This Week in Links: September 12 – 16

For Rights Holders:

Resurrecting a Failed Book Marketing Campaign – via BookMarketingTools – If at first you don’t succeed… find the courage to try again.

7 Ways to Promote Your Book You Probably Haven’t Considered – via The Write Life – “[I]f you’re looking to reach a broader audience, consider a few of these promotional techniques to expand your reach”

When Social Media Just Makes You Tired – via The Write Conversation –  If you’re feeling burnt out on social media, stay in the marketing game with these simple tips.

Three Ways to Build a Following – via CreateSpace – “While you’re taking the steps to become a successful brand, here are three pieces of advice to keep you on task and headed in the right direction.”

For Producers:

How To Start A Local Voice Over Group And Keep It Going And Growing – Today! – via Voice-Over Xtra – It’s important to get out of the booth to meet, and learn from, your fellow producers.

How One Podcasting Network is Trying to Save America’s Regional Slang – via Mental Floss – Learn why regional dialects have been disappearing and what one company is doing to preserve them.

Video Lessons & Resources – via ACX -Have you checked out our producer resources on ACX.com recently? There’s a wealth of information on everything from narration to mastering.

Voiceover Talent Alone Won’t Pay the Bills – via Debbie Grattan – On the importance of continuous improvement within your field.

 

This Week in Links: September 5 – 9

For Producers:

The Final Exam of Articulation – via Dr. Ann Utterback – “An artificial and over-pronounced delivery is as offensive as using sloppy articulation and should be avoided at all costs.”

3 Ways to Make Your Voice Over Profiles More Visible and Credible on Social Media – via Voice Over Herald – Advice on figuring out where and how to get the best return for your time online.

When/What to ReTool? – via Dave Courvoisier – Learn when to stop and appreciate career success and when to make changes to avoid complacency.

A Special Voice Over – Prince with 1,000 Enemies by Under Armour – via Voice-Over Herald – A football star and his mother team for an unlikely VO from the apparel company.

For Rights Holders:

How Will an Author Platform Make You a More Successful Author? – via BadRedhead Media – “Many writers run kicking and screaming from the term author platform, but … you need to understand that selling books is a business.”

Authors: Boost Book Marketing with These 5 Apps – The Book Designer – Find a handful of ways to make your marketing more imagine friendly with these mobile apps.

5 Great Self-Publishing Tips – via BookMarketingTools – We’d humbly add the sixth self-publishing tip: self-publish your audio with ACX!

Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author – via Alli – “A strong brand helps an author in the same way it helps any organisation: it gives your name recognition and helps to sell your work.”

Caitlin Kelly’s Recipe for Success

Caitlin Kelly HSAudible Approved Producer Caitlin Kelly recently appeared in an episode of ACX University and talked about the importance of vocal health. Her secret? A special tea that soothes her vocal chords. We invited Caitlin to share it with you today.

I have one “go-to” for when my voice is fatigued. It could be from a particularly rigorous recording session or from a night out with friends and a few cocktails. So, when I have vocal swelling from overuse or dehydration, I turn to a hot cup of apple cider vinegar and honey. This elixir was introduced to me in college by my vocal performance teacher, Alix Korey – a broadway diva who drinks coffee and smokes cigarettes all day – and it has been part of my vocal care regimen ever since. I think of it as hot bath and a warm hug for my throat. Here’s how I make it:
Caitlin Recipe

The heat will relax and soothe the muscles in your throat. Use 4 tablespoons of apple cider vinegar, or however much you can stand (this stuff is strong for the uninitiated). I use Bragg, which is unfiltered and raw. Shake up that bottle, and dump it in the hot water. The sediment is good for you – it’s called “the mother,” and it’s said to help in a number of ways: aiding digestion, balancing the pH of the body, and supporting the immune system. I swear by it to care for my voice. Honey is a humectant, which means it retains moisture. It will coat your throat and protect it while you rest your voice.

