Self-Publishing: Marketing – via Digital Book World – Check out this helpful list of seven ways to get your book in front of as many people as possible.

Rewriting the 7 Rules of Dialogue – via Writers Digest – Writing authentic dialogue is especially important for audiobook authors.

Author Marketing Mastery #27: Pinterest for Authors – via where writers win – Three helpful examples of authors using the social platform to promote their books.

For Producers:

ACX University 2016 – via ACX – Classes start Wednesday! Find out about upcoming topics, download calendar reminders, and get ready by watching last year’s panels.

Staying Front of Mind in Your Voice Over Network – via Voice Over Herlad – Read about using personal engagement to make a lasting impression on those you work with and work for.

What AGE is Your Voice? – via CourVO – What are your thoughts on the debate between the importance of how old you are vs. how old you sound?

Summer Heat Can Make You Sick – via Dr. Ann Utterback – Don’t let the dog days ruin your voice. Get the doctor’s ten tips for vocal health this summer.

This Week in Links: June 27 – July 1

ACX_University_logo_FINALHave you heard the news? We’re taking ACX University online, with six interactive, live streamed panels coming your way Wednesdays this summer starting July 13. Subscribe to our YouTube channel to get notified about our interactive sessions covering audiobook production, performance, and business topics. Then, check out our favorite links from the past week below.

For Producers:

[VIDEO] ACX University 2015 – via ACX – Get ready for this year’s event by catching up on our panels from last year.

Periscope: A New Way to Market a Voiceover Business – via Victoria DeAnda – Get some idea for promoting your VO services using Twitter’s live video streaming platform.

Recharging the Batteries – via Rob Marley – Learn how even a small break from focusing on your voiceover routine can pay dividends.

Busting Five Voice-Over Myths – via Nethervoice – Learn the truth behind  the most common misconceptions about a career in voice acting.

For Rights Holders:

How to Develop an Author Website and Blog – via IngramSpark – “Your author website is the center of all activity for promoting your writing. Done right, it provides the foundation for success in marketing and promoting your books.”

Fiction Writers: A Simple Approach to Build a Better Email List – via The Book Designer – Learn about the success you can achieve by choosing a smaller target audience.

Online Marketing for Authors – via BookMarketingTools – From content marketing to SEO, this comprehensive guide covers many of the digital marketing topics authors need to learn.

The First Wave – via CreateSpace – What is your first wave, and why is it so important to your marketing efforts? Click through to find out.

Celebrating Five Years of Audiobook Creation

Way back in 2011, Audible launched ACX with a threefold vision: to help Rights Holders get their books into audio; to provide work for talented audiobook Producers; and to get more audiobooks into the ears of Audible’s listeners. Here in 2016, we’re thrilled to celebrate five fantastic years of fulfilling those promises made possible by you, the authors, actors, studios, and publishers that have created over 60,000 audiobooks through ACX.

Watch as ACX team members, past and present, take a trip down memory lane. Then head on over to ACX.com to see what we got ourselves for our birthday.

Share your favorite ACX stories in the comments below.

This Week in Links: May 30 – June 3

For Rights Holders:

How Successful Authors Use Social Media: 23 Content Ideas – via BookBub – Get a range of tactics for promoting yourself and your titles on the most popular social platforms.

The Author’s Guide to Book Marketing: Part 1 – via Digital Book World – Can you answer the basic questions of book marketing: who are your readers, and how do you reach them?

5 Ways That Authors Can Use Facebook Advertising – via Joanna Penn – Get Joanna’s five-step plan to using the popular social network to promote your titles.

Making the Most of E-Mail Marketing – via Publishers Weekly – Separating your email communications into two different audiences can improve your results.

For Producers:

When Your ‘Pickups’ Don’t Match The Original Recording – via Voice-Over Xtra – Get tips for ensuring your corrections sound like your original recording.

Should You Start a YouTube Channel for a Voiceover Business? – via Victoria DeAnda – You may not think of it as such, but YouTube is Google’s other great search engine. Find out how to leverage it for VO marketing.

Please Don’t Fade Away! – via Dr. Ann Uttterback – Bone up on the importance of breath support and get a few exercises to improve your vocal stamina.

[VIDEO] ACX University Presents: Audiobook Audition Techniques and Critiques – via YouTube – Audible Studios producers Mike Charzuk and Kat Lambrix  have heard it all. Hear their wisdom on how to land your next gig with a high-quality audition.