This Week in Links: June 22 – 26

For Rights Holders:

Making Your Cover Work Harder – via Author Marketing 101 – Find out how to leverage your audiobook cover to drive your promotions.

How To Write a Story 101: Character – via The Write Practice – Learn the basics of creating characters your narrator can really bring to life.

How to Sell More Books through Radio Interview Publicity – via Book Marketing Tools – Alright authors, its time to put your voice to work to sell your audiobook.

Writing a Book? How to Know When to Stop Editing and Move On – via The Write Life – Authors need to know when to say when (great advice for audio editors too).

For Producers:

How to Build Relationships in the Voice Over Business – via Victoria DeAnda – “Knowing how to establish and sustain relationships with people will help you achieve the success you’re seeking for your voice over business.”

Studio Microphones: Large-Diaphragm Condensers – via Mix – A great post for those who like to geek out over studio equipment.

Finding Success in the Voiceover Industry – via Voices UK – ‘To become a successful voice over actor, you need the know-how (skills) and the means (voice over equipment) and of course the opportunity.”

Are You A People-Pleaser, Afraid Of Losing Jobs And Clients? Don’t Be Their Doormat – via Voice-Over Xtra – Paul Strikwerda covers why freelance VOs need to be comfortable dealing with conflict & sticking up for themselves.

This Week in Links: June 15 – 19

For Producers:

Becoming a Voiceover Blogger – via Voice Over Herald – Blogging is a great way to market yourself and your ACX productions. And who knows – you just might end up in a future edition of “This Week in Links!”

Audition Strategy: When Opportunity Arises, Let Your Voice Come Out To Play –  via Voice-Over Xtra – “Clients want their copy to come alive, but they are cautious about how far to let the talent stray, and rightly so. Where and how do you draw the line? ”

How To Use Your Marketing Tools – via Marc Scott – If you’re not booking the gigs you desire, perhaps you need to look in your self-marketing toolbox.

Arnold Schwarzenegger voices Waze as the Terminator – via USA Today – “I’ll be back…the next time you need directions.”

For Rights Holders:

14 Ways to Crash Your Book Launch – Authors, DO NOT Try This at Home – via The Book Designer – “Other book marketing and promotional strategies can be tweaked and refined over time, but your official book launch comes around but once, and you’ll need more than a smidgen of courage to see it through.”

Social Media Basics for Writers: Snapchat – via The Write Conversation – Let three real-world examples of marketing through Snapchat inform your marketing efforts.

[PODCAST] Building Your Author Platform – via The Author Hangout – Dorie Clark shares some great tips about how she built her platform.

ACX On the Road: 7 Success Tips from Authors at Romantic Times and Book Expo America – via The ACX Blog – Get some audiobook publishing and marketing advice from your successful peers.

Want to Build an Email List? 7 Newsletter Platforms to Choose From – via The Write Life – It’s easier than ever to stay in touch with your readers through social media. But one of the best ways to grow your network is with a good old-fashioned email.

 

ACX On the Road: 7 Success Tips from Authors at Romantic Times and Book Expo America

May is the busiest month in the audiobook publishing industry, and this year we connected with ACX authors and publishers at the Romantic Times convention, Book Expo America, and The Audio Publishers Association Conference. We spent a lot of time talking about rights, new technologies, marketing strategies, and so on, and we’re happy to share with you the advice from seven bestsellers we met:

Use paid Facebook posts to drive fans to your audiobook detail pages on Audible.com. Soon after learning she’d won an Audie award for her ACX production of Alpha, Jasinda Wilder created a promoted post mentioning the win so she could capitalize on the buzz. More info on using Facebook to promote your audiobook can be found here.Jasinda Wilder Alpha Facebook AdHold onto your audiobook rights when negotiating traditional book deals. Author Ryan Winfield shared the importance of this decision with us last summer, and pushed to keep the audio rights to his upcoming Falling for June, set to release on June 30, 2015. Separating rights allows authors to leverage the promotional might of a publisher for print/eBook while being able to negotiate better royalty rates for the audiobook.

Expose readers to audio by sharing excerpts on your website via services like SoundCloud. Using these excerpts, authors create dedicated audiobook pages to promote their ACX titles. Check out the audiobook section of ACX author Wendy Lindstrom’s website:

Wendy Lindstrom_Combined

New to audiobooks? Your best resource is… other authors. Sandra Edwards and Regina Duke have turned their friendship into a mentorship; Sandra was the first to take the plunge into audiobooks and makes herself available to Regina for questions and best practices.

Find creative ways to expose your audiobooks to new listeners. We spoke to authors who send ACX promo codes to audiobook blogs and give them out to fans via their newsletter or Facebook page in return for unbiased reviews. Authors are also leveraging each other’s popularity by writing posts for each other’s blogs and even co-writing books and anthologies.

Use GoodReads to make sure readers are aware of your audiobook. The GoodReads Audiobooks page is ideal for finding audiobook reviewers to whom you can give promo codes. Have you noticed GoodReads started rolling out audiobook samples on title pages? ACX author Ava Miles’s title Nora Roberts Land is a good example of this new feature (highlighted in red below), and once samples are available for all titles with audiobooks, every author will be able to use their title page to promote the audio version.

Nora Roberts Land on GoodReads

Run a BookBub ad for your Whisperysync-enabled eBook. Exposing your eBook to a wider audience can have a trickle-down effect when readers find out they can get a great price on your audio version, as well.