You might also try adding lemon juice. If you have mucus, the citric acid can help cut through it. A touch of cinnamon adds anti-inflammatory properties. Play around with the measurements. These are not hard and fast ratios or anything; just my own preference.

Now, I’m going to be honest with you: this stuff smells like feet. But it will make your vocal folds so happy, you will see the strong smell as a small discomfort compared to the restorative effects of the tonic!

What are some of your favorite tricks for resting and/or healing tired vocal folds?

Caitlin Kelly has been doing voice over since 2009. She got started in VO while living in Tokyo, Japan. Since diving into audiobook narration in 2014, Caitlin has recorded over 35 books. Caitlin can be heard daily reading the news on smashd.co and weekly in the Time for Kids app. To hear more from Caitlin, check out her site www.CaitlinKellyVO.com.

This Week in Links: August 22 – 26

For Rights Holders:

6 Marketing Hooks to Grab Your Audience – via Book Marketing Tools – “[N]ot all people are lured by the same bait. A different hook is required for different people, based on their personality and interests.”

Author Marketing Mastery: Maximize Your Social Media Schedule Using Aggregate Tools – via where writers win – A service that schedules and aggregates your social media posts across platforms can help you stay organized and focused on promotion.

Build An Epic Visual Strategy for Your Author Brand – via Your Writer Platform – “If you are not yet focusing on visual content in your book marketing and platform building strategy, it’s time to get started.”

Marketing Tip: Create a Social Media Presence for Your Main Character – via CreateSpace – Info on another creative way to stay front of mind with your fans.

For Producers:

How to Succeed in Voice Overs (and Why We Fail) – via Gary Terzza – “One of the biggest errors you can make is plowing a fallow field.”

5 Sites You Should Visit Today to Help Your VO Biz – via Dave Courvoisier – A handful of ways you can improve your career in one day.

Are You STILL Not Getting Lots Of RepeatBusiness From Your VO Clients? (Here’s Why) – via Voice-Over Xtra – “Consistent delivery is about much more than the way you read your lines.”

How To Use Twitter To Build Your Voiceover Brand – via Gravy for the Brain – A great overview on Twitter for VO’s, from setting up an account to making the most of your presence.

This Week in Links: August 15 – 19

The final week of #ACXU2016 featured advice on Taking Your Career to the Next Level, with tips from the casting directors of Audible Studios, Blackstone Audio, and Eljin Productions. Watch below to learn how established studios find new talent as well as the do’s and don’ts of interacting with audiobook professionals once you’ve got your foot in the door.

For Producers:

ACX University 2016 – via ACX – If you missed any of this summer’s panels, bookmark this playlist to round out your audiobook education.

The Big Secret To Audio Book Success – via Paul Strikwerda – What does it take to excel as an audiobook performer? A study of Jim Dale’s career provides one possible answer.

How to Master Voiceover Character Skills – via Gravy For The Brain – Learn what you could be doing every day, everywhere you go, to improve your VO character work.

[PODCAST] Drugs Can Help Your Voice Over Marketing! – via Voice-Over Xtra – Should VO’s take marketing cues from big businesses, like pharmaceutical companies?

For Rights Holders:

10 Sure-Fire Ways To Get Media For Your Book – via BookMarketingBuzzBlug – Read some surprising thoughts on “what really works when seeking to capture the mind share of the news media.”

Marketing Tip: Connect with Book Bloggers – Via CreateSpace – At a loss for how to find people to review your (audio)book? Check out this handy list.

A Quick Start Guide to Using MailChimp for the Email Marketing of Self-published Books – via ALLi – Find out how to leverage email to automate marketing and connect better with readers.

10 Ways To Hook Your Reader (and Reel Them in for Good) – via Writer’s Digest – Any prose written to hook a reader will also give your narrator something juicy to voice!

This Week in Links: August 1 – 5

This week’s #ACXU2016 live stream contained a lively and informative discussion on building and maintaining your actor brand. Featuring branding and social media experts from Audible as well as actor/author Gabra Zackman, this panel is a must-watch for Producers and Rights Holders alike. View the video below, then continue your audiobook education with this week’s recommended links.

For Rights Holders:

11 Ways to Overcome Marketing Dread – via Digital Book World – Many authors love writing but fear marketing. Find out how to bridge the gap with these tips.

Great Tips For Branding Your Book Series – via Book Marketing Tools – The same way that your business has a logo, and colors, and a style of presenting things, so too should your books have branding.

Marketing a New Book: 6 Tactics Authors & Publishers Love – via BookBub – With so many ways to market your (audio)books, it can be tough to figure out which to focus on. This post recommends some tactics to focus on, with easy-to-follow examples.

Get A Second Opinion On Your Book Marketing – via BookMarketingBuzzBlog – Seek the advice of others if your marketing isn’t working as well as you’d like. “Sometimes a small repair can fix a big problem”

For Producers:

Does It Make Sense To Outsource Proofing, Correcting & Packaging? – Voice-Over Xtra – A good look at the things that go into a decision to farm out your post production work.

Burnout Can Torch Your Throat – via Dr. Ann Utterback – Stress can take it’s toll on your voice. Dr. Utterback has some advice to help you avoid stretching yourself too thin to perform well.

How to be Believable – via Paul Strikwerda – “As a (voice) actor, it is your job to sell your lines so that the audience is buying it. In order for them to believe in what you’re saying, they have to believe that you believe it yourself. How do you do that?”

Sidestep the Snake Oil – via Steven Jay Cohen – A  changing industry has opened opportunities for new careers in voiceover, as well as some who seek to take advantage of those just starting out. Learn how to avoid opportunists who might not have your best interests at heart.

This Week in Links: July 25 – 29

We reached the halfway point of the summer semester of #ACXU2016 with this Wednesday’s panel, our Studio Gear Review. We covered the four essential pieces of equipment in your recording chain, showcased budget and high end setups, and learned what Audible Studios uses to create their Grammy and Audie award-winning productions.

Watch the panel below, and join us Wednesday, August 3rd at 4pm ET for Hey, I Know You!: Creating and Maintaining Your Actor Brand.

For Producers:

The Studio Gear Series – The ACX Blog – Want to learn even more about audiobook home studios, recording chains, and production best practices? Read our previous posts on the topic here.

[VIDEO] The Conversational Read: Relax into Your Voice and Become Comfortable with It – via Voice-Over Xtra – How can you ease into a natural read and shake that “announcer” sound? Watch to find out.

The Worst Acting Advice Ever – Via Paul Strikwerda – What separates a professional from a wannabe behind the mic? The answer may be more basic than you think.

What Parts of Your Voiceover Business Can You Outsource? – via Victoria DeAnda – It’s the narrator’s eternal question: beyond voicing the material, how do you find the balance between doing it yourself and hiring help?

For Rights Holders:

Author Marketing Mastery #30: Seven Ways to Build Readership Using YouTube – via where writers win – Find seven ways to get attention on YouTube, along with some general hints for success.

How to Write Subtext in Dialogue – via Helping Writers Become Authors – Find out how to write masterful dialogue that comes alive in your narrator’s telling.

7 Easy Ways tob Connect with Readers – via The Write Practice – These days, more writers means a more competitive marketplace than ever for the eyes and ears of your fans. A successful author will actively think about how they earn their attention.

Stranger-Than-Fiction Writing Habits of 18 Famous Writers – via Writer’s Digest – This fun infographic offers a peek at the odds ways writers find their muse.

This Week in Links: July 18 – 22

ACX University is rolling along, and this week we live streamed our second panel, Now Hear This: A Closer Look at Performing Top Audiobook Genres. If you missed this panel, watch below to learn about handling scenes with multiple characters, voicing the opposite gender realistically, and what to do when romance or erotica gives you the giggles behind the mic.