While we learned a lot from the authors and publishers we met this May, we know there are even more of you out there working hard to promote your ACX audiobooks. Share your audiobook publishing and marketing tips below and help your fellow rights holders learn from your experience.

This Week in Links: June 8 – 12

For Rights Holders:

[VIDEO] Interview with Sharon Hamilton and J.D. Hart – via YouTube – ACX author and her producer share screen time in this conversation about their audiobook relationship.

Conference Season for Authors – via Author Marketing 101 – Summer is conference season for authors. Learn the dos and don’ts before you hit the convention scene.

The World of Book Blogging: A View From Book Expo –  via BookMarketingBuzzBlog – Author Brian Feinblum shares his takeaways from the panels he attended at this year’s biggest publishing expo.

If Jane Austen Got Feedback From Some Guy In A Writing Workshop – via BuzzFeed Books – A fun look at writing workshops via a classic novel.

For Producers:

Meditation: How It Can Help Your Work as a Voice Over Artist – via Victoria DeAnda – Find a quiet room, align your chakras, and find out this eastern practice can improve your voice acting.

[VIDEO] All About Noise Floor – via The ACX Blog – Our resident audio scientist stops by to help you fix that low rumble before it gets amplified during mastering.

Can This Voice Problem Be Corrected? – via Dr. Ann Utterback – Learn about common vocal problems for voice artists and how easy – or difficult – they can be to overcome.

How To Add An Intro Video To Your Facebook Business Page – via Marc Scott – An engaging social media presence is important for every actor, whether you’re looking to market your books or your voice.

All About Noise Floor

We’d like to introduce you to the newest member of the ACX team, Alex the Audio Scientist. Alex has a degree in Audiobook Studies from ACX University, and he’ll be stopping by the blog from time to time to explain some key ADBLCRE-ACX_Character_Iconaspects of audiobook recording and production. So without further ado, take it away Alex!

Nice to Meet You!

Hi everyone I’m excited to share my knowledge of all things audiobooks and help you improve your ACX productions. Before today’s lesson, I hope you’ve read previous posts on this blog regarding home studio setup, because today I’ll cover a common problem with voice recording spaces: a high noise floor. Enjoy the video below, and take good notes – there’ll be a quiz afterward!

And we’re back. Ready for that quiz I mentioned? Let’s see how much you learned. Leave your answers in the comments below. The first person to get every answer correct will get a shout out in my next post!

  1. The noise floor is the ________ level of background noise in a recording, when no narration is taking place.
  2. A high noise floor in a home studio can be caused by ________, ________, ________, ________, or ________.
  3. Its best to address your noise floor issues during the ________ stage.
  4. I recommended using a ________ to remove unwanted frequencies, such as a low rumble.
  5. The appropriate frequency range to target the removal of this low rumble is usually between ________ and ________ Hz.
  6. The ACX Audio Submission Requirements call for a noise floor no higher than ________ dB RMS.

This Week in Links: May 11 – 15

For Producers:

The Art, Commerce and Science of VO – via vo2gogo – “If you don’t master the skills in all three areas, your chances for success rapidly evaporate.”

Increase Your Voice-over Income Potential: One Simple Action – via J. Christopher Dunn – Learn the art of the followup, and how it can boost your VO business.

Sleep and Diet with Voice Over Work – via Victoria DeAnda – Two of your favorite pastimes are also two important aspects of in-booth success.

A Little Girl Asked For My Autograph, But I Learned: It’s Not About Us – via Voice-Over Xtra – Learn from one VO’s lesson in humility.

For Rights Holders:

Marketing Your Book – via Author Marketing 101 – Get six helpful questions to ask yourself for book marketing success.

How to Create Instantly (& Instinctively) Recognizable Characters – via Writer’s Digest – “Your job as a writer is to create that town and populate it with characters that live their lives before our eyes.”

Self-Publishing in Audio – via Kate Tilton – Last week, we joined Kate’s weekly #K8Chat to talk audiobooks with some fantastic authors. If you missed the fun, check out the transcript here.

Ten Authors Who Had Wildly Different Day Jobs – via Quirk Books – George Orwell was once a police officer?!?

This Week in Links: May 4 – 8

For Rights Holders:

Stage One of Marketing a Book: Journaling Your Journey – via CreateSpace – Jump on board at the start of this five part series from author Richard Ridley.

No, Crowdfunding Is Not Begging – via The Alliance of Independent Authors – Are you comfortable taking to Kickstarter or Indiegogo to fund your next writing or audiobook project?

Tips for Novelizing True Events – via Writer Unboxed – So crazy, you couldn’t write it if you tried? Not with these tips from Kathryn Craft.

How To Promote Your Self-Published Book On The Cheap – via Book Marketing Tools – This post contains a number of great ideas, most of which work for audiobooks too!

For Producers:

Is It a Smart Idea to Post Voice Over Rates on a Website? – via Voice Over Herald – “Publishing your rates on your website or not is a matter of perspective.”

Sit Up Straight! For Your Best Voice – via Online Voice Coaching – Note these proper posture techniques for times when standing while voicing isn’t possible.

Voice Over Marketing Is Like Gardening (Sort Of) – via Voice-Over Xtra – Learn how to plant and nurture your client relationships.

The Secret Weapon for Beating Allergies – via Jordan’s Chopped Thoughts – A helpful blast from the past during this particularly nasty allergy season.