For Rights Holders:

4 Steps to Build a Strong Author Platform – via Digital Book World – “Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful.”

The Fastest-Growing Format in Publishing: Audiobooks – via The Wall Street Journal – The paper looks into the factors combining to take audiobooks mainstream in 2016.

Be a Source – via CreateSpace – Looking for a way to stay top of mind with journalists and reviewers? Pay it forward by offering your expertise to them first.

DIY Tools and Services to Help You Edit Your Book – via IngramSpark – Get some assistance to make sure your manuscript is ready to be read by an ACX producer.

For Producers:

How Audiobook Narrators Master Their Craft – via The Week – How does the info contained here compare to your process?

The Mindful Voice Talent – via Christian Rosselli – “[S]ometimes a few simple observations go a long way to understanding ourselves better as talents and becoming more confident.”

3.5mm Audio vs USB Type-C: the Good, Bad and the Future – via Android Authority – What happens when smartphone manufacturers lead a trend away from traditional audio inputs?

Beware What You Share – via Marc Scott – With so many hot topics in the news, take note of how your social media posts may play with clients and listeners.

This Week in Links: July 11 – 15

Did you tune in to the inaugural live stream of ACX University 2016? Top producers Jeffrey Kafer, Christa Lewis, and Andrew Tell joined us to discuss the aspects of a successful audiobook production career. Watch the video below, then subscribe to our YouTube channel to get updates on the rest of this summer’s #ACXU2016 courses.

Now, on to this week’s roundup of links.

For Producers:

How To Prepare For The VO Ride Of Your Life: Live Announcing – via Voice-Over Xtra – Ready to take your talents out of the booth? Check out these tips from the announcer of the SAG and Critics Choice Awards.

7 Easy-to-Miss Habits of a Successful Voice Actor – via CourVo – It’s not easy to miss Dave’s handy hints to develop these seven professional habits.

Should You Hire a Marketer for Your Voiceover Business? – via Victoria DeAnda – “If you don’t tell people what you have to sell, no one will buy it from you.”

For Rights Holders:

Social Media Isn’t Working – 9 Tips to End Your Frustration – via The Write Conversation – “[S]ocial media isn’t a one-size-fits-all proposition. But, that’s still not an excuse not to use it.”

Marketing Tip: Share What You’ve Learned – via CreateSpace – Think of a tactic that’s worked for you, do more of it, then share it with the author community.

What Is Book Marketing Anyway? – via Digital Book World – If this is a question you’ve asked yourself, click through to get one veteran publisher’s definition.

Author Marketing Mastery #28: Google Plus for Authors – More Plus or Minus? – via where writer’s win – Find out if this social network is worth an your marketing efforts.

 

This Week in Links: July 4 – 8

For Rights Holders:

Authors: You NEED A Mailing List – via BookMarketingTools – Learn how to grow a stable of people to market to that are yours and yours alone.

How to Prepare for Self-Publishing: Marketing – via Digital Book World – Check out this helpful list of seven ways to get your book in front of as many people as possible.

Rewriting the 7 Rules of Dialogue – via Writers Digest – Writing authentic dialogue is especially important for audiobook authors.

Author Marketing Mastery #27: Pinterest for Authors – via where writers win – Three helpful examples of authors using the social platform to promote their books.

For Producers:

ACX University 2016 – via ACX – Classes start Wednesday! Find out about upcoming topics, download calendar reminders, and get ready by watching last year’s panels.

Staying Front of Mind in Your Voice Over Network – via Voice Over Herlad – Read about using personal engagement to make a lasting impression on those you work with and work for.

What AGE is Your Voice? – via CourVO – What are your thoughts on the debate between the importance of how old you are vs. how old you sound?

Summer Heat Can Make You Sick – via Dr. Ann Utterback – Don’t let the dog days ruin your voice. Get the doctor’s ten tips for vocal health this summer